Megan Anderson is the Associate Director of Marketing for Extended University Programs (EUP) at Western Michigan University where she manages marketing planning and promotional efforts for a diverse portfolio of programs and services. In addition to leading project management for the unit, she serves as a brand manager and marketing expert for EUP. Megan has been employed at WMU for more than eight years, and her work has included media buying, marketing strategy, copywriting, e-marketing and analytics/assessment. 2014 marks her second year as Associate Chair, Networking and Communication, for the UPCEA Marketing, Enrollment and Student Services Network. A past presenter at the UPCEA Marketing Seminar, she holds a B.B.A. in Advertising, and an M.B.A. in Management, both from WMU.
Session title: Top Five Strategic Mistakes in Online Marketing
Co-presenting with John Horn, JMH Consulting
Marcie Anthone has been the Director of Marketing Communications Capabilities Development for the Coca-Cola Company for almost nine years. In her current role, she is in charge of developing processes and tools to support brand communications in the marketplace. Previously, Marcie was the Director of Knowledge and Insights, where she developed communications strategies for Coca-Cola’s global brands and trained marketers worldwide. In addition, Marcie was Senior Partner, Director of Strategic Planning for Bozell Advertising. She is an alumna from Brandeis University, where she majored in Theater Arts.
General session title: Using Storytelling to Build Brands
Dan Bellone serves as Marketing Director for University Extension at California State University East Bay. As Marketing Director, he is responsible for the strategic marketing and communications for Continuing Education, Center for International Education, American Language Program, and East Bay’s branch campus in Oakland. Dan began his career in higher education in 2004 with a focus on undergraduate program marketing communications and quickly expanded to include graduate program marketing communications for Cal State East Bay. Throughout Dan’s tenure, he has served in multiple roles including Web Business Analyst and Communications Manager for the university’s Information Technology Services (ITS) department.
Dan holds a BS in business administration with concentrations in marketing and e-commerce marketing from California State University, East Bay and is passionate about marketing his alma mater.
Session title: Creating a New Student Experience for a Connected World
Co-presenting with Guy Felder, Story+Structure
Simona Boucek is the lead Marketing Project Manager for Oregon State University Extended Campus. She has been with OSU for more than three years as a professional marketer integrating social media and online marketing with traditional methods in an effort to market 30+ online degree programs. Prior to OSU, Simona worked in public relations serving the second largest K-12 school district in Oregon. Her background is in PR, marketing, journalism and crisis communication. She holds a bachelor's in journalism from the University of Oregon, and a master's in strategic public relations from George Washington University.
Session title: Finding Value in Facebook Advertising: a How to Guide
She has served as associate provost and dean of continuing and professional education at major colleges and universities throughout the NY metropolitan region. Throughout her career, she has provided pioneering leadership and successful growth strategies in distance, continuing and international education and strategic community/corporate partnerships.
As Associate Provost for Adult Programs and Outreach at Long Island University, one of the largest comprehensive private instructions of higher education in the US, she forged the design and growth of innovative new blended adult degree completion programs and strategic partnerships.
As Dean of the School of Continuing and Professional Studies at the SUNY Fashion Institute of Technology, Dr. Braverman developed international partnerships in Latin America and Southeast Asia, including an articulation with the Minister of Manpower in Singapore. She also spearheaded FIT’s first Center for Innovation Management, a dynamic leadership institute that assisted companies and CEOs with innovation and change.
In her role as Dean of Extended Education at NY Institute of Technology, Dr. Braverman served as CAO of NYIT’s Online Campus and led innovative improvement initiatives in distance education there. She also grew online enrollment and greatly enhanced student services and online pedagogy.
Dr. Braverman is a consultant and published author, with two journal articles on corporate education in JCHE and a chapter on the future of continuing higher education in a recent publication by Jossey Bass. She holds a Ph.D. from New York University and is regularly invited to speak on topics such as innovation and entrepreneurship in higher education, corporate outreach, higher education leadership, executive education, strategic partnerships, international education and other topics essential to the field of continuing higher education.
Session title: Tips for Retaining Adult Learners through Customer Service Excellence: The Concierge Model
James is the Director of Marketing & Communications at the University of Richmond School of Professional and Continuing Studies, a position he's held for 10 years. He's an active member of UPCEA, having served as the chair of the Marketing Seminar planning committee, the associate chair of awards and recognition for UPCEA's MESS Network, and is current chair of UPCEA's national awards committee.
