Program - UPCEA 100th Annual Conference

 

Click here to download a PDF of the program.


Sunday, March 29, 2015

11:00 AM - 1:00 PM        
Presidential Suite
UPCEA 2014-2015 and 2015-2016 Executive Committees


1:30 PM - 4:30 PM           
Penn Quarter
UPCEA 2014-2015 and 2015-2016 Board of Directors


4:45 PM – 5:15 PM
Meeting Room 15
2015 and 2016 Annual Conference Advisory Committees


6:00 PM - 7:30 PM (Registration opens at 5:30)
Leadership Reception (2014-2015 and 2015-2016 Board of Directors, Regional Councils, Network Leadership Teams, the 2015 and 2016 Annual Conference Advisory Committees, past presidents, and honored guests.)
Georgetown University School of Continuing Studies
640 Massachusetts Avenue, NW, Washington, 20001


Monday, March 30, 2015


8:00-8:45 p.m.

Mount Vernon A&B                       
All Incoming Leader Orientation (2015-2016 Board of Directors, Network Leaders, and Regional Councils


9:00-9:45 a.m.
Mount Vernon A&B                       
New Network Leader Orientation (2015-2016 Incoming Network Chairs-Elect and all Associate Chairs)


10:00-10:45 a.m.
Meeting Room 2
Regional Cabinet Meeting (2014-2015 and 2015-2016 Regional Chairs and Regional Representatives to the Board)


10:00-10:45 a.m.
Meeting Room 3
Network Senate Meeting (2014-2015 and 2015-2016 Network Chairs)


11:00-11:45 a.m.
2014-2015 and 2015-2016 Network Leadership Teams and Regional Councils Meet

  • International Network Leadership Team (Meeting Room 2)
  • Leadership and Strategy Network Leadership Team  (Meeting Room 3)
  • Marketing, Enrollment, and Student Services Network Leadership Team (Meeting Room 4)
  • Online Management and Design Network Leadership Team (Meeting Room 5)
  • Outreach, Engagement, and Economic Development Network Leadership Team (Congressional C)
  • Program Management and Innovation Network Leadership Team (Congressional C)
  • Network for Small and Specialized Institutions Leadership Team (Mount Vernon A)
  • Central Region Council (Mount Vernon A)
  • West Region Council (Mount Vernon A)
  • South Region Council (Mount Vernon B)
  • Mid-Atlantic Region Council (Mount Vernon B)
  • New England Region Council (Mount Vernon B

11:30 AM – 1:15 PM       
Meeting Room 7
UPCEA Past Presidents' Lunch

Click here for a full schedule of Leadership Meetings


12:00- 1:15 PM
Congressional A/B
Welcome Lunch for New Members, Non-member Attendees, and First- Time Attendees [Currently Full!]
Hosted by:
EMSI


1:30 PM – 2:15 PM          
Grand Ballroom
Welcome

  • Bob Hansen, UPCEA
  • Cathy Sandeen, University of Wisconsin Colleges and University of Wisconsin-Extension

2:15 PM – 2:45 PM
Grand Ballroom
Opening General Session

  • Jill Biden

2:30 PM – 3:00 PM
Grand Ballroom Foyer
Networking Break


3:00-4:00 PM
Concurrent Sessions I             

Meeting Room 2   
Continuing Professional and International Education: Shared Competencies                

Track: International   
               
The opportunities for professional, continuing, and online units to provide programming abroad because of their agility, delivery capabilities (technological and physical), and access to multidisciplinary expertise enable them to be significantly engaged in international education. Harnessing data produced by UPCEA (2014) and NAFSA (2007) surveys, this session presents a composite image of the characteristics of leaders engaged in international programs, including personal skill sets and program portfolios, targets and growth indices.

Geraldine de Berly, Syracuse University                         
Moderator: Eric Bullard, California State University, Los Angeles         
                  

Congressional A   
Front and Center on the Higher Ed Stage: Alternate Enrollment Markets and Responsive Leadership

Track: Leadership and Strategy                           

This session embraces the fast-paced evolution of institutional expectations for the performance of professional, continuing, and/or online (PCO) units and looks at the changes in leadership capacity such dynamism requires. The presenters will provide case studies and pose questions to attendees in advance of the conference; data from responses and feedback on-site will provide for engaging, lively discussion about the ways in which leadership tactics and styles must change to meet the demands of the times. Outcomes include insights about aligning skills and mission to advance organizational work, ideas to involve and empower staff, and how to address these evolving challenges sustainably.

Karen Sibley, Brown University 
Cynthia Bellveau, University of Vermont   
Anne-Marie Brinsmead, Ryerson University
Alex Ferworn, Ryerson University     

Moderator: Dawn Gaymer, Western Michigan University            

                                      

Mount Vernon B
Pathway to Degree Completion: A Systematic Approach to Assisting Near Degree Completers         
Track: Marketing, Enrollment Management, and Student Services

University of Maryland University College will illustrate a model for assisting adult students who have stopped out to re-engage and finish their degrees. Attendees will be able to create a strategy for engaging and re-enrolling students near degree completion, and share best practices for student outreach and support.                               

Elizabeth Mulherrin, University of Maryland University College 
Pershail Young, University of Maryland University College                                           

Moderator: Chris Tilghman, InsideTrack


Meeting Room 4
Strategic Program Development    
Track: Program Management and Innovation            

Finding the right intersection of faculty expertise, student need, and employment trends lies at the heart of strategic program development. Techniques to explore new program opportunities, construct high-quality curricula, foster strong student cohorts, incorporate professional and experiential learning opportunities, and implement different measures of program success will be discussed.         

Ursula Bechert, University of Pennsylvania                                                                                                                        

Moderator: Monique LaRocque, University of Maine     

                                    

Congressional B
Transforming Student Learning: Program Design, Open Resources, and a New Role for Faculty

Track: Online Management and Design

Many schools appear to be pursuing competency-based education (CBE) as a matter of design, not as a philosophical undertaking. CBE values learning mastery, which implicitly suggests integrative demonstration through the acts of demonstrated creation. University of Maryland University College’s plan breaks ranks with others pursuing CBE, using different approaches to faculty, learning resources, and “courses.”                        

