UPCEA 2017 Annual Conference

Concurrent Sessions

Wednesday, March 22

1:45 PM-2:45 PM Concurrent Session I

KEY:

Program Key

International Student Support Center: a Holistic Model for International Student Support Success
Location: Ohio

The International Student Support Center serves the international community within the NYU School of Professional Studies. We provide academic and social support to facilitate student success and adjustment to life in New York City. Offerings include academic enhancement workshops, one-on-one English language tutoring, cultural conversations, social events, community outings, a student club and more.

Anna Condoulis, New York University
Elizabeth Izaki, New York University
Moderator: Mary Angela Baker, Salisbury University

Institutional Representatives Forum: Opening Session
Location: Superior AB

The 2017 UPCEA Institutional Representatives Forum, hosted at the 2017 Annual Conference, provides an opportunity for senior leaders in professional, continuing, and online education (PCO) to connect with peers, discuss together the changing landscape of higher education, and consider ways in which to craft their own strategies and leadership pathways. This two-part series will begin with this all-Institutional Representative (IR) forum, addressing the most pressing challenges in higher education today such as organizational structure, strategic planning, authentic leadership, and entrepreneurial approaches. Following this opening plenary session, IRs are invited to select one of three, facilitated breakout sessions repeated throughout the conference to allow small groups of senior leaders to dive deeply into the opening panel discussion topics.

Sandi Pershing, University of Utah
Bea Gonzales, Syracuse University
Wayne Smutz, University of California, Los Angeles
Moderator: Bob Hansen, UPCEA

When To Fire Your Cannon and Other Practical Leadership Lessons for Adult Education
Location: Missouri

Tag: Emerging Leaders

Lessons from leadership literature can drive success in management, organizational systems, and business success in adult education. Join our diverse panel as they discuss concepts that have shaped their leadership practices and share case studies on applying those ideas in adult education.

Tracey Taylor-O'Reilly, York University
Sarah MacDonald, James Madison University
Jon Horn, JMH Consulting
Moderator: Michael Huffman, Virginia Commonwealth University

Content Marketing – Promote Your Stories Better Faster Cheaper
Location: Mayfair

In this session, you’ll hear about Brown’s School of Professional Studies content marketing journey – how we fired up our marketing efforts with storytelling. You’ll learn how to multi-purpose stories from other departments, create editorial calendars, and fold PR and traditional marketing efforts into an integrated, comprehensive content marketing strategy.

Jo Lee, Brown University
Moderator: Lesley Nichols, Emerson College

Expanding Access and Meeting Community Needs: Partnerships, Pipelines, and Pathways
Location: Michigan A

This session highlights unique institutional and community partnerships that have resulted in state-of-the art, industry-based curriculum and strengthened equity and access to educational and economic opportunities for underrepresented and low-income students. Presenters will discuss promoting student success via mentoring, industry, campus, and community partnerships, and peer networks, as well as successes and challenges.

Birgit Green, Texas Tech University
Nicole Batt, University of Utah
Rachel Everitt, University of Utah
Moderator: Nicole Gislason, University of West Florida

Creating Comprehensive Professional Development for a Large Instructional Design Team
Location: Ontario

This session will cover FIU Online's efforts toward planning and implementing the Instructional Design Core Curriculum (IDCC), a comprehensive professional development initiative for its instructional design team. We will also present the results of a research study into the perceptions and effectiveness of the IDCC program.

Matthew Acevedo, Florida International University
Jessica Rodriguez, Florida International University
Gus Roque, Florida International University
Moderator: Sarah Dysart, Loyola University Chicago

First Point of Student Engagement: Orientation
Location: Mississippi

This presentation is about how a large university set out to actively engage online and transfer students using orientation delivered on an adaptive technological platform. The presentation will outline the design and technology used, the importance of early engagement, and adaptive learning pedagogy.

Dr. Roger Wen, California State University, East Bay
Monica Munoz, California State University, East Bay
Cheryl Saelee, California State University, East Bay
Ayellee Adam, California State University, East Bay
Marguerite Hinrichs, California State University, East Bay
Moderator: Gregory Milton, Sonoma State University

Anyone Can Advocate for Accessible Learning Technology
Location: Michigan B

Tag: Best in Show – Central

You’re looking to purchase an educational technology solution. How can you ensure that you are making an accessible selection? How can you advocate for inclusion in design? In this session, you’ll have the opportunity to role-play with fictitious sales representatives for a variety of educational technology solutions.

Kristina Wilson, Northwestern University
Moderator: Steve VandenAvond, Northern Michigan University

Tell Your Story: Creating Data-Driven Narratives
Location: Erie

Tag: Best in Show – South

We’re all proud of the work we do and the impact we have…but are you telling that story? A proactive approach to data analysis and narratives supports your work and the needs of your stakeholders. In this session, we’ll discuss identifying KPIs, data visualization, and communicating complex concepts to stakeholders.

