UPCEA West 2014 Conference Program

Wednesday, October 1, 2014

11:00 a.m. – Noon

Newcomers Welcome

12:15 – 1:15 p.m.

New! Welcome Luncheon 

1:30 – 2:30 p.m

Opening Keynote Speaker: Angela Taylor, Ph.D.

2:45 – 3:00 p.m.

Networking, Exhibitors Open, Refreshment Break

3:00 – 4:00 p.m.

Concurrent Sessions

Creating a New Student Experience for a Connected World
Leadership & Strategy
Presenter(s): Dan Bellone, Marketing Director, University Extension, California State University, East Bay
Guy Felder, Senior Strategist, Story+Structure
Who Should Attend?
Marketing/Strategic Leaders
Description:
Over a year ago California State University, East Bay Continuing Education decided to implement Salesforce as their customer relationship management (CRM) tool. The implementation grew to encompass the entire student experience; including a website redesign, content management system implementation, Salesforce implementation, recruiting and enrollment funnel design, as well as a creation of an interface to provide prospective students with a "shopping cart registration experience" to help overcome the shortcomings of the PeopleSoft interface. This comprehensive approach has led to an entirely new, unified student experience for Cal State East Bay's Continuing Education students – which is serviced by a lean staff. We will explore the crucial levels of buy-in from senior leadership, departmental leadership, and most importantly, front-line staff buy-in. We will explain key data points used in decision making about what the new experience should be as well as provide before and after comps of the new experience.
Key Objectives:
1. Understand the importance of the user experience from the perspective of the student and the staff member.  
2. See before and after examples from the new experience.  
3. Understand key decision factors in expanding the project from a CRM implementation to an entirely new experience including a CRM, CMS, and registration interface for PeopleSoft.  
4. See early results from the new experience.

The Power of Collaboration-Partnering with Business and Economic Workforce Agencies
Outreach, Engagement & Economic Development
Presenter(s): Nancy Salzman, Dean, School of Extended Education, Brandman University
Vicki Brannock, Senior Director, School of Extended Education, Brandman University
Who Should Attend?
This session is for anyone responsible for program development, obtaining grants, building community relationships and others who support these efforts. If you work with internal or external stakeholders, you will come away from this session with information as to how to enhance your next collaborative project and how to sustain the goodwill generated by a well-executed process.
Description:
What could be more powerful or add more value than developing programs in conjunction with our students’ employers and other stakeholders?  This collaborative process builds trust between the stakeholders and the educational institution.  Another added benefit, the stakeholders learn to value you as an educational and training partner and, as a participant in development, become a champion and marketer on your behalf. During this session, panelists will walk you through a collaborative process that brought Brandman University, the Orange County Workforce Investment Board, and several employers to the table to work together to develop and launch a series of IT certificate programs which have been recognized by the Department of Labor as examples of workforce innovation.  Learn how to bring the stakeholders together, build trust, sustain continuing goodwill, and produce programs that match the outcomes defined by employers.  Leave with processes to build your own collaborative team and programming.
Key Objectives:
1. The power of collaboration including building trust, maximizing value, marketing, business development, and funding sources.  
2. A blueprint for bringing business stakeholders, education stakeholders and economic development agencies to the same table.  
3. Lessons learned from this process and our blueprint for the next collaborative process focused on obtaining funding to underwrite a new partnership for the development and delivery of a new set of programs.

Non-Credit Department Best Practices Workshop 
Program Management & Innovation
Presenter(s): Kelly Newell, Director, Outreach and Program Development, Global Campus, Washington State University
Who Should Attend?
Any professional responsible for non-credit programs, from the program managers and development directors, to area deans and directors, fiscal managers and marketing personnel.
Description:
Though all non-credit continuing education shops are unique in terms of funding models, types of programs offered, and personnel structure, most are self-sustaining and able to be more flexible with how they operate than the credit side of the continuing education department. This workshop will provide a space for non-credit practitioners to gather together to discuss and brainstorm best practices in personnel, funding, pricing, marketing, program development, and various other topics pertinent to the genre. The session will provide several round tables with discussion questions provided, and a note-taker at each table will gather recommendations and great ideas generated from that session. Like speed-dating, people will get a chance to move between tables at 20-minute intervals, allowing them to discuss up to three topics with colleagues. At the end of the session, all will come together to hear the compilation of ideas generated.  
Key Objectives:
1. Solid take-home ideas for implementing effective strategies in several areas critical to non-credit program management.  
2. Connections with new colleagues in the industry that will be resources far into the future.  
3. A chance to brainstorm or present new and different ideas with colleagues in an open forum where the participants will receive critical and helpful feedback from those who may have experience in that area.

