2025 UPCEA MEMS Marketing, Enrollment Management and Student Success Conference | December 2-4 | Boston, MA | #MEMS2025

2025 UPCEA MEMS Conference
Marketing. Enrollment Management. Student Success.

December 2 - 4, 2025
Boston, MA

What is MEMS about?
The annual UPCEA Marketing, Enrollment Management, and Student Sucess (MEMS) conference is the premier event for leaders and practitioners responsible for online and professional continuing education marketing and enrollment management at colleges and universities around the world. For over 30 years, the UPCEA conference has drawn professionals from institutions of all sizes to showcase thought leadership in our field and to explore trends in adult student recruitment and retention. Designed for both senior leaders and practitioners, the conference offers high level, strategically-focused presentations as well as sessions which spotlight the tactical components of marketing and enrollment management in today’s higher education landscape.

Cutting edge content in marketing and enrollment services, and incredible general sessions are once again on the agenda for this year's conference. In addition to valuable content and professional development, UPCEA MEMS offers attendees engaging networking opportunities, newcomer’s orientation (for those new to UPCEA or the conference), and other connections.

Who should attend?

Marketing, enrollment management, and student success directors, specialists and managers.
Strategists and implementers of marketing and recruitment efforts focused on adult, professional, and continuing education (credit and non-credit courses and programs), as well as online degree programs (undergraduate and graduate level).
Professionals involved with promotion, program development, or public relations related to the adult learner market.

For over 30 years, we have hosted thousands of professionals at the most strategic marketing, enrollment management, and student success event in online and professional continuing education.