Patrick Flanigan, Western Kentucky University
Julie Uranis, UPCEA
Moderator: Liz Fillman, Virginia Commonwealth University

3:30 PM-4:30 PM Concurrent Session II

KEY:

Program Key

Building and Implementing Your Global Engagement Stragegy
Location: Ohio

Over the past two years, we identified well-defined strengths of our school to build a global engagement strategy that included global degree programs; short-term and online courses; global access; and wrap-around student services. This session presents the challenges, accomplishments, setbacks, and disappointments we have experienced in going global.

Walter Rankin, Georgetown University
Jeremy Stanton, Georgetown University
Kelly Otter, Georgetown University
Moderator: Soma Chakrabarti, University of Delaware

Diversity in Your Strategy: Why it Matters
Location: Erie

Tag: Best in Show - New England

A discussion of diversity makes people feel uncomfortable. On the national scene, our politics and protests over shootings of young black men have certainly intensified and often polarized the discussion. We have not yet become a post-racial society. Census and polltakers remind us that we are increasingly becoming a more diverse country. Over the next decade, more American cities will become majority-minority. Virtually every university and college has a diversity statement, but few have a diversity strategy. As educational leaders, issues of racial and cultural diversity need to be part of our academic, staffing and enrollment strategy. The world for which we are preparing our students demands nothing less. This talk will explore how to begin incorporating a diversity strategy into your unit’s overall strategy and why this is a particularly important issue for continuing education units to address.

John LaBrie, Northeastern University
Moderator: Christine Dolan, University of Rhode Island

Weathering the Storms of Crisis
Location: Michigan B

What’s the crisis du jour at your institution? For professional, continuing, and online education? State funding cuts, racial unrest, Title IX investigation, faculty strike, sexual assault, academic fraud, academic integrity, and enrollment decline top the charts. Join us for facilitated and highly interactive discussions around thriving in the midst of crisis.

Kim Siegenthaler, University of Missouri
Stacy Snow, University of Missouri
Sandra Gladney, University of Oregon
Scott Howell, Brigham Young University
Wayne Smutz, University of California, Los Angeles
Moderator: Kim Siegenthaler, University of Missouri

History and Context of Professional, Continuing, and Online Education, Part I: A History
Location: Superior AB

Tag: Emerging Leaders

For 102 years, UPCEA leaders and advocates have responded to social, cultural, and political issues through delivering education, providing access, and facilitating collaboration. This session will provide critical context to our field of professional, dontinuing, and online education (PCO) and equip new professionals and emerging leaders with tools from history to address current and future issues.

Dawn Gaymer, Western Michigan University
Fred Beuttler, University of Chicago
Gayla Stoner, University of Illinois Chicago
Moderator: Jon Harbor, Purdue University

The Happiness Advantage in Higher Education
Location: Huron

Sometimes working in a university is tough. Sometimes there is stress. Sometimes teams get in a funk. This is why building a culture that taps into “the happiness advantage” matters. Learn seven principles in Shawn Achor’s, “The Happiness Advantage” and how they can be applied to positively impact your culture.

Carol Fleming, James Madison University
Nicole Foerschler Horn, JMH Consulting
Moderator: Jon Matsuda, University of Hawaii at Manoa

Ready, S.E.T., Go! Developing a Student Experience Team (S.E.T)
Location: Mississippi

This session will explore the structure and curriculum of the Student Experience Team at the University of Chicago's Graham School. Session participants will engage in a visioning process to examine possibilities of creating and implementing a similar approach to enhancing the student experience at their institution.

Jarquetta Egeston, University of Chicago
Lisa Malvin, University of Chicago
Moderator: Heather Chakiris, University of California, Los Angeles

What Do We Do with Distance Education Research Findings? Developing New Instructional and Institutional Practices
Location: Missouri

Let’s talk about how to interpret research findings from several National Distance Education and Technological Advancement (DETA) Research Center-supported studies. In this session, we’ll determine what these findings mean for us and our institutions, turn these results into new or altered practices in our online programs, and diffuse these innovative practices across our institutions for students, instructors/faculty, support staff, and administrators.

Tanya Joosten, University of Wisconsin-Milwaukee
Rachel Cusatis, University of Wisconsin-Milwaukee
Moderator: Terrie Nagel, Univesity of Missouri, Columbia

Modeling the UPCEA Hallmarks of Excellence in Online Leadership
Location: Mayfair

Tag: Emerging Leaders

This session will focus on what the UPCEA Hallmarks of Excellence in Online Leadership look like across institutional organizational models. We will explore how institutions operationalize the Hallmarks, focusing on leadership aspects of creating a foundation in which an online program can thrive through alignment with institutional mission, vision, and branding.

Ray Schroeder, University of Illinios Springfield and UPCEA
Gayla Stoner, University of Illinois Chicago
Adam Fein, University of Illinois Urbana-Champaign
Moderator: Vickie Cook, University of Illinois-Springfield

Millennials and the Future of Employment: Data, Analytics, and Demography
Location: Michigan A

In this deep dive, we will consider a nimble response to ever-changing 21st-century populations and workforce imperatives through an accelerated, adaptive, data driven, discovery-centric, synthesis-focused, and collaborative competency-based education makerspace environment.