4:15 – 5:15 p.m.

Concurrent Sessions

Innovating in Today's Higher Ed Technology World: Accommodating the Needs of the New Traditional Student
Marketing, Enrollment & Student Services
Presenter(s): Mike Schroder, Dean of Extended Learning, Extended Learning, California State University, San Marcos
Josh Siegel, Regional Sales Director, Jenzabar
Who Should Attend?
Everyone involved with planning, managing, and processing enrollment within their continuing education, extension, international or corporate education programs.
Description:
Various start dates? Differing term lengths? Credit and non-credit? Countless variances in enrollment requirements? There are numerous challenges in the enrollment arena of continuing education and extension. Hear from Mike Schroder of Cal State San Marcos on how they are effectively managing their application and enrollment processes for their off-calendar, off-cycle credit and non-credit program offerings for students both domestic and international. This session will also be an open discussion. So, bring your innovative ideas and your challenges. Let’s share and all leave with tactical solutions.
Key Objectives:
1. Knowledge of how a peer institution is successfully managing enrollment with the complexities of various and differing program infrastructures.  
2. Innovative ideas from a number of your peer institutions that could be leveraged and implemented for your program.  
3. Bring your idea or challenge and let’s bounce it around, brainstorm, and offer suggestions for a solution (interactive exercise integrated as part of session)

Barriers to Online Student Retention and Strategies to Overcome Them
Online Management & Design
Presenter(s): Jason Lemon, Dean, Professional and Continuing Education, University of San Diego
Roxanne Morrison, Director of Online and Education Programs, Professional and Continuing Education, University of San Diego
Who Should Attend?
Anyone involved in managing or supporting online courses or programs.
Description:
Many who offer or support online programs assume they know the barriers that prevent their online students from successfully completing their course of study on time. However, the real roadblocks may never be discovered without advising tools that encourage greater disclosure of student challenges, concerns and competing commitments. Once those obstacles are known, what can an adviser do to track and support the student, with the goal of successfully immunizing the student against their perceived insurmountable impediments to program completion? In this session we will discuss the range of issues that should be discovered, the process for discovery, and methods for tracking the issues, scoring the issues for risk, and implementing strategies for mitigating the risk of dropping out or stopping out of an online program.
Key Objectives:
1. Learn to discover the real barriers to online student success. 
2. Based on the barriers you have discovered, how do you evaluate the risk factors for dropping or stopping out of an online program?  
3. How do you track the risk factors, and what actions do you take to resolve concerns when you become aware of risk profiles?

High-Impact Educational Practices in the World of Continuing Education
Program Management & Innovation
Presenter(s): Alicia Fan, Program Developer, University Extended Education, California State University, Fullerton
Shelly Wang, Manager of Program Development, University Extended Education, California State University, Fullerton
Who Should Attend?
Program managers and developers.  
Individuals working with non-credit certificate programs.  
Individuals interested in implementing High-Impact practices within their program portfolio
Description:
High-Impact Educational Practices (HIPs) are teaching and learning practices that have been shown to be beneficial for college students. Some of the most familiar practices include first-year seminars and experiences, learning communities, writing-intensive courses, collaborative projects, service learning, and community-based learning. Many University campuses are taking strong initiatives to systematically assess and implement HIPs to increase rates of student retention and student engagement. For continuing education students, HIPs also serve as an important and valuable basis for student and program success. However, when dealing with adult and non-traditional learners with a wide range of work experiences, these practices require a degree of customization in order to meet the needs of today's working professional.  In this session, participants will learn about how HIPs are defined, assessed, and utilized in Cal State Fullerton's most popular non-credit certificate programs. In addition, discussion will focus on how these practices have improved the quality of student experiences in and out of the classroom and ideas on how to implement HIPs with limited resources.
Key Objectives:
1. How to define HIP for non-credit certificate programs within your institution.  
2. Understand impacts and challenges of HIP in non-credit certificate programs.  
3. Share strategies and case studies of HIP program successes.

5:30 – 7:00 p.m.

