UPCEA 2023 MEMS Planning Committee

Marketing. Enrollment Management. Student Success.

The annual UPCEA MEMS conference is organized by a planning committee comprised of UPCEA member-volunteers. The majority of these members are marketing, enrollment management, and student success professionals within higher education institutions throughout the U.S. and Canada. If you are interested in being part of the planning committee, please contact Amy Heitzman: aheitzman@upcea.edu.

Patty Milner, Assistant Vice Provost for Student Outreach and Innovation, University of Arkansas – Co-Chair, MEMS 2023

Marleigh Perez, Director of Student Success, Oregon State University Ecampus – Co-Chair, MEMS 2023

Christine Brooks-Cappadocia, Assistant Vice-President Continuing Studies, York University – Programming Sub-Committee Co-Chair

Leigh Connor, Marketing Manager, University of Minnesota CCAPS

Kayleigh Erickson, Student Enrolment Manager, University of Cambridge-ICE – Awards Sub-Committee Chair

Karen Escobar, Program Administrator, University of Southern California

Andrea Gross, Director of Enrollment Management, University of Denver, University College – Special Projects Co-Chair

Alicia Jasmin, Director, Marketing and Communications, Tulane University School of Professional Advancement

Ashley Law, Business Program Manager, Johns Hopkins University-School of Medicine 

Amanda Olivas, Creative Communications Specialist, Professional and Continuing Education, California State University, Office of the Chancellor – Special Projects Co-Chair

Melaiya Overton, Strategic Digital Marketing coordinator, University of Pennsylvania

Summer Pessatore, Marketing and Communications Manager, Online Student Recruitment, University of Utah

Whitnie Powell, Assistant Vice President, Enrollment Management & Student Services, Indiana University – Communications Sub-Committee Chair

Gabriela Santamaria, Director, Marketing and Communications, University of Calgary Continuing Education – Programming Sub-Committee Co-Chair

Caleb Simmons, Executive Director, Online Education, University of Arizona – Networking Sub-Committee Chair

Peter Tomasovitch, Social Media and Digital Marketing Analyst, Embry-Riddle Aeronautical University


Join the Planning Committee!
Be a key player in planning the next three UPCEA MEMS Conferences. In this leadership role, you will have input on nearly every aspect of the conference experience including content development, themes, events, and communications. Participation on the committee gives you an opportunity to:

  • Network with your peers: Committee members work hard (and play hard) together, forming life-long connections.
  • Get recognition for your university: Give your institution the visibility and recognition it deserves.
  • Exercise your leadership skills: Pick your favorite jobs and take the lead!
  • Influence professional development programming: Help develop the programs you want to attend.
  • Gain event planning experience: Another marketable skill to add to your resume.


“Being on the committee is a fun and worthwhile experience; you have a say in shaping programming, you help create the networking activities that happen at the conference, and you make connections all across the country with people facing the same challenges as you. Talk about expanding your network! I love being involved and contributing to such a valuable conference.”
Victoria O'Malley, Assistant Vice Chancellor of Marketing and Brand Strategy, University of Colorado, Denver