Welcome to the 2022 UPCEA MEMS!
Marketing. Enrollment Management. Student Success.

November 30 - December 2, 2022
New Orleans, LA

Thank you for attending the 2022 MEMS Conference. Save the Dates and join us for 2023 MEMS in Portland, OR November 29 - December 1, 2023.

We’re excited to share that this year’s MEMS: Marketing, Enrollment, and Student Success conference will take place at the Ritz-Carlton, New Orleans – November 30-December 2. We hope that many of you that joined us for the virtual MEMS conferences in 2020 and 2021 are able to join us face-to-face this year.

The 2022 MEMS Planning Committee is already hard at work developing an engaging program, creative networking opportunities, and building on the successes and lessons learned from both our recent virtual conferences and the rich history of in-person MEMS conferences prior to 2020.

This 31st Annual MEMS will be special – not only because of the chance to learn from and reconnect with colleagues who truly get the work that we do in-person, but because of the conference location in New Orleans’ French Quarter, surrounded by world-class food and entertainment, historic architecture, and more.

As professionals focused on marketing, recruitment, and student success within the higher education arena, we know the value of addressing today’s challenges with data-driven strategies and proven tactics to help you grow your enrollments – and we hope you can join us.

We hope to see you later this year in New Orleans.

Sincerely,

Amanda Olivas and Andrea Gross

Co-Chairs, MEMS 2022 Planning Committee

Need a justification letter for your manager or organization on why you should attend? Download a template here.

What is the conference about?
The annual UPCEA MEMS conference is the premier event for leaders and practitioners responsible for professional, continuing, and online education marketing and enrollment management at colleges and universities around the world. For over 25 years, the UPCEA conference has drawn professionals from institutions of all sizes to showcase thought leadership in our field and to explore trends in adult student recruitment and retention. Designed for both senior leaders and practitioners, the conference offers high level, strategically-focused presentations as well as sessions which spotlight the tactical components of marketing and enrollment management in today’s higher education landscape.

Cutting edge content in marketing and enrollment services, and incredible general sessions are once again on the agenda for the 2021 conference. In addition to valuable content and professional development, UPCEA MEMS offers attendees engaging networking opportunities, newcomer’s orientation (for those new to UPCEA or the conference), and other connections.

Who should attend?

Marketing, enrollment management, and student success directors, specialists and managers.
Strategists and implementers of marketing and recruitment efforts focused on adult, professional, and continuing education (credit and non-credit courses and programs), as well as online degree programs (undergraduate and graduate level).
Professionals involved with promotion, program development, or public relations related to the adult learner market.

In 29 years, we have hosted thousands of professionals at the most strategic marketing and enrollment management event in professional, continuing and online education.