Jim Fong, UPCEA
Anne-Marie Brinsmead, Ryerson University
Moderator: Kim McGaw, Rice University

Aligning Federal Education Policies, Workforce Development Needs, and Adult Students: The National Adult Learner Coalition
Location: Ontario

Earlier this year, four organizations joined together to fill a vacuum in the higher education policy community which, until now, lacked a unified voice representing the adult learner and the institutions that serve them. With support from Lumina Foundation, the Council for Adult and Experiential Learning (CAEL), the Online Learning Consortium (OLC), Presidents’ Forum, and UPCEA formed the National Adult Learner Coalition. This session will focus on the Coalition's recent white paper with suggestions on federal policies that align post-secondary education and America’s workforce development goals. This session will briefly share goals, key policy challenges, institutional building blocks, and opportunities facing students and the institutions that serve them, and then engage the audience in a conversation about how to mobilize colleges and universities, employers, government, and other key constituencies to advance the adult learner agenda.

Jordan DiMaggio, UPCEA
Becky Klein-Collins, CAEL
Marie Cini, University of Maryland University College
Scott Weimer, Virginia Tech

Thursday, March 23

8:00 AM-9:00 AM Concurrent Session III

KEY:

Program Key

Cultural Factors That Affect The Way Students Participate in Classrooms: Effective Practices for Teaching in Multicultural Classrooms
Location: Huron

Today’s multicultural classrooms require that faculty possess competencies for teaching all students. However, many faculty members find themselves underprepared to teach in multicultural classrooms. This workshop examines the competencies that faculty need to teach in multicultural classrooms. Participants will take away a training model for faculty on intercultural communication and competency.

John Caron, Johns Hopkins University
Marissa Lombardi, Northeastern University
Moderator: Brian Cook, California State University, East Bay

What’s in a Name? Starting with "Why?"
Location: Ohio

Tag: Best in Show - West

Are you considering a change in your continuing education or online unit name? Join Dr. Rovy Branon, vice provost for the recently renamed University of Washington Continuum College, for an engaging discussion on the importance of starting with “Why?” as you consider a new name.

Rovy Branon, University of Washington
Moderator: Jamelle Wilson, University of Richmond

Finding Our Place: Engaging and Developing Promising Continuing Education Leaders
Location: Missouri

Tag: Emerging Leaders

Emerging Leaders (mid-level professionals who aspire to more senior roles in professional, continuing, and online education) desire to build a positive reputation within their office, cultivate relationships on campus, and establish a presence in the field. They may face a myriad of challenges: a lack of mentorship or investment from senior leaders, isolation, and job dissatisfaction. In light of these challenges, how could their growth be facilitated? This interactive session will discuss those challenges, the role of senior leaders in developing leaders within their organizations, and ways the field can be more inclusive and supportive.

Tomika Ferguson, James Madison University
Alice Warren, North Carolina State University
Moderator: Jason Smith, Georgetown University

Institutional Representatives Forum: Breakout Option A
Location: Erie

One of three facilitated breakout sessions repeated throughout the conference to allow small groups of senior leaders to dive deeply into the opening panel discussion topics. Advanced RSVP encouraged.

High Touch Recruiting and Advising - When They Don't Come to You, You Go to Them
Location: Michigan A

We will focus on how the University of Denver University College uses proactive recruiting and solution-oriented advising to increase student yields and student success for our adult learners. We will discuss how this mode of engaging can serve as a catalyst to a student's development, and will ultimately retain more students quarter over quarter.

Andrea Gross, University of Denver
Laura Froseth, University of Denver
Moderator: Sherry Quinn, Oakland University

Designing and Implementing High Impact Alternative Credential Programs: Badge Program Lessons from Leaders
Location: Ontario

Thinking about using digital badges with your programs for professionals? Concerned about how to ensure that your badges have real impact for learners and relevance for employers? Don't know where to start? Learn the key questions to consider and hear from leading university programs who are answering these questions and more in this hands-on alternative credential badge program workshop.

Andrea Miller, University of Utah
Moses Wolfenstein, University of Wisconsin
Peter Janzow, Pearson
Moderator: Carol Howard, Brandman University

Extended Education Fee For Service — A Defensible Model
Location: Mississippi

Extended Education divisions and colleges come under scrutiny and some skepticism when it comes to charging fees for services to campus partners. Come learn how California State University-Dominguez Hills College of Extended and International Education came up with a defensible model for tuition, fees and administrative costs associated with operating the self-supporting college. This session will encourage discussion among attendees on how they charge for services and what percentage is returned to the university.

Kim McNutt, California State University-Dominguez Hills
Moderator: Radhika Seshan, University of California, Los Angeles

Market Research 101: A Primer for Integrating an External Voice in the PCO Culture
Location: Mayfair

One important component of our data-driven environment is market research and how it can influence new and existing program decisions, assist with market/marketing positioning, and accelerate campus decisions related to professional, continuing, and online (PCO) education. This fast-paced session is for the novice looking to understand how the market research process can work for PCO teams and will address basic tools and techniques, apply case studies, and offer ways to communicate results of market research.