Opening Reception and Exhibitor Showcase

 

Dinner on Your Own 
 

Thursday, October 2, 2014

8:00 – 9:00 a.m. 

Networking Breakfast with UPCEA CEO Bob Hansen

9:00 – 10:00 a.m. 

10:00 – 10:30 a.m. 

Networking, Exhibitors Open, Refreshment Break

10:30 – 11:30 a.m.

Concurrent Sessions

Greater Accessibility Through Satellites? - A Preliminary Analysis of a Potential Satellite Campus
Marketing, Enrollment & Student Services
Presenter(s): Michael Fitzgerald, Market Research Specialist, College of Continuing Education, Sacramento State University
Who Should Attend?
Market researchers
Description:
As part of Sacramento State’s efforts to increase accessibility the College of Continuing Education, in partnership with the College of Business Administration, is exploring the establishment of a satellite campus in the city of Roseville, which is located approximately 20 miles from the Sacramento State campus. The city has one of the leading 2 year colleges in the state (Sierra College), is a growing economic area, and actively desires greater access to higher education. The goal of this project is to develop the data to support the evaluation, and establishment of a satellite campus that provides a strong bridge between the university, the city of Roseville, and Placer county, through a development process that is focused on aligning the local community needs, workforce drivers with Sacramento State’s strengths. This will be done by exploring demographic, socio-economic and educational data, as well as economic trends and needs. The presentation being proposed will present initial findings and methods, and hopefully foster a discussion of lessons learned and best practices
Key Objectives:
1. Lessons learned from exploratory data analysis.  
2. How data can inform the development of a bridge between the community and CCE.  
3. Discussion leading to best practices.

Raising the Stakes to Create TOP Instructors
Online Management & Design
Presenter(s): John Alexander, Director, Instructional Design, College of Extended Studies, San Diego State University
Who Should Attend?
Administrators/ decision makers in adult ed/continuing education environments who are interested in expanding their institutional offerings online and exploring cutting edge training options for working with non-traditional instructors/industry experts.
Description:
This presentation will present a case study involving a revolutionary instructor training program (The TOP – or Teaching Online Primer) which prepares industry experts to teach online. At San Diego State University, College of Extended Studies (CES), our instructors are drawn from a pool of subject matter experts (SMEs) within San Diego’s top industries. These instructors work closely with the Instructional Design (ID) team to develop certificate programs that provide non-traditional students with highly relevant workforce skills.  Our instructors are respected professionals in their fields, but typically have little to no experience teaching their subject online. Thus, the task of the ID team is twofold: 1. Guide SMEs in developing course content 2. Train SMEs in using innovative technology to create highly engaging courses. A case study presented will illustrate the typical experience of a novice instructor working through the content and activities contained in the TOP combined with regular meetings with the ID team.
Key Objectives:
1. Learn key components in training and developing an online course with new instructors.  
2. Understand the online platform as well as interactive tools.  
3. Realize the purpose of continuous improvement in online teaching and learning based on the case study.

Birth of an Online Certificate Program: From Conception to Delivery in Just 9 Months
Program Management & Innovation
Presenter(s): Peter Walton, Associate Director, Writing & Communications, Continuing Studies, Simon Fraser University
Who Should Attend?
Program managers, directors, coordinators and other continuing education staff with brave hearts interested in launching their first online course or program.
Description:
Learn about online program development and delivery as we push the limits of programming. An ideal presentation for anyone in continuing education interested in launching their first online course or program, this session will take participants through the challenges, opportunities, successes and missteps of a “just in time” online program development and delivery. The session will deal with everything from working with Subject Matter Experts (SMEs) to online content delivery methods, from course and program development and maintenance costs to the mechanics of remote practicum management. The presentation covers the trials and triumphs of developing and delivering a one year, eight course Business to Business (B2B) Communications Certificate program, complete with a “work anywhere on earth” practicum. All this in just nine months from the moment the program idea was sketched out on a scrap of paper (there were no napkins available).  
Key Objectives:
1. Learn the importance of engaging online students in our increasingly multi-screen digital world.  
2. Learn tricks, tips and traps of developing online programs.  
3. Learn how to engage the five types of online learners.

11:45 am – 1:00 p.m. 

2014 “In Honor of Excellence” Awards Luncheon

1:15 – 2:15 p.m.

