For more detailed breakdowns and locations for all sessions, please visit the program page.
| 9:30 AM - 4:30 PM | 2018-2019 Board of Directors Meeting |
| 5:00- 7:00 PM
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"MESSy" Mix and Mingle (Location: The Federal) Kick off your time in Long Beach by forging connections before the conference even begins! Join the Marketing, Enrollment, and Student Services (MESS) Network for a pay-as-you-go happy hour and get to know your colleagues from across the country (not to mention a taste of the downtown life in Long Beach). RSVP here by November 5. |
| 11:00 AM - 5:00 PM | Registration Desk Check-In |
| 12:30 PM - 1:30 PM | Newcomers' Orientation |
| 2:00 PM - 3:30 PM | Opening General Session| Get Scrappy: Smarter Digital Marketing for Institutions Big and Small - Nick Westergaard |
| 3:30 PM - 7:00 PM | Exhibit Hall Open |
| 3:30 PM - 4:00 PM | Coffee with Exhibitors |
| 4:00 PM - 5:00 PM | Concurrent Sessions I |
| 5:00 PM - 6:30 PM | Welcome Reception Hosted by Exhibitors and Sponsors |
| 8:00 AM - 5:00 PM | Registration Desk Check-In |
| 8:00 AM - 5:00 PM | Exhibit Hall Open |
| 8:00 AM - 9:00 AM | Breakfast with Exhibitors |
| 9:00 AM - 10:15 AM | Concurrent Sessions II |
| 10:15 AM - 10:45 AM | Coffee with Exhibitors |
| 10:45 AM - 11:45 AM | Concurrent Sessions III |
Noon - 1:45 PM |
Awards Luncheon |
| 2:00 PM - 3:00 PM | Concurrent Sessions IV |
| 3:00 PM - 3:30 PM | Coffee with Exhibitors |
| 3:30 PM - 4:45 PM | General Session | Strategic Social Listening - Liz Gross |
| 5:00 PM - 6:00 PM |
Reception Sponsored by Thruline Marketing  |
| 6:00 PM | Dinner Groups (Meet in Hotel Lobby) |
| 7:30 AM - 11:30 AM | Registration Desk Check-In |
| 7:30 AM - 12:15 AM | Exhibit Hall Open |
| 7:30 AM - 8:30 AM | Breakfast with Exhibitors |
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| 8:30 AM - 9:30 AM | Concurrent Sessions V |
| 9:45 AM - 10:45 AM | Concurrent Sessions VI |
| 10:45 AM - 11:15 AM | Coffee with Exhibitors |
| 11:15 AM - 12:15 PM | General Session | Recruiting Across Generations: Millennial and Gen-Z Decision-Making Implications - Jim Fong |
| 12:15 PM | Adjourn |
