General Sessions
October 20 | 2:10 PM ET
The New Adult Learner: Actionable Insights
In the post-pandemic world, the New Adult Learner will be the difference on whether colleges and universities thrive or survive. To better prepare our members, Jim will present the results of a meta-analysis UPCEA and corporate partner sponsored research on the New Adult Learner. The research will show the complexities of the adult learner and the breadth of segments they represent. Jim will offer insights on motivating factors, delivery and credential preferences, support services and needs and how these might relate to marketing, recruitment and retention. In a competitive market, understanding the differences of the many adult learner segments is critical to institutional success.
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Jim Fong, Founding Director
UPCEA Center for Research and Strategy
Jim Fong is the founding director of UPCEA’s Center for Research and Strategy. In his role, Jim has analyzed demographic, occupational, technological and societal trends and data to help the higher education community better serve the adult and corporate learner. As the Center’s director, he works closely with dozens of colleges and universities annually in new program development initiatives, enrollment management and marketing process analyses and the review of online and continuing education portfolios.
Prior to joining UPCEA, Jim worked as a higher education strategic marketing and CRM consultant and researcher for two firms and prior to that was the Director of Marketing, Research and Planning for Penn State Outreach. At Penn State Outreach, he was responsible for strategic marketing, marketing management, research, creative and database teams. Jim played a major role in the early launch of Penn State’s World Campus by assessing new program needs and the development of marketing strategies and systems.
Jim holds an M.B.A., an M.S. in Applied Statistics and a B.S. in Mathematics, all from The University of Vermont. In 2004, UPCEA awarded him the Adelle Robertson Award as its Continuing Professional Educator for the year. That year, he also received the Mid-Atlantic Region’s Distinguished Service Award.
October 20 | 3:40 PM ET
The Alternative Credentials Landscape
In this dynamic, facilitated panel discussion, learn from PCO leaders how they are building the case for alternative credentials on their campuses, leveraging legacy structures and policies, partnering internally and externally to address workforce needs, and cultivating quality across non-degree credentials. Audience questions will play a critical role in this conversation—bring yours!
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Lisa Templeton, Associate Provost
Oregon State University Ecampus
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Rovy Branon, Vice Provost
University of Washington Continuum College
Pamela Wimbush, Associate Dean, College of Continuing Education
California State University, Sacramento
Moderator:
Bob Hansen, CEO
UPCEA