Kara Van Dam, University of Maryland University College            
Aric Krause, University of Maryland University College  

Moderator: Mary Niemiec, University of Nebraska         

 

Meeting Room 5
University to Business (U2B): Understanding and Managing Social Media, the Sales Cycle, and Proposal Process to Grow Partnerships          

Track: Outreach, Engagement, and Economic Development    

Discover new tools and techniques to build dynamic noncredit University to Business (U2B) partnerships to provide greater value to the community and increase revenue. The key topics covered will include effectively combining traditional and non-traditional platforms including social media to promote your programs, pricing programs for sustainability, managing the sales cycle for more profitable outcomes, and closing techniques that lead to valuable long-term partnerships.    
     
Lisa Verma, Louisiana State University   
Janice Sitzes, North Carolina State University     
Andrew Billingsley, North Carolina State University         
Emmanuel (Meni) Sarris, Jenzabar      

Moderator: Jason Currier, Jenzabar         

Tags: Best in Show South, Noncredit

                                                                     

Mount Vernon A
The Opening Door: Professional, Continuing, and Online Education Leadership's Emerging Pathway to Higher Education’s C-Suite 

Track: Emerging Leader             
       
Continuing, professional, and online education (PCO) has been thrust to the forefront of educational innovation, thus creating an opening for top PCO leaders. This presentation will explore the trends and map the growing relevance of PCO leadership roles, experiences, and skills as a pathway to chief executive roles in broader universities.                    
John LaBrie, Northeastern University    
Sean Gallagher, Northeastern University             

Moderator: Sheila Thomas, California State University System   

                                                                                                         

Congressional C
Small Institutions Forum         

Track: UNBOUND 
                                                                                                                                                

Leaders from four unique, small and/or specialized institutions share their experiences through dialogue with attendees and the sharing of resources. Four specific areas will be examined, including navigating an online strategy, staying mission-centered while also exploring new initiatives, building a culture of growth (often with limited resources), and negotiating institutional change.

Orlando Taylor, Fielding Graduate University     
Willie Bragg, Morgan State University    
Kathy Martin, Lewis- Clark State College               
Joy Hadley, Stetson University                  

Moderator: Roxanne Gonzales, Clarion University           

Tag: Small


Meeting Room 3
Learner-Centric: The New Normal 
Track: UNBOUND  
       
New learning pathways are emerging, driven by the needs of today's learners. Unfortunately, we still deliver education based on institution-centric practices. What's needed is a "learner centric" approach, one that includes various learning vehicles, assets, and tools, all focused on the learner. Drawing on her experience with the Department of Education and now Blackboard, Inc., Katie Blot will walk attendees through the drivers of change and propose tenets of a learner-centric approach and what institutions can do to ensure student success.

Katie Blot, Blackboard, Inc.

Moderator: Robert Hansen, UPCEA


4:00- 4:30 PM
Grand Ballroom Foyer
Networking Break



 4:30-5:30 PM               
Concurrent Sessions II

Meeting Room 2
Breaking Ground on an Intensive English Program: Small Institution Success               

Track: International     

Washington & Jefferson College successfully launched a new Intensive English program serving multiple campus constituencies; this presentation outlines the program’s planning, budgeting, curriculum development, launch, and impact. Presenters include an administrator and program director to highlight successful cross-campus collaboration for this new initiative and a discussion of high impact programs at small institutions.                 

Michael Shaughnessy, Washington & Jefferson College
Dana Poole, Washington & Jefferson College                                                                                    

Moderator: Dennis Maxey, University of Massachusetts Boston           

Tag: Small
                                       

Congressional A
Growth Strategies: Strategic Reinvestment in Infrastructure      
Track: Leadership and Strategy                              

Distance enrollment growth expectations combined with academic decentralization sparked Mizzou Online’s growth strategy, which centered on re-investment in infrastructure. This strategy permits the bypassing of many traditional obstacles and gives greater control over outcomes. A brief presentation followed by discussion will enable participants to share ideas for growth and campus partnerships.

Kim Siegenthaler, University of Missouri
Stacy Snow, University of Missouri

Moderator: Chuck Kilfoye, Northeastern University  


Congressional C 
Revitalize Your Programming: A New Perspective on Community Engagement             
Track: Marketing, Enrollment Management, and Student Services                        

This session will demonstrate a marketing approach that calls on strategic community involvement as the cornerstone of innovative branding and content creation of a winning certificate program. Whether you are a staff of one or 100, this approach will help you leverage the community/students/advisors as ambassadors of your programs.  
              
Giana Rodriguez, San Diego State University
Leslie Reilly, San Diego State University

Moderator: Susan Short, Virginia Polytechnic Institute and State University

 

Mount Vernon B                                                                                                                                               
Leveraging the Power of Collaboration to Develop an Online Professional Development Model
Track: Program Management and Innovation                    

What happens when three organizations join together to create a professional development model focused on sharing successful online teaching practices?  Representatives from three organizations developed a platform for faculty to share online teaching experiences. The result is a collaborative website that showcases how to design, develop, and teach online courses.   
                           
Ryan Anderson, University of Wisconsin-Extension  
Terry Tao, University of Wisconsin-Extension

Moderator: Nancy Corgel, Syracuse University   

Meeting Room 5  
Is Partnering To Perfection Possible? The Ins & Outs of Effective Partnering For Success        
Track: Program Management and Innovation
       
Why would two higher education institutions partner to build and market one school’s online programs and then team with an outside marketing company for additional help?  Learn how the University of New Haven, Excelsior College, and JMH Consulting are doing just that to increase online courses and generate enrollments.      
                 
Marsha Ham, University of New Haven
Susan Kryczka, Excelsior College               
Nicole Foerschler Horn, JMH Consulting    



Meeting Room 4
Hybrid Strategies for Centralized/Decentralized Online Program Support and Services       
Track: Online Management and Design 
                              
The results of an evaluation of an operational model which supports online education at a private, 4-year northeastern university will be discussed. Using a modified version of the Quality Scorecard, online program administrators at different schools/colleges within a single institution completed the Scorecard based on their perspective. 
                             
