2014 UPCEA Marketing Awards Recipients

In today's world of professional, continuing, and online education, competition for students is stiffer than ever before. Many creative and marketing departments are under increased pressure to deliver communication and marketing tools which are strategic, creative, effective, and within, or under budget. Each year UPCEA strives to recognize the top marketing and creative work of its members through the UPCEA marketing awards.

Congratulations to all of this year’s Marketing Award recipients! We look forward to celebrating with all of you at the Awards Luncheon!


Broadcast Advertising
Radio - Gold

University of Missouri
Mizzou Online

Finish Like a Tiger Radio Ad



Broadcast Advertising
Radio - Silver

Kansas State University
Global Campus

On Track Radio Spots



Broadcast Advertising
Radio - Silver

University of North Carolina at Chapel Hill
William and Ida Friday Center for Continuing Education

The Friday Center Pandora Radio Campaign



Broadcast Advertising
Radio - Bronze

University of Wisconsin-Extension
Continuing Education, Outreach & E-Learning

UW Flexible Option Radio Ad



Broadcast Advertising
Television - Gold

Ferris State University
Extended and International Operations

Ferris Statewide 2014 Television



Broadcast Advertising
Television - Silver

Kansas State University
Global Campus

Graduate commercial



Campaigns
Broadcast Advertising - Gold

University of South Carolina Palmetto College

USC Palmetto College Broadcast Campaign



Campaigns
Broadcast Advertising - Silver

Kansas State University
Global Campus

On Track broadcast advertising campaign


Campaigns
Interactive Media - Silver

Kennesaw State University
College of Continuing and Professional Education

CCPE Promotional Videos



Campaigns
Interactive Media - Silver

Embry-Riddle Aeronautical University

Embry-Riddle Career Services interactive media campaign



Campaigns
Mixed Media - Gold

Georgia Institute of Technology
Georgia Tech Professional Education

Georgia Tech Professional Education Reengagement Campaign



Campaigns
Mixed Media - Silver

Mississippi State University
Center for Distance Education

Distance@STATE Branding



Campaigns
Mixed Media - Silver

Memorial University of Newfoundland
Distance Education, Learning and Teaching Support

Memorial@Home Stakeholder Campaign



Campaigns
Mixed Media - Bronze

Ryerson University
The G. Raymond Chang School of Continuing Education

2013 - 2014 Marketing Campaign: SOARING



Campaigns
Outdoor Campaign - Gold

Rollins College
Hamilton Holt School

2013-2014 Holt School Billboard Campaign



Campaigns
Outdoor Campaign - Silver

University of Nebraska at Omaha
Division of Continuing Studies

University of Nebraska at Omaha Bachelor of General Studies Degree Campaign



Campaigns
Print Ad Campaign - Gold

Rollins College
Hamilton Holt School

2013-2014 Holt Print Campaign



Campaigns
Print Ad Campaign - Silver

University of New Mexico
Extended Learning

Tradiciones Ad Campaign for Taos News



Campaigns
Print Ad Campaign - Bronze

Ferris State University
Extended and International Operations

Spring 2014 Print Campaign



Campaigns
Print Ad Campaign - Bronze

University of Pennsylvania
Penn PLE

Master of Liberal Arts and Post-Baccalaureate Studies Kimmel Campaign



Interactive Media
e-Communications - Gold

California State University, Northridge
The Tseng College

Online Master of Arts in Educational Administration ebrochure



Interactive Media
e-Communications - Silver

UCLA Extension

UCLA Extension Newsletter



Interactive Media
e-Communications - Bronze

Georgia Institute of Technology
Georgia Tech Professional Education

2014 GTPE e-Newsletter: The Cohort



Interactive Media
e-Communications - Bronze

Colorado State University
OnlinePlus

ValuEd blog



Interactive Media
Miscellaneous Interactive Media - Gold

Syracuse University
University College of Syracuse University

Winterlude Microsite



Interactive Media
Miscellaneous Interactive Media - Silver

Georgia Institute of Technology
Professional Education

Gerogia Tech Professional Education Holiday Card



Interactive Media
Miscellaneous Interactive Media - Silver

Georgia Tech
Georgia Tech Professional Education

Changes Coming to ISO - Content Marketing Strategy



Interactive Media
Miscellaneous Interactive Media - Bronze

University of California Irvine
Extension

"Rip ‘em Eaters" Social Media Infographics



Interactive Media
Mobile Marketing - Silver

UC Berkeley Extension
University Extension

UC Berkeley Extension Responsive Website



Interactive Media
Online Display Ads - Gold

UCLA Extension

Figueroa Courtyard Online Display Ad/Website



Interactive Media
Online Display Ads - Silver

Boise State University
Educational Technology

Web Video Promotion Series



Interactive Media
Online Display Ads - Silver

NYU School of Professional Studies
Strategic Marketing and Communications

Art Crime Symposium Interactive



Interactive Media
Online Display Ads - Bronze

Georgia Tech
Georgia Tech Professional Education

Georgia Tech Professional Education Advanced Problem Solving Course: Awareness/Enrollment Campaign Utilizing Digital Media



