General Sessions

Tuesday, November 8th
10 - 11:30am

JohnsonBranding: Development, Management, Strategy

Elizabeth Scarborough Johnson, CEO, SimpsonScarborogh

In addition to clocking more cell-phone hours in airports and rental cars than George Clooney in Up in the Air, Elizabeth is a nationally recognized expert in the use of research to drive marketing and branding efforts. With over 20 years of experience conducting market research studies, she’s an industry leader in providing strategic solutions to colleges and universities.

An expert in survey instrument design, sampling plan development, data analysis, and the compilation and presentation of marketing intelligence, Elizabeth pioneered the use of customized research to inform college and university enrollment and marketing strategy.

She’s presented more than 200 workshops and papers at a veritable alphabet soup of higher education-related conferences and symposia, and chaired the American Marketing Association’s Symposium for the Marketing of Higher Education from 2007 to 2011.

Elizabeth believes that bringing everyone along is crucial to making long-term strategy work — and prides herself on getting everyone in the organization to sing the same tune, at the same time, in the same key.

Wednesday, November 9th
8:30 - 10am

Institutional Social Responsibility: LevBeth Kantereraging University Resources for the Common Good

Beth Kanter, Master Trainer, Author, and Blogger

Beth Kanter is internationally recognized thought leader in networks, social media, and data. Beth has over 35 years working in the nonprofit sector in capacity building and has facilitated trainings for nonprofits on every continent in the world (except Antarctica). She is an in-demand keynote speaker and workshop facilitator. Named one of the most influential women in technology by Fast Company and one of the BusinessWeek’s “Voices of Innovation for Social Media,” Beth was Visiting Scholar at the David and Lucile Packard Foundation 2009-2013. Her past and current clients include Robert Wood Johnson Foundation, Gates Foundation, Brainerd Foundation, Knight Foundation, Knight Digital Media Center, Edutopia, HHS, and others. She author of the award winning Networked Nonprofit Books published by J.Wiley and is currently working her next book, The Happy Healthy Nonprofit: Impact with Burnout.

3:15 - 4:30pm

MJ Knoll-FinnA Vision for Enrollment Management

MJ Knoll-Finn, Vice President for Enrollment Management at New York University

MJ has served in various roles within Enrollment Management for the past 28 years: a women’s college, business college, law school, college of arts and communication and two large national research universities.  Her wide variety of experiences have helped to shape her understanding of the core function of enrollment management within many educational contexts and the ways each institution must face its distinctive challenges in higher education. 

At every institution where MJ has had a leadership role in enrollment, she has combined a strong belief that education has the power to change lives and make a difference in our society with a clear understanding of the need to support and manage enrollment to meet institutional goals.  The partnership between high school college counselors and higher education enrollment managers is crucial to ensure we appropriately support students and their families during one of the most critical and transformative times in their lives.

MJ has a BA in Communication from the University of New Hampshire and an MBA from Northeastern University.   She frequently presents on data driven decision-making, strategic planning and diversity and inclusion across the country.

Thursday, November 10th
11am - Noon

Data Analytics: What’s Coming, Feras AlhlouWhy We Need It, and What Smart Use Looks Like

Feras Alhlou, Co-founder & Principal Consultant,
E-Nor, Inc.

Feras Alhlou is Principal Consultant of E-Nor, Inc. which he co-founded in 2003. Feras is passionate about improving his clients’ ROI and led his organization to implement and launch successful digital optimization and analytics strategies for E- Nor’s diversified client base, including Fortune 500 companies. Feras has an extensive background in the areas of online marketing consulting, search marketing, web analytics and marketing optimization. Under his leadership, E-Nor achieved qualifications as a Google Analytics Certified Partner (GACP), a Google AdWords Certified Partner, a Google Urchin Software Certified Partner, a Google Website Optimizer Certified Partner and a Google Analytics Premium Authorized Reseller. Feras received a Masters of Engineering Management degree from the University of South Florida and a Bachelor of Science degree in Electrical Engineering from the University of Tulsa.

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