December 2 | 12:00 PM
Knowing the difference between what we say we value, and what we actually value, goes a long way. A lot of our decision-making is influenced by non-conscious beliefs, which in turn affects how we hire, invest, and negotiate. In her gripping, absorbing talks, Tsay lifts the veil to show us how we can overcome preconceived notions, make decisions based on real value, and develop mindfulness when it comes to building our organizations.
Chia-Jung Tsay, Ph.D.
Expert in the Psychology of Negotiations | Associate Professor, UCL School of Management
Chia-Jung Tsay is a tenured Associate Professor with the UCL School of Management. She examines the psychology behind decision-making, especially when it comes to selecting (and evaluating) candidates. One of her streams of research revealed a counterintuitive result: that while we think we prefer those who work hard to achieve success (“strivers”), we actually prefer people with in-born abilities (“naturals”). As Tsay discusses in her fascinating talks, understanding our biases can help us when it comes to tasks like recruiting new employees. Her work provides the skills and knowledge to not only attract talent, but retain them once they’ve come onboard.
Tsay’s work has been featured in The Atlantic, The Boston Globe, The Economist, Forbes, Harvard Business Review, Nature, Scientific American, TIME, The Wall Street Journal, WIRED, and on ABC, BBC, NPR, and many others. Tsay graduated Phi Beta Kappa with an A.B. in Psychology and an A.M. in History of Science from Harvard. As a classical pianist, Tsay has performed at venues including Carnegie Hall, Lincoln Center, and the U.S. Embassy. She holds degrees from the Juilliard School and the Peabody Conservatory of the Johns Hopkins University, where she later served as faculty. Tsay received a Ph.D. in Organizational Behavior and Psychology with a secondary Ph.D. field in Music from Harvard University, and has previously taught at Oxford, and the Wharton School of the University of Pennsylvania.
December 2 | 2:00 PM
With reality disrupted by Covid-19, our content marketing strategy no longer fit. We'll show you how we shifted gears and were able to capitalize on the opportunity to showcase our knowledge and expertise in this new environment. You'll learn how to create a multi-channel content strategy that provides timely assistance and engages audiences. We'll also share some of the key insights and lessons learned.
December 3 | 12:00 PM
This dynamic panel discussion will offer a lively dialogue among marketing and enrollment management leaders and will spotlight their experiences, challenges, wins, and pathways within their varied experiences and institutions. Topics will include fostering innovation and agility, promoting collaboration and growth internally and externally, and career advancement in this time of WFH and increasing pressures introduced and enhanced by the pandemic.
Suzana Diaz Rosencrans,
Assistant Vice Provost for Online Programs
Academic Innovation
Stephanie Platteter,
Executive Director of Marketing and Enrollment Management,
College of Continuing and Professional Studies (CCAPS)
Moderator: Chris Nicholson,
Assistant Dean, Enrollment Management, Marketing, & Partnerships,
University College
December 4 | 12:00 PM
Marketers and enrollment managers need to be prepared for a post-pandemic world. In addition to the losses our society experienced, the pandemic accelerated many higher education ailments that were at best irritable yet manageable, but also exposed larger problems that had previously lay dormant. This session will show the acceleration to a new economy, address generational change and engagement, and illustrate how marketing online degrees and emerging alternative credentials could be essential for a healthier and new-normal future.
Jim Fong is the founding director of UPCEA’s Center for Research and Strategy. In his role, Jim has analyzed demographic, occupational, technological and societal trends and data to help the higher education community better serve the adult and corporate learner. As the Center’s director, he works closely with dozens of colleges and universities annually in new program development initiatives, enrollment management and marketing process analyses and the review of online and continuing education portfolios.
Prior to joining UPCEA, Jim worked as a higher education strategic marketing and CRM consultant and researcher for two firms and prior to that was the Director of Marketing, Research and Planning for Penn State Outreach. At Penn State Outreach, he was responsible for strategic marketing, marketing management, research, creative and database teams. Jim played a major role in the early launch of Penn State’s World Campus by assessing new program needs and the development of marketing strategies and systems.
Jim holds an M.B.A., an M.S. in Applied Statistics and a B.S. in Mathematics, all from The University of Vermont. In 2004, UPCEA awarded him the Adelle Robertson Award as its Continuing Professional Educator for the year. That year, he also received the Mid-Atlantic Region’s Distinguished Service Award.
Mike Raynes, Assistant Director for Digital Marketing
December 4 | 2:00 PM
Building the ideal student experience is an initiative that UCR Extension undertook in 2019 to reduce student drop off from inquiry to enrollment and increase retention. We combined Marketing Communications and Student Services to establish the Student Experience Team; led by the Chief Experience Office, a newly created position. This combined team ensures that the student is nurtured through every stage of the student journey, resulting in a positive and seamless experience.
Antonio Pagano, Chief Experience OfficerAntonio Pagano is the Chief Experience Officer (CXO) at the University of California Riverside, Extension. Antonio has been leading UCR Extension’s Marketing Communications team for the last year and a half, initially hired as Director of Marketing and Communications, and then promoted as CXO to oversee Marketing Communications and Student Services, and now also IT. He has been instrumental in transforming Marketing Communications (renamed Strategic Marketing), Student Services (renamed Student Success), and IT (renamed Technology Solutions) from three separate entities into one unified team, the Student Experience team, to increase enrollment and enhance the student experience. Antonio is also a Professional Life Coach, Motivational Keynote Speaker, and Team Building Expert with over 20 years of experience in academic, corporate, and sports marketing. He has also written more than 100 personal growth, marketing, and sports management articles and his first book, Oval Marketing, was the first book about Rugby marketing.