Interactive Media
Online Display Ads - Bronze

University of Delaware
Professional & Continuing Studies

Program Information Session interstitial static banner ad



Interactive Media
Streaming/On-demand Content - Gold

Oregon State University
Ecampus

Ecampus in 30 Seconds – Oregon State University Ecampus



Interactive Media
Streaming/On-demand Content - Silver

Rice University
Glasscock School of Continuing Studies

Become What You Want to Be



Interactive Media
Streaming/On-demand Content - Bronze

UC Irvine Extension

Paralegal Career Story



Interactive Media
Streaming/On-demand Content - Bronze

Oregon State University
Professional and Continuing Education

Chamber Music Workshop 2014 Video



Interactive Media
Streaming/On-demand Content - Bronze

Simon Fraser University
Continuing Studies

Electronic Information Session for the Next-Generation Transportation Certificate



Interactive Media
Website - Gold

University of Wisconsin-Extension
Division of Continuing Education, Outreach and ELearning

University of Wisconsin Health Information Management and Technology website



Interactive Media
Website - Gold

University of California, Irvine
University Extension

Continuing Education Website - Responsive Design



Interactive Media
Website - Silver

Rollins College
Hamilton Holt School

Holt School Website



Interactive Media
Website - Bronze

The University of British Columbia
Continuing Studies

UBC Continuing Studies Website



Interactive Media
Website - Bronze

Ranku

UNC Online Site Redesign



Most Improved
Most Improved - Gold

University of New Mexico
Continuing Education

Substance Abuse Studies – Brochure



Most Improved
Most Improved - Gold

Southern Methodist University
Continuing and Professional Education

Nonprofit Leadership Brochure



Most Improved
Most Improved - Silver

Rollins College
Hamilton Holt School

Holt School Website Redesign



Most Improved
Most Improved - Silver

University of Wisconsin Extension, Continuing Education Outreach & E-learning

University of Wisconsin Health Information Management and Technology website



Most Improved
Most Improved-Silver

University of Pennsylvania
Penn PLE

College of Liberal and Professional Studies Website – Most Improved



Most Improved
Most Improved - Bronze

Harvard University
Harvard Kennedy School Executive Education

Harvard Kennedy School Executive Education Integrated Marketing Strategy



Most Improved
Most Improved - Bronze

The Pennsylvania State University
Penn State World Campus

The New Penn State World Campus Social Media



Most Improved
Most Improved - Bronze

The University of British Columbia
Continuing Studies

Redesign of the UBC Continuing Studies Website



Outdoor/Exhibit Signage
Outdoor Billboard/Signage - Gold

Oregon State University
Ecampus

“Top-ranked” Outdoor Campaign: Oregon State Degrees Online



Outdoor/Exhibit Signage
Outdoor Billboard/Signage - Silver

Northwestern University
School of Professional Studies

Summer Session Poster



Outdoor/Exhibit Signage
Outdoor Billboard/Signage - Bronze

UCLA Extension

UCLA Extension Billboard Awareness Campaign



Outdoor/Exhibit Signage
Trade Show Exhibits - Gold

Utah State University
Regional Campuses & Distance Education

RCDE Free Standing Pull Up Banners



Outdoor/Exhibit Signage
Trade Show Exhibits - Silver

Kansas State University
Global Campus

Kansas State University Global Campus Display



Outdoor/Exhibit Signage
Trade Show Exhibits - Bronze

Mississippi State University
Center for Distance Education

Distance@STATE Branding Displays



Outdoor/Exhibit Signage
Transit - Gold

Memorial University of Newfoundland
Distance Education, Learning and Teaching Support

