General Sessions
Keynote:
The Transformation of Marketing
Wednesday, November 6, 2013
1:30 p.m. – 3:00 p.m
Matt Langie, Director of Product Marketing, Adobe Systems
In this keynote, digital marketing expert and online educator Matthew Langie will challenge “old school” assumptions and reveal “new school” ideas on how marketing is changing the game in education. He will introduce the five transformative ways that education organizations should consider, and arguably embrace, to best connect with constituents sing data, a “testing culture,” digital experiences, social marketing, and online advertising. This keynote will highlight real-world business and education organization examples as well as practical strategies and techniques to expand your impact as an education marketer in our always connected world.
About Matt
Matthew Langie, M.B.A., is the director of product marketing at Adobe Systems. As director, Langie is responsible for marketing the company's industry-leading online marketing solutions with responsibilities spanning product strategy, messaging and positioning, pricing, and product evangelism. He has extensive experience in software and Internet marketing, including leadership roles at WebTrends, Infor Global Solutions, and Timeline Computer Entertainment, founded by the late, best-seller author Michael Crichton. Langie currently serves on the Board of Directors for the Web Analytics Association, and is a frequent speaker at conferences, trade shows and other industry events focused on innovation in emerging digital channels, such as mobile, video and social media.
Langie holds a Bachelor of Business Administration degree from the University of Notre Dame. He holds an MBA from the University of Texas, where he was recognized with the Texas Business Hall of Fame foundation award and scholarship.
Millenials Lead Exodus from Facebook...
How Will You Reach Them Now?
Friday, November 8, 2013
10:45 a.m - 12 p.m.
Brad Bogus, Co-Founder, Speak Social
Social Media is lauded in most marketing circles as the best way to get a brand’s word out to the masses. A majority of people use Social Media, and the newest generations are growing up with it as their primary communication tool. So how can the varying education communities increase their enrollments with this tool? What is a Millennial, and how do you speak the language of this new generation? Which Social Network is the best for reaching Millennials?
Speak Social was founded 3 years ago to tackle these questions. We’re a strategic marketing firm of creative content developers including: professional writers, journalists, improv actors, designers and analysts. We think of ourselves as lab scientists, not polished marketers. From the beginning, Speak Social worked on generating results from Social Media by answering difficult questions like, “How do you market a product to Millennials through Social?” or “What does success look like and how do I measure it?” Speak Social consults with the US State Department and international delegations on the use of Social Media. We represent a growing number of unique clientele, and we regularly speak in the news about our stories, experiences, and how to best apply our knowledge.
About Brad
10 years in the digital multimedia industry, previous founder of Makeshift Productions, where he produced video content for clients including Keller Williams Realty International, HEB and G4 Television. Brad has multiple articles published online, has spoken on many panels and presented on Social Media, Search and the future of Online Marketing, including during SXSWi, and has appeared on numerous news stories and radio interviews on the industry. Brad is also a celebrated trainer and has educated Fortune 500 companies and entrepreneurs alike on Social Media strategy and implementation. He helps create the strategies and campaigns for brands utilizing all forms of marketing as tools to solve goals for his clients. These tools tend to be social media and networking for marketing, PR, and engagement, mainly because they’re the most efficient and effective.
Speak Social has represented dozens of brands from start-up to enterprise, and has handled Social Media management entirely or in coordination with the existing internal marketing department. Many of these brands market their products and services to the Millenial generation, which is an enigmatic group for traditional marketers to reach. Due to our team's knowledge and skill, we've been able to effectively reach and speak to this demographic, even as they ditch one Social Media platform for another.
