Welcome to the 2020 UPCEA Marketing and Enrollment Management Seminar!

December 2-4, 2020

Dear Colleagues,

We’re excited to announce that for the first time, the UPCEA Marketing and Enrollment Management Seminar (MEMS) will be presented in a fully virtual format! We invite you to save the date for the now fully virtual 2020 MEMS, December 2-4.

Thank you to past MEMS attendees for sharing with us the uncertainty of traveling later in the year, and your strong interest in attending a virtual MEMS. UPCEA and the 2020 MEMS Planning Committee are so appreciative of this feedback, and while we are sad to not meet in person, we know that this is the best decision for our MEMS community this fall.

Many things about this year’s event will be different, but we know what will be the same—sessions with the strategies and tactics you need to take on the new challenges we all face and the opportunity to connect with other marketing and enrollment professionals.

This year’s seminar dates will stay the same, but the schedule and format will be adjusted to provide the best possible online event experience.

We hope you'll join us online in December!

Take care,

Amy Rossi - Co-Chair, 2020 UPCEA MEMS Planning Committee
School of Professional Studies, Northwestern University
Enrollment Coordinator

Mike Raynes - Co-Chair, 2020 UPCEA MEMS Planning Committee
Division of Continuing Studies, Rutgers University
Assistant Director for Digital Marketing

What is the seminar about?
The annual UPCEA Marketing and Enrollment Management Seminar is the premier event for leaders and practitioners responsible for professional, continuing, and online education marketing and enrollment management at colleges and universities around the world. For over 25 years, the UPCEA seminar has drawn professionals from institutions of all sizes to showcase thought leadership in our field and to explore trends in adult student recruitment and retention. Designed for both senior leaders and practitioners, the seminar offers high level, strategically-focused presentations as well as sessions which spotlight the tactical components of marketing and enrollment management in today’s higher education landscape.

Cutting edge content in marketing and enrollment services, and incredible general sessions are once again on the agenda for the 2020 seminar. In addition to valuable content and professional development, the UPCEA Marketing and Enrollment Management Seminar offers attendees engaging networking opportunities, newcomer’s orientation (for those new to UPCEA or the seminar), and other connections.

Who should attend?

Marketing and enrollment management directors, specialists and managers.
Strategists and implementers of marketing and recruitment efforts focused on adult, professional,and continuing education (credit and non-credit courses and programs), as well as online degree programs (undergraduate and graduate level).
Professionals involved with promotion, program development, or public relations related to the adult learner market.

In 28 years, we have hosted thousands of professionals at the most strategic marketing and enrollment management event in professional, continuing and online education.