Wednesday November 6, 2013
Preconferences 8:30 a.m. – 11:30 a.m.
Marketing 101
Big Bend Ballroom
Jennifer Wooley, Director, Professional Master’s Programs, Professional Education, Georgia Institute of Technology
Jessica DuPont, Director of Marketing, Extended Campus Oregon State University
Project Management for Marketing Professionals
Hill Country A & B
Diane C. Buckley-Altwies, MBA, PMP CEO, Core Performance Concepts, Inc
University and CE Branding: Make Your Claim Pay Off!
Hill Country C & D
Elizabeth Scarborough, CEO and Partner, Simpson Scarborough
Amy Routhier, Executive Director of Enrollment Management and Marketing, Extended University Programs, Western Michigan University
Megan Anderson, Coordinator of Marketing and Communications Extended University Programs, Western Michigan University
Newcomers' Orientation 12:30 PM - 1:00 PM Foothills I
Opening General Session 1:30-3:00 PM. Texas Rooms 1-7:
Welcome - The Transformation of Marketing
Matt Langie, Director of Product Marketing, Adobe Systems
Concurrent Sessions 3:30 PM - 4:30 PM:
Analytics in Action! Data-Driven Marketing
Hill Country A & B
Victoria Harben, University of Denver
Deserve the Students You Need
Hill Country C & D
Guy Felder Director, Marketing and Enrollment Support, University of Houston
Chōkdee Rutirasiri, CEO, Story+Structure
Networking Reception 5:30 - 7:30PM Big Bend, Patio, and Bar
Thursday November 7, 2013
Breakfast 8:00 AM - 9:00 AM Texas 1-7
Concurrent Sessions 9:00 - 10:00 AM:
Online Information Sessions: How to Add Webinars into Your Marketing Mix
Big Bend Ballroom
Simona Boucek, Marketing Project Manager, Oregon State University Extended Campus
Start Up Approach to Marketing in Higher Ed
Hill Country A & B
David Sim, Director of Marketing & Outreach, Brandeis University
Understanding Prospective Student Engagement Through Web Analytics
Hill Country C & D
Mary Lou DeRosa, Vice Provost for Special Academic Programs, Sacred Heart University
Brenda Harms, Senior Vice-President, Converge Consulting
Networking Coffee Break 10:00 AM - 10:30 AM Texas 1-7
Concurrent Sessions 10:30 – 11:30 AM:
Build Your Marketing Technology Implementation Team: How to Bring Marketing, Campus IT, and Your Technology Vendor to the Table to Achieve Success
Hill Country A & B
Laurie McCarthy, Director of Marketing, University College Syracuse University
Debbie Gardner, Project Manager, Information Technology and Services Syracuse University
Amber Hammond, Account Manager, Demand Engine
The Marketing Organizational Chart
Hill Country C & D
Stephanie Platteter, Executive Director of Marketing and College-wide Enrollment Management, University of Minnesota College of Continuing Education
Jim Fong, Director of Research, UPCEA
Using Big Data Analytics to Create Persona-Based Marketing
Big Bend Ballroom
Julie Corwin, Executive Director, Marketing & Communications, Northeastern University's College of Professional Studies
Break 11:30 AM - 12:00 PM
Awards Lunch 12:00 PM - 1:30 PM Texas Rooms 1-7
Break 1:30 PM - 1:45 PM Texas Foyer
Concurrent Sessions 1:45 – 2:45 PM:
Effective Marketing Outreach Starts with Understanding Your Market
Hill Country A & B
Kate Livingston, Executive Director, SMU in Plano
Kimberly Rutigliano Director, CAPE, Southern Methodist University
Carol Aslanian, Senior Vice President, Aslanian Market Research
Social Media Policies and Guidelines
Big Bend Ballroom
Victoria Harben, Copywriter | Content Manager, University of Denver
Developing a Conversation Plan – New Strategies for Engaging Prospective Adult Learners
Hill Country C & D
Stephanie Platteter, Executive Director of Marketing and College-wide Enrollment Management, University of Minnesota College of Continuing Education
Jennifer Copeland, Demand Engine
Coffee Break 2:45 PM - 3:15 PM
Concurrent Sessions 3:15 – 4:15 PM:
Best Practices in Landing Pages: A Panel Discussion
Big Bend Ballroom
Michelle Summers, Strategic Marketing Manager, University of California, Irvine
Christine Brooks-Cappadocia, Marketing Manager, McMaster University
Jon Horn, President, JMH ConsultingTesting the Right Path for Marketing and Advertising: How Employer Demands Data Informs Audience Profile, Collateral, and Ad Placement
Hill Country C & D
Nancy Prater, Marketing Director, Division of Online and Distance Education Ball State University
Brian Ackerman, Analyst Education, Advisory Board
Break 4:15 PM - 5:30 PM
Dinner Groups Meet 5:30 PM - 6:00 PM Lobby
Friday November 8, 2013
Breakfast 9:00 - 9:30 AM Texas 1-7
Concurrent Sessions 9:30 – 10:30 AM:
Launching a New E-mail Content Strategy for Post-inquiry Prospects
Big Bend Ballroom
Liz Turchin, Associate Director of Marketing, University of Minnesota - College of Continuing Education
Marketing to the Niche: Multi-channel Marketing for Hard-to-Reach Audiences
Hill Country A & B
Janet Farrell Marketing Manager, Adult and Professional Programs, Brown University
Jon Horn, President, JMH Consulting
Tips and Tricks for More Effective Marketing Campaigns
Hill Country C & D
Janice Sitzes, Assistant Director Marketing, NC State University
Break 10:30 - 10:45 AM Texas 1-7
General Session, 10:45 – Noon, Texas Rooms 1-7
Millenials Lead Exodus from Facebook
Brad Bogus, Co-Founder, Speak Social
