2026 UPCEA MEMS Marketing, Enrollment Management and Student Success Conference | November 30-December 2 | Orlando, FL | #MEMS2026

2026 UPCEA MEMS Conference
Marketing. Enrollment Management. Student Success.

November 30 - December 2, 2026
Orlando, FL

Welcome to Orlando for MEMS 2026!

We are excited to announce that the 35th Annual MEMS: Marketing, Enrollment Management, and Student Success Conference will take place in Orlando, Florida, November 30th - December 2, 2026. Join us at Disney’s Coronado Springs Resort, a beautiful and inspiring setting that blends world-class accommodations with a vibrant atmosphere designed for learning, collaboration, and connection.

The 2026 MEMS Planning Committee is hard at work curating a program that is both engaging and practical, featuring inspiring speakers, insightful sessions, and meaningful opportunities to connect with colleagues who understand the unique challenges and opportunities of our field. This year’s conference will focus on data-driven strategies, innovative tools, and actionable ideas to help you address today’s challenges, grow your enrollments, and support student success in a rapidly evolving higher education landscape.

We hope you will join us later this year to learn, collaborate, and experience all that this magical location has to offer.

We can’t wait to welcome you to Orlando!

Leigh Saunders – Co-Chair, 2026 UPCEA MEMS Planning Committee
Associate Director of Marketing, University of Minnesota College of Continuing & Professional Studies

J Paul Ballentine – Co-Chair, 2026 UPCEA MEMS Planning Committee
Senior Director, College Admissions & Strategic Partnerships, Villanova University College of Professional Studies

Need a justification letter for your manager or organization on why you should attend? Download a template here.

What is MEMS about?
The annual UPCEA Marketing, Enrollment Management, and Student Sucess (MEMS) conference is the premier event for leaders and practitioners responsible for online and professional continuing education marketing and enrollment management at colleges and universities around the world. For over 30 years, the UPCEA conference has drawn professionals from institutions of all sizes to showcase thought leadership in our field and to explore trends in adult student recruitment and retention. Designed for both senior leaders and practitioners, the conference offers high level, strategically-focused presentations as well as sessions which spotlight the tactical components of marketing and enrollment management in today’s higher education landscape.

Cutting edge content in marketing and enrollment services, and incredible general sessions are once again on the agenda for this year's conference. In addition to valuable content and professional development, UPCEA MEMS offers attendees engaging networking opportunities, newcomer’s orientation (for those new to UPCEA or the conference), and other connections.

Who should attend?

Marketing, enrollment management, and student success directors, specialists and managers.
Strategists and implementers of marketing and recruitment efforts focused on adult, professional, and continuing education (credit and non-credit courses and programs), as well as online degree programs (undergraduate and graduate level).
Professionals involved with promotion, program development, or public relations related to the adult learner market.

For over 30 years, we have hosted thousands of professionals at the most strategic marketing, enrollment management, and student success event in online and professional continuing education.