Welcome to the 2017 UPCEA Marketing and Enrollment Management Seminar!

In previous years, you have been able to CONNECT with other professionals, EVOLVE your ideas and INSPIRE others. This year, the planning committee is hoping you DISCOVER something new. Whether it’s a new marketing technique, CRM platform, or an enrollment strategy; we are looking forward to bringing together leaders and practitioners in professional, continuing, and online education marketing and enrollment management. We can’t wait to see you in our Nation’s Capital.

Mike Merriam
Framingham State University

Jason Smith
Georgetown University

2017 Dates and Location:
December 5-7, 2017
Washington, DC
Washington Hilton

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What is the seminar about?
The annual UPCEA Marketing and Enrollment Management Seminar is the premier event for leaders and practitioners responsible for professional, continuing, and online education marketing and enrollment management at colleges and universities around the world. For over 25 years, the UPCEA seminar has drawn professionals from institutions of all sizes to showcase thought leadership in our field and to explore trends in adult student recruitment and retention. Designed for both senior leaders and practitioners, the seminar offers high level, strategically-focused presentations as well as sessions which spotlight the tactical components of marketing and enrollment management in today’s higher education landscape.

Cutting edge content in marketing and enrollment services, deep-dive sessions and incredible general sessions are once again on the agenda for the 2017 conference. In addition to valuable content and professional development, the UPCEA Marketing and Enrollment Management Seminar offers attendees engaging networking opportunities, such as a reception, newcomer’s orientation (for those new to UPCEA or the seminar), a networking breakfast and dinner groups.   

Who should attend?

  • Marketing and enrollment management directors, specialists and managers.
  • Strategists and implementers of marketing and recruitment efforts focused on adult, professional, and continuing education (credit and non-credit courses and programs), as well as online degree programs (undergraduate and graduate level). 
  • Professionals involved with promotion, program development, or public relations related to the adult learner market.

In 26 years, we have hosted thousands of professionals at the most strategic marketing and enrollment management event in professional, continuing and online education.

Thank you to this year's sponsors!










Click here to see this year's exhibitors.


Testimonial from past Seminar attendees:

"The content of the seminar was great." "Loved the timing of this seminar. It is not rushed, there is time for networking and to absorb materials." "Overall this was a wonderful conference and I am most impressed by the quality of presenters and cross-section of information that is critical to our individual needs/success." "This was the first time I stayed for an entire conference, it was so well put together. I really enjoyed the speaker on the last day." "UPCEA hosted a fantastic conference, I thoroughly enjoyed the seminars & networking. I would suggest it to anyone in higher education, no matter their level of expertise." "Great conference, as usual. The networking opportunities with like-minded peers is unmatched." "I love the different options each concurrent sessions offer. There is good variety in each to chose from." "The University of Minnesota looks to UPCEA programming to enable the professionals leading our market analysis, outreach, and enrollment management to connect with fresh approaches to their work, forward-looking peers, and industry best practices and benchmarks. Quality continuing education for our own dedicated professionals ensures we can, in turn, deliver the education our customers need."
-Dr. Mary L. Nichols, Dean, College of Continuing Education - University of Minnesota

Service Project

We are thrilled to announce that at this year's Seminar, we are collecting physical (books, hats, gloves, coats) and monetary donations for a local organization called Horton's Kids.



Thank You to UPCEA's Partners

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