Jim Fong, UPCEA
Moderator: Sarah Sharp-Aten, University of California, Riverside

Revenue Generation in Contract Training and Workforce Development
Location: Colorado

Modern employers are investing in workforce training, continuing education, and professional development like never before. Certification programs and badges are growing. What are you doing to address this need while increasing enrollment and profitability? We will discuss challenges, strategies, and examples to grow programs and start new ones.

Tim Gilrain, Drexel University
Meni Sarris, Jenzabar
Mike Schroder, California State University, San Marcos
Moderator: Andrew Billingsley, North Carolina State University

Growing Online Degree Programs: Bridging Expectation Gaps Between Faculty and Administrators
Location: Michigan B

The gap in expectations of online degree programs between faculty and administrators deters program growth. Participants in this session will explore the nature of this gap and how it might be overcome. We will also explore the possibility of a multi-institution research effort to develop a shared toolkit to bridge the expectations gap.

Michael Eddy, Purdue University
Robin Cunningham, Purdue University
Chris Hansen, Wiley Education Services
Moderator: Michele Gribbins, University of Illinois-Springfield

UPCEA Talks: Change Management
Location: Superior AB

Moderator: Nancy Coleman, Wellesley College
A curated series of three, short, idea-introducing presentations given by single presenters in quick succession during an hour-long concurrent session:

Leadership and Succession Planning in a Purpose-Driven Organization

The University of Southern Indiana's Division of Outreach and Engagement is comprised of many units. Hear how this diverse, wide-spanning division galvanized itself by creating an organizational purpose, "Unleashing Potential, Expanding Knowledge.”

Mark Bernhard, University of Southern Indiana

Seizing Leadership Opportunities: A Practical Framework for Implementing Change and Innovation

The Petrocelli College of Continuing Studies at Fairleigh Dickinson University has just experienced the retirement of its dean after forty years of service. As the unit strategizes its next phase of growth, it is transforming its strategic mission to become an innovator of contemporary, market-driven, global offerings.

Lisa Braverman, Fairleigh Dickinson University

Success Planning: Leaving with Grace and Humor

Leaving a position isn't always a choice. However, preparing well for a smooth transition can be a conscious effort on the part of leaders at any time of their careers. This interactive session will cover skillful ways to "leave" even while "staying" as well as when actually departing a position.

Faye Lesht, Unviersity of Illinois at Urban-Champaign

1:45 PM-2:45 PM Concurrent Session IV

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Program Key

Navigating the Higher Education Enrollment Landscape
Location: Mississippi

The higher education landscape is complex. In this session, we will explore current trends, benchmarking data, technology enhancements, media mix, and the overall strategic initiatives that are shaping the enrollment landscape. We will provide actionable information to guide your future enrollment management strategy.

Aaron Edwards, Keypath Education
Joshua McCarthy, Johnson & Wales University
Moderator: Rita Bunch, University of California, Davis

Transactional Models of International Programming
Location: Ohio

International programming requires the additional complexity of identifying a model that will facilitate the transaction in terms of marketing, recruitment, and financial procedures. This session will explore the costs and benefits of three transactional models: external agent, internal expert, direct contract. The models will be explored from a programmatic perspective.

Terry Borg, Northern Illinois University
Pati Sievert, Northern Illinois University
Moderator: Bethany Craig, University of Illinois Chicago

Jobs of the Future
Location: Superior AB

Our economy is on the cusp of major transformation, as big data, energy, robotics, healthcare and financial systems are rapidly changing. As a result, our economy will create jobs we’ve never seen before. The workforce, which has been built primarily off the bachelor’s degree or training programs, is starting to bend, but will it buckle? This presentation will take a supply and demand approach featuring the MasterCard approach and outlook toward workforce readiness, preparedness and job creation; to EdX’s proactive response in bridging the needs of business and industry to higher education.

Jim Fong, UPCEA
Johannes Heinlein, edX
Maureen Doran-Houlihan, MasterCard
Moderator: Ali Eskandarian, George Washington University

Balancing Work, Family, and a Terminal Degree: Completion Strategies for Professional Development Professionals (Or, UPCEA Members as Nontraditional Degree Seekers)
Location: Erie

Tag: Emerging Leaders

This interactive discussion will provide you with insights on how to balance the demands of a 40+ hour/week job, family/personal life, and the pursuit of a terminal degree. Whether contemplating the journey or already under way, this session will help you see it to completion and avoid becoming ABD.