Karen Zannini Bull, Syracuse University 
Michael J. Frasciello, Syracuse University             
Victoria Williams, Syracuse University                                                    

Moderator: Ben Meredith, Eastern Washington University


Meeting Room 3
What the Heck is This Thing Called Engagement? And, What Should It Look Like?      
Track: Outreach, Engagement, and Economic Development

This hands-on workshop will facilitate collaborative work amid small groups, each creating aspirational definitions of engagement, and then speculating on models of what engagement could look like at an institution of higher education. Groups will present their ideas and share feedback with fellow attendees, and, collectively, create best practices of "engagement." 
               
Nicholas Swartz, James Madison University        
Carol Fleming, James Madison University      

Moderator: Wendy Evers, California State University, San Marcos

 

Mount Vernon A
Local Leaders: Collaboration that Drives Innovation

Track: UNBOUND

Via current and aspirational case studies and robust audience discussion, this panel of local leaders will illustrate the nature of innovative partnerships and how these strategic alliances work to support funding and/or mission. Can the microcosm of the Nation’s Capital demonstrate the ways in which opportunities and constraints both depend on and benefit from strategic use of locality, scale, and key networks?

Aric Krause, University of Maryland University College
Carola Weil, American University           
Kelly Otter, Georgetown University       
Sara Thompson, Catholic University       

Moderator: Chris LaBelle, Oregon State University  



4:30 PM - 5:30 PM
Congressional B
Innovation Roundtables    
Roundtables are table-based, small-group, guided discussions about a specific and timely topic, question, or issue facing professional, continuing, or online education. Roundtable presenters share their experiences and ideas and then promote the sharing of thoughts, solutions, and questions among table’s attendees.


Roundtable 1    
An International Education in Vietnam: Information, Insights & (Occasionally) Intrigue
Track: International

Be a part of an interactive conversation with international educator Mark Ashwill, who leads human resource development opportunities in Vietnam, bringing higher education institutions and the private sector together through innovative programming.
        
Mark Ashwill, Capstone Vietnam             

        
Roundtable 2
Serving Underrepresented and Marginalized Students through Online Degrees and Programs
Track: UNBOUND
    
Are online programs a good option to help augment higher education access for Native American, Latino/a American, and other under-served communities? What barriers to such adoption might there be?  What synergies and opportunities exist? Are traditional programs offered online able to be culturally relevant and accessible for these students? What can and should online education practitioners be doing to reach these important populations?

Kelly Newell, Washington State University          


Roundtable 3    
Scholarship of Professional, Continuing, and Online Education: Moving Ideas and Questions towards Publication 
Track: Leadership and Strategy       
      
Professional, Continuing, and Online Education (PCO) are fast growing segments of higher education, and yet we don’t do as much as we could to generate scholarship. Join us for an interactive session where audience members will brainstorm research questions around the areas in which we work, and form teams to address those questions.
                   
Sarah MacDonald, James Madison University    
Jennifer Humber, University of Alabama 

                                                                                            
Roundtable 4    
How SEO + Content Marketing Killed Your Home Page (And Why That's a Good Thing)   
Track: Marketing, Enrollment Management, and Student Services   

Is your search engine optimization (SEO) strategy more focused on attracting search bots than people? The evolution of search has pulled the rug out from under traditional metrics and SEO tactics. In this interactive session, examine how you can innovate to hone in on student needs and questions allowing you to plan data-driven content and identify ROI-focused metrics.                 
              
Leslie Helmuth, Harvard University         
Andrew Garberson, LunaMetrics                                                                                            

        
Roundtable 5    
Building Bridges:  Enrollment Retention and Advising  
Track: Marketing, Enrollment Management, and Student Services   
   
Recently Lasell College embarked on a new vision for graduate student enrollment requiring a close collaboration between Graduate Admissions and Graduate and Professional Studies.  This presentation provides an overview of the process and challenges, with recommendations to institutions and a discussion of issues still being worked out.          
               
Adrienne Franciosi, Lasell College            
Gillian Stanley, Lasell College                                                                                    


Roundtable 6  
Female Student Veterans: Recent Research, New Paradigms
Track: Marketing, Enrollment Management, and Student Services

A distinctive (and growing) subpopulation in higher education, female student veterans choose college, transition to and connect with campus, and persist to degree in ways very different from male veterans and female nonveterans. In this small-group setting, discuss new research about female student veterans and discover actionable ways to support this audience at your institution.    

Amy Heitzman, UPCEA



Roundtable 7   
What Students Want you to Know about Course Design
Track: Online Management and Design 

If students could design courses, what technologies and techniques would they use?  How would they encourage communication and engagement while reducing the amount of time faculty need to spend on correspondence and administration? Learn student preferences for course design and structure and ways to reduce time spent on course administration.    
            
Amy Pilcher, Iowa State University                  
                                                                                                      

                  
Roundtable 8  
Building Successful Campus/Community Partnerships: Lessons Learned          
Track: Outreach, Engagement, and Economic Development      
     
Three long-standing, successful collaborations at UC Berkeley Extension—local, region-wide and international—are described with a focus on 'lessons learned' as well as key elements that have made each successful: academic leadership, an outcomes focus, diversified funding mechanisms, and three tailored marketing strategies.  Guided, participatory discussion will follow.  
  
Stanley Weisner, University of California, Berkeley         
Ramu Nagappan, University of California, Berkeley         
Patrick Brown, University of California, Berkeley           


4:45 PM - 5:45 PM           
Blackboard Worldwide Headquarters
Accelerating Enrollment: Executive Forum, Hosted by UPCEA and Blackboard
(Space limited; attendance by invitation)
                                                
Jim Fong, UPCEA             
Brook Bock, Blackboard                                                                                                                         


6:00- 8:00 PM
Exhibit Hall
Opening Reception Hosted by Event Exhibitors


Tuesday, March 31, 2015

8:00-9:00 AM
Breakfast and Concurrent Sessions III        


Meeting Room 2
The Role of Social Networks in International Education: A Hybrid Approach 
Track: International 
                                                                    
The program will disseminate information about the use of a social network through the development of a partnership between a university in the Netherlands and a university in the United States that devised a teacher education community of practice via LMS, VOIP, and face-to-face meetings.     
              
