UPCEA South 2015 Conference Program
Wednesday, October 14, 2015
8:00 a.m . – 11:00 a.m. Emerging Leaders Program (
Sponsored by Kennedy and Company)
Location: Ballroom A
The Emerging Leaders program will consist of topics that address personal, professional, and organizational development and leadership skills. This year’s program will be offered in a pre-conference format, as well as “electives” offered throughout the conference.
The pre-conference session topics include:
- Developing Emotional Intelligence in the Workplace
- The Value of Cross-Team Collaborations
- Embracing Diversity in the Workplace
Emerging Leaders programming is designed for mid-level practitioners who aspire to senior leadership in professional, continuing, and online education.
Click here to pre-register. There is no fee for this program, but space is limited.
The pre-conference sessions will be led by Holly Sullenger, North Carolina State University
11:15 a.m. – 11:50 a.m. New Attendee Orientation
Location: Ballroom A
12:00 Noon – 1:00 p.m. Lunch
Location: Ballroom DEF
1:00 p.m. – 2:00 p.m. Keynote Address - Navigating Uncharted Waters: What Does It Take To Stay On Course?
- Dr. Nelson Baker, Georgia Institute of Technology
In today's complex, constantly shifting higher education environment, professional and continuing education faces unfamiliar challenges: technological disruption, global competition, new workforce needs, and many more. Overcoming them means embracing change and seizing opportunities for growth as they arise. Our survival depends on our ability to integrate with the core of our universities and position ourselves to meet evolving learner and market demands. Are we ready? Are we willing?
Location: Ballroom DEF
2:00 p.m. – 2:30 p.m. Break
Location: Mezzanine
2:30 p.m. – 3:30 p.m. Concurrent Sessions 1
- How to Create and Establish a Corporate University
Location: Verelst
- Andrew Billingsley, North Carolina State University
How to create a corporate university. The concept of a corporate university is built upon the model of a training department, and aligning with the short term and long term goals of the organization with the employees. Building a corporate university creates a focus on learning, as well as challenges executives to think about how learning can grow the organization.
- UPCEA Analytics Data and Dashboard
Location: Vernon
- Nicole deVries, The Georgia Institute of Technology
UPCEA is helping connect its Networks to Analytics, Data, and Dashboards. Discuss what type of content we would like to see and share, and methods to do so. From webinars, to posting in CORe, empower data to the hands of its owners. Come ADD with us!
- Mapping the Way to Student Success and Retention through Support Services (Marketing, Enrollment, and Student Services/Small and Specialized Institutions)
Location: Percival
- Lori Thorp, St. Edward’s University
Let’s take a look at both the support services we need to offer and some of the factors we must take into account to ensure we’re serving our students while making the most of our resources. Come armed with questions and ideas.
3:45 p.m. – 4:45 p.m. Concurrent Sessions 2
- Winning through Fundamentals: Back to Basics in International and Global Expansion (International)
Location: Verelst
- Mitsue Shiokawa-Baklan, Old Dominion University
- Andy Casiello, Old Dominion University
Expansion of an already thriving regional online operative at a doctoral research institution is venturing into International waters as part of an overall strategic enrollment and diversity plan. This presentation will afford participants an overview of current international expansion trends and practices to best strategize growth potential to global audiences.
- The Technology of Two Feet (Our Journey from the Swamp to the Boardroom) (Outreach, Engagement and Economic Development)
Location: Vernon
- Kathy Lawson, North Carolina State University
- Betty Jones, North Carolina State University
When goals and mission statements are written into proposals, the words sound both powerful and broad at the same time. How does one set a path and move the words from the page to the pavement? Building momentum, credibility, and a sense of adventure are some of the keys. Having lunch in a swamp helps as well!
- Employer Perceptions of Online Learning in 2015 (Online Management and Design)
Location: Percival
- Jennifer Humber, The University of Alabama
- Sarah MacDonald, James Madison University
Plenty of research has been conducted about employer perceptions of online learning. However, technological change in recent years suggests it’s time to revisit this. We will share findings from this qualitative study, as well as recommendations for leaders to help improve employer perceptions, and therefore increase employability of their graduates.