Karen Bull, Syracuse University
James Campbell, University of Richmond
Kyle Harkness, University of the Pacific
Kelly Newell, Washington State University
Janice Sitzes, North Carolina State University
Julie Uranis, UPCEA
Moderator: Amy Claire Heitzman, UPCEA

Institutional Representatives Forum: Breakout Option B
Location: Mayfair

Mary Niemiec, University of Nebraska
Tom Gibbons, Northwestern University
David Schejbal, University of Wisconsin-Extension
Moderator: Alice Warren, North Carolina State University

Preparing for the Higher Education Act Reauthorization: Effective Leadership During Change
Location: Missouri

During 2017, the Higher Education Act (HEA) reauthorization will likely be completed by the 115th Congress. Many other pieces of higher education will be talked about and debated in congress. This session will discuss the most likely changes and their potential impact upon higher education. Learn about effective personal and institutional leadership strategies to navigate uncertain times and ways to maintain and develop an advocacy plan with limited resources.

Judee Richardson, University of Wisconsin Extension
Vince Sampson, Cooley LLP
Ken Solomon, Thompson Coburn, LLP
Moderator: Jordan DiMaggio, UPCEA

End the Madness of Complexity: Create an Actionable Strategic Enrollment Plan
Location: Huron

Countless strategic enrollment and marketing plans are born from a daunting and laborious process that, all too often, results in a document that sits on a shelf. This presentation will provide tangible approaches to developing a strategic plan with immediate takeaways that everyone attending can put into action immediately.

Kim Frisch, Regis University
Jeff Johnson, Primacy
Moderator: Chris Nicholson, University of Denver

Creating and Fostering a Regional Innovation and Talent Ecosystem: University Enagement for Capacity Building
Location: Michigan A

The University of Southern Indiana (USI) initiated a consortium called the I-69 Innovation Corridor centered on building capacity and establishing a higher education pipeline through collaboration in community and industry. USI piloted projects, programs, and services using a metric known as the Innovation Index to allow for measurement and replication.

Michael Thissen, University of Southern Indiana
Moderator: Patricia Malone, State University of New York at Stony Brook

Transitioning from Operations to Strategy: What the Aspiring Online Leader Needs to Know
Location: Colorado

Tag: Emerging Leaders

Are you in a new online leadership position, or do you aspire to transition from a support or operations role to a leadership position in your institution? Join in this conversation with online leaders who have recently made the transition as they share tips from their own experience.

Jason Rhode, Northern Illinois University
Sarah Dysart, Loyola University Chicago
Cheryl Boncuore, Lake Forest Graduate School of Management
Moderator: Jason Rhode, Northern Illinois University

The MPS is the New MBA: An Integrative Model for Graduate Professional Curriculum Development
Location: Michigan B

This session focuses on the increasing value of the master of professional studies (MPS), and presents a method of program development that integrates research with matrices offered by Lumina Foundation and the Council of Graduate Schools. These approaches incorporate the study of demand with the identification of new competencies.

Kelly Otter, Georgetown University
Walter Rankin, Georgetown University
Sarah O’Connor, Georgetown University
Moderator: Lucy Maillette, Michigan State University

Defining a New Entrepreneurism for Professional & Continuing Education
Location: Ontario

Are you a risk taker? Join our panel in this lively discussion on how intelligent risk, in the true entrepreneurial sense, can help strengthen and build your PCE unit.

Lynda Rogers, UCSC Extension, Silicon Valley
Nelson Baker, Georgia Institute of Technology
John LaBrie, Northeastern University Toronto
Moderator: Lee Maxey, MindMax

Institutional Innovation Roundtables: Sponsor Spotlight
Location: Riverwalk AB

Moderator: Kim Zaski, UPCEA

Institutional Innovation Roundtables are synchronous, table-based, small-group, guided discussions about a specific institutional case study or program innovation, presented by representatives from each of the Institutional Sponsors of the 2017 Annual Conference during one hour-long concurrent session. Roundtable presenters share their experiences and ideas and then promote the sharing of thoughts, solutions, and questions among their table’s attendees.

Social Media vs. Traditional Marketing: How Much of Each to Use
North Carolina State University
Breaking Down Silos: Cross-Department Strategizing for Curriculum Innovation
Northwestern University
Planning your Digital Education Strategy -- Engaging the Campus Community
Purdue University
Is Your Institution Ready for Competency-based Education
Utah State University
Innovation, Access, and Outreach: Partnerships for Success at Western Michigan University
Western Michigan University

4:30 PM-5:30 PM Concurrent Session V

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Program Key

Framework for International Online Education: Criteria and Recommendations
Location: Ohio

Through panel and facilitated discussions, this session will establish the key criteria for developing a framework for international online education. It will address the importance of setting institutional goals and priorities, establishmening thorough policies and procedures, and building a technology infrastructure to address these issues.

Soma Chakrabarti, University of Delaware
Robert Wagner, Utah State University
Lauren Burns, Colorado State University-Global Campus
John Caron, Northeastern University
Moderator: Andrew Casiello, Old Dominion University

Debuting the UPCEA Hallmarks of Excellence for Professional and Continuing Education
Location: Mayfair

Tag: Emerging Leaders

This session unveils, for the first time, the new UPCEA Hallmarks of Excellence in Professional and Continuing Education – a vision of the roles and responsibilities of our profession, developed by a nationwide task force of leaders in professional and continuing education. Its authors will be on hand to share their thoughts and perspectives. Given our evolving field and changing institutional realities, these Hallmarks provide a second-century perspective of what leaders, current and emerging, should identify as the key facets and aspirations of this increasingly critical component of American higher education.

