2017 UPCEA West Region Conference



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Monday, September 25     

8am – 5:15pm Registration Desk Open (Courtyard Foyer)
9 – 10am      Newcomer’s Welcome Session (Salon A)
10am – 11:45am Emerging Leader Pre-Conference Program (Salon A)
Noon – 1pm Welcome Luncheon (Courtyard Ballroom)
Includes remarks by Wayne Smutz, UCLA, and President, UPCEA
1 – 5:15pm    Exhibit Hall Open (Courtyard Foyer)
1 – 1:30pm    Dessert with Exhibitors; networking (Courtyard Foyer)
1:30 – 2:30pm    Concurrent Sessions 1

WestTalk Session
Location:  Salon B                             Marketing, Enrollment, and Student Services

Who Should Attend?
Program Managers / Program Developers / Marketing Managers / Student Support Services

Early Engagement Promotes Distance Student Success

  • Kyle Whitehouse, Assistant Director of Student Success and Student Services, Oregon State Ecampus
  • Amy Riley, Student Success Manager, Oregon State Ecampus

The Oregon State (OSU) Ecampus Student Success Team piloted three initiatives offering proactive outreach and support for newly admitted students through their first year of enrollment. Program goals included optimizing a small staff, creating tiered services based on student need, providing multiple access points, and increasing academic outcomes (GPA, completion and term-to-term retention) and self-efficacy skills indicative of student success (self-confidence, connection to the university, identifying/using resources).  First year review has revealed positive outcomes to-date:  

  • Increased engagement with students and ability to tag and track the decision-making behaviors of online students between admission and enrollment
  • 95% student acceptance rates, engagement pattern data, and increased student-to-student connection
  • Increases in term GPA, course completion and term-to-term retention rates; strong satisfaction and increased confidence scores per student self-report measures

We are eager to share what we are learning and to discuss similar efforts with others. To help mediate the short format, we will be happy to follow-up with colleagues who have additional questions or want to continue the conversation. Handouts and summarized outcomes will be available.  

First Point of Student Engagement: Orientation

  • Roger Wen, Senior Director, Online Campus, California State University, East Bay
  • Marguerite Hinrichs, Director, Student Life & Leadership, California State University, East Bay
Roberts and McNease’s (2010) research shows that as levels of student involvement/engagement increase so does student retention in higher education. Cal State East Bay identified the first point of engagement as online orientation. Our Student Life & Leadership team wanted to expand access to orientation for our diverse student population. The goal was to mirror the on ground orientation, yet allow students access at their own place, pace, and based on their individual needs. We also wanted robust data analytics so we could learn about our incoming students, and reach out to them more effectively.    Research of several different platforms led us to Smart Sparrow’s adaptive design technology to create a personalized online orientation experience for each student. Students move through prioritized information in a self-selected sequence. Adaptive feedback, presented as a screen hint, a video, a graph, can be triggered by an interaction or response from the student, the time spent on a screen or the number of question attempts. The resulting data analytics, allows Cal State East Bay to identify interests, challenges or additional resources that students might need.

The Use of Student Outcomes for Program Planning
Location: Salon C                                  Program Planning & Implementation

  • Tieming Lin, Director of Research and Reporting Services, University of Washington Continuum College
  • Aaron Olanie, Major Account Executive, Emsi

Who Should Attend?
Program Managers / Program Developers

Identifying and keeping up with marketable skills is integral to program planning and curriculum alignment. Job postings signal what skills employers and HR professionals think they want. While useful, job postings data are fraught with limitations and only tells part of the story. This session will highlight research at the University of Washington Continuum College using used Emsi data that compares the skills of their alumni with the rest of the market, identifies marketable skills and trends, and provides insight on program level outcomes at a more granular level than ever before.  

