Deep Dives are intensive, workshop-like sessions of 90 minutes each which involve participants, tangibly and often kinetically, in their own learning. Actionable and take-away products are the hallmarks of a Deep Dive session and presenters are seasoned professionals who excel in interactive teaching. Topics cross the student lifecycle and encompass critical aspects of recruitment, retention, student services, and more.
Social Media: Tactical Tools, Tricks, and Tips
Growing Online with Personalized Experiences
Powered by Blackboard Educational Services
Location: Colorado D
Darcy Hardy, Blackboard Educational Services
Christina Fleming, Blackboard Educational Services
Students prefer—and often crave—personalized experiences. Leaders in online learning are on the frontier of building custom experiences for students with many different motivations and needs. For a new generation of learners, bridging the gap between the online student’s expectations and the best learning experience possible requires a personalized approach. Join us as we discuss ways in which institutions today can elevate learning practices while reaching and engaging new online students in a manner that is customized to their individual and personal needs. Starting with the recruitment process and working all the way through teaching and learning, we will share ideas that can build success one student at a time.
Strategies to Globalize Your Campus
Powered by Jenzabar
Location: Colorado G
Michael Schroeder, California State University San Marcos
Emmanuel (Meni) Sarris, Jenzabar
The internationalization of higher education takes many forms. California State University San Marcos is on a path to globalizing their campus. The key to globalizing the campus is using data better and incorporating analytics into a strategic institutional plan. This involves looking at data in a new way; both qualitatively and quantitatively to better strategize enrollment management, recruitment, and retention of international students. And, not just any international students, but the right mix of international students from different cultures into a variety of academic majors can share perspectives to enrich curriculum and course discussion for all students. Attend this session to learn how to create game-changing learning experiences across campus.
Best Practices for Modernizing the Application Experience
Powered by DecisionDesk
Location: Colorado I
Matthew Glover, University of Colorado
Kate Volzer, DecisionDesk
An application is a natural extension of a school’s brand, and to remain competitive, institutions that offer professional, continuing, and online education programs must provide an optimized experience for both applicants and staff.
In this session, DecisionDesk and the University of Colorado will highlight best practices for creating an exceptional application experience to help achieve and exceed enrollment goals, including: why your application can be your strongest marketing tool; how to build trust with applicants through preferred communication, such as instantaneous credential checking or push notifications; which simple tools can reduce call load and application; and how clearer, customizable review data results in faster decision making and higher yield.
Content Marketing: How to Launch Your Content Marketing Mission
Location: Colorado B
Robert Rose, Content Marketing Institute
Any successful content marketing plan starts with a codified, realistic and achievable strategy that is clear, powerful and will actually move the needle. Let’s take real, actionable first steps toward creating a smart business case for content marketing. In this Deep Dive session, we’ll walk through different types of strategies, how to start, where to identify the opportunities, and then actually walk through the steps needed to build the business case to start our process.
Enrollment Management Marketing and New Media in the Era of Big Data
Location: Colorado D
Jim Bouse, University of Oregon
Technology trends continue to evolve the nature of communications, information, media, marketing and recruitment in enrollment management. These shifts happen daily and our institutions need to be aware of the opportunities and challenges they represent. Please join me as we explore ways these technologies can be used to create effective audience engagement and relationships. Topics will include the marketing and communications implications of big data, online data mining tools, social media, monitoring and listening, viral and personalized video, CRM, predictive analytics, mobile computing, UAV’s (drones), virtual reality, online student communities and more.
Career Development Throughout the Student Lifecycle
Powered by InsideTrack
Location: Colorado G
Melissa Feuer, George Washington University
Jason Smith, Harvard University
Maria K. Stein, Northeastern University
Seth Reynolds-Mohler, InsideTrack
Too often career development is relegated to the career services office or is something students only think about as graduation grows nigh. With students and employers alike looking for higher education to ensure tomorrow’s graduates are equipped for long-term success in the 21st century workplace, we must treat career development as a shared responsibility and something that takes place from inquiry to graduation.
In this session you’ll hear from innovative leaders incorporating career development into every stage in the student lifecycle. They’ll share a brief overview of their respective strategies, obstacles they’ve encountered and how they’ve worked through them, and insights to apply to your own institution. We’ll workshop real scenarios from the audience leveraging the expertise of the panel and other attendees. Finally, a change planning exercise will ensure each attendee leaves with a plan to put insights into action as well as resources for support and accountability.
The Evolving Workforce: How Millennials and the Adult Learner are Changing Everything
Powered by EMSI
Location: Colorado I
Jim Fong, UPCEA Center for Research and Marketing Strategy
Brian Mitchell, Economic Modeling Specialist International (EMSI)
The workforce and its participants are ever-evolving. Two major groups leading that charge are millennials and adult learners. EMSI, a worldwide leader in labor market analysis, and the UPCEA Center for Research and Marketing Strategy will share critical trend information on evolving occupations, workplace dynamics and job competencies as they relate to the emerging and current workforce.
This interactive session will provide insight, information and dialogue around new jobs becoming available to millennials and career-changers, how higher education will need to respond in terms of content and delivery, and how marketers and enrollment management professionals will need to set up processes to better capture their attention. Workshop participants will be given electronic materials, including copies of the presentation, white papers and reports or listings of evolving and dissolving professions.