Debbie Cavalier, Berklee College of Music
Tom Gibbons, Northwestern University
Hunt Lambert, Harvard University
Rich Novak, Rutgers University
Kelly Otter, Georgetown University
Sandi Pershing, University of Utah
Jim Shaeffer, Old Dominion University
Karen Sibley, Brown University
Moderator: Jay Halfond, Boston University

Shifting from Transactional to Transformational Leadership to Effect Positive Change in Professional, Continuing, and Online Education
Location: Mississippi

Tag: Emerging Leaders

This session examines the development of professional strategy and leadership by providing the methodology that prepares continuing, professional, online, and executive education divisions for today’s competitive marketplace. Shifting an organization from transactional leadership to transformational leadership produces the insights and continuous improvement required to build an organization’s health and revenues.

Eric Roe, University of Texas at Austin
Tom Marin, MarketCues, Inc.
Moderator: Lynda Rogers, University of California, Silicon Valley

The Future of University Credentials: New Developments at the Intersection of Higher Education and Hiring
Location: Colorado

Recipient of the UPCEA 2017 Philip E. Frandson Award for Literature

The Future of University Credentials offers a thorough and urgently needed overview of the burgeoning world of university degrees and credentials. At a time of heightened attention to how universities and colleges are preparing young people for the working world, questions about the meaning and value of university credentials have become especially prominent. Author Sean Gallagher guides us through this fast-changing terrain, providing much-needed context, details, and insights.

Sean Gallagher, Northeastern University
Moderator: Maureen MacDonald, University of Toronto

Institutional Representatives Forum: Breakout Option C
Location: Erie

Stacy Snow, University of Missouri
Vickie Cook, University of Illinois Springfield
John LaBrie, Northeastern University Toronto
Moderator: Rovy Branon, University of Washington

New Student Survey and Research Insights: Defining a Student Experience that Promotes Student Success
Location: Huron

Get a first look at brand new research and survey results of current and prospective students, ages 18-35. Blackboard, in partnership with UPCEA, will share how they learned what students want and expect from their learning experience, what keeps them motivated and engaged, and ultimately what they need to succeed. You’ll find out how Gen Z’s and Millennials’ needs differ, how expectations vary across demographics, degree types, and how some common conceptions about what students want and need may be off the mark. Join us and leave with actionable insights and supporting evidence for making highly effective adjustments to your current student experience, services and support models.

Jim Fong, UPCEA
Christina Fleming, Blackboard
Moderator: Carolyn Jankowski, Stony Brook University

Optimizing Your Online Presence: Best Practices for Digital Marketing, Web, and Social Media
Location: Michigan B

In this session we will cover the core concepts of inbound marketing, social media management, and user-centered design for web and mobile. Participants will leave understanding how to create a strategic communications plan that maximizes engagement across channels, and how to apply best practices in UX/UI to increase conversions.

Tanya Ilse, Georgetown University
Moderator: Lauren Bruce, Purdue University

Osher Lifelong Learning Institutes: The Similarities and Differences of Success
Location: Ontario

Osher Lifelong Learning Institutes (OLLIs) span 50 states with 154,000+ engaged member/learners “50 and better.” Each is as unique as its host university. Yet key similarities bring success to their distinct academies. This session features three Illinois programs, their national association, and recent research on the 119 thriving outreach programs.

Steve Thaxton, Northwestern University
Christine Catanzarite, University of Illinois Urbana-Champaign
Kirsty Montgomery, Northwestern University
Michelle Riggio, Bradley University
Moderator: Steve Thaxton, Northwestern University

Performance Improvement Excellence ("PIE") Talk: Faculty Matters
Location: Michigan A

Tag: Best in Show - Mid-Atlantic

We've recently reexamined our faculty role with a focus on performance improvement excellence in order to better serve faculty — from hiring, to training, to teaching, to promotions. We will share a “talk show” style presentation highlighting the research and planning that took place to develop an improved faculty experience.

Heather Welzant, University of Maryland University College
Allison Woods, University of Maryland University College
Brogan Hetrick, University of Maryland University College
Moderator: Kristine Rabberman, University of Pennsylvania

Experiential Learning Models: Helping Students Curate their Professional Identities Throughout Their Academic Journey
Location: Missouri

This workshop will guide participants through a spectrum of experiential programs offered at Northeastern University. Panelists will hone in on two of our most innovative programs: The Experiential Network (XN) and the International Field Study Experience (IFSE). Both programs partner with industry and align experiential opportunities to academic program outcomes.