Emerging Technologies for Online, Continuing and Professional Education                
Location:  Salon A                                 Business and Operations

  • Ray Schroeder, Director, National Council for Online Education

Who Should Attend?
Deans / Associate Deans / Marketing Professionals / Instructional Designers

Important new trends are emerging in online learning that will soon impact our continuing and professional education programs.  Augmented reality; virtual reality; artificial intelligence and blockchain distribution architecture will alter the way in which we conceive, deliver and distribute credentialing for our online programs in the near future.  This session will provide you with the background and resources to stay abreast of the development of these key technologies.

2:45 – 3:45pm Concurrent Session Block #2

WestTalk Session      

Location: Salon B                                 Community and Economic Engagement

Who Should Attend?
Program Managers / Program Developers / Directors of Community Outreach

Community Based Programming - An Osher Lifelong Learning Model

  • Natalie Lecher, OLLI-UW Director, University of Washington Continuum College

Join me to discuss the popular interest of providing programming to the wider community - in the wider community. This session will discuss the opportunity to bring academic programming to a population that may not desire or may not be able to come to a central campus. We will discuss our strategies including:

  • Creating a sponsored a lecture series that can be replicated to offer a community service and great public relations for your institution
  • Providing a community-based group to support ongoing adult programming through courses and lectures
  • The potential of offering online streaming to both groups of people and individuals in their own homes.

Building a Successful Community Partnership Program – A Case Study

  • Kevin Nemeth, Director, Extended Campus, Montana State University
  • Jennifer Reiser, IOM, Chief Operating Officer, Billings Chamber of Commerce

Moving Up - New Manager Training is a low impact program that takes place once per month for five months and promises to help individuals develop interpersonal knowledge and skills to be an effective manager. It was developed in partnership with the Billings Chamber of Commerce Next Gen group and features instructors from the chamber, local businesses and universities.  Input received from young professionals and employers resulted in a program that, instead of focusing on technical skills, targets interpersonal skill development that most new managers list as the most challenging.  It culminates with a showcase by a local business that has implemented strategies to build a supportive and collaborative work environment.  This session will focus on the process we used to develop the program, including design elements, program topics, and some of the challenges that are emerging.  

Creating the Optimal Financial Structure for Organizational Success
Location: Courtyard Ballroom                     Business and Operations

  • Radhika Seshan, Associate Dean of Business Development & Chief Operating Officer, UCLA
  • Meni Sarris, Director, Continuing Education Strategic Consulting Services, Jenzabar

Who Should Attend?
Deans / Associate Deans / Directors / Procurement Divisions / Program Coordinators

With the number of nontraditional students on the rise, there is an opportunity to turn your extension school or CE department into a high-demand educational powerhouse. Your non-traditional learner programs can become a center of perpetual return on investment for your institution.    Financial structures must adapt to support compliance, growth, and planning to meet the changing needs of the organization. Organizations pivot year after year and make changes in their processes and roles to maintain alignment. It is necessary to evaluate the financial side of the organization and make sure every employee, at every level, is doing their part to assure compliance, analyze business rules, develop optimal efficiencies, and streamlined processes. Come learn how to examine your organization and understand how to ensure you are moving in the right direction.

Empowering Teaching Excellence – Implementing Digital Badges for Faculty Development
Location: Salon A                         Program Planning & Implementation

  • Travis Thurston, Senior Instructional Designer, Utah State University
  • Erin Wadsworth-Anderson, Instructional Designer, Utah State University

Who Should Attend?
Instructional Designers / Faculty Development Professionals / Program Developers

The ETE 10 program provides a framework of teaching-related experiences which can help instructors in the career-long process of developing expertise as a teacher. "Learning doesn’t stop when we achieve a degree or accept a new position; badges serve as microcredentials of achievement beyond the transcript or career step" (Diaz, Smith, & Petrillo, 2014, p. 2).  A growing body of literature supports the use of microcredentials and digital badging for faculty development in higher education. A recent study suggests that microcredentialing is valuable in allowing participants to personalize learning goals by allowing instructors to personalize professional development and make it more individually meaningful (Gamrat, Zimmerman, Dudek, & Peck, 2014).  Learn how the ETE 10 program was planned and implemented to serve as a framework for instructors to engage in a variety of different teaching-related experiences, while incorporating the flexibility of personalize learning.