Session title: Key Takeaways from Three Years of Website Benchmarking
Co-presenting with Daniel Hocutt, University of Richmond, and Nicole Foerschler-Horn, JMH Consulting
Shanna has experienced distance education from the perspective of both student and instructor and understands the importance of diversity in the online classroom. Shanna has been working in marketing adult education for over 15 years, and finds great personal pride in matching the goals of prospective students to educational programs. Both Shanna and co-presenter Melita Mitchell work in the administration of distance education and Summer School at UNC Charlotte.
Session title: DE-Versity: Marketing Distance Education to a Diverse Population
Co-presenting with Melita Mitchell, University of North Carolina - Charlotte
Director of Technology and Technical Operations
Purdue Engineering Professional Education
Phil is the Director of Technology and Technical Operations for Engineering Professional Education at Purdue University where he and his team is responsible for the technical production and online delivery of 40 graduate courses each semester. Phil has over fifteen years of website development experience, nine of which have been with Purdue. The consistent focus is to provide a quality experience to the distance students enrolled in the online courses.
Session title: Tales from the Far Side: A Website Redesign Business Case and the Lessons Learned
Co-presenting with Melanie Schramm, Purdue University
Executive Director of Marketing & Communications
Northeastern University
From brand-building for one of the nation’s most innovative research medical centers to her work at the forefront of online graduate education, Julie Corwin has a powerful record of creating market share and first-rate messaging for complex organizations. Her professional interests include market research, obsessive measurement of outcomes, and exploring how customer experience affects brand strength.
She is currently the Executive Director of Marketing & Communications at Northeastern University. Previously, she worked at Cincinnati Children's Hospital Medical Center where she boosted the hospital’s national reputation and moved them into super-niche online marketing to reach the parents of children with some of the world’s rarest medical conditions.
Julie has spoken widely on branding, market research, marketing execution, effective marketing for online education, and using targeted marketing to respond to decision-making in the digital world.
Deep-dive session title: A Practical Approach to Measurement
Co-presenting with Lindsey Richardson, Northeastern University and Matt Liebhold, Northeastern University
Courtney Diegel is the Assistant Director of Recruitment for the Office of Online & Distance Education at the University of Nebraska–Lincoln. She graduated with a bachelor’s degree from the Monfort College of Business at the University of Northern Colorado in Marketing with a minor in Spanish and is currently finishing up her MBA with a specialization in International Marketing. She came to UNL from Austin, TX where she worked in the field of international education doing marketing and recruitment for a large study abroad organization. At UNL, Courtney works closely with the marketing, communications and recruitment teams to continually improve the student recruitment and communication processes.
Session title: From Marketing to Recruitment to Advising: Planning for Success
Co-presenting with Laura Wiese, University of Nebraska Online Worldwide
With 16 years of experience in higher education marketing, Jessica leads a 14-person team in the marketing of 35 online degree programs and the university’s summer session. Jessica is the current Associate Chair of Research, Information and Emerging Trends (RIET) for the UPCEA Marketing, Enrollment Management, & Student Services (MESS) Network.
Session title: Marketing Professional, Continuing and Online Education: Trends and Data from the 2014 UPCEA Marketing Study
Co-presenting with Jim Fong, UPCEA
Brian Dycus has over 15 years’ leadership experience in marketing and student recruitment in higher education. He is an expert in enrollment management, enrollment process improvement, and CRM optimization. Before joining Blackboard Student Services, he was Senior Director of Admissions at South University, and Executive Director at Kaplan Test Preparation. He received his MBA from George Mason University and his BA in Philosophy from University of Georgia.
Session title: Re-Engagement Marketing Campaigns: Effective Outreach Strategies to “Stopouts” and “Dropouts”
Co-presenting with Melinda Gainer, Southern Illinois University
Brian is a consultant specializing in higher education operations management, organizational leadership, assessment and learning analytics. He is English/Spanish bilingual with over 13 years of experience working with adult learners in online and blended learning environments. Previously, Brian was a Department Chair at Jones International University.
Session title: Admission Data, What More Can It Tell Us? Using Data to Increase Application-to-Enrollment Conversion Rates
Co-presenting with Michele Long, University of Denver
Jennifer Eyden has eight years of experience in education marketing. She has been a marketing manager for Colorado State University OnlinePlus for the past two years. Before joining Colorado State, Jennifer spent six years working in marketing communications, media buying, and product management for Weston Distance Learning. Prior to that, she spent two years working in media sales for The Greeley Tribune, handling major and national advertising accounts. Jennifer holds a B.A. in Technical Communication with a concentration in Public Relations from Colorado State University.
