Why Should I Attend the Marketing and Enrollment Management Seminar?

UPCEA’s 24th Annual Marketing and Enrollment Management Seminar is the top event for leaders and practitioners responsible for professional, continuing, and online education marketing and enrollment management at colleges and universities around the world. The Seminar draws professionals from institutions of all sizes to showcase thought leadership in the field and to explore trends in adult student recruitment and retention. The Seminar offers high-level, strategically-focused presentations as well as sessions that spotlight the tactical components of marketing and enrollment management in today’s higher education landscape.

In today’s economic times, there is increased pressure to validate every marketing dollar that is spent. As a mid-sized private institution with limited resources, the need for a return on our investment is greater than ever.

Five years ago, I was fortunate enough to get assigned a dedicated marketing person for the College of Professional and Continuing Studies at La Salle University (and sometimes that’s a stretch for the smaller institutions!). Working as a team of one, I knew that the professional development opportunities available through UPCEA would help give my Marketing Director the support she needed to be successful. Attending the UPCEA MEMS conference has helped my Director remain current on marketing trends that can influence our enrollment and take us to the next level.

Though we will never have the same budgets as larger institutions, gaining a better understanding of how to be more effective with the funds we do have has proven invaluable for my department. I strongly recommend sending all members of your marketing team, whether your institution is large or small, to the UPCEA MEMS conference and challenging them to implement the strategies and tactics that they bring back.

Joseph Ugras
Dean, College of Professional and Continuing Studies
Associate Provost,
International Education La Salle University

 

Top Reasons To Attend

• Industry-Leading Keynote Speakers: Learn from thought leaders and expert practitioners about cutting-edge marketing and enrollment management topics including content marketing, strategic enrollment management, and more!
• In-Depth Deep Dive Sessions: In these intensive, workshop-like 90-minute sessions, participants will be tangibly and often kinetically involved in their own learning. Presenters are seasoned professionals who excel in interactive teaching, and participants will leave with actionable and take-away products.
• Networking: You’ll have the opportunity to connect with hundreds of attendees, including speakers, marketing and enrollment management thought leaders, and industry experts.
• Celebrate and learn from 2015 Marketing Award recipients: See what your colleagues are doing, and bring ideas back to your institution.

 

Cost of Attending

Registration: $890 for members – register before September 16th to take advantage of the $840 early rate!

Hotel: $189 per night (plus taxes) at the conference hotel, the Denver Marriott City Center. Most meals are included with your Seminar registration.

 

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