2022 UPCEA New England Region Conference
General Sessions

October 26 | 1:00 PM

Changing Times, Changing Strategies

Colleges and Universities across the country are facing significant demographic, economic and political challenges, one might say unprecedented challenges. The Covid 19 pandemic has challenged our enrollments, our workforce and our fund balance, requiring all institutions to pivot in the delivery of classes and services. These changes, along with broader demographic shifts are having long-term impacts on our budget and forecasts for growth. Further, extreme political and social unrest in our communities and on our campuses require today’s academic leaders to consider how to address the varied perspectives and needs of our students, faculty and communities. Dr. Jacqueline Moloney, Chancellor Emerita at the University of Massachusetts Lowell, has experienced these challenges first hand, as Dean of Online & Continuing Education in the 2000’s and later as Executive Vice Chancellor and then Chancellor. In these roles, she has managed to innovate and introduce new programs that champion entrepreneurship, student success, diversity and research prowess. In this keynote conversation, Chancellor Moloney and Vice Provost Steven Tello will consider and discuss the challenges faced over the last decade and share just how UMass Lowell continued to come up on top. The goal of this conversation is to share strategies we might all find helpful in adapting to difficult and change times.

• Jacqueline Moloney, University of Massachusetts Lowell

• Steven Tello, University of Massachusetts Lowell

 

 

• Nancy Coleman, Harvard University

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October 27 | 8:30 AM

The Alternative Credentials Landscape 

In this dynamic, facilitated panel discussion, learn from PCO leaders how they are building the case for alternative credentials on their campuses, leveraging legacy structures and policies, partnering internally and externally to address workforce needs, and cultivating quality across non-degree credentials. Audience questions will play a critical role in this conversation—bring yours!

 

• Lisa Templeton, Oregon State University Ecampus
  

  
  
  
  
  
  
  

• Clara Piloto, MIT
  

  
  
  
  
  
  
  
  
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  Stacy Chiaramonte, Worcester Polytechnic Institute
  

  
  
  
  
  

Moderator:

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  Bob Hansen, UPCEA

 

 

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October 28 | 10:00 AM

The New Adult Learner: Actionable Insights

In the post-pandemic world, the New Adult Learner will be the difference on whether colleges and universities thrive or survive. To better prepare our members, Jim will present the results of a meta-analysis UPCEA and corporate partner sponsored research on the New Adult Learner. The research will show the complexities of the adult learner and the breadth of segments they represent. Jim will offer insights on motivating factors, delivery and credential preferences, support services and needs and how these might relate to marketing, recruitment and retention. In a competitive market, understanding the differences of the many adult learner segments is critical to institutional success.

• Jim Fong, Founding Director
  UPCEA Center for Research and Strategy

Jim Fong is the founding director of UPCEA’s Center for Research and Strategy. In his role, Jim has analyzed demographic, occupational, technological and societal trends and data to help the higher education community better serve the adult and corporate learner. As the Center’s director, he works closely with dozens of colleges and universities annually in new program development initiatives, enrollment management and marketing process analyses and the review of online and continuing education portfolios.

Prior to joining UPCEA, Jim worked as a higher education strategic marketing and CRM consultant and researcher for two firms and prior to that was the Director of Marketing, Research and Planning for Penn State Outreach. At Penn State Outreach, he was responsible for strategic marketing, marketing management, research, creative and database teams. Jim played a major role in the early launch of Penn State’s World Campus by assessing new program needs and the development of marketing strategies and systems. 

Jim holds an M.B.A., an M.S. in Applied Statistics and a B.S. in Mathematics, all from The University of Vermont. In 2004, UPCEA awarded him the Adelle Robertson Award as its Continuing Professional Educator for the year. That year, he also received the Mid-Atlantic Region’s Distinguished Service Award.

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