Session title: Partnering with Faculty to Aid in Marketing Initiatives
As Chief Strategist, Guy combines his deep experience in marketing and recruiting with Story+Structure’s human-centered design ethos to help clients build systems that identify and engage desired audiences with authenticity and empathy. He is involved in every project across all client engagements and provides leadership and support throughout all stages of a project.
Prior to joining Story+Structure, Guy worked for the University of Houston, where he led marketing and recruiting for adult professional and workforce development programs. As Director of Marketing and Enrollment Support at U of H's School of Continuing and Professional Studies, Guy led multiple CRM implementations, rebranding initiatives, and website redesigns. He is a frequent speaker at higher ed conferences at the regional and national levels.
Guy holds a B.S. In Psychology from the University of Houston and has worked in construction management, the non-profit space, owned a small business, and worked on his family’s rice farm. Guy enjoys exploring the world, playing the piano, and eating and drinking in the company of good friends.
Session title: Creating a New Student Experience for a Connected World
Co-presenting with Dan Bellone, California East Bay University
Jim Fong has more than twenty years working as a marketer and researcher in the higher education community. Prior to joining UPCEA’s Center for Research and Consulting, Jim worked as a higher education strategic marketing consultant and researcher for two firms and prior to that was the Director of Marketing, Research and Planning for Penn State Outreach. As a consultant, Jim worked with over a hundred different colleges and universities. While at Penn State, he was responsible for managing teams of marketing planners, competitive analysts, market researchers and enrollment management staff.
Jim continues to teach graduate and undergraduate marketing and research classes for, Penn State University, Duquesne University and Framingham State University.
Prior to his career in higher education, Jim worked as director of research for a large advertising and marketing agency in New England and director of analytics for what was the nineteenth largest global research company at the time.
Jim has contributed to the following published works, “The Final Word, Marketing Online Education Programs: Frameworks for Promotion and Communication,” (IGI Global, Fong. J., 2011), “Improving the Relationship between Continuing Education Leadership and Marketing Directors,” (Continuing Higher Education Review, Fong, J., Vol. 73. 2009), “Marketing Distance Education: The Importance of Strategy and Context,” (The International Handbook of Distance Education, Fong, J. and Bailey, N., 2007) and “Making the Decision for Market Research: Determining the Need and Competency,” (ACHE Journal, Fong, J. and Miller, H., 2006).
Jim holds an M.B.A., an M.S. in Applied Statistics and a B.S. in Mathematics, all from The University of Vermont.
Session title: Marketing Professional, Continuing and Online Education: Trends and Data from the 2014 UPCEA Marketing Study
Katharine M. Foster is Director of Business & Finance for Emory Continuing Education (ECE) at Emory University in Atlanta, Georgia. She has worked in a variety of capacities at Emory over the last 21 years. Those positions have provided opportunities for her to work in finance, systems implementations, project management, and marketing. At ECE, Katharine is responsible for business, finance, operations and marketing where she directs all financial, registration, class scheduling and enrollment services functions. She also directs, develops, implements, and analyzes cross-departmental policies and procedures.
Deep-dive session title: Innovating in Today's Higher Ed Technology World: Accommodating the Needs of the New Traditional Student while Strengthening the Program Brand
Co-presenting with Josh Pennino, Jenzabar
As Dean of Admissions Kim Frisch leads Regis University’s centralized admissions operations. Skilled in staff development, she was charged with overseeing the recent merger of various admissions units into a cohesive operation. Kim is a seasoned professional who brings more than 24 years of experience in the marketing and admissions field with expertise in recruiting both traditional and adult student populations. She oversaw the growth of Regis University’s health care programs, with enrollments growing from 500 to 3,500 students during her tenure from 1999 to 2013. She is responsible for worldwide outreach to talented students, helping them navigate the higher education landscape through effective communication and action at each stage of the enrollment journey.
Session title: Bland to Bold: Redefining Your Marketing Strategy
Co-presenting with Jeff Johnson, Primacy
Melinda Gainer, a native of the Hampton Roads region of Virginia, received her Bachelor of Arts degree in English and her Masters in Counseling from Hampton University in Hampton, Virginia. Prior to beginning her career in higher education, she completed the National Executive Training Program with Sears Corporation, Hoffman Estates, IL. Melinda has over 12 year’s experience in Higher Education, as she has served as an Assistant Director of Undergraduate Admission and an Adjunct Journalism Professor, teaching early and advanced Event Planning for Public Relations.
Melinda currently serves as the Eastern Regional Coordinator of SIU Extended Campus for Southern Illinois University, Carbondale in Carbondale, Illinois. She is responsible for recruitment, staff management, public relations, and student advocacy for 12 sites along the Eastern seaboard- from Groton, CT to Jacksonville, FL.