Concurrent Sessions

Planning the Stakes: A Financial Framework for Sustaining Non-Profit Programs in Profit-Driven Times
Leadership & Strategy
Presenter(s): Judith Plessis, Executive Director, UBC Continuing Studies, The University of British Columbia
Mary Holmes, Associate Executive Director,  UBC Continuing Studies, The University of British Columbia
Who Should Attend?
Deans, directors, program leaders, program managers, and administrators striving to achieve a program portfolio that sustains a diverse array of liberal arts, public affairs and personal enrichment programs in a higher education environment that emphasizes ever-greater profits.
Description:
UBC Continuing Studies has refined a “1, 2, 3” framework for mapping the financial performance of programs on a full-cost accounting basis.  From profit-generating professional programs to subsidized offerings for the public good – the intention of this simple yet powerful framework is to plan realistic budget targets for individual programs while seeking a balanced and sustainable portfolio across all program offerings.
Key Objectives:
After explaining the framework, the presenters will: 
1. Share the challenges they faced that prompted them to articulate this approach to financial management that they had been using for some time
2. Discuss how the framework has helped both new and seasoned program managers achieve a balance of offerings in their program areas; 
3. Consider the broader benefits the approach has provided in terms of helping senior administrators and campus stakeholders understand the business model in which the CE unit operates.

Raising the Quality: Improving Online Courses through Rubric Applications
Online Management & Design
Presenter(s): Kevin Shanley, Manager of Distance Education, Academic and Instructional Services, Utah State University
Who Should Attend?
Instructors, course developers, program administrators
Description:
USU has implemented an online course quality rubric to raise the standards of our online courses. This rubric represents a compilation of best practice standards and research focused on improving student interaction, participation, and completion of online courses. By applying the rubric course development time is decreased through scaffolding of essential elements and providing foundational elements that encourage student success and content engagement. The rubric is a tool for course designers and instructors to be used during the development process and regular course reviews to ensure that the course is a success. It guides developers through the considerations of course pacing and manageability of student workload issues to ensure realistic expectations of students while remaining true to learning outcomes. We will discuss the rubric's focus on course organization, activities, engagement, and how the application of the rubric has raised the stakes for our online programs.
Key Objectives:
1. A guide for improving online course quality.  
2. Strategies for improving online programs.  
3. A discussion of key factors that influence student success in online courses.

Engaging Communities — The Nuts & Bolts of Working with WIBs, Military, Community Colleges and Other Members of Our Communities
Outreach, Engagement & Economic Development
Presenter(s): Nancy Salzman, Dean, School of Extended Education, Brandman University 
Wendy Evers, Executive Director of New Initiatives, Research and Outreach, College of Extended Studies, San Diego State University
Who Should Attend?
Those considering how best to develop a fruitful partnership with a community organization as well as those experienced with the same. Even the most savvy and experienced continuing education unit team member will walk away with valuable information.
Description:
Our communities define the needs that drive our continuing education departments’ program decisions. How do we ensure that we are engaging on several levels with members of the community and that we are maximizing opportunities to learn from community members, reach target audiences within the communities, and provide the value that the community expects? Negotiating through the rules, regulations and requirements of working with our local workforce investment boards, military installations, and community colleges may at times seem daunting; however, it’s not that difficult to forge a valuable relationship with each of these community members once you learn the ropes. Join us to discuss the nuts and bolts of partnering with community colleges, obtaining grant and other partnership opportunities with your local workforce investment boards, and providing training and education for military troops in your area. This is a back to basics session where we welcome your stories as we tell our stories. Walk away with best practices to apply as soon as you return home.
Key Objectives:
1. Understand Community college partnership opportunities—pathways, wrap arounds, and collaboration.
2. Learn how becoming an approved provider for veterans, military spouses and current military can be a huge benefit.
3. Understand the importance of joining Workforce Investment Boards and other Economic Development Agencies.

2:15 – 3:00 p.m. 

Technology Petting Zoo, Exhibitors Open, Refreshment Break

3:00 – 4:00 p.m. 

New! Centennial Deans Panel

4:15 – 5:15 p.m.

Concurrent Sessions

Course Planning and Budgets: Strategies for Collaboration Between Program Developers and Budget Teams
Leadership & Strategy
Presenter(s): David Kaplan, Budget and Operations Manager, Professional and Continuing Education, University of San Diego 
Jason Lemon, Dean, Professional and Continuing Education, University of San Diego
Who Should Attend?
Anyone involved in course creation: course and program developers, budget and finance staff, and decision makers involved in developing and maintaining financial sustainability for courses, programs, and portfolios.
Description:
Every successful course and program must perform financially in order to sustain itself. What are the tools necessary to create “real” budgets for new courses? What strategies help to sustain financial health for mature programs? In this we will lead a discussion about the critical processes, checkpoints, and communication that must happen to ensure that program staff and budget staff are engaged and interacting to invest in portfolio development and overall program and portfolio sustainability. Are qualities and cost competing considerations? Can benchmarks be created as guides for program developers and budget planners? We will look at these budgetary and planning processes from several perspectives. We anticipate that this will be an interactive exchange with attendees in an effort to discuss and share best practices among all in attendance.
Key Objectives:
1. Identify a financial profile for your courses and programs that allows for continuous development investment.  
2. Define a budget and planning process that ensures consistent communication and engagement between program and budget staff.  
3. Strategies for tracking course enrollment and financial performance (not the same thing), and using that decision data available for program planning and budget benchmarks.

The Whole is Greater than the Sum of its Parts: Upping the Ante on Program Development for CSUN Graduate & Midcareer Education
Online Management and Design
Presenter(s): Jennifer Kalfsbeek, Assistant Dean for Program Development.  Tseng College, CSU Northridge
Who Should Attend?
Leaders and staff directly involved in developing and marketing new programs as well as faculty and support service staff members who do or will serve program units preparing to expand their offerings. All staff and faculty working with (or planning to work with) online programs will also benefit from this session.
Description:
CSUN’s Extended Learning program development model positions the odds in favor of student success. With an innovative, comprehensive focus on whole-program development, we Go All-In to maximize net winnings for our students.   Going All-In: “The whole is greater than the sum of its parts.” We develop ADA-accessible cohorted programs with wholly integrated curricula by faculty, practitioners, and leaders. We invest in comprehensive support services; participants are led through the application, learning, and graduation process by advisors who know university procedures and the professions. In fact, our programs boast high on-time graduation and professional-examination pass rates – online too!  Jackpot: Today’s successful programs fuel tomorrow’s new programs. Offerings have recently grown nearly 200%. Strategic program development planning stacks the deck for student success. How? By investing in: 1) up-front market research, 2) CSUN’s marketplace distinctions, 3) diverse university-wide offerings, 4) midcareer-learner needs, 5) practitioner involvement, and 6) a fully accessible, whole-program design model. By following this student-cantered model, our extended learning college has hit the win-win Jackpot, continuing to payout dividends for graduates and future students.
Key Objectives:
1. Specific, immediately applicable strategies (methods of recruitment, pay, and contracting) for strengthening faculty (tenured and adjunct) buy-in and instructional success for new programs for nontraditional learners – including online offerings.
2. Step-by-step, faculty-friendly, techniques and tutorials for making all online course content and materials accessible (ADA complaint).
3. The Top 10 features that attract and retain busy, adult learners.

Top 8 Steps in Developing a Winning Certificate Program
Program Management & Innovation
Presenter(s): Wendy Evers, Executive Director of New Initiatives, Research and Outreach, College of Extended Studies, San Diego State University
Who Should Attend?
New directors and staff tasked with developing certificate programs, new continuing education units, attendees who want to understand research and developing advisory boards.
Description:
SDSU is in the forefront of program development for both credit and noncredit. In this session, discover the proven method for developing new programs. Ascertain the top 10 steps that are vital for developing a winning certificate and what the top revenue generating certificate programs are in your area. Understand the importance of advisory boards, research, testing and models. Form deeper partnerships with businesses, military and workforce, in order to grow enrollments. Whether you are tasked with developing new certificates, or are new on the job in continuing education, I invite you to grow through these 10 top steps!
Key Objectives:
1. Learn the 8 steps in developing a certificate program.  
2. Understand the significance of advisory boards.  
3. Learn how to do community outreach with workforce and military.

5:30 p.m. 

Reception and Special Event 

Friday, October 3, 2014
   

9:00 – 10:00 a.m.

Networking Breakfast/Region West Business Meeting

10:15-11:30 a.m. 

General Session: 2014 Deans Panel

Grand Prize Drawing

11:30 am – Noon 

Wrap Up and Adjourn

 

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