Corporate Training: Working with Employers Today and Creating Pathways to a Degree
Location: Salon C                     Marketing, Enrollment, and Student Services

  • Bob Tran, Marketing Manager, Brandman University

Who Should Attend?
Corporate Training Managers / Workforce Development Coordinators / Program Developers

Many postsecondary institutions now include some form of corporate or custom training division. In an era of shrinking training budgets and a plethora of content sources such as MOOCs, YouTube, and Lynda.com, it is a challenging time for colleges and universities to compete in this space. Brandman University commissioned a multi-part market study of employers in its home region – and beyond – in order to fully understand: what employers need, how they deploy scarce resources, how they decide who they will work with, who they have to convince when they want to use an external provider, and much more. This session will outline key findings, discuss strategies for being successful in this highly competitive market segment, and describe how Brandman is using Corporate Training as a pathway to degree programs.

3:45 – 4:15pm    Exhibitor showcase; networking (Courtyard Foyer)
4:15pm – 5:15pm

General Session: The Evolving Regional Workforce: How the Workforce is Adapting to Gen Z and Young Millennials, Jim Fong. (Courtyard Ballroom)


Beginning with a snapshot of job trends both nationally and globally, this presentation will forecast evolving industries and sectors of growth as well as how these developments are fueling the demand for alternative credentials. Data sources will include nation-wide benchmarking and employer data as well as a special focus on regional workforce elements.

5:15 – 6:30p   Opening reception and Virtual Reality and Augmented Reality Open House
  Location: 28th Floor

Virtual reality (VR) and augmented reality (AR) have been a staple of popular culture for decades, but they are finally becoming a reality. Join conference exhibitors and attendees at this informal reception to get a feel for what these new technologies are like and how they might impact our work. Several UPCEA West member institutions will bring VR & AR devices for attendees to test drive and will be on-hand to talk about how their institutions are meeting the training needs they are creating. The list of participating institutions and devices will be announced closer to the conference.

6:30pm Optional dinner groups/ Dinner on your own

Tuesday, September 26

8am – 4:15pm Registration Desk Open (Courtyard Foyer)
8am – 4:15pm Exhibit Hall Open (Courtyard Foyer)
8am – 9am Breakfast Networking (Courtyard Ballroom)
9am – 10am Keynote General Session: Calling BS in a Data-Driven World - Dr. Jevin West (Courtyard Ballroom)

The world is awash in BS. Pandering politicians, winking advertisers, startup soothsayers, television “experts”, and even some scientists use the news media to promulgate half-truths, misrepresentations and sometimes outright lies. In response, Jevin West and his colleague, Carl Bergstrom, created a class and website aimed at combatting this misinformation — callingbullshit.org — with a particular emphasis on data, figures, visualizations, and statistics. In this session, he will discuss how to identify and respond to BS in data we encounter in our personal and professional lives. In particular, he will help us decipher what is involved in the higher ed push for "Big Data" and show some visualization techniques that can help us communicate data more clearly and accurately.

10 – 10:30am Exhibitor showcase; networking (Courtyard Foyer)
10:30 – 11:30am Concurrent Session Block #3

The Advisory Board Advantage: Leveraging Industry Expertise to Deliver In-Demand Outcome-based Learning
Location: Salon C                        Community and Economic Engagement

  • Paula McArdle, Assistant Director, Academic Programs, Professional and Continuing Education, University of Washington, Continuum College
  • Lalitha Subramanian, Assistant Director, University of Washington, Continuum College
  • McKay Caruthers, Assistant Director, Academic Programs, University of Washington, Continuum College

Who Should Attend?
Program Managers / Program Developers / Directors of Community Outreach

Advisory boards represent a critical element in program development.  Comprised of professionals from business, non-profits and government agencies, boards advise on dynamic trends in their respective industries for the creation of new programs.  Advisors also ensure the relevance of long-standing programs by keeping learning outcomes up-to-date in ever-changing fields.  Learn how the involvement of boards is mutually beneficial to local industry and the institution of higher learning.  Join us to discuss best practices for identifying and recruiting influential board members as well as how to facilitate productive advisory board meetings with diverse perspectives.  By tapping the minds of the top thinkers, doers and leaders in key industries, institutions of higher learning can offer a transformational professional development experience.

It Was Almost Called GAS: Using a Scholarship Program and its Marketing Campaign to Increase Enrollment, Accessibility, and Revenue
Location: Salon A                       Marketing, Enrollment, and Student Services

  • Julie Shell, Summer/Winter Sessions Coordinator, School of Extended & International Education, Sonoma State University
  • Jennifer Haynes, Marketing Coordinator, Sonoma State University
  • Kimberly Baptista, Administrative Services Coordinator, Sonoma State University
  • Jessica Hansen, Program Coordinator, Sonoma State University
  • Judy Vincenti, Financial Management Specialist, Sonoma State University

Who Should Attend?
Program Managers / Program Developers / Marketing Managers / Outreach and Recruitment Professionals

Have you ever considered using a strategic scholarship program to increase enrollments and accessibility, but weren’t sure what was involved or how well it would work? Join us to explore how we developed our GPS scholarship to improve access for students with need, increase general enrollments in self-support summer and winter programs, and further Sonoma State University’s graduation rate initiative. We developed program objectives, invested resources (time, money, staff), built collaborative partnerships across campus, developed and implemented a strategic marketing plan in cooperation with SSU’s student PR firm, and tracked the results. The marketing campaign and the 400 scholarships awarded drove larger enrollment and generated sufficient revenue to recover our initial investment and grow the program in the future. Using our experience as a self-support unit launching a large-scale, need-based scholarship program at a public university, we’ll discuss choosing your target population, resolving potential logistical challenges, working with students on a marketing campaign, and evaluating the results. Finally, we will ask you to brainstorm with us on how to refine the process moving forward.

10 Top Metrics to Measure Your Unit’s Business Success
Location: Salon B                          Business and Operations

  • Radhika Seshan, Associate Dean of Business Development & Chief Operating Officer, UCLA
  • Lee Maxey, CEO, MindMax

Who Should Attend?
Deans / Associate Deans / Program Developers / Strategists

What does it really mean to be a data-driven organization?  Are you measuring the right metrics to measure your success – without diminishing the value of mission?  

Our experts will share stories of the challenges institution’s face when addressing what data to measure and offer the 10 most impactful metrics for units to measure.  This presentation will encourage audience participants to share their own challenges around determining the best use of data, how to budget for and resource the collection and analysis of data, and how to better attend to institutional mission through the appropriate use of data.    

Join this in-depth conversation between presenters and audience participants that will highlight the key metrics institutions need to work with to better understand and manage our businesses and serve our students.  

11:30 – 1pm    Awards Luncheon (Courtyard Ballroom)
Includes remarks by Bob Hansen, CEO, UPCEA
1:15 – 2:15pm Concurrent Session Block #4

UCLA Global: Improving Access to Students  
Location: Salon C                             International

Presenter(s): Mike Buczkowski, Chief Marketing Officer, UCLA

Who Should Attend?
International Program Professionals / Deans / Associate Deans

According to NAFSA, the almost 1 million foreign students in the U.S. contributed $32.8 billion to the U.S. economy during the 2015- 2016 academic year. The chance to gain an educational experience and degree from a first-class American university has long been limited to families and individuals who could afford to send their children or immigrate to the U.S. With the launch of UCLA Global, the university is improving access not only to lower income students, but also to the far reaches of the globe. Allowing students in cities, such as Tokyo, Hong Kong, and Mumbai, to acquire professional certificates and degrees from UCLA provides an alternative to often overcrowded and unforgiving educational systems. Furthermore, with the use of blended learning strategies and interactive learning, students gain exposure to different cultures and develop global thinking.   