Melinda is a member of the Illinois Academic Advising Association, has served on the Board of Directors for Girls, Incorporated, has been a member of the Hampton Roads Chapter of the International Society of Event Specialist (ISES) as well as the inaugural committee of the Young Executives at the Town Point Club, Norfolk. In her spare time she helps small businesses achieve their PR and event planning goals.
Session title: Re-Engagement Marketing Campaigns: Effective Outreach Strategies to “Stopouts” and “Dropouts”
Co-presenting with Bryan Dycus, Blackboard
Jennifer Golbeck is an associate professor in the College of Information Studies at the University of Maryland, where she also moonlights in the department of computer science. Her work invariably focuses on how to enhance and improve the way that people interact with their own information online. "I approach this from a computer science perspective and my general research hits social networks, trust, web science, artificial intelligence, and human-computer interaction," she writes. Author of the 2013 book, Analyzing the Social Web, Golbeck likes nothing more than to immerse herself in the inner workings of the Internet tools so many millions of people use daily, to understand the implications of our choices and actions. Recently, she has also been working to bring human-computer interaction ideas to the world of security and privacy systems.
General session title: Big Social Data
Dr. Tom Green works as AACRAO’s Associate Executive Director and SEM. Throughout his extensive career, Tom has worked with public and private institutions to reach their goals, and has led enrollment management efforts for six universities. Before joining AACRAO, Tom served as Vice President for Enrollment Management at Eastern Michigan University. He also served as Associate Vice President for Enrollment Services at Seton Hall University, where he received his Ph.D. in Education Leadership, Management and Policy. During his time there, Tom oversaw a number of offices including admissions, registrar, and financial aid. In addition, student enrollment grew by 12 percent. While at Newman University, Tom led academic advising, adult re-entry centers, admission, registrar, and financial aid offices and an increase in student enrollment by 54 percent. Before becoming AACRAO’s Associate Executive Director and SEM, Tom was a former chair for their financial aid, enrollment management, and retention committees.
General session title: Using Strategic Enrollment Management to Improve Student and Institutional Success
Deep-dive session title: Implementing Strategic Enrollment Management
Web Manager
University of Richmond
Daniel Hocutt is web manager for the University of Richmond School of Professional and Continuing Studies. Areas of professional focus include social media marketing, writing for the web, and championing the school’s mission and values. In his free time he’s working on his PhD in English from Old Dominion University, focusing on technology and media studies and writing, rhetoric, and discourse studies. His current area of research is using Google Drive for collaborative composing in academic and workplace settings.
Session title: Key Takeaways from Three Years of Website Benchmarking
Co-presenting with James Campbell, University of Richmond, Nicole Foerschler-Horn, JMH Consulting
Jon Horn is the CEO of JMH Consulting and a leading expert on data-driven marketing in higher education. Jon serves as JMH Consulting’s lead consultant on marketing engagements and has managed the firm’s operations since its inception in 1998. From 2002 to 2010, Jon also served as acting Director of Professional Programs at Emory University’s Center for Lifelong Learning where he sparked a 500% increase in continuing education revenues.
Jon has been a dynamic presence in the field of higher education for more than fifteen years. He has delivered dozens of presentations at regional and national conferences for higher education associations and has delivered frequent webinars on higher education marketing and management.
Jon has authored more than two dozen course manuals and spent thousands of hours teaching for schools like Emory University and Southern Methodist University, as well as corporations such as The Home Depot, UPS, and Coca-Cola. His students describe him as a dynamic presenter with remarkable enthusiasm and a knack for translating complex concepts in layman’s terms.
Session title: Top Five Strategic Mistakes in Online Marketing
Co-presenting with Megan Anderson, Western Michigan University
Dr. Irwin was recently appointed Interim Vice Provost, Academic Innovation & Support Services after serving as Associate Dean for University College since 2010. In his previous capacity Irwin has been responsible for reinvigorating a number of prior learning assessment (PLA) functions most notably the College’s experiential learning credit program. As Interim Vice Provost for Academic Innovation & Support Services one of Dr. Irwin’s major responsibilities will be to oversee the Center for Innovative in Teaching and Learning. The center provides faculty and students with a variety of non-traditional opportunities for expanding delivery and acquisition of college-level knowledge and is comprised of the following units: Experiential Learning and Prior Learning, Off campus/Continuous Learning, and Instructional Technology. Additionally, Irwin oversees the Center for International Programs and Services, the Fresh Connections Learning Communities, the Academic Counseling Center, the Center for Academic Retention and Enrichment Services, the ACAD academic success seminars, and the Center for Athletic Academic Services,
In 2011, he was awarded a three-year Access & Diversity Grant from the Tennessee Board of Regents to support the program redesign of the institution’s prior learning assessment program targeting returning adult students. Irwin was also appointed to represent the University on the Tennessee Higher Education Commission’s Prior Learning Assessment Task Force, a statewide initiative to enhance PLA usage across Tennessee’s higher education systems. He also chaired the university’s Competency-based Education Task Force.