Barbara Schwartz-Bechet, Northern Illinois University

Moderator: Robert Wagner, Utah State University           

                           

Congressional B
Building Blocks for Continuing Education Professionals: A Fresh Look at Competencies      

Track: Leadership and Strategy
                              
What does it take to be a Professional, Continuing, and/or Online (PCO) leader?  What are PCO leaders asked to do that requires a new or different skill set to lead in today’s rapidly changing higher education environment?  More importantly, what competencies do seasoned and aspiring professionals need to advance their careers, their institutions, and the field?  During this interactive session, session leaders will present both a vertical and horizontal look at comparative survey data, as well as solicit input from attendees about how new initiatives might influence growth for professionals and leaders. Through guided exercise, session leaders will capture the discussion in order to build a matrix of qualities and competencies that reflect the discussion and inform future UPCEA programming.  
         
Eric Bullard, California State University, Los Angeles        
Christine Iron, California State University, Sacramento                  
Jenni Murphy, California State University, Sacramento

Moderator: Sheila Thomas, California State University System       

                                                          

Mount Vernon A
You Know, It’s not really a “Dashboard”… Selecting and Sharing Metrics toward Data-Driven Decisions

Track: Marketing, Enrollment Management, and Student Services                        

Are you working to develop a reporting dashboard of meaningful metrics to share with senior leadership to encourage data-driven decision making? Join members of the University of Richmond School of Professional & Continuing Studies as they discuss their experience developing a reporting dashboard for CRM, SIS, and web visit metrics.          
            
James Campbell, University of Richmond             
Daniel Hocutt, University of Richmond  
Phil Melita, University of Richmond          

Moderator: Stacy Snow, University of Missouri, Columbia


Meeting Room 5                                                                                                               
Student Persistence as a Three- Tiered Approach              
Track: Program Management and Innovation    
                  
Loyola University Chicago’s School of Continuing and Professional Studies has restructured its degree programs to increase student success. This remarkable 100% success rate is fostered through a three-tiered curriculum that clarifies students' goals and builds their confidence, implementing a choice of flexible delivery formats.         
           
Walter Pearson, Loyola University Chicago          
Jeanne Widen, Loyola University Chicago            
Amy Jordan, Loyola University Chicago

Moderator: Jeff Roby, University of Oklahoma

                                                         

Mount Vernon B
Synchronizing Distance Education at a Large Public Institution              

Track: Online Management and Design               
 
Distance education is an increasingly viable option for institutions and students. However, starting a coordinated, centralized distance education initiative from nothing is incredibly time consuming with competing priorities at every level. Learn from your peers reflecting on their own ups and downs one year into the process.

Robert Griffiths, The Ohio State University         
Jennifer Simmons, The Ohio State University 

Moderator: John Kannapell

Tag: Best in Show Central                    
                                       

Meeting Room 4                                                                                                                                             
The City of Madison and Tulane University: A Partnership          
Track: Outreach, Engagement, and Economic Development  
                  
Days of brick-and-mortar have not come to an end. All across the USA are small towns looking for ways to increase educational opportunities for their citizens and induce new businesses. The partnership between Tulane University and the city of Madison, Mississippi, can serve as a model for anyone interested in considering this worthwhile endeavor.

Rick Marksbury, Tulane University          
Steve Vassallo, Economic Development Consultant     

Moderator: Lisa Verma, Louisiana State University

Congressional C
Policy 101: An Introduction to Institutional Advocacy         

Track: Policy             
      
Panelists will dive deeply into internal modes of advocacy such as navigating institutional government affairs processes and how to gain attention for professional, continuing, and online efforts, as well as external overviews of how Washington, D.C., works and how to connect with the Hill.

Francine Pfeiffer, Rutgers University     
Eric Persons, Syracuse University             
Sarah Dufendach, University of Maryland University College   

Moderator: Bea Gonzalez, Syracuse University     
                          

Congressional A
Business Model Meets Innovation, Part II

Hosted by UPCEA and NACUBO
Track: Online Leadership and the C-Suite         

Part I of Business Model Meets Innovation, a general session at the Summit for Leadership and Strategy, featured John Walda, “edupreneur” Burck Smith, and co-editor of Inside Higher Education, Scott Jaschik.  As we continue the conversation, John Walda will interview three dynamic leaders from very different institutional contexts—an Ivy League dean with roots in both private industry and a public global campus; the president of Drexel Online, a spinoff enterprise now in the process of re-integrating with the main university; and Peter Smith, former college president and thought leader now charged with leading Kaplan’s Academic Strategies and Development.  Against the backdrop of this intriguing cross-section of perspectives, the panelists engage in a conversation about where higher education is headed, and why.  

Huntington Lambert, Harvard University              
Peter Smith, Open College at Kaplan University                
Susan Aldridge, Drexel University

Moderator: John Walda, NACUBO


Meeting Room 3
Key Findings from Joint Study of Adult Learner Persistence and Degree Completion
Track: UNBOUND

To address the lack of publicly available data on the success of adults returning to college, UPCEA partnered with ACE, InsideTrack, NASPA, and the National Student Clearinghouse to jointly issue benchmarking data for non-first-time (NFT) and first-time (FT) students and preliminary results revealed surprising disparities. In this session, attendees will review the study’s full findings and discuss their implications.

Kevin Kruger, NASPA                                      
Deb Seymour, ACE
Dave Jarrat, InsideTrack

Moderator: Jim Fong, UPCEA

 

Meeting Room 14
Documenting Our Story: Research, Collections, and Media in the History of UPCEA
Track: UNBOUND

Syracuse University Libraries holds the largest and most comprehensive compilation of English-language materials in the field of adult and continuing education. The collections, consisting of manuscript, print, visual, and media materials, come from all over the world and document the international history and development of the field. Access to the collections is free and open to the public, and each year the [past UPCEA president] Alexander N. Charters Adult Education Grants-in-Aid Program provides funding for practitioners and researchers who are interested in exploring the history and practice of adult education to use the collections. In this session, attendees will be introduced to the collections, their relevance within recent transformations of the field, and how they may be used as a resource for educators of adults today.

