2022 MEMS Conference | General Sessions


November 30 | 1:00 PM CT

How to Level the Playing Field at Work by Speaking the Unspoken Rules

  • Gorick NgGorick Ng
    Wall Street Journal Bestselling Author of the Unspoken Rules; Harvard Career and First-Generation College Student Adviser; Workplace, Talent Development, and Diversity and Inclusion Expert

  • Gorick Ng is the Wall Street Journal Bestselling Author of The Unspoken Rules: Secrets to Starting Your Career Off Right, a book published by Harvard Business Review Press. It is a guide to help early career professionals, especially those from underrepresented backgrounds, navigate the school-to-work transition and ascend to positions of leadership, based on 500+ interviews with professionals across geographies, industries, and job types.

    The Unspoken Rules has been endorsed by Arianna Huffington, Cal Newport (Author of Deep Work), David Carey (Former Global President of Hearst Magazines), Edith Cooper (Board Director of Slack and Etsy and Former Global Head of Human Capital Management of Goldman Sachs), Ginni Rometty (Former Executive Chairman of IBM), Julie Zhuo (Former VP of Product Design of Facebook), Rich Lesser (CEO of BCG), and Ratan Tata (Former Chairman of Tata Group).

    The Unspoken Rules is now used for employee and manager training and diversity and inclusion at companies such as Aon, GE, IBM, Kirkland & Ellis, Charles River Associates, Abiomed, Invesco, and others. It is also used by programs such as Questbridge, Leadership Enterprise for a Diverse America, Rewriting the Code, ACE Women’s Collective, SEO, Africa.com, and others. Harvard Business School has also given Gorick’s book to every MBA student to give them an edge in the labor market.

    Gorick is a career adviser at Harvard College, specializing in coaching first-generation, low-income students. He has worked in management consulting at Boston Consulting Group (BCG), investment banking at Credit Suisse, and research with the Managing the Future of Work project at Harvard Business School. He has been featured in Forbes, The Today Show, The New York Times, The Wall Street Journal, BuzzFeed, New York Post, Fast Company, and CNBC. Gorick, a first-generation college student, is a graduate of Harvard College and Harvard Business School.


December 1 | 8:30 AM CT

Breakfast Briefing | The UPCEA 2022 Marketing Study: Reflections, Ramifications, Realities 

As we transition to yet another later stage of the pandemic, PCO units are going to be more important and spending more over the next few years, as they strive to be more competitive for credit-seeking students while building out new audiences of non-credit students. Review the impactful results of this pace-setting survey, and then dive into ramifications that will address perspectives on how practitioners source talent, how they are investing in tools and technology, and what influences decision-making as institutions continue to increase budgets and expectations for their marketing departments.
Jim Fong

  • Jim Fong, Founding Director
    UPCEA Center for Research and Strategy

    Jim Fong is the founding director of UPCEA’s Center for Research and Strategy. In his role, Jim has analyzed demographic, occupational, technological and societal trends and data to help the higher education community better serve the adult and corporate learner. As the Center’s director, he works closely with dozens of colleges and universities annually in new program development initiatives, enrollment management and marketing process analyses and the review of online and continuing education portfolios.

    Prior to joining UPCEA, Jim worked as a higher education strategic marketing and CRM consultant and researcher for two firms and prior to that was the Director of Marketing, Research and Planning for Penn State Outreach. At Penn State Outreach, he was responsible for strategic marketing, marketing management, research, creative and database teams. Jim played a major role in the early launch of Penn State’s World Campus by assessing new program needs and the development of marketing strategies and systems. 

    Jim holds an M.B.A., an M.S. in Applied Statistics and a B.S. in Mathematics, all from The University of Vermont. In 2004, UPCEA awarded him the Adelle Robertson Award as its Continuing Professional Educator for the year. That year, he also received the Mid-Atlantic Region’s Distinguished Service Award.



  • Bruce Etter, Director of Research and Consulting
    Bruce Etter UPCEA Center for Research and Strategy

    Bruce joined UPCEA in 2014 as a Research Assistant for UPCEA’s Center for Research and Strategy. In October of 2017 he became Project Manager, and in October 2019 he became the Assistant Director of Research and January 2022 became the Director of Research and Consulting.

    Bruce is responsible for developing and managing research initiatives for the Center for Research and Strategy and its clients. He graduated from Penn State University with a Bachelor’s of Science in Sociology and a minor in Sustainability Leadership.

    When not in the office, you can find Bruce outside hiking, climbing, biking, or fishing. He has hiked the entirety of the Appalachian Trail and the Pacific Crest Trail, and completed a cross-country bicycle tour.

 


December 1 | 12:00 PM CT

Lunch and Awards Recipients Spotlight

Sponsored by Education Dynamics 

Join this lively, interactive conversation with the recipients of the 2022 MEMS awards and learn about how these innovative leaders navigated upheaval and uncertainty, and helped their institutions pivot from pandemic to proliferation.

Moderators:

  • Amanda Keighley

    Amanda Keighley, Worcester Polytechnic Institute




  • Andrea GrossAndrea Gross, University of Denver



 


December 2 | 8:30 AM CT

Breakfast Briefing | Support for Returning Learners as a National and Regional Priority

As states across the country strive toward postsecondary attainment goals, the demographic cliff that has exacerbated institutional enrollment declines has put adult learners with some college and no degree squarely in the spotlight. Implementing intentional policies and practices that support the success of and meet adult learners where they are can also support institutional enrollment growth, equity and workforce skilled labor needs. In this panel discussion, you will hear from leaders in the state of North Carolina and the United Negro College Fund as they discuss approaches to reengaging stopped out learners across a diversity of institution types and geographic regions.

  • headshot of Julian Thompson Julian Thompson, United Negro College Fund




  • Image of Eric FotheringhamEric Fotheringham, University of North Carolina System




  • Kai DrekmeierKai Drekmeier, InsideTrack








 


December 2 | 11:00 AM CT

The Marketing and Enrollment Landscape for Alternative Credentials

In this dynamic presentation, examine cutting-edge research on the recruitment cycle (including the results of secret shopping) for today’s adult, or “new” learner with regard to alternative credentials. Learn what makes this segment increasingly price-sensitive, discover perceptions of standalone versus in-degree micro-credentials, and consider emergent ways to recruit learners of today at all ages, increase their persistence, and help graduates in the job market.
Jim Fong

  • Jim Fong, Founding Director
    UPCEA Center for Research and Strategy

    Jim Fong is the founding director of UPCEA’s Center for Research and Strategy. In his role, Jim has analyzed demographic, occupational, technological and societal trends and data to help the higher education community better serve the adult and corporate learner. As the Center’s director, he works closely with dozens of colleges and universities annually in new program development initiatives, enrollment management and marketing process analyses and the review of online and continuing education portfolios.

    Prior to joining UPCEA, Jim worked as a higher education strategic marketing and CRM consultant and researcher for two firms and prior to that was the Director of Marketing, Research and Planning for Penn State Outreach. At Penn State Outreach, he was responsible for strategic marketing, marketing management, research, creative and database teams. Jim played a major role in the early launch of Penn State’s World Campus by assessing new program needs and the development of marketing strategies and systems. 

    Jim holds an M.B.A., an M.S. in Applied Statistics and a B.S. in Mathematics, all from The University of Vermont. In 2004, UPCEA awarded him the Adelle Robertson Award as its Continuing Professional Educator for the year. That year, he also received the Mid-Atlantic Region’s Distinguished Service Award.


 



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