Deep-dive session title: Recruiting and Retaining: Prior Learning Pathways to Credentials
Co-presenting with Mary Beth Lakin, American Council for Education; Becky Takeda-Tinker, Colorado State University – Global Campus; Kathleen Warner, University of Maryland University College
Ryan Jenkins is a Millennial keynote speaker and author, who began as a sales professional in the technology industry. Jenkins graduated from Miami University (OH), where he earned a degree in Marketing and Entrepreneurship. In his book “The GenEdge: Leveraging Millennials With a Next Generation Mindset,” Jenkins described how leaders could be empowered to think differently about the emerging generations in order to profit from their size and skills. Jenkins researches, collaborates with industry experts, and interviews Millenials to better understand their strengths, career goals, and expectations. He shares his experiences and insights with audiences and has spoken alongside leaders in his field from companies, such as MTV, Facebook, and Uber.
General session title: Next Generation Marketing: Truths, Trends and To-Dos to Thrive Tomorrow
Jeff Johnson has worked with dozens of colleges, universities and healthcare organizations across the country to achieve meaningful results with their admission, advancement and academic reputation outcomes. He is a creative strategist, intent on developing exceptional digital experiences, serving as a creative, design and digital thought-leader in the interactive field. He has spoken at conferences nationally, including at events sponsored by Ingeniux, AMA, EduWeb, GMAC and CASE organizations as well as moderated panel discussions and Webinars. Jeff leads the Education practice at Primacy, a national digital agency. Jeff attended Massachusetts College of Art and Design where he majored in film and graphic design
Session title: Bland to Bold: Redefining Your Marketing Strategy
Co-presenting with Kim Frisch, Regis University
Mike King is a course author, instructor, and the Assistant Vice President for Marketing and Recruitment/Chief Marketing Officer at Berklee Online, the online continuing education division of Berklee College of Music. Prior to working at Berklee, Mike was the Marketing/Product Manager at Rykodisc, where he oversaw marketing efforts for label artists including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa's estate. Mike was the Director of Marketing and Managing Editor of Herb Alpert's online musician's resource, www.artistshousemusic.org , for three years.
Mike has written and teaches several courses for Berklee Online, including: Music Marketing 101; Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution; and Music Business Trends and Strategies. His book, Music Marketing: Press, Promotion, Distribution, and Retail was published by Berklee Press in 2009. Mike was recognized as the Best Music Business Teacher by the National Association of Record Industry Professionals (NARIP) in 2011.
Session title: MOOCeting: How to Integrate Massive Open Online Courses into Your Communication Strategies
Co-presenting with Tyler Ritter, University of North Carolina – Chapel Hill, and Lauren Owens, University of Pennsylvania
Lynne Koreman, Vice President at Colloquy, is responsible for global marketing and enrollment management for programs. Lynne has more than 20 years of marketing experience across a variety of industries that include travel and entertainment, food and beverage, shipping and logistics, and education. During her career she has worked for industry leaders such as Spirit Airlines, Miller Brewing Company, and DHL. Lynne’s marketing expertise runs across channels from PR and interactive to traditional advertising and market research. She has been a frequent speaker on the customer experience as well as experiential marketing. Lynne holds a BA from Dartmouth College.
Session title: The Customer Experience for Online Adult Learners
Co-presenting with Amy Lee, Brandeis University
Director, College and University Partnerships
American Council for Education
Mary Beth Lakin is the Director of College and University Partnerships in the Center for Lifelong Learning at the American Council on Education (ACE). With over 25 years of experience as an academic advisor, program administrator, and faculty member, Mary has helped develop initiatives that support adult learners’ access and attainment to postsecondary education. Prior to her position at ACE, Mary developed Old Dominion University’s Experimental Learning program, as well as an interdisciplinary degree program geared toward adult learners. While at ACE, she has led several national projects focusing on mapping ACE credit recommendations. In addition, she has led other projects focusing on extra- institutional learning experiences to postsecondary credentials for adult learners and military veterans. As project director, she was the lead author for two reports and has published articles and presentations on prior learning assessment adult learning and lifelong learning trends.