5:00 p.m. – 6:30 p.m. Opening Reception (hosted by Georgia Tech)
Location: Windows
Thursday, October 15, 2015
7:30 a.m. – 8:15 a.m. Breakfast (Network Roundtables)
Location: Ballroom DEF
8:15 a.m. – 9:15 a.m. Concurrent Sessions 3
- Lean Thinking in Higher Education (Leadership and Strategy) {Emerging Leaders Elective}
Location: Verelst
- Sarah MacDonald, James Madison University
- Jon Horn, JMH Consulting, Inc.
Wish your team could get more done? While “Lean” originated in manufacturing, it’s now routinely applied in industries like higher education to systematically eliminate anything that slows processes or adds little value. We’ll look at 5 common areas of waste and 3 lean techniques: process mapping, Sprint initiatives, and Kanban boards.
- Dashboards and Open Enrollment Courses (Marketing, Enrollment, and Student Services)
Location: Vernon
-
Nicole deVries, The Georgia Institute of Technology
With nontraditional models swiftly becoming the new norm, traditional semester views don't shine the light we need to make data driven decisions. From enrollment to revenue, look at the basic beginnings of an automated metrics dashboard Georgia Tech developed to assist colleagues in staying on top of and gauging performance.
9:30 a.m. – 10:30 a.m. Concurrent Sessions 4
- Public-Private Partnerships to Close the Achievement Gap in Indiana and Beyond
Location: Verelst
-
Josh Williams, InsideTrack
Indiana’s 21st Century Scholars program incorporates student coaching with tremendous results driving student persistence and building the behaviors and habits that lead to long-term success. We’ll share results and insights from the program, and ideas to bring back to your campus.
- Educating Millennials or Being Educated by the Millennial?
Location: Vernon
- Jim Fong, UPCEA Center for Research and Marketing Strategy
Millennials are growing in workforce numbers and will play an even greater role in not only household decisions, but also in the workplace and in redefining cultural, political and technological values. They will reshape our economy and our education systems. This interactive session has been designed to provide the higher education leader and marketer with new data, trends, insights, updates and research on this growing and complex economic and political force of our society and how they will impact how we design and deliver education and knowledge to them.
- A Nutrition Education Online Professional Development Course (Program Management and Innovation)
Location: Percival
- Karen Franklin, Clemson University
The NOPE course was intended as a traditional face-to-face offering. Due to strained school budgets, it was changed to an online delivery. This session will focus on the process of transitioning a traditional to an online course with attention to course design, course management, and course evaluation. The NOPE course was intended as a traditional face-to-face offering. Due to strained school budgets, it was changed to an online delivery. This session will focus on the process of transitioning a traditional to an online course with attention to course design, course management, and course evaluation.
10:45 a.m. – 11:45 a.m. Concurrent Sessions 5
- Meet the Institutions and Adult Learners of Tomorrow (Program Management and Innovation)
Location: Vernon
- Chris Edwards, Helix
- Nancy Krippel, Brenau University
Keeping pace with students of tomorrow means institutions need to advance academics and operations, adopting new technologies, data analytic processes, and OPM strategies. Explore the shift in adult learners and how it impacts what institutions are doing to support the student life cycle and optimize the cost of graduation.
- Charting the Way to Success: Developing Non-credit, Online, Continuing Education Units (Online Management and Design)
Location: Verelst
- Cindy Ehresman, Western Kentucky University
- Anne Honaker, Western Kentucky University
Join us for a lively and candid discussion of lessons learned from four start-ups of non-credit, online programs. You will learn about the pitfalls and rewards of putting CE opportunities into operation from both instructional design and lifelong learning perspectives.
- Coopetition: A Tale of How Two Rival Universities Redefined Partnership (Outreach, Engagement and Economic Development)
Location: Percival
-
Kathy Cullen, The University of Virginia
- Melissa Lubin, Virginia Tech
- Lesa Hanlin, Virginia Tech
The University of Virginia and Virginia Tech created a model for partnership that transcends competition and elevates their universities’ cooperation to new heights. After turning a few heads and raising eyebrows, the directors reflect on their 8 year journey that created a house united for Hokies and Hoos. A sampling of joint-programs will also be shared.