Who Says e-Learning Pricing Can’t Be Transparent?
Location: Salon B                                 Business and Operations

  • Melanie Mitchell, Director, Professional and Continuing Education, Oregon State University
  • Laura Machado, Assistant Director, Learning Experience Design, Oregon State University

Who Should Attend?
Program Managers / Program Developers

Custom e-learning courses do not have a single set cost because every course is unique in regards to its requirements, content, and the needs of the learners it serves. Oregon State University will provide an easy to use tool will help you quickly determine the estimated cost of your next e-Learning course based on your specified requirements and situation. Come learn the various individual factors that affect the amount of instructional design time needed to create your next e-Learning course.

Apprenticeship Programs:  Alternative credentialing offering new options and making an economic impact
Location: Salon A                      Community and Economic Engagement

  • Babette Jimenez, Senior Program Developer, California State University, Sacramento
  • Jenni Murphy, Associate Dean, California State University, Sacramento
  • Bob Lanter, Executive Director, California Workforce Association

Who Should Attend?
Program Managers / Program Developers / Workforce Development Professionals

Alternative credentialing is changing the face of education.  Learn how Continuing Education can play an integral role in this new pathway.  The “Workforce Development Professional”, a state-registered apprenticeship program, is the first of its kind in California and is providing training opportunities for workforce development employees to find higher wages, better benefits and more avenues to promotions.      

Hear how Sacramento State, College of Continuing Education partnered with CSU Long Beach and Los Angeles to combine job-related technical instruction with structured on-the-job learning experiences to deliver this exciting new program.  This apprenticeship program is a successful and innovative job training strategy which produces graduates with the advanced skills needed to pursue more competitive jobs in the workforce development industry.    

The benefits of collaborating with other educational institutions, your local workforce development boards, employers in the region and the Division of Apprenticeship Standards will be highlighted.   

2:15 – 2:45pm  Dessert with Exhibitors (Courtyard Foyer)
2:45pm – 3:45pm General Session: The Universe of Alternative Credentials (Courtyard Ballroom)

Business, industry, and changing demographics suggest the demand for traditional four year degrees will remain flat or decline, while alternative credentials will increase. Suppliers of alternative credentialing can come from a number of places, but will higher education keep pace? This presentation will showcase essential elements of the Alternative Credential landscape, including foundation support, advocacy for badging and micro-credentialing, institutional responses, and benchmarking data which defines the emerging trends in alternative credentials.

Panelists: Rovy Branon, Melanie Mitchell, Wayne Smutz, Nancy Salzman Moderator: Bob Hansen

3:45pm – 4:15pm Prize Drawing and Announcements (Courtyard Ballroom)
4:45 – 6:45pm Off-site Excursion/Reception (included)

Starbucks Reserve Roastery & Tasting Room

Join us for drinks while discovering the art, science and craft of inspired coffee at  Starbucks Reserve Roastery & Tasting Room in Seattle’s vibrant Capitol Hill neighborhood. This one-of-a-kind coffee shrine captures the past, present and future of  Starbucks, just nine blocks from the original store. You will be treated to brewing demonstrations and tastings at the Experience Bar and guided tours of the facility and roasting process. The Roastery and Tasting Room is a short 15 minute walk from the hotel; however, a shuttle bus will be provided for those who would prefer transportation to the event.The shuttle bus will rotate between the hotel and Starbucks every 20 minutes throughout the event, with the first hotel pick-up beginning at 4:45pm downstairs at the hotel front entrance on 6th Avenue. The last shuttle back to the hotel will depart Starbucks at 7:15pm. For those who would prefer to walk, maps will be available at the UPCEA West Registration Desk. Hosted by University of Washington Continuum College.

6:45pm Optional Dinner Groups (meet at Starbucks Reserve Roastery) / Dinner on your own

Wednesday, September 27   

8:30am – 4:15pm Registration Desk Open (Courtyard Foyer)
8:30am – 4:15pm Exhibit Hall Open (Courtyard Foyer)
8:45 – 9:45am Business breakfast meeting (Courtyard Ballroom)
10am – 11am Dean’s Panel (Courtyard Ballroom)
11am – noon Wrap-up and Grand Prize Drawing (Courtyard Ballroom)







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