Deep dive session title: Recruiting and Retaining: Prior Learning Pathways to Credentials
Co-presenting with Becky Takeda-Tinker, Colorado State University-Global Campus; Kathleen Warner, University of Maryland University College; and Richard Irwin, University of Memphis
With 15 years of experience in Higher Ed and High Tech, Matthew brings a combination of a deep analytical grounding and a wide array of experiences to his role leading marketing and strategy for professional graduate programs at Northeastern University. There, he drives marketing efforts in both digital and traditional channels across national branding, discipline-based, and degree-specific campaigns, all with the goal of driving both leads and enrollments.
Prior to joining Northeastern University, Matthew founded and ran his own marketing and strategy consultancy, with clients ranging from Tufts University to Genzyme. His previous agency experience includes Digitas and Boathouse Group, where his clients included General Motors, Merrill Lynch, and Brigham and Women’s Hospital. He started his career on the technical side with Harvard University and software startup companies focused on monitoring, measuring, and analyzing internet traffic.
Matthew holds a BS in Engineering from the University of Pennsylvania, and an MBA from the UNC Kenan-Flagler Business School.
Deep-dive session title: A Practical Approach to MeasurementMichele (M.A.C, University of Denver) has worked in higher education for more than 18 years, and currently serves as the Director of Student Services at University College, the college for continuing and professional education at the University of Denver. Michele is engaged in strategic planning and oversees admission, registration, financial services, and graduation. Michele currently serves as past-chair of the Marketing, Enrollment, and Student Services Network at UPCEA.
Session title: Admission Data, What More Can It Tell Us? Using Data to Increase Application-to-Enrollment Conversion Rates
Co-presenting with Brian Epp, Pearson North America Higher Education Services
Campus Director
InsideTrack
Mo McKenna joined InsideTrack as a Coach in 2010 and began working with both prospective and enrolled students. Since mid-2012 Mo has worked as a Campus Director specializing in partnerships that focus on adult and online learners. Mo enjoys partnering with university staff and faculty in order to improve the academic experience and educational outcomes for students. Prior to working in the field of higher education, Mo spent 10 years in the sustainable agriculture field as a farmer and researcher. She holds a Bachelor’s degree in Environmental Science with a concentration in Sustainable Agriculture from Warren Wilson College in Asheville, NC and a Master’s in Latin American Studies with a concentration in Rural Sociology from the University of Wisconsin – Madison. For her Master’s thesis, she traveled to Mexico City and conducted case studies of families utilizing urban agriculture to address food insecurity and safety issues. After graduation, she went on to manage and number of small-scale vegetable farms. Mo’s career shift to higher education has been a fantastic change of pace. She is particularly motivated to support adult career changers as they pursue their educational goals.
Session title: Designing a Continuous Improvement Program Centered on the Student Experience
Co-presenting with Seth Reynolds-Mohler, InsideTrack
For over 15 years, Melita Mitchell has assisted students in a variety of areas including multicultural affairs and adult education. She is currently a doctoral candidate in the Adult and Community College Education program at North Carolina State University. In addition to assisting adult learners at the university, she serves as a board member of the North Carolina Adult Education Association. Both Melita and co-presenter Shanna Coleswork in the administration of distance education and Summer School at UNC Charlotte.
Session title: DE-Versity: Marketing Distance Education to a Diverse Population
Co-presenting with Shanna Coles, University of North Carolina – Charlotte
As Associate Director of the Open Learning Initiative at the University of Pennsylvania, Lauren oversees the social media, marketing, and administrative infrastructure of the new initiative. Her background is in performing arts with experience in production, management, directing and acting. She graduated from the University of Pennsylvania in 2008.
Session title: MOOCeting: How to Integrate Massive Open Online Courses into Your Communication Strategies
Co-presenting with Tyler Ritter, University of North Carolina – Chapel Hill and Mike King, Berklee College of Music
Bio coming soon
Deep-dive session title: Innovating in Today’s Higher Ed. Technology World: Accommodating the Needs of the New Traditional Student While Strengthening the Program Brand
Co-presenting with Katherine Foster, Emory University
Stephanie Platteter, inaugural recipient of UPCEA's Dorothy Durkin Award for Strategic Innovation in Marketing and Enrollment Management, has a expertise in marketing leadership, strategic planning, CRM, and communications. Since joining the College in 2001,Platteter led the launch of a recruitment- and service-focused call center for which she now provides ongoing leadership. This unit now plays an integral role in the College’s enrollment management effort. And, as an advocate for data-driven decision-making and customer-centric strategies, she led the College’s development of customer relationship management (CRM) strategies and processes and the evaluation and implementation of a CRM system to support these processes. Building on the strength of the College’s marketing efforts, a consolidated call center, and a robust CRM system, Platteter has implemented her vision for of a comprehensive enrollment management strategy that continues to optimize enrollments in College programs.