Memorial@Home Toronto Transit Posters



Outdoor/Exhibit Signage
Transit - Silver

Embry-Riddle Aeronautical University

Asia Recruitment Bus Wrap



Outdoor/Exhibit Signage
Transit - Silver

NYU School of Professional Studies
Strategic Marketing and Communications

Summer Intensives Subway Poster



Outdoor/Exhibit Signage
Transit - Bronze

McGill University
School of Continuign Studies

For What You've Got In Mind Transit Advertising



Print Advertising
Single Ad - Gold

NYU School of Professional Studies
Strategic Marketing and Communciations

New York Times Global Energy Advertisement



Print Advertising
Single Ad - Silver

Embry-Riddle Aeronautical University

Embry-Riddle Aeronautical University Aviaiton 101 ad



Print Advertising
Single Ad - Silver

University of Richmond
School of Professional and Continuing Studies

Sometimes you have to go back 4 color print ad



Print Advertising
Single Ad - Bronze

Tulsa Community College
Continuing Education and Workforce Development

Tulsa People General CEWD Ad



Print Advertising
Single Ad - Bronze

California State University, Northridge
The Tseng College

"Teach to Your Students’ Strengths" ad



Print Advertising
Single Ad - Bronze

University of New Mexico
Continuing Education

Story of New Mexico – Ad



Print Publications
Annual/Anniversary Report/Magazine - Gold

Northwestern University
School of Professional Studies

Continuum Magazine



Print Publications
Annual/Anniversary Report/Magazine - Silver

Embry-Riddle Aeronautical University

Embry-Riddle Aeronautical University's President's Report



Print Publications
Annual/Anniversary Report/Magazine - Silver

Utah State University
Regional Campuses & Distance Education

2013 Annual Report


Print Publications
Annual/Anniversary Report/Magazine - Bronze

Georgia Institute of Technology
Georgia Tech Professional Education

Georgia Tech Professional Education 2013 Impact Report



Print Publications
Brochure/Booklet - Gold

University of Pittsburgh
College of General Studies

What's Next General Information Booklet with Customizable Step-down Sheets



Print Publications
Brochure/Booklet - Silver

Ferris State University
Extended and International Operations

School of Digital Media Brochure



Print Publications
Brochure/Booklet - Bronze

UCLA Extension
Department of the Arts

Master of Interior Architecture brochure



Print Publications
Brochure/Booklet - Bronze

Utah State University
Regional Campuses & Distance Education

Regional Campus Viewbook Publication Series



Print Publications
Brochure/Booklet - Bronze

University of Richmond
School of Professional and Continuing Studies

Summer Study Abroad 2014 Brochure



Print Publications
Catalog/Tabloid, 4-Color - Gold

The University of British Columbia
Continuing Studies

UBC Continuing Studies Fall 2013 Course Calendar



Print Publications
Catalog/Tabloid, 4-Color - Silver

University of Colorado Boulder
Division of Continuing Education

Continuing Education Spring 2014 semester catalog



Print Publications
Catalog/Tabloid, 4-Color - Silver

NYU School of Professional Studies
Strategic Marketing and Communications

Summer Intensives Bulletin



Print Publications
Catalog/Tabloid, 4-Color - Bronze

Rice University
Glasscock School of Continuing Studies

Fall 2014 Course Catalog



Print Publications
Catalog/Tabloid, Color Cover - Gold

NYU School of Professional Studies
Strategic Marketing and Communications

Summer 2014 Bulletin



Print Publications
Catalog/Tabloid, Color Cover - Silver

NYU School of Professional Studies
Strategic Marketing and Communications

Fall 2014 Bulletin



Print Publications
Catalog/Tabloid, Color Cover - Bronze

San Diego State University
College of Extended Studies

Catalog Series



Print Publications
Miscellaneous Print Pieces - Gold

Montana State University
Extended University

Living Colors: Microbes of Yellowstone National Park



Print Publications
Miscellaneous Print Pieces - Silver

University of British Columbia
UBC Continuing Studies

Writing Centre Bookmark



Print Publications
Miscellaneous Print Pieces - Silver

University of New Mexico
Anderson School of Management Executive and Professional Education Center

Executive MBA Informational Mailer - 2013-2014



Print Publications
Miscellaneous Print Pieces - Bronze

Ferris State University
Extended and International Operations

Admit Packet



Print Publications
Miscellaneous Print Pieces - Bronze

Oregon State University
Professional and Continuing Education

Professional Development for Brewers and Cider Makers Ad



Print Publications
Newsletter - Gold

University of Pittsburgh
College of General Studies

CGS Alumni Newsletter



Print Publications
Newsletter - Silver

Kennesaw State University
College of Continuing and Professional Education

OLLI Newsletter



Print Publications
Newsletter - Bronze

University of Minnesota
College of Continuing Education

CCE Current



Print Publications
Postcard - Gold

Northwestern University
School of Professional Studies

Summer Writer’s Conference Postcard



Print Publications
Postcard - Gold

University of New Mexico
Continuing Education

Substance Abuse Studies – Postcard



Print Publications
Postcard - Silver

Embry-Riddle Aeronautical University

Student Greeting Postcards



Print Publications
Postcard - Bronze

NYU School of Professional Studies
Strategic Marketing and Communications

Summer Direct Mail Postcard



Print Publications
Poster - Gold

Boise State University
Educational Technology

Poster



Print Publications
Poster - Silver

University of New Mexico
Extended Learning

Summer Class Infographic Poster



Print Publications
Poster - Bronze

University of Richmond
School of Professional and Continuing Studies

Summer Study Abroad 2014 Poster


Strategic Recruitment Marketing Plan
Strategic Recruitment Marketing Plan - Gold

University of Nebraska

University of Nebraska High School Virtual Scholars Program


Strategic Recruitment Marketing Plan
Strategic Recruitment Marketing Plan - Silver

California State University, Chico
Center for Regional & Continuing Education

OLLI at CSU, Chico Membership & Fundraising Plan



Strategic Recruitment Marketing Plan
Strategic Recruitment Marketing Plan - Silver

Columbia University
School of Continuing Education

Columbia Summer 2014



Strategic Recruitment Marketing Plan
Strategic Recruitment Marketing Plan - Bronze

University of Pennsylvania
Penn PLE

Master of Environmental Studies Strategic Recruitment Marketing Plan





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