Using Strategic Enrollment Management to Improve Student and Institutional Success 
Grand Ballroom I + II
Strategic Enrollment Management (SEM) has emerged as a useful framework for gaining clarity on enrollment goals and increasing alignment of efforts to achieve them. Through a focus on strategic planning, data-driven decision making, and business process reengineering, institutions have utilized SEM to achieve desired outcomes for both for their programs and the students they serve. SEM has can be deployed across institutions and with specific programs, including professional, continuing, and online education.
Next Generation Marketing: Truths, Trends, and To-Dos to Thrive Tomorrow
Grand Ballroom I + II
Millennials are non-traditionals students too. Millennials grew up in a culture of perpetual Beta where they developed a natural knack for adaptability and an immunity to change. Now, it has become crucial that every brand and leader adapt to today’s high-tech, uber-social and multi-generational marketplace in order to thrive tomorrow. Change is inevitable but developing a brand that connects with the emerging generations must be intentional.
Next generation catalyst, speaker, blogger
Click here to view some videos by Ryan Jenkins.
Using Storytelling to Build Brands
Grand Ballroom I + II
“Storytelling is the most powerful way to put ideas into the world today.” - Robert McAfee Brown
At The Coca-Cola Company we believe stories are the true currency among human beings. Stories are what people share, what they remember and how they learn. We use storytelling not only to engage our constituents but as a way to actually build our brands, write our creative briefs, inspire our agencies and develop ideas that will provoke conversations and create shared understanding and meaning around our brands.
Marcie Anthone, Director of Marketing Communications Capabilities Development, will show you how The Coca-Cola Company has stepped out of the world of marketing and entered the world of Hollywood to apply the immutable laws of storytelling to their brands.
Big Social Data
Grand Ballroom I + II
Part creepy and part surprise, this session looks at how scientists and companies are leveraging big social data to develop new insights into customers and what they want. Jennifer Golbeck, a world leader in social media research, tracks the rise of social networks and data analytics, how new computational techniques are revealing hidden traits of millions of people online, and how this impacts the future of business.
Director of the Human-Computer Interaction Lab and Associate Professor, College of Information Studies
University of Maryland, College Park
Click here to view Jennifer Golbeck's TED Talk, The Curly Fry Conundrum - Why Social Media Likes Say More Than You Might Think.
Sessions denoted with "" will be captured as part of the Online Pass.