As higher education evolves, a greater emphasis is being placed on attracting, serving, and retaining learners across credit-bearing and noncredit programs of study. Marketing, Enrollment Management, and Student Success (MESS) professionals must continuously strive to better position their institutions and programs to attract and serve diverse and rapidly-changing target audiences.
UPCEA members are constantly innovating by developing strategic enrollment management plans, implementing marketing strategies and communications plans aimed at new and emerging niche markets, creating a more engaging student service experience, and exploring new ways to serve, support and care for adult and online populations.
We invite you to submit a presentation proposal for the MESS track that you believe would be of interest to professionals in the marketing, enrollment management, or student success areas; a proposal which relates to an initiative you have successfully implemented at your own institution. Potential presenters are asked to submit creative, innovative, and inspiring content that demonstrates thought leadership in these areas and encourages attendees to consider the roles we play in helping students succeed academically, professionally, and personally.
Presentations involving a variety of organizations and international partners, as well as content which may be scaled, optimized, or adapted by attendees from a wide range of institutions and scenarios (credit, noncredit, alternative credential, etc.) are strongly encouraged.
Proposals for this track may include (but are not limited to) the following topics:
Marketing:
Marketing strategies
Effective MESS strategies (e.g. AI & Hyper-personalization)
Diversity/inclusiveness in marketing, recruiting and student success
Analytics and measurement
Social media
Recruitment plans and retention strategies
Tips to outsource marketing
Working alongside a third-party partner
Communications planning
Website optimization
Innovations in marketing and enrollment management technology
Effective practices in personnel, operational structure and/or leadership
CRM strategies (e.g. Slate, Salesforce)
ROI and degree value/employer needs
Enrollment:
Strategic enrollment management at the school/college level
Removing obstacles from the student’s enrollment experience (e.g. Financial Aid)
Bold, Student-First Strategies for Enrollment Success
Student Success:
Adult mental health and student success
Student success coaching (returning students, stopped out students, probation, etc.)
Mentorship programs or partnerships and their role in student success
Student persistence and retention strategies
Learn more about the Marketing, Enrollment, and Student Success Network.