2023 MEMS Conference | General Sessions


November 29 | 1:00 PM PT

  • A woman (Marissa Shandel) is smiling in a white shirt for a headshotMarissa Shandell
    Future of Work & Organizational Behavior Expert

    • Marissa Shandell is a PhD candidate in Management and Organizational Behavior at the Wharton School of the University of Pennsylvania. She is studying the psychological and social forces that drive employees to feel and do their best at work.

    Her research program concentrates on two streams: employee well-being (e.g., burnout, workaholism, perfectionism) and social motivation at work (e.g., motivation contagion between colleagues). Her research investigates fundamental questions about the conditions that enable employees to work not only harder but also smarter and healthier.

    Prior to her doctoral studies, she was an associate partner at McKinsey & Company, where she spent several years serving financial services clients on a wide range of topics. she also spent time on McKinsey’s People Analytics team. She received her BS in Economics from Wharton, with concentrations in Management and Finance.


    November 30 | 7:30 AM PT

    Breakfast Briefing | UPCEA Research and Consulting

  • Katie Camacho SmithKatie Camacho Smith, TikTok





  • Ananya JhaAnanya Jha, Google





  • Ramon Vinluan

    Ramon Vinluan, LinkedIn







    Bruce EtterModerator: Bruce Etter, UPCEA

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    November 30 | 12:15 PM PT

    Awards Recipients Spotlight

    Join this lively interactive conversation with the top recipients of the 2023 MEMS awards as these innovative leaders share their insights and expertise in marketing, diversity and inclusion, and enrollment management.

  • Greg FaucherExcellence in Marketing Award: Greg Faucher, Berklee Online













  • Whitnie Powell

    Excellence in Enrollment Management Award: Whitnie Powell, Indiana University







  • Sara MorrisExcellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award: Sara Morris, University of Louisville










December 1 | 7:45 AM PT

Breakfast Briefing | From Inclusive Practices to Expansive Belonging: Recruiting and Retaining Students of Color

Online modalities can be invaluable to increasing diversity in higher education. However, there is little research that examines strategic initiatives to expand diversity in online program. Specifically, studies that empirically assess recruitment and retention efforts among URMs are sparse. This presentation details a multi-year initiative to successfully recruit and retain URMs in an online graduate program at a large, public institution. Phase I tested effective online recruitment activities, specific to URMs. Phase II focused on fostering belonging as a retention strategy. Participants who engage in this presentation will understand findings and glean strategies for effective URM recruitment/retention in online programming.
  • J Jay Miller

    J. Jay Miller, University of Kentucky



     





  • Tyler Gayheart

    Tyler Gayheart, University of Kentucky



     

     



December 1 | 11:15 AM PT

Closing General Session | Expanding Growth through Data: Lessons Learned from Pop Culture to Influence Institutional Change

Are you tired of presenting data and plans, only to wonder why progress remains sluggish? Join us for an engaging session that will transform your approach to influencing institutional stakeholders. Drawing on UPCEA research and the insights of industry veteran Jim Fong, this session will unveil the keys to gaining swift momentum in higher education marketing and enrollment management. Through the lens of pop culture, we can explore compelling scenarios that shed light on your challenges and spark transformative discussions. Get ready to invigorate your leadership and supercharge your institution's growth trajectory!
  • Jim Fong

    Jim Fong, Chief Research Officer
    UPCEA

    Jim Fong is UPCEA's Chief Research Officer and the founding director of UPCEA Research and Consulting. In his role, Jim has analyzed demographic, occupational, technological and societal trends and data to help the higher education community better serve the adult and corporate learner. He works closely with dozens of colleges and universities annually in new program development initiatives, enrollment management and marketing process analyses and the review of online and continuing education portfolios.

    Prior to joining UPCEA, Jim worked as a higher education strategic marketing and CRM consultant and researcher for two firms and prior to that was the Director of Marketing, Research and Planning for Penn State Outreach. At Penn State Outreach, he was responsible for strategic marketing, marketing management, research, creative and database teams. Jim played a major role in the early launch of Penn State’s World Campus by assessing new program needs and the development of marketing strategies and systems. 

    Jim holds an M.B.A., an M.S. in Applied Statistics and a B.S. in Mathematics, all from The University of Vermont. In 2004, UPCEA awarded him the Adelle Robertson Award as its Continuing Professional Educator for the year. That year, he also received the Mid-Atlantic Region’s Distinguished Service Award.

 


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