UPCEA 2024 MEMS Planning Committee

Marketing. Enrollment Management. Student Success.

The annual UPCEA MEMS conference is organized by a planning committee comprised of UPCEA member-volunteers. The majority of these members are marketing, enrollment management, and student success professionals within higher education institutions throughout the U.S. and Canada. If you are interested in being part of the planning committee, please contact Melissa Peraino: mperaino@upcea.edu.

Christine Brooks-Cappadocia York University (Conference Co-Chair)
Melaiya Overton University of Pennsylvania (Conference Co-Chair)
Marleigh Perez Oregon State University
Patty Milner University of Arkansas
Alicia Jasmin Tulane University
Coley Coleman University of Pennsylvania
Corrie Wilder Washington State University Everett
Karen Escobar University of Southern California
Leigh Saunders University of Minnesota
Caleb Simmons University of Arizona
Caroline Bartmess University of Kentucky
Emily Thoures University of Utah
Sara Morris University of Louisville
Amanda Olivas California State University, Office of the Chancellor
Lakitia Avery Kent State University
Paul Ballentine Villanova University
Minh Virasak Santa Clara University
Ashley Law John Hopkins University
Jessica Denenberg York University
Ginny Valentin University of Tennessee Knoxville
Andrea L. Fagon City University of New York
Karen D'Angelo Pratt Institute

Join the Planning Committee!
Be a key player in planning the next three UPCEA MEMS Conferences. In this leadership role, you will have input on nearly every aspect of the conference experience including content development, themes, events, and communications. Participation on the committee gives you an opportunity to:

  • Network with your peers: Committee members work hard (and play hard) together, forming life-long connections.
  • Get recognition for your university: Give your institution the visibility and recognition it deserves.
  • Exercise your leadership skills: Pick your favorite jobs and take the lead!
  • Influence professional development programming: Help develop the programs you want to attend.
  • Gain event planning experience: Another marketable skill to add to your resume.


“Being on the committee is a fun and worthwhile experience; you have a say in shaping programming, you help create the networking activities that happen at the conference, and you make connections all across the country with people facing the same challenges as you. Talk about expanding your network! I love being involved and contributing to such a valuable conference.”
Victoria O'Malley, Assistant Vice Chancellor of Marketing and Brand Strategy, University of Colorado, Denver