Platteter holds a M.B.A. and B.S. degree from the Carlson School of Management at the University of Minnesota.
Session title: A Marketing Professional’s Guide to Getting the Most out of your Dean or Academic Partner
Co-presenting with Jennifer Wooley, Georgia Institute of Technology
Director, Client Partnerships,
InsideTrack
Bio coming soon
Deep-dive session title: Designing a Continuous Improvement Program Centered on the Student Experience
Co-presenting with Mo McKenna, Campus Director, InsideTrack
Director of Marketing
Northeastern University
Lindsey Richardson is Director of Marketing at Northeastern University where she leads the team that generates awareness, demand and enrollment for over 70 undergraduate and graduate degree programs. At Northeastern, Lindsey has overseen the implementation of a new marketing strategy planning process in addition to creating and maintaining effective websites, online marketing strategies, lead generation and lead nurturing programs. Lindsey has a particular interest in how to reach targeted audiences and using data to make informed marketing decisions.
Prior to joining Northeastern, Lindsey spent 12 years at Cengage Learning, a leading teaching, learning and research solutions company where she oversaw marketing for the Humanities and Social Sciences division as well as directed all marketing for the newly launched National Geographic partnership. Lindsey holds a BA in International Business and Spanish at the University of Tennessee.
Deep-dive session title: A Practical Approach to Measurement
Co-presenting with Julie Corwin, Northeastern University and Matt Liebhold, Northeastern University
As the Director of Communication and Instructional Design at UNC-Chapel Hill’s Friday Center for Continuing Education, Tyler Ritter directs strategic marketing initiatives to support the full range of the Center's programs and services—credit, noncredit, and conference center—and oversees development of all promotional and instructional materials, with particular emphasis on online course design and implementation. Tyler has 25 years of experience in marketing and strategic communication design. She has worked with the Friday Center's department for communication and instructional design since 2004. Prior to joining the Center, she held senior leadership positions in several regional advertising agencies. Tyler obtained her BA in speech communication from UNC-Greensboro. In 2010 she earned a graduate certificate in technology and communication from UNC-Chapel Hill's School of Journalism.
Session title: MOOCeting: How to Integrate Massive Open Online Courses into Your Communication Strategies
Co-presenting with Lauren Owens, University of Pennsylvania and Mike King, Berklee College of Music
Robert Rose is Chief Strategy Officer at the Content Marketing Institute, leading the client advisory, education and technology practices for the organization. An early Internet pioneer, Robert has more than 20 years of experience, and a track record of helping brands and businesses such as AT&T, KPMG, PTC, and Petco develop successful Web and content marketing strategies. Robert is also a Senior Contributing Analyst with the Digital Clarity Group, Chief Troublemaker for Big Blue Moose, and an instructor for the Content Marketing Institute Online Training and Certification program. Robert is also a featured writer and speaker at technology and marketing events around the world.
Deep-dive session title: The 2020 Content Marketing Strategy – The Next Five Years
As business owner of Coca-Cola’s Social @ the Core strategy, Brian literally “wrote the book” (well, at least the PowerPoint) on Coca-Cola global social marketing strategy. His mission at Coca-Cola as Capabilities Manager was to ensure Coca-Cola maintains the ability for strategic global leadership in digital marketing by building social and digital marketing capabilities in local markets around the world, and was a strategic resource and subject matter expert in digital marketing for Coca-Cola's global and local marketers.
Now at AT&T, in 2015 Brian will be launching a brand new expansion of the Digital Life platform called Digital Life Care, a smart home expansion focused on helping those that need extra care to safely and independently remain in their own home, providing peace of mind for their family and allowing them to remain independent for a much longer period of time.
Brian is Co-Chair of the Social Media Club of Atlanta, is the Southeast Director for Brand Innovators, sits on the Marketing Board of Directors for the Terry School of Business at the University of Georgia, and speaks frequently on a wide variety of social and digital marketing topics.
Deep-dive session title: Social Media – What Can Higher Education Learn From Commercial Marketing?
Melanie has more than 11 years of experience in graduate program marketing and new student recruitment having managed areas of admissions, student access and yield management for Michigan State Broad MBA, Virginia Tech Pamplin MBA and presently in her role with Purdue University’s College of Engineering.