Marissa Lombardi, Northeastern University
Charles Kilfoye, Northeastern University
Moderator: Dalia Hanna, Ryerson University

Research Roundtables
Location: Riverwalk AB

Moderator: Ing Phansavath, University of California, Los Angeles

Research Roundtables are table-based, small-group, guided discussions about a specific and timely topic, question, or issue facing professional, continuing, or online education. Roundtable presenters share their experiences and ideas and then promote the sharing of thoughts, solutions, and questions among table’s attendees. This session will host a series of synchronous conversations:

Improving Time Spent Studying: Achieving Academic Success with Pattern

In this Roundtable, we’ll tell a story about the average Purdue student, “Sue Dent”. Sue was successful in high school without having to exert a lot of effort. What will she do when she comes to Purdue?

Bethany Croton, Purdue University

The Next New Focus for Online Education Units

Distance education research units can bring in money and positively impact reputations, so why aren’t there more of them? Presenters from Oregon State University Ecampus will share how our research unit brought in over $1M, launched a podcast, and facilitated a national study all in its first year.

Katie Linder, Oregon State University

Lisa Templeton, Oregon State University

Academic Achievement and Persistence in Online Self-Paced Courses

Research will be presented related to the achievement and persistence of students enrolled in online self-paced courses using 11,829 enrollment records from the University of Missouri. Course satisfaction, modality, academic level, gender, prior experience, enrollment time, active completion time, and persistence were studied. Model building using hierarchical linear modeling occurred, and modality decisions will also be discussed.

Terrie Nagel, University of Missouri

Daring to Disrupt: Emerging Competency-Based Education Models

Before implementing a sustainable Competency-Based Education (CBE) model, institutions need to determine an approach that fits their size and scalability, realize cost efficiencies, and understand enrollment considerations. Learn about different models featured in a new Lumina Foundation study and hear from institutions that have already implemented a CBE program.

Brendan Farley, Walden University

Preparing for Tomorrow's Workforce On-Time: The Power of Non-Credit Certificates

This Roundtable will open with an introduction of the University Extended Education’s program development model for non-credit certificates at California State University Fullerton. The meat of the discussion will focus on exploring different professional development models, identifying areas of challenges, and exploring opportunities to add innovative practices.

Melem Sharpe, California State University, Fullerton

Shelly Wang, California State University, Fullerton

Denelle Pankratz, California State University, Fullerton

UPCEA Talks: Strategic Planning
Location: Superior AB

Moderator: Mary Cohen, University of Chicago
A curated series of three, short, idea-introducing presentations given in quick succession during an hour-long concurrent session:

Collaborative Strategic Planning to Support Program Innovation

How can collaborative strategic planning help your team generate new ideas while remaining focused on your most important priorities? We’ll share tools and resources that allow managers to efficiently gather input from team members, create community, encourage ownership and accountability, and support ongoing innovation.

Soo La Kim, Northwestern University

Peter Kaye, Northwestern University

Erica Bova, Northwestern University

Khusro Kidwai, Northwestern University

Inclusive Leadership in Organizational Realignment

Organizational realignment can cause leaders to feel as though they need to move either fast or slow. However, there is a middle ground that involves information gathering, setting a vision, and involving your internal leadership team in an iterative process. Come learn about a path toward a more agile organization.

Melissa Lubin, James Madison University

Carol Fleming, James Madison University

Sarah MacDonald, James Madison University

Synergies in Program Development Within a University Office: A Case Study

We are the innovators of educational opportunities on campus. By taking advantage of the synergies provided by being within the same office, the Online Development and Marketing teams — in collaboration with curricular leadership — developed an excellent and unique degree program that satisfied a key university goal and opportunity.

Ilan Jacobshon, The New School

Sephora Markson Hartz, The New School

Friday March 24

10:00 AM-11:00 AM Concurrent Session VI

KEY:

Program Key

Ensuring IT Software Project Failure: Why Organizations Don’t Do the Right Things Before the Project Begins
Location: Michigan A

Senior operations leaders from University of Washington’s Continuum College will present and facilitate a discussion surrounding the nuances of IT project management. The topics of political undercurrents, strong executive sponsorship, and disciplined change management will be at the forefront of the discussion.

Clark Westmoreland, University of Washington
Chris Powell, University of Washington
Moderator: Laurie Ward, University of Denver

Strategic Engagement and Partnerships Essential to Leading Institutional Internationalization Initiatives
Location: Mississippi

Presenters will discuss opportunity and strategy for engagement of professional and continuing education (PCE) units in internationalization initiatives. Specifically, a case study involving the integration of PCE and international program areas will be provided. The potential PCE units to lead campus internationalization efforts and credential global competencies will be discussed.

Kari Knutson Miller, California State University, Fullerton
Chris Swarat, California State University, Fullerton
Moderator: Robert Wagner, Utah State University

History and Context of Professional, Continuing, and Online Education, Part II: Context for Leadership
Location: Erie

Tag: Emerging Leaders

This session will examine common threads and best practices among institutions and units engaged in university professional and continuing education. The session will link historical learnings with current practices to provide an enlightened perspective and understanding of the field for new professionals and emerging leaders.

