Within today’s higher education environment, marketing, enrollment, and student services are crucial components in the success of a program, unit, and institution. Marketing, Enrollment Management, and Student Services (MESS) professionals lead communication to a variety of stakeholders, recruit and retain students, and serve and support students throughout the student life cycle.
UPCEA members are leading the way at their institutions, whether by sharing strategic enrollment management dashboards, implementing communication aimed at a niche market, or perhaps creating an innovative student service experience. We invite you to submit a presentation idea for the MESS track to engage members through your strategic efforts to advance the marketing, enrollment, and student service areas in professional, continuing, and online education at your institution. Presenters are asked to bring creative, innovative and inspiring content that demonstrates thought leadership in this field and pushes us to think about the roles we play in helping students succeed.
Presentations involving multiple organizations and international partners, as well as content which may be scaled or optimized by attendees from a wide range of institutions and credit-bearing scenarios (credit, noncredit, alternative credential, etc.) are strongly encouraged.
Proposals for this track may include (but are not limited to) the following topics:
Learn more about the Marketing, Enrollment, and Student Services Network.