Pre-Conference Fees:
Member: $100
Nonmember: $150
8:30 a.m. – 11:30 a.m.
Wednesday, November 6, 2013
Continental breakfast included with separate pre-conference registration.
Marketing 101
Jennifer Wooley, Assistant Director of Client Marketing Professional Education, Georgia Institute of Technology
Jessica DuPont, Director of Marketing, Extended Campus Oregon State University
Claim your marketing territory with this popular pre-conference seminar. We’re uncovering marketing secrets for newcomers to continuing and professional education, or folks with new responsibilities in marketing.
The special Marketing 101 seminar - back for a third year - will help you stake your claim in our ever-changing field by learning marketing basics and techniques from energetic and experienced presenters and exploring case studies.
Here’s what’s on tap for the Marketing 101 seminar:
This pre-conference session is a “must do” for newcomers, and a great way to kick off the UPCEA Marketing Seminar and your Austin experience.
Project Management for Marketing Professionals
Diane C. Buckley-Altwies, MBA, PMP CEO, Core Performance Concepts, Inc
This session highlights some basic concepts of project management that can be used by marketing professionals to increase effectiveness in delivering marketing projects to their organization. We’ll discuss:
The program is highly interactive and attendees will apply what they learn to their own projects during the session. Come prepared with to get some work done!
University and CE Branding: Make Your Claim Pay Off! Mine Your Brand and Refine your Brand Architecture
Elizabeth Scarborough, CEO and Partner, Simpson Scarborough
Amy Routhier, Executive Director of Enrollment Management and Marketing, Extended University Programs, Western Michigan University
Megan Anderson, Coordinator of Marketing and Communications Extended University Programs, Western Michigan University
In this pre-con workshop, you will learn how to identify and refine your institution's brand architecture, and the benefits (and challenges!) of aligning your continuing education unit with its overarching university brand. We will share how to resolve differing institutional goals (marketing vs. sales); approaches for shaping the image and reputation of your institution and CE unit; and a case study with Western Michigan University. Finally, together we will analyze branding issues and concerns from your institution and discuss in an open forum how to create your brand strategy.
Refunds
All registration cancellation and refund requests must be made in writing by October 7. A refund of the conference fee, minus a $75 administrative fee, will be given for cancellations received by October 28. No refunds or credits will be granted for cancellations after October 28. Please submit all requests to Shelby Scango at sscango@upcea.edu. Anyone who is registered but cannot attend may send a substitute. Refunds will not be given for no-shows.
