The 2014 UPCEA Marketing and Enrollment Management Seminar will be held from November 5-7, 2014 in Atlanta, Georgia at the Grand Hyatt Atlanta in Buckhead.

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What is the seminar about?
The annual UPCEA Marketing and Enrollment Management Seminar is the premier event for leaders and practitioners responsible for professional, continuing, and online education marketing and enrollment management at colleges and universities around the world. For over 20 years, the UPCEA seminar has drawn professionals from institutions of all sizes to showcase thought leadership in our field and to explore trends in adult student recruitment and retention. Designed for both senior leaders and practitioners, the seminar offers high level, strategically-focused presentations as well as sessions which spotlight the tactical components of marketing and enrollment management in today’s higher education landscape.

What’s new for 2014?
In addition to offering cutting edge content in marketing, the UPCEA 2014 seminar will also convene leaders and practitioners working in enrollment management. To accommodate this additional content, the seminar will host an additional track of concurrent sessions, an additional general session, and begin a half day earlier, providing even more opportunities for attendee networking, as well as time to share more meals and time with friends and colleagues. You’ll also notice that this year that pre-conferences have been rolled into the seminar, providing a series of complimentary “deep dive” sessions—hands-on, workshop-format presentations designed to bring attendees a close examination of the most pressing issues facing marketing and enrollment management. 

Who should attend?

  • Marketing and enrollment management directors, specialists and managers.
  • Strategists and implementers of marketing and recruitment efforts focused on adult, professional, and continuing education (credit and non-credit courses and programs), as well as online degree programs (undergraduate and graduate level). 
  • Professionals involved with promotion, program development, or public relations related to the adult learner market.

In 23 years, we have hosted thousands of professionals at the most strategic marketing and enrollment management event in professional, continuing, and online education.

Here is a sampling of just a few of the many higher education institutions recently represented at the UPCEA Marketing and Enrollment Seminar.  

Grow your professional development network and join us in Atlanta this November!

CONNECT with colleagues
CONNECT ideas with results
CONNECT data to strategy

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Learn more about why you should attend by viewing this video:

Testimonial from last year's Seminar:

"The content of the seminar was great." "Loved the timing of this seminar. It is not rushed, there is time for networking and to absorb materials." "Overall this was a wonderful conference and I am most impressed by the quality of presenters and cross-section of information that is critical to our individual needs/success." "This was the first time I stayed for an entire conference, it was so well put together. I really enjoyed the speaker on the last day." "UPCEA hosted a fantastic conference, I thoroughly enjoyed the seminars & networking. I would suggest it to anyone in higher education, no matter their level of expertise." "Great conference, as usual. The networking opportunities with like-minded peers is unmatched." "I love the different options each concurrent sessions offer. There is good variety in each to chose from." The University of Minnesota looks to UPCEA programming to enable the professionals leading our market analysis, outreach, and enrollment management to connect with fresh approaches to their work, forward-looking peers, and industry best practices and benchmarks. Quality continuing education for our own dedicated professionals ensures we can, in turn, deliver the education our customers need."
-Dr. Mary L. Nichols, Dean, College of Continuing Education - University of Minnesota

Thank you to all of our sponsors and exhibitors!















JMH Consulting


Story + Structure


A special thanks to our Presenting Sponsors for their thought leadership!








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