2025 UPCEA MEMS Marketing, Enrollment Management and Student Success Conference | December 2-4 | Boston, MA | #MEMS2025

2025 UPCEA MEMS Conference
Marketing. Enrollment Management. Student Success.

December 2 - 4, 2025
Boston, MA

Welcome to Boston for MEMS 2025!

We are excited to announce that the 34th Annual MEMS: Marketing, Enrollment Management, and Student Success Conference will take place in the heart of Boston, Massachusetts, December 2-4, 2025. Join us at the stunning Westin Boston Seaport District, just steps from some of the city's most iconic attractions, vibrant neighborhoods, and rich history. Whether it’s your first visit to Boston or you’re looking for a hidden gem, Boston is the perfect backdrop for a conference dedicated to exploring the latest trends and proven strategies in marketing, enrollment, and student success.

The 2025 MEMS Planning Committee is hard at work curating a program that is both engaging and practical, featuring inspiring speakers, insightful sessions, and opportunities to connect with colleagues who understand the unique challenges and opportunities of our field. This year’s conference will focus on data-driven strategies, innovative tools, and actionable ideas to help you address today’s challenges, grow your enrollments, and support student success in a rapidly evolving higher education landscape.

MEMS 2025 is not just about learning—it's about connecting with peers who share your passion for creating positive change in online and professional education. From structured networking events to informal conversations over Boston’s renowned seafood, you’ll leave with fresh ideas and meaningful connections.

We hope you will join us this December to learn, collaborate, and explore all Boston has to offer. Whether you’re a first-time attendee or a returning participant, MEMS 2025 promises to be a memorable experience.

We can’t wait to welcome you to Boston!

Ashley Law – Co-Chair, 2025 UPCEA MEMS Planning Committee
John Hopkins University - School of Medicine (Conference Co-Chair)

Lakitia Avery – Co-Chair, 2025 UPCEA MEMS Planning Committee
Kent State University (Conference Co-Chair)

What is MEMS about?
The annual UPCEA Marketing, Enrollment Management, and Student Sucess (MEMS) conference is the premier event for leaders and practitioners responsible for online and professional continuing education marketing and enrollment management at colleges and universities around the world. For over 30 years, the UPCEA conference has drawn professionals from institutions of all sizes to showcase thought leadership in our field and to explore trends in adult student recruitment and retention. Designed for both senior leaders and practitioners, the conference offers high level, strategically-focused presentations as well as sessions which spotlight the tactical components of marketing and enrollment management in today’s higher education landscape.

Cutting edge content in marketing and enrollment services, and incredible general sessions are once again on the agenda for this year's conference. In addition to valuable content and professional development, UPCEA MEMS offers attendees engaging networking opportunities, newcomer’s orientation (for those new to UPCEA or the conference), and other connections.

Who should attend?

Marketing, enrollment management, and student success directors, specialists and managers.
Strategists and implementers of marketing and recruitment efforts focused on adult, professional, and continuing education (credit and non-credit courses and programs), as well as online degree programs (undergraduate and graduate level).
Professionals involved with promotion, program development, or public relations related to the adult learner market.

For over 30 years, we have hosted thousands of professionals at the most strategic marketing, enrollment management, and student success event in online and professional continuing education.