2014 Seminar Schedule Overview

Wednesday, November 5

8:00 AM Registration Opens
9:00 AM Newcomers’ Orientation - Grand Ballroom III
10:00 AM Keynote Speaker- Thomas C. Green, Ph.D., AACRAO - Using Strategic Enrollment Management to Improve Student and Institutional Success - Grand Ballroom I + II
11:30 AM Networking Lunch (Provided)+ Exhibitor CONNECT Presentations - Grand Ballroom I + II
1:00 - 3:00 PM Deep Dives
  Implementing Strategic Enrollment Management (SEM) - Grand Ballroom III
The 2020 Content Marketing Strategy – The Next Five Years - Buckhead Ballroom I
Recruiting and Retaining: Prior Learning Pathways to Credentials - Buckhead Ballroom II
  • Mary Beth Lakin, ACE (American Council for Education) 
  • Becky Takeda-Tinker, President, Colorado State University-Global Campus
  • Kathleen Warner, Associate Dean, Academic Affairs, University of Maryland University College
  • Richard Irwin, Vice Provost, Academic Innovation & Support Services, University of Memphis
3:00 PM Networking Break - Grand Ballroom Foyer
3:30 PM
DE-Versity: Marketing Distance Education to a Diverse Population - Grand Ballroom II
Re-Engagement Marketing Campaigns: Effective Outreach Strategies to “Stopouts” and “Dropouts.” - Buckhead Ballroom I
Tales from the Far Side: A Website Redesign Business Case and the Lessons Learned - Azalea
Top Five Things You’re Missing When Your Marketing and Enrollment Teams Are Not in Sync - Grand Ballroom III
5:30 PM Networking Reception (Food Provided) - Grand Ballroom Foyer

Thursday, November 6

8:00 AM Registration Opens
8:30 AM Keynote Speaker - Ryan Jenkins - Next Generation Marketing: Truths, Trends, and To-Dos to Thrive Tomorrow + Breakfast (Provided) - Grand Ballroom I + II
10:00 AM - 12:00 PM Deep Dives
  Designing a Continuous Improvement Program Centered on the Student Experience - Grand Ballroom III
 
  Innovating in Today's Higher Ed Technology World: Accommodating the Needs of the New Traditional Student while Strengthening the Program Brand - Buckhead Ballroom I
 
  Social Media – What Can Higher Education Learn From Commercial Marketing? - Buckhead Ballroom II
A Practical Approach to Measurement - Azalea
12:00 PM Break
12:15 PM Awards Luncheon (Provided) - Grand Ballroom I + II
1:45 PM
Finding Value in Facebook Advertising: a How to Guide - - Grand Ballroom III
Admission Data: What More Can it Tell Us? How to Use Data to Increase Application-to-Enrollment Conversion Rates - Buckhead Ballroom I
Is it an Arm or a Leg Day? How to Maximize Your Marketing Fitness Plan - Buckhead Ballroom II
A Marketing Professional’s Guide to Getting the Most Out of Your Dean or Academic Partner - Azalea
 
2:45 PM Networking Break - Grand Ballroom Foyer
3:00 PM Keynote Speaker - Marcie Anthone, Coca-Cola - Using Storytelling to Build Brands - Grand Ballroom I + II
4:15 PM
Top Five Strategic Mistakes in Online Marketing - Grand Ballroom III
Big Decisions from Little Data: Using Google Analytics to Accurately Predict Future Matriculation - Azalea
Marketing Professional, Continuing and Online Education: Trends and Data from the 2014 UPCEA Marketing Study - Buckhead Ballroom II
  • Jim Fong, University Professional and Continuing Education Association
  • Jessica Dupont, Oregon State University
The Customer Experience for Online Adult Learner - Buckhead Ballroom I
 
5:30 PM Dinner Groups – a networking opportunity (attendee expense)

Friday, November 7

8:00 AM Registration Opens
8:30 AM Casual Breakfast (Provided) - Grand Ballroom I + II
9:00 AM
MOOCeting: How to Integrate Massive Open Online Courses into Your Communication Strategy - Azalea
Tips for Retaining Adult Learners Through Customer Service Excellence - Buckhead Ballroom I
Key Takeaways From Three Years of Website Benchmarking - Buckhead Ballroom II
From Marketing to Recruitment to Advising: Planning for Success - Grand Ballroom III
 
10:15 AM
Go Where Your Audience Is – Online - Grand Ballroom III
Partnering with Faculty to Aid in Marketing Initiatives - Buckhead Ballroom I
Creating a New Student Experience for a Connected World - Buckhead Ballroom II
Bland to Bold: Redefining Your Marketing Strategy - Azalea
 
11:30 AM Keynote Speaker - Jennifer Golbeck, Ph.D., University of Maryland, College Park - Big Social Data - Grand Ballroom I + II
12:30 PM Seminar ends – See you all in Denver in 2015!

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