Melanie has focused in the last 3 years on online graduate student marketing and corporate outreach developing new multi-channel communication and brand voice along with advanced web marketing strategies focused on measurable returns to grow program brand awareness and reach.
Session title: Tales from the Far Side: A Website Redesign Business Case and the Lessons Learned
Co-presenting with Phil Conrad, Purdue University
Adam is a web business revolutionary. His unique blend of go-to-market design, statistical analysis, systems optimization and business architecture skills lead to sustainable, high impact results. Adam began his 14-year career in the online world building and contributing to interactive campaigns for Fortune 500 companies including AOL, Sony Ericsson, Bayer, Lowe’s and Motorola. He eventually rose to become head of Research & Product Development for Market Smart Interactive. He then went on to found a boutique online marketing agency that would eventually become Verified Studios, a firm focused on serving the needs of Colleges & Universities. Current clients include Duke, Wake Forest, NC State and UNC. He holds a BFA in design from the University of North Florida.
Session title: Big Decisions from Little Data: Using Google Analytics to Accurately Predict Future Matriculation
Co-presenting with Kay Zimmerman, North Carolina State University
Stacy Snow is the Director of Marketing for Mizzou Online at the University of Missouri and has worked in enrollment marketing for 14 years. Stacy’s division recently completed a multi-year reorganization of online program management from the Extension Division to the main campus, which now offers nearly 100 online degrees and certificates. Prior to higher ed, she was in communications in the electric cooperative industry. She holds a bachelor of journalism and master of public administration from the University of Missouri. Stacy has served in several volunteer leadership roles for UPCEA, including the board of directors, MESS Network and the Marketing Seminar. She has been an advisory board member for Plattform Higher Education Advertising in Kansas City, Mo., and for the MU Graduate School Admissions Continuous Quality Improvement Project.
Session title: Is it an Arm or a Leg Day? How to Maximize Your Marketing Fitness Plan
Bio coming soon
Deep-dive session title: Enterprise-wide User Experience
Deep-dive session title: Recruiting and Retaining: Prior Learning Pathways to Credentials
Co-presenting with Mary Beth Lakin, American Council for Education; Kathleen Warner, University of Maryland University College; Richard Irwin, University of Memphis
Kathryn Van Auken is the Interactive Marketing Manager for the Glasscock School of Continuing Studies at Rice University. At the Glasscock School, Kathryn is responsible for all of the electronic marketing including websites, email, social media, online advertising and analytics. Prior to coming to Rice, Kathryn worked at Continental Airlines for 11 years managing the user experience and content production of continental.com.
Session title: Go where your audience is – online
Deep-dive session title: Recruiting and Retaining: Prior Learning Pathways to Credentials
Co-presenting with Mary Beth Lakin, American Council for Education; Becky Takeda-Tinker, Colorado State University – Global Campus; and Richard Irwin, University of Memphis
Laura Wiese is director of marketing and communication for University of Nebraska Online Worldwide, the university’s system-wide distance education initiative. She is responsible for the NUOW brand and marketing of NU’s comprehensive portfolio of 100+ online programs, as well as the University of Nebraska High School. Laura has more than 12 years’ experience in marketing, communication and sales, nine of which are in distance education marketing and recruitment.
Session title: From Marketing to Recruitment to Advising: Planning for Success
Co-presenting with Courtney Diegel, University of Nebraska – Lincoln
As a Strategic Data Analyst, Hannah works daily with client, internal, and industry data cultivating and highlighting trends and insights to help plan and optimize digital campaigns.
Previous to her time at Hobsons, Hannah spent five years at a WPP digital agency where she led acquisition and measurement projects for fortune 500 companies in pharmaceutical/finance, CPG, and healthcare. Hannah’s ability to synthesize large amounts of information, clearly explain and efficiently implement her findings has led to dramatic enrollment and revenue gains for her clients.
Session title: Top 5 Things You’re Missing Out on When Your Marketing and Enrollment Teams are Not in Sync.
Kay Zimmerman has an extensive management and technology based background in higher education, corporate technology management, and K-20 distance education (DE) experience. Kay previously served as President of the NC Distance Learning Association (NCDLA), leadership for the development of The University of North Carolina Online (UNC Online: online.northcarolina.edu), NC eLearning Commission member and co-leadership for the development of the NC ePortal: eLearningNC.gov, Vice President of an independently owned educational technology company, and has also held positions in a Fortune 500 company as a corporate publishing executive, Florida State University instructor and private college Department Chair.
Session title: Big Decisions from Little Data: Using Google Analytics to Accurately Predict Future Matriculation
Co-presenting with Adam Schultz, Verified Studios