Lucy Mulroney, Syracuse University

Moderator: Sarah MacDonald, James Madison University


9:15-10:15 AM
Renaissance Ballroom
General Session
The State of the Online University: What Lies Ahead?
Paul J. LeBlanc, Southern New Hampshire University


10:15- 10:45 AM
Exhibit Hall
Coffee with Exhibitors

Innovation Pavilion
Plattform Demonstration

Seelio: Increase Institutional Outcomes and Create the World’s Most Prepared Students with Student Lifecycle Portfolios™

Seelio is a student-focused, service-based, student lifecycle portfolio™. Seelio empowers students to connect the dots between their education and career goals by capturing and reflecting on their learning experiences and showcasing their 21st century skills. Students gain a strong and differentiating digital identity and Seelio’s best practices enable institutions to leverage portfolios to help with:

  • Enrollment/marketing
  • Retention/engagement
  • Learning outcomes/assessment
  • Career readiness/preparation

In this interactive demonstration see real examples of Seelio in action and learn how to actively engaging students with student lifecycle portfolios can help you achieve your institutional goals.

Facilitator: Colin Irose, Seelio’s Director of Partnerships


11:00- 12:15 PM
UPCEA Network Meetings and Awards Presentations (Open to all attendees)
Network Meetings and Awards Presentations are gatherings of attendees who share a common practice—for example, student services, or online management, or international programming, for the purposes of networking, peer to peer learning, and the recognition of excellence. Like “affinity groups” within the larger organization, Networks are the professional home for UPCEA members, and each hosts a series of annual deliverables, varying from curating a track at the Annual Conference to supporting webinars, specialty seminars, and practice-specific awards. While the seven UPCEA Networks are formal structures and membership in one or more is a benefit of UPCEA membership, Network Meetings hosted at the Annual Conference are open to all attendees and prior affiliation is not required. Some Networks will host a formal presentation during their Network Meeting (details are noted below), and most will also present one or more Network-affiliated Association Awards. All seven will offer multiple opportunities for informal learning and networking with other attendees, as well as information about how to get the most from UPCEA. 

Meeting Room 2
UPCEA International Network
The UPCEA International Leadership Award and the UPCEA International Program of Excellence Award will be presented. In addition, Mark Ashwill of Capstone Vietnam will host a presentation entitled International Recruitment Strategies, which will be followed by time for discussion with the audience.

Congressional A
UPCEA Leadership & Strategy Network
The inaugural UPCEA 11th Hour Award for Leadership in Times of Crisis will be presented for the first time. In addition, a “lightning-round” presentation entitled Thriving on the Roller Coaster of Organizational Change, will feature the following facilitators: Michel Bellini, University of Illinois at Urbana-Champaign; Robert (Rob) Bruce, University of North Carolina at Chapel Hill; Debbie Cavalier, Berklee College of Music; Wayne Smutz, University of California, Los Angeles; Moderator:  Faye L. Lesht, University of Illinois at Urbana-Champaign.

Congressional B
UPCEA Marketing, Enrollment Management & Student Services Network
The UPCEA Excellence in Advancing Student Success Award, graciously underwritten by InsideTrack, will be presented. In addition, a special, never-before-released white paper stemming from the 2014 UPCEA Marketing Survey will be presented by the UPCEA Center for Research and Consulting.

Congressional C
UPCEA Online Management & Design Network
The UPCEA Strategic Innovation in Online Education Award will be presented.

Mount Vernon B
UPCEA Program Management & Innovation Network
The UPCEA Award for Outstanding Program, credit and noncredit categories, will be presented.

Mount Vernon A
UPCEA Outreach, Engagement & Economic Development Network
The inaugural UPCEA Engagement Award will be presented for the first time. In addition, the award’s recipient will engage attendees in a short Q&A presentation.

Meeting Room 3
New! UPCEA Network for Small & Specialized Institutions
The new Network for institutions under 5,000 full-time students and/or are focused on a particular market or niche will convene for the first time at the 2015 UPCEA Annual Conference. The session will also feature a presentation by James Narduzzi, University of Richmond, on the topic of Thinking Big: Commonalities and Lessons Learned about Scale.


12:30- 2:00 PM
General Session and Lunch
State of the Association & Awards Presentation

Bob Hansen, UPCEA
Bea Gonzalez, Syracuse University


2:15-3:15 PM
Concurrent Sessions IV

Meeting Room 2
Online and Overseas: Tales from Four Institutions            
Track: International                     

This panel presentation will highlight best practices and lessons learned in international online education as experienced in various university settings. Initial discussions and information exchange will start in advance of the session via UPCEA CORe, furthered by the panel at the conference.   
       
Robert Wagner, Utah State University  
Terrence Graham, California State University, Long Beach           
Dennis Maxey, University of Massachusetts, Boston

Moderator: Soma Chakrabarti, University of Delaware

Congressional B
Organizational Change: A Model Moving Forward
Track: Leadership and Strategy              
                                                         
What do a small liberal arts college and a large public research institution have in common? Organizational change! Forward-thinking institutional reorganizations at UI-Springfield and UI-Urbana have created new organizational structures that have paved the way for administrative support units to foster innovation to support teaching and learning across delivery methods.

Vickie Cook, University of Illinois, Springfield      
Adam Fein, University of Illinois, Urbana Champaign      
Faye Lesht, University of Illinois, Urbana Champaign      

Moderator: Ray Schroeder, University of Illinois, Springfield, and UPCEA              

Tag: Small  


Congressional A
Nuts & Bolts: Building a Retention Plan for Adult Learners         
Track: Marketing, Enrollment Management, and Student Services                        

Question: What do you get when you combine a directive to build a formal retention plan for adult learners, a retention rookie, and an overwhelming sea of data? Answer: A happy ending. Join Mercer University's enrollment management team and learn the nuts and bolts of successfully building your first retention plan.