Dawn Gaymer, Western Michigan University
Julie Uranis, UPCEA
Moderator: Rich Novak, Rutgers University

Let the Data Do the Talking: Leveraging Real-Time Marketing Intelligence to Predict and Align Future Offerings
Location: Ontario

Harvard Extension School and StudyPortals will present data and case studies on: product offerings, structure, and audience segmentation of a growing extension school; global trends in supply versus demand for extension and professional programs; and using data and continuous measurement to fine-tune strategy and optimize execution.

Sephora Marskon Harts, The New School
Edwin van Rest, StudyPortals
Moderator: Nicole De Vries, Georgia Institute of Technology

Advanced Management Program in Corporate Reputation
Location: Michigan B

Learn about the Universidad Externado De Colombia’s corporate reputation program for top business executives. Established in 2013, the program uses case studies to explore multiple facets of reputation management, including internal reputation, brand value, social responsibility, communication in times of crisis, innovation, corporate governance and trust-building, and reputational management tools and models.

Lolita Carrillo, Universidad Externado de Colombia
Maria Chaves, Universidad Externado de Colombia
Moderator: Lisa Verma, Louisiana State University

Moving Beyond Online Education - Quality Learning Experiences for All
Location: Huron

Are you ready to think beyond online learning? This presentation considers the internal capabilities and approaches to learning design that you need so that learners can benefit from high quality programs delivered in multiple formats. The University of Washington will share how its new Academic Excellence unit addresses these challenges.

Karen Dowdall-Sandford, University of Washington
Danielle Allsop, University of Washington
Peter Wallis, University of Washington
Mark Ellison-Taylor, University of Washington
Moderator: Albert Powell, Colorado State University

Transforming the Academy from Within: Benchmarking Institutional Success in Online Education
Location: Mayfair

Tag: Emerging Leaders

Following UPCEA’s landmark initiative on Hallmarks of Excellence in Online Leadership, this session debuts a national survey – conducted by the Center for Research and Marketing Strategy – to assess progress in this emerging and critically important domain of higher education. Join the study’s authors for the unveiling of their findings.

Jay Halfond, Boston University
Vickie Cook, University of Illinois-Springfield
Jim Fong, UPCEA
Moderator: Bob Hansen, UPCEA

Assessing Student Learning: Strategies for Success
Location: Ohio

Leaders in higher education know the importance of assessing student learning, but often face barriers as to how to measure learning in an effective and sustainable manner. This session will lay the foundation of building dynamic online courses and leveraging cutting edge technology to support the mastery of measurable learning outcomes. A discussion of two different model implementations and post-model efficacy analyses will be outlined as a means of discussing best practices in assessing data to make a positive impact on student learning. Participants will engage in an interactive data input and output analysis as well as group discussion.

JW Warner, Georgetown University
Tiffany Masson, The Chicago School of Professional Psychology
Alisha DeWalt, The Chicago School of Professional Psychology
Moderator: Nancy Corgel, Syracuse University

Workforce-Aligned, Competency-Based Degrees; Driving Value for Working Professionals
Location: Missouri

Employers are increasingly relying on higher education to address huge skills gaps by delivering a highly-skilled, job-ready workforce with deep knowledge in functional areas able to apply expertise across topics. BC’s online, competency-based, workforce-aligned Master of Healthcare Administration degree is meeting this need. Hear college, employer and student/employee perspectives on this win-win-win model.

Carol Vallone, Meteor Learning
Fr. James Burns, Boston College
Rich Guarino, Lahey Clinic Hospital
Moderator: Ursula Bechert, University of Pennsylvania

UPCEA Talks: Data Analytics and Data Management
Location: Superior AB

Moderator: Robert Bruce, University of North Carolina, Chapel Hill
A curated series of three, short, idea-introducing presentations given in quick succession during an hour-long concurrent session:

Data-Driven Business Intelligence in Professional, Continuing, and Online Education

Administrators need to make numerous crucial decisions each day, but without the right business intelligence you’re left guessing. This session will discuss how to collect data and use interactive visualizations for maximum transparency and insights. This session will help you take control of your data and how you use it!

Chad Rowe, Destiny Solutions

Nicole M. Westrick, Temple University

In Pursuit of Excellence: Beyond Peer Data

Learn how CSU-Global manages beyond peer outcomes in academic programs, student and financial operations, enrollment and retention, and stakeholder engagement. In this session, CSU-Global leadership will share its data-driven frameworks and philosophies that have driven innovation to provide results that exceed national norms.

Lauren Burns Colorado State University-Global Campus

Academic Plan: Insights for Optimizing Design of Key Performance Indicators
Through this interactive workshop, we will share tactical approaches in designing Key Performance Indicators for strategic reporting, an evolving area in institutional accountability and competitiveness. The session will facilitate rich discussion and reflection, and equip participants with better understanding of practices in deriving comprehensive performance indicators for tracking progress.

Dijana Praskac, Ryerson University

Jean de Sousa-Hitzler, Ryerson Unviersity