UPCEA - Marketing and Enrollment Management Seminar

2014 Seminar Schedule Overview

Wednesday, November 5
8:00 AM	Registration Opens
9:00 AM	Newcomers’ Orientation - Grand Ballroom III
10:00 AM	Keynote Speaker- Thomas C. Green, Ph.D., AACRAO - Using Strategic Enrollment Management to Improve Student and Institutional Success - Grand Ballroom I + II
11:30 AM	Networking Lunch (Provided)+ Exhibitor CONNECT Presentations - Grand Ballroom I + II
1:00 - 3:00 PM	Deep Dives
	Implementing Strategic Enrollment Management (SEM) - Grand Ballroom III
	Tom Green, AACRAO
	The 2020 Content Marketing Strategy – The Next Five Years - Buckhead Ballroom I
	Robert Rose, Content Marketing Institute
	Recruiting and Retaining: Prior Learning Pathways to Credentials - Buckhead Ballroom II
	Mary Beth Lakin, ACE (American Council for Education) Becky Takeda-Tinker, President, Colorado State University-Global Campus Kathleen Warner, Associate Dean, Academic Affairs, University of Maryland University College Richard Irwin, Vice Provost, Academic Innovation & Support Services, University of Memphis
3:00 PM	Networking Break - Grand Ballroom Foyer
3:30 PM	Concurrent Sessions
	DE-Versity: Marketing Distance Education to a Diverse Population - Grand Ballroom II
	Melita Mitchell, University of North Carolina - Charlotte Shanna Coles, University of North Carolina - Charlotte
	Re-Engagement Marketing Campaigns: Effective Outreach Strategies to “Stopouts” and “Dropouts.” - Buckhead Ballroom I
	Melinda Gainer, Southern Illinois University Brian Dycus, Blackboard
	Tales from the Far Side: A Website Redesign Business Case and the Lessons Learned - Azalea
	Melanie Schramm, Purdue University Phil Conrad, Purdue University
	Top Five Things You’re Missing When Your Marketing and Enrollment Teams Are Not in Sync - Grand Ballroom III
	Hannah Wilkey, Hobsons Enrollment Management Solutions
5:30 PM	Networking Reception (Food Provided) - Grand Ballroom* Foyer*

Thursday, November 6
8:00 AM	Registration Opens
8:30 AM	Keynote Speaker - Ryan Jenkins - Next Generation Marketing: Truths, Trends, and To-Dos to Thrive Tomorrow + Breakfast (Provided) - Grand Ballroom I + II
10:00 AM - 12:00 PM	Deep Dives
	Designing a Continuous Improvement Program Centered on the Student Experience - Grand Ballroom III
	Seth Reynolds-Mohler, Director, Client Partnerships, InsideTrack Mo McKenna, Campus Director, InsideTrack
	Innovating in Today's Higher Ed Technology World: Accommodating the Needs of the New Traditional Student while Strengthening the Program Brand - Buckhead Ballroom I
	Josh Pennino, Jenzabar Katharine Foster, Emory University
	Social Media – What Can Higher Education Learn From Commercial Marketing? - Buckhead Ballroom II
	Brian Rudolph, AT&T; Social Media Club Atlanta
	A Practical Approach to Measurement - Azalea
	Julie Corwin, Northeastern University Lindsey Richardson, Northeastern University Matt Liebhold, Northeastern University
12:00 PM	Break
12:15 PM	Awards Luncheon (Provided) - Grand Ballroom I + II
1:45 PM	Concurrent Sessions
	Finding Value in Facebook Advertising: a How to Guide - - Grand Ballroom III
	Simona Boucek, Oregon State University Extended Campus
	Admission Data: What More Can it Tell Us? How to Use Data to Increase Application-to-Enrollment Conversion Rates - Buckhead Ballroom I
	Michele Long, University of Denver Brian Epp, Pearson North America Higher Education Services
	Is it an Arm or a Leg Day? How to Maximize Your Marketing Fitness Plan - Buckhead Ballroom II
	Stacy Snow, University of Missouri
	A Marketing Professional’s Guide to Getting the Most Out of Your Dean or Academic Partner - Azalea
	Jennifer Wooley, Georgia Institute of Technology Stephanie Platteter, University of Minnesota
2:45 PM	Networking Break - Grand Ballroom Foyer
3:00 PM	Keynote Speaker - Marcie Anthone, Coca-Cola - Using Storytelling to Build Brands - Grand Ballroom I + II
4:15 PM	Concurrent Sessions
	Top Five Strategic Mistakes in Online Marketing - Grand Ballroom III
	Megan Anderson, Western Michigan University Jon Horn, JMH Consulting
	Big Decisions from Little Data: Using Google Analytics to Accurately Predict Future Matriculation - Azalea
	Kay Zimmerman, North Carolina State University Adam Schultz, Verified Studios
	Marketing Professional, Continuing and Online Education: Trends and Data from the 2014 UPCEA Marketing Study - Buckhead Ballroom II
	Jim Fong, University Professional and Continuing Education Association Jessica Dupont, Oregon State University
	The Customer Experience for Online Adult Learner - Buckhead Ballroom I
	Amy Lee, Brandeis University; Lynne Koreman, Colloquy
5:30 PM	Dinner Groups – a networking opportunity (attendee expense)

Friday, November 7
8:00 AM	Registration Opens
8:30 AM	Casual Breakfast (Provided) - Grand Ballroom I + II
9:00 AM	Concurrent Sessions
	MOOCeting: How to Integrate Massive Open Online Courses into Your Communication Strategy - Azalea
	Tyler Ritter, University of North Carolina at Chapel Hill Lauren Owens, University of Pennsylvania Mike King, Berklee College of Music
	Tips for Retaining Adult Learners Through Customer Service Excellence - Buckhead Ballroom I
	Lisa Braverman, Jones International University
	Key Takeaways From Three Years of Website Benchmarking - Buckhead Ballroom II
	James Campbell, University of Richmond Daniel Hocutt, University of Richmond Nicole Foerschler-Horn, JMH Consulting
	From Marketing to Recruitment to Advising: Planning for Success - Grand Ballroom III
	Laura Wiese, University of Nebraska Online Worldwide Courtney Diegel, University of Nebraska – Lincoln
10:15 AM	Concurrent Sessions
	Go Where Your Audience Is – Online - Grand Ballroom III
	Kathryn Van Auken, Rice University Continuing Studies
	Partnering with Faculty to Aid in Marketing Initiatives - Buckhead Ballroom I
	Jennifer Eyden, Colorado State University Online Plus
	Creating a New Student Experience for a Connected World - Buckhead Ballroom II
	Dan Bellone, California State University, East Bay Guy Felder, Story+Structure
	Bland to Bold: Redefining Your Marketing Strategy - Azalea
	Kim Frisch, Regis University Jeff Johnson, Primacy
11:30 AM	Keynote Speaker - Jennifer Golbeck, Ph.D., University of Maryland, College Park - Big Social Data - Grand Ballroom I + II
12:30 PM	Seminar ends – See you all in Denver in 2015!

2014 Seminar Schedule Overview

Wednesday, November 5

Thursday, November 6

Friday, November 7

Sessions denoted with "" will be captured as part of the Online Pass. Click here to view the full program.

Sessions denoted with "" will be captured as part of the Online Pass.

Click here to view the full program.