Outreach, Engagement, and Economic Development Track
To successfully Own the Moment in the work of outreach, engagement, and economic development (OEED), professional, continuing, and online professionals must build the value proposition for their unit and persuade stakeholders to understand and support it. A unit’s value proposition is principally based on staying true to the unit’s mission, measuring its social, educational and economic impact on communities (local, regional, sub-national, international), and articulating value to stakeholders. In addition, the ability to provide economic impact is enhanced when a professional, continuing, and online unit has the:
- Right staff with the right skills
- Ideal mix of products, courses, services that is attractive to the marketplace
- Useful and up-to-date tools to do the job (IT, accounting systems, etc.)
- Marketing ability in new and traditional media spaces
- Engaging faculty and instructors to relate research to actionable knowledge
How do we learn to build value, impact and relevance to enhance success?
Proposals for engaging, interactive, and discussion-oriented sessions on themes, topics and fresh ideas related to the above points are invited, and may include:
- Quantitatively and qualitatively measuring the impact of OEED work
- Creating the CE unit’s value proposition and articulating it to key stakeholders on and off the campus
- Addressing the challenges encountered when implementing OEED projects, which include but are not limited to:
- Operating effectively with scarce resources (cash, labor, marketing...)
- Increasing revenues despite low operating budgets
- Funding new program development, including the rewards and challenges of grants and other sources of funding
- Managing online growth that requires influencing leaders and staff to accept new perspectives
- Dealing with competition inside and outside the university
- Building trust and commitment with government and community organizations, as well as corporations
- Forming and leveraging advisory boards
- Educating superiors on the true cost of doing business when cost accounting systems do not exist
- Building a nimble organizational culture and labor force to quickly respond to change
- Leveraging UPCEA relationships and partnerships to serve stakeholders and address wide-ranging issues and needs
- Leveraging Miami’s unique role as a hinge between the U.S. and Latin America, proposals are also sought which highlight programs or activities that involve Latin American themes or collaborations with Latin American partners.
Proposals from those who have never presented at the UPCEA annual conference are especially welcome.
CLICK HERE TO SUBMIT A PROPOSAL
