UPCEA 2025 MEMS Planning Committee

Marketing. Enrollment Management. Student Success.

The annual UPCEA MEMS conference is organized by a planning committee comprised of UPCEA member-volunteers. The majority of these members are marketing, enrollment management, and student success professionals within higher education institutions throughout the U.S. and Canada. If you are interested in being part of the planning committee, please contact Melissa Peraino: mperaino@upcea.edu.

Ashley Law	John Hopkins University - School of Medicine (Conference Co-Chair)
Lakitia Avery	Kent State University (Conference Co-Chair)
Christine Brooks-Cappadocia	York University
Melaiya Overton	University of Pennsylvania
Alicia Jasmin	Tulane University
Coley Coleman	University of Pennsylvania
Derrick Perry	University of Texas at Arlington
Caleb Walter	University of North Texas
Sara Morris	University of Louisville
Andrea L. Fagon	City University of New York
Minh Virasak	Santa Clara University
Paul Ballentine	Villanova University
Maddie Ludt	Mississippi State University
Pam Quatchak	Point Park University
Amanda Turner	University of Massachusetts, Lowell
Ginny Valentin	University of Tennessee Knoxville
J. Cory Pettijohn	University of Illinois at Urbana-Champaign
Leigh Saunders	University of Minnesota
Karen D'Angelo	Pratt Institute
Nicole Fenton	University of Vermont

Join the Planning Committee!
Be a key player in planning the next three UPCEA MEMS Conferences. In this leadership role, you will have input on nearly every aspect of the conference experience including content development, themes, events, and communications. Participation on the committee gives you an opportunity to:

• Network with your peers: Committee members work hard (and play hard) together, forming life-long connections.
• Get recognition for your university: Give your institution the visibility and recognition it deserves.
• Exercise your leadership skills: Pick your favorite jobs and take the lead!
• Influence professional development programming: Help develop the programs you want to attend.
• Gain event planning experience: Another marketable skill to add to your resume.

“Being on the committee is a fun and worthwhile experience; you have a say in shaping programming, you help create the networking activities that happen at the conference, and you make connections all across the country with people facing the same challenges as you. Talk about expanding your network! I love being involved and contributing to such a valuable conference.”
Victoria O'Malley, Assistant Vice Chancellor of Marketing and Brand Strategy, University of Colorado, Denver

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