Megan DeLong, Mercer University         
Melissa Cruz, Mercer University               
Amanda Bentley, Mercer University      

Moderator: Dale Leatherwood, Plattform


Meeting Room 14
Benchmarking for Success:  UPCEA’s Salary and Structure Survey
Track: Marketing, Enrollment Management, and Student Services

Every two years, our association undertakes a major initiative to provide member institutions key operational metrics.  Formerly called UPCEA’s Management Survey, this year’s study focuses on salary and compensation, revenues (gross and net), budgeting and staffing.  The presentation will cover what large, mid-size and smaller institutions look like across these key metrics.  Additional analysis will also be presented on outsourcing, the mix of credit/non-credit enrollments, revenue sharing and the composition of online versus face-to-face enrollments.

Jim Fong, UPCEA

Moderator: Jessica DuPont, Oregon State University     



Meeting Room 3
What Kind of Project Manager am I?             
Track: Program Management and Innovation                      
                                                                                           
Although every project is different, each requires a planned, organized approach. This hands-on workshop will help attendees better understand the role of the project manager in organizational success as well as to recognize their own unique project management skills and how to hone those in the context of our field and our own individual settings.

Jennifer Carter, Virginia Tech                    

Moderator: Lucy Maillette, Michigan State University

 

Mount Vernon B
Four Core Principles for Alternate Format Programs      
Track: UNBOUND

Explore four core principles for your alternate format programs, including common assessment, the use of course modules and standardized syllabi, clearly defined academic workload expectations, and Alternative Instructional Equivalencies (AIEs). 

Paul Nardone, Misericordia University  
Morgan Sadowski, Misericordia University

Moderator: Chris Sax, Shippensburg University

Tag: Best in Show Mid-Atlantic 


Congressional C
Navigating Change in the Face of Resistance: Online Language Teaching in the 21st Century    
Track: Online Management and Design
    
This presentation reflects the process of developing online language curricula and positioning them as viable alternatives to programs that heretofore utilized traditional pedagogy. Through two case studies, one focused on online language program proficiency outcomes, the other on online language course design, presenters demonstrate lessons learned about programming and pedagogical best practices and how those lessons increased opportunities for innovative strategies which, in turn, increased enrollment and strengthened program quality, while meeting the evolving needs of increasingly diverse students.

Lisa Templeton, Oregon State University             
Susana Rivera-Mills, Oregon State University     
Sebastian Heiduschke, Oregon State University                

Moderator: Dana Poole, Washington & Jefferson College

 


Meeting Room 4
A Case Study of Community Partnership: Should We Do It Again?           
Track: Outreach, Engagement, and Economic Development Workshop     
                                                        
Does it make sense to partner with other organizations in your community on a high profile event or program without receiving any financial income?  We will examine this question through a case study of what happened when community organizations joined together to bring a high profile speaker to Richmond, Virginia. 

Kathy Laing, University of Richmond      

Moderator: Tomika Ferguson, James Madison University


Mount Vernon A
Policy Briefing             

Track: Policy   

2015 is shaping up to be the most significant year in federal education lawmaking in decades. The federal laws that govern K-12 and higher education have each been reauthorized once over the last fifteen years, and Congress will be tackling both this year. The Higher Education Act has significant impact to the UPCEA community.  Chris Murray and Vince Sampson will give background where eLearning has and will fit into the conversation, what the main topics will be, and how best to get involved in a meaningful way.

Chris Murray, Thompson Coburn, LLP
Vince Sampson, Cooley, LLP  

Moderator: David Schejbal, University of Wisconsin-Extension




Meeting Room 5
PLA Primer     
Track: UNBOUND                                         

A growing number of institutions are launching or expanding credit for prior learning (CPL) programs and services to meet increased demand among contemporary college students. At the same time, institutions face a plethora of challenges regarding how to create and sustain good policy and practice.  Join this session to learn more about current trends, challenges, and research as well as recent state, regional, and national initiatives that are making CPL central to nationwide discussions on attainment and innovation. Attendees will take part in a lively discussion on key elements for developing and sustaining effective policies and practices, from institutional culture and faculty engagement to funding for sustainability and metrics on CPL and completion.  

Mary Beth Lakin, ACE    

Moderator: Paul Cochrane, Saint Joseph’s College    



                                                                                                                                                                    


3:15- 3:45 PM
Exhibit Hall
Coffee with Exhibitors

Frandson Book Signing


3:45-4:45 PM
Concurrent Sessions V
               
Meeting Room 2
SynchDL: Exposition and Development of a Synchronous Online Methodology            
Track: International                                     
Noncredit      
    

At the University of Washington Educational Outreach we have found success in employing synchronous distance learning (SynchDL) technology to disseminate noncredit certificate offerings to an international audience. While there are several advantages in adopting this technology, we are cognizant of its limitations and are continually striving to overcome these constraints.

Lalitha Subramanian, University of Washington
Naomi Bogenschutz, University of Washington
Erik Bansleben, University of Washington

Moderator: Elizabeth Valencia-Borgert, St. Cloud State University  

Tag: Noncredit


Congressional C
Leadership from the Ground up: Small School Experiences         
Track: Leadership and Strategy                              
            
In this presentation individuals will learn in three “TED-like” talks about leadership at three uniquely different small institutions.  They will offer their perceptions of what it takes to be a manager and leader in times of change while grappling with the day-to-day operations inherent to a small unit. 
         
Emily Richardson, Queens University of Charlotte            
Harry Starn, California Lutheran University          
Michael Shaughnessy, Washington & Jefferson College

Moderator: Laura Brener, Linfield College

Tag: Small


Congressional A  
Adult Student Gains:  Measuring and Communicating the Impact and Value of Credit Credentials to the Prospect          
Track: Marketing, Enrollment Management, and Student Services   
                     
Hobsons and the UPCEA Center for Research and Consulting have conducted research on the adult learner to measure gains in job security, increased salaries or improved esteem factors as a result of earning a credential.  In year two of the study, additional institutions have joined to further improve the benchmarks.

Jim Fong, UPCEA             
Amanda Mason-Singh Hobsons

Moderator: Chris Nicholson, University of Denver
                                                                                

Meeting Room 4                                                                                                   
Beyond Building Bridges: Connecting PK-12, Postsecondary and Community Leadership with a P20+ Approach        
Track: Program Management and Innovation                                      

At Murray State University, one of the ways we develop P20+ pioneers is through a new, innovative doctor of education program that equips professionals from the PK-12, postsecondary education, business and nonprofit sectors to build bridges and break down silos for effective educational leadership.          

Teresa Clark, Murray State University    
Jennifer Wyatt, Murray State University              
Randy Wilson, Murray State University 

Moderator: Cathy Maris, Rice University              



Mount Vernon B
Advisory Groups: Roles, Responsibilities, and Pitfalls
Track: Online Management and Design  

Advisory groups have the potential to provide valuable guidance and feedback to administrators. Creating an advisory group and identifying its roles and responsibilities is critical to avoiding problems that can derail discussion and cause discord among members. Join us for a lively discussion and words of wisdom on how to engage an advisory group and create meaningful work and discussions that support operations at your institution.

Kim L. Siegenthaler, University of Missouri          
Melinda Stearns, Pennsylvania State University
William McClure, University of Massachusetts, Amherst               

Moderator: Julie Uranis, Western Kentucky University

 

Meeting Room 5
Exploring the World of Incubation in Higher Education                

Track: Outreach, Engagement, and Economic Development      
              
Incubation is widely recognized as one of the most effective tools for economic development. What can it do for university campuses? Learn how one of the top ranked university-associated business incubators, Los Angeles Cleantech Incubator (LACI), and their college and university partners are developing successful satellite incubators.

Julia Potter, California State University Northridge
Fred H. Walti II, Los Angeles Cleantech Incubator             

Moderator: Karen Girton-Snyder, Higher Education Consultant    


Meeting Room 3
From Pyramids to Puzzles: Building an Empowered Administrative Team       
Track: Emerging Leader
                                                                                      
From Pyramids to Puzzles – Building an Empowered Administrative Team            
During this session, participants will share strategies for assessing one’s own organizational culture and implementing new strategies and tactics to align a teams’ capability with their organizational aspirations. Participants will engage in conversations covering structures, approaches and strategic management tactics.

Amy Levine, Georgetown University     
Kyle Burns, Georgetown University        

Moderator: Debbie Cavalier, Berklee College of Music



Congressional B
SARA Update: The State Authorization Reciprocity Agreement
Track: Policy

This session will examine the history of state authorization reciprocity agreement (SARA) and where it currently stands today. Presenters will discuss the current status of federal law, the landscape of state laws, and policy as it relates to the federal, regional and state levels. The presentation will also address SARA’s impact on schools, students, and policymakers and regulators.

Michael Leamy, Fitchburg State University          
Catherine Canney, Fitchburg State University    
Kiley Danchise-Curtis, New England Board of Higher Education  

Moderator: James Shaeffer, Old Dominion University

Tag: Best in Show New England        

   

 

Mount Vernon A
CIO and PCO Dean Roundtable

Hosted by UPCEA and EDUCAUSE   
Track: Online Leadership and the C- Suite

The first in a series of sessions jointly developed by UPCEA and EDUCAUSE to bring together Chief Information Officers (CIOs), Chief Online Learning Officers (COLOs), and leaders of professional, continuing, and online units (PCO) to address common issues, including how best to advance the institution and serve students as a team. How should CIOs, COLOs and PCO leaders best promote integrated planning and shared goals? What are the important student data analytics and how should we use them either individually or collaboratively? How can institutions cultivate an informed and collaborative faculty governance system in technology areas?

Ray Schroeder, University of Illinois, Springfield, UPCEA               
Michael Hites, University of Illinois System

Moderator: Dave King, Oregon State University


5:00 PM - 6:30 PM           
Carnegie Library at the Historical Society of Washington, DC (801 K Street, NW [directly across K Street from the conference hotel])
Centennial Celebration sponsored by Blackboard

Blackboard 


7:00 PM
Dinner Groups Depart - Meet in the Lobby


Wednesday, April 1, 2015

8:00- 9:00 AM
Breakfast and Regional Meetings (Open to all attendees)

Regional Meetings leverage attendees’ geographical proximity by providing accessible annual events each fall which feature localized content and awards programs, as well as robust networking, which is particularly beneficial for those new to UCPEA and/or the field of professional, continuing, and online education. Unlike Networks, which function as “affinity groups,” Regional composition is noted below and includes geographically contiguous Canadian provinces. While UPCEA Regions are formal structures designed to enhance the value of membership, Regional Meetings hosted at the Annual Conference are open to all attendees, offering opportunities for informal learning, networking with other attendees, as well as information about how to get the most from UPCEA. 

Mount Vernon A
Central Region (CO, IA, IL, IN, KS, MI, MN, MO, NE, ND, OK, OH, SD, WI)

Congressional A
Mid-Atlantic Region (DC, DE, MD, NJ, NY, PA, WV)

Congressional C
New England Region (CT, MA, ME, NH, RI, VT)

Congressional B
South Region (AL, AR, FL, GA, KY, LA, MS, NC, PR, SC, TN, TX, VA)

Mount Vernon B
West Region (AK, AZ, CA, HI, ID, MT, NV, NM, OR, UT, WA, WY)


8:00 AM - 8:45 AM          
Meeting Room 16
Corporate Advisory Council Working Breakfast  


9:00 AM - 9:45 AM          
Grand Ballroom
General Session: A Centennial Conversation
Daniel Shannon, University of Chicago  
Robert Wiltenburg, Washington University in St. Louis   
Marie Cini, University of Maryland University College

 

9:45 AM - 10:30 AM        
Grand Ballroom
General Session: Entering the Shift Age
David Houle, Futurist     
Introduction: Rich Novak, Rutgers University


10:30- 11:00 AM
Exhibit Hall
Coffee with Exhibitors and prize drawings at UPCEA Embassy


10:30- 11:00 AM
Exhibit Hall
Centennial Conversations Book Signing


11:00 AM- 12:00 PM 
Concurrent Sessions VI         


Meeting Room 2
International Partnership: Outcomes worth the Effort   

Track: International 

Developing a program at one institution can be an arduous effort; the effort multiplies when two institutions partner to create and deliver a new program. Done well, this effort produces not only excellent student opportunity but substantial learning for key staff at each institution and new professional colleagues and friends.

Karen Sibley, Brown University 
Pat McHugh, Brown University 

Moderator: Cyrus Homayounpour, The George Washington University



Congressional A
Non-Credit Department Best Practices Workshop     

Track: Leadership and Strategy   

Designed for practitioners, this interactive workshop will allow attendees to address several of the issues unique to noncredit, and brainstorm best practices and solutions for funding, personnel, marketing, program design, and more. 

Kelly Newell, Washington State University Global Campus           

Moderator: Jenni Murphy, California State University, Sacramento

Tag: Noncredit                                                                                          


Mount Vernon B
Top Five Strategic Mistakes in Online Marketing
Track: Marketing, Enrollment Management, and Student Services   

Online marketing is moving fast. Keeping up with changing platform features and best practices is tough, but critical for success. Here’s a peek at the top strategic mistakes in this arena: not tracking your marketing dollars, focusing on the wrong metrics, talking like a robot, marketing like its 2012, and speaking to Jane Doe like she’s John Six Pack! 

Lisa Emery, Western Michigan University             
Jon Horn, JMH Consulting           

Moderator: Skip Darmody, Bridgewater State University

 

Meeting Room 5
Creating a New Student Experience for a Connected World
Track: Marketing, Enrollment Management, and Student Services

California State University, East Bay, implemented a new CRM designed to encompass the entire student experience: website redesign, content management system implementation, recruiting and enrollment funnel design, as well as a new "shopping-cart” registration experience. This comprehensive approach has led to an entirely new, unified student experience, successfully managed by a lean staff. In this session, explore crucial levels of buy-in needed from senior and departmental leadership, what front-line staff needs to understand, as well as key data points from before and after the new experience.

Dan Bellone, California State University, East Bay
Guy Felder, story+structure

Moderator: Vicki Brannock, Brandman University  

Tags: Best in West



Meeting Room 3
Jedi Mind Tricks to Liven Up Any Classroom  
Track: Program Management and Innovation   
    
During this hands-on workshop, attendees will learn about audience engagement techniques used in hugely successful comedy shows like Blue Man Group and Cirque du Soleil, and how to apply them, successfully, to the classroom.

Kim McGaw, Rice University

Moderator: Shannon McDonald, University of California, San Diego


Congressional C
Online Management: Emerging Trends and New Initiatives
Track: Online Management and Design                        

Join leaders in online education for this discussion on new initiatives and trends in online education. Panelists will share the new initiatives that support their nationally ranked online degree programs as well as discuss their institutional approach to new trends in online learning, like competency-based education programs.

Bill Lynch, Drexel University                            
Beth Laves, Western Kentucky University
Lisa Templeton, Oregon State University       

Moderator: Ray Schroeder, University of Illinois, Springfield, and UPCEA 

 

Meeting Room 4
Creating Effective Partnerships with Institutional and Community Partners
 
Track: Outreach, Engagement, and Economic Development                    

This session describes how Wentworth Institute outreaches and develops partnerships with trade, industry associations and community colleges, to design education and training opportunities for their members.

Liem Tran, Wentworth Institute of Technology

Moderator: Tyler Ritter, University of North Carolina at Chapel Hill

Tag: Small



Mount Vernon A
The Future of Higher Education: A Paradigm in Flux        
Track: Emerging Leader

We will explore forces impacting higher education, from the regulation to technology to politics and the economy. Institutions that can sustainably and continuously reinvent themselves will win the future. This session will begin an important conversation about the imperative to innovate and how we must be a catalyst for change.

Rovy Branon, University of Washington
David Schejbal, University of Wisconsin

Moderator: Robert Bruce, University of North Carolina at Chapel Hill
        

Congressional B                                                                                                                                                                                             
An Interactive Session with Futurist David Houle  

Following his general session, David will spend time with attendees in a smaller setting, answering questions about his presentation, his work, and other topics relative to the future. The results of this conversation may develop into a shared discussion about the future of continuing education, on-going professional education, life-long learning and the profound transformation all of these will undergo in the next 5-10 years. 

Moderator: Rich Novak, Rutgers University



12:15-1:15 PM
Renaissance Ballroom   
General Session and Closing Lunch: Access, Education, and Today's Workforce
Anthony P. Carnevale, Georgetown University               


1:30- 2:00 PM
Congressional A
Town Hall: Building the Next 100 Years
Moderator: Bob Hansen, UPCEA


2:00 PM
Adjourn


3:00- 5:00 PM
Capitol Visitors Center
Capitol Hill Tour (Currently Full. You may try to book a tour on your own at http://visitthecapitol.gov/ or choose one of our other fun activities around the DC area)


Post-Conference: UPCEA International Briefing [Additonal Registration Required] (on-site registration permitted)
Focus on Southeast Asia: Thailand, Indonesia, Vietnam Higher Education in Context       
The International Briefing acts as way to both inform the UPCEA membership about important arenas of international education as well as to serve as a primer for a smaller group of members who travel to select locations based on member demand and participant interest. The 2015 UPCEA International Briefing, hosted as a post-conference to the 2015 UPCEA 100th Annual Conference, will focus on programming opportunities between U.S. institutions and entities in East Asia.

Wednesday, April 1, 2015
Mount Vernon A/B
6:00-7:00 PM
Reception

7:00-8:30
Dinner and Presentation
Scot Marciel

Principal Deputy Assistant Secretary to the Bureau of East Asian and Pacific Affairs, U.S. Department of State; Former U.S. Ambassador to Indonesia

Thursday, April 2, 2015
Mount Vernon A/B
8:00 a.m.
Coffee Service

8:15-9:00 AM
Anthony Kholiha
Director, Office of Global Educational Programs, U.S. Department of State

9:00-9:45 AM
Bernie Burrola
U.S. Executive Director, U.S.-Indonesia Joint Education Council

9:45-10:30 AM
Tien Le
Chief Economic Counselor, Embassy of Vietnam

10:45-11:30 AM
Md Amin Md Taff 

Minister Counselor (Education), Embassy of Malaysia

11:30 AM -12:15 PM
Mark Ashwill

Managing Director, Capstone Vietnam

12:15 PM
Adjourn    



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