Marketing, Enrollment, and Student Success Track

Operation Rescue: UPCEA Research on Reengaging the Disengaged Student
Marketing, Enrollment, & Student Success | Strategic | Monterrey
UPCEA and StraigherLine conducted research profiling the disengaged learner and how their situations and motivations are different from other adult learners. This study surveyed individuals who have college credits but are no longer attending college, and profiled this population to identify why they stopped attending and what motivates them to re-engage. This presentation informs institutions on the landscape of needs, reasons for leaving college, and what really brings these students back into higher education.

• Jim Fong, UPCEA
• Amy Smith, StraighterLine
• Jerry Rhead, Michigan State University
• Katie Dawson, University of Louisiana System

Moderator: Rene Eborn, University of Southern Utah

Branding and Belonging: Harvard CE’s Approach to Community Building
Marketing, Enrollment, & Student Success | Strategic | Monterrey
Possibility and Excitement.  How do you create compelling internal and external messaging that unites four brands and one siloed division around a common theme?  Harvard’s Division of Continuing Education recently launched two branding campaigns designed to do just that.  This presentation will share the results achieved through the generation and engagement of new external audiences and the re-energizing of staff around mission, innovation and possibility.

• Nancy Coleman, Harvard University
• Ross Pearo, Harvard University

Moderator: Aaron Lawrence, SmartBrief

Gator Pathways: Enhancing Access to the University of Florida
Marketing, Enrollment, & Student Success | Strategic | Durango
With denial rates exceeding 75% for lower-division and FTIC applicants, access to the University of Florida via UF Online has historically been an uphill feat. We’re committed to changing that. Through strategic partnerships, systemization of resources, and smart deployment of technology, we’re shifting from admission decisions of “no” to, “welcome, let’s find your path” with the launch of Gator Pathways.

• Nico Rose, University of Florida Online
• Rhiannon Pollard, University of Florida Online
• Evangeline Cummings, University of Florida Online

Moderator: Ginny Garayta, Blackboard

Creating Inclusive Online Learning Environments for Students with Disabilities
Marketing, Enrollment, & Student Success | Applied | Monterrey
How do we move beyond access to create inclusive online programs for students with disabilities? Join us for a discussion on how to improve recruitment and retention of students with disabilities through student service programs and creating more inclusive online learning environments.

• Tay McEdwards, Oregon State University Ecampus
• Earlee Kerekes-Mishra, Oregon State University

Moderator: Michelle Hertzke, Iowa State University

In Their Own Words: Retention of Active-duty Military and Military Veterans
Marketing, Enrollment, & Student Services | Strategic | Durango
Join leaders from Excelsior College as they share findings from their 2021 research study of active-duty military and veterans in online degree programs on factors that contributed to their retention. Share your PCE institution’s own experiences with these important student populations and engage in a robust discussion around the environment for active-duty military and veteran students in the critical landscape of retention.

• David Schejbal, Excelsior College

Moderator: Chris Steele, University of Maryland, Baltimore County

Research Roundtables [Veracruz C]

Moderator: Bruce Etter, UPCEA

Understanding the Recruitment, Admissions, and Enrollment Experiences of Nontraditional Students Across Generations
Marketing, Enrollment, & Student Success | Applied
During the session, we'll explore how nontraditional students from different generations experience returning to college. The main themes and findings are based on a qualitative doctoral research study that explored the first-hand lived recruitment, admissions, and enrollment experiences of eight students from three different generations. We'll discuss how the study's key themes and findings might relate to attendees' student populations and how they might inform and influence enrollment marketing, outreach, and engagement strategies.

• James Campbell, University of Richmond
  

Marketing, Enrollment, & Student Success Network

Award Presentation -
UPCEA Award for Excellence in Advancing Student Success (Sponsored by InsideTrack)

Spotlight Session -
Culturally Inclusive Enrollment Management: Strategies for Designing Day-to-Day Staff Development
Marketing, Enrollment, & Student Success | Applied | Durango
The focus of this session is to help enrollment managers recognize simple, approachable ways to build in professional development around culture and inclusion in day-to-day work. This hands-on workshop will have you participating in activities, getting to know your neighbors, and learning how to connect with others in safe, fun, and engaging ways, all while teaching you strategies for building an inclusive workplace for your staff (and ultimately everyone who interacts with them!).

• Sarah Wanger, Indiana University
  Moderator: Marleigh Perez, Oregon State University

Bifurcated Advising: Improving College Access and Retention - From the Start!
Marketing, Enrollment, & Student Success | Applied | Durango
o Increasing access and retention outcomes for online learners takes intentional support implemented at key times of transition. The University of Arizona implemented a centralized 1st Term advising team that help improve both yield *and* retention -- amid dramatic enrollment growth during the pandemic. Come learn how we improved both access and success outcomes – and consider how your institution could implement something similar for online, adult, or post-traditional learners.

• Carmin Chan, University of Arizona
• Grace Hurd, University of Arizona

Moderator: Karina Kogan, EducationDynamics

Never Let a Good Crisis Go To Waste: Innovating Enrollment & Engagement Under Lockdown
Marketing, Enrollment, & Student Success | Applied | Monterrey
Churchill coined the phrase about leveraging a crisis to bring about fundamental change - amazing things happen when you put knowledgeable and motivated people together and let them question assumptions, and reevaluate current practices. Join us as we discuss the candid group dynamic that was essential to capitalize on a global crisis and build a successful program of webinars which boosted enrollment during the most difficult of times.

• Taryn Conaway, University of Wisconsin-Madison
• Tim Dalby, University of Wisconsin-Madison
• Pat Walsh, University of Wisconsin-Madison

Moderator: Jaime Oleksik, Carnegie

Data (Plus Technology) Are King: How to Use Technology to Develop Data-Driven Marketing Strategies for Recruitment of Adult Students
Marketing, Enrollment, & Student Success | Foundational | Durango
This session provides detailed information on how the George Washington University College of Professional Studies employs a suite of integrated technology tools consisting of EMSI (labor market databases), digital marketing dashboards, Pardot (email journeys plus grading and scoring of prospects) and social media analytics to develop its data-driven marketing strategies by using skill cluster analysis, broad labor market and profile data, digital and email engagement and social amplification rate.

• Cyrus Homayounpour, The George Washington University
• Amanda Gillespie, The George Washington University

Moderator: Lee Maxey, MindMax