12:00 noon – 1:30 p.m. Awards/Business Lunch
Location: Ballroom DEF
1:45 p.m. – 2:45 p.m. Hallmarks of Online Leadership
Location: Ballroom DEF
- Bob Hansen, UPCEA
- Andy Casiello, Old Dominion University
- Julie Uranis, Western Kentucky University
This interactive session will present an overview of the UPCEA Hallmarks of Excellence in Online Leadership, and through facilitated discussion and case study, help position attendees to be leaders of strategic change on their campuses.
2:45 p.m. – 3:15 p.m. Break
Location: Mezzanine
3:15 p.m. – 4:15 p.m. Concurrent Sessions 6
- Time Management for Thought Management (Leadership and Strategy) {Emerging Leaders Elective)
Location: Vernon
- Nicole deVries, The Georgia Institute of Technology
Time is our most precious resource- You never can get it back and it cannot be created. How can we make the most of our time? Time can’t be controlled, but our actions can be. See how to create your legacy by choices you make with your time.
- Innovating in Today's Higher Ed Technology World: Leveraging a CRM to Accommodate the Needs of the New Traditional Student (Marketing, Enrollment, and Student Services)
Location: Verelst
- Thad Laiche, LSU Continuing Education
- Meni Sarris, Jenzabar
Effective use of CRM streamlines recruitment and enrollment processes and provide tools for highly-effective marketing campaigns and personal communications. Hear from Thad Laiche of LSU about how they implemented a CRM to effectively manage marketing, recruitment, and enrollment processes. This session will also be an open discussion. Bring your innovative ideas and challenges. Let’s share and leave with tactical solutions.
- Building on Institutional Strengths: How and Why the Country's Leading Research Institution Created A Research Administration Degree
Location: Percival
- Kathleen Burke, Johns Hopkins University
Johns Hopkins University recently developed a Master of Science degree in Research Administration. This session recounts the steps and decisions leading to the new program, how expertise was culled, how marketing was conceived and executed, and what was different about recruiting for a program that played to institutional strengths.
4:30 p.m. – 5:30 p.m. Concurrent Sessions 7
- Learn to Gather Amazing Feedback from Face to Face Interviews with Students (Leadership and Strategy)
Location: Vernon
- Mercedes Suraty-Clarke, The University of Houston
- Guy Felder, story + structure
Learn an easy, yet effective method for conducting face to face interviews with students and prospective students that can lend valuable feedback and provide another dimension of data beyond surveys and faculty feedback.
- Developing Social Media Strategies for Higher Ed (Marketing, Enrollment, and Student Services)
Location: Verelst
- Justin Louder, Texas Tech University
- Kelly Podzemny, Texas Tech University
A strategic session exploring the development of social media strategies for higher education institutions. Topics covered include goal setting, content strategy, monitoring partners and competitors, paid advertising tools, and more.
- Remaining Competitive and Relevant: Tools for developing a new vision for Continuing Education at your institution. (Program Management and Innovation) {Emerging Leaders Elective}
Location: Percival
- Gabriella Harmon, The University of South Florida
In this 60 minute interactive program, participants will work in teams to answer questions based on Appreciative Inquiry research which is a process that allows for creative interaction among participants, designed to unleash inovative ideas. Group members will dig deep into ways to improve programs in an engaging and fun manner.
5:30 p.m. – 6:45 p.m. Reception (Sponsored by ETC)
Friday, October 16, 2015
7:30 a.m. – 8:15 a.m. Breakfast with Your Network
Location: Ballroom DEF
7:30 a.m. – 8:15 a.m. Emerging Leaders Capstone
Location: Verelst
8:30 a.m. – 9:30 a.m. Concurrent Sessions 8
- Integrating consulting services as offerings from higher education institutions (Program Management and Innovation)
Location: Percival
- Brenda Truelove, The University of Alabama
This innovation program management strategy was employed by The University of Alabama College of Continuing Studies Professional Development and Conference Services (PD&CS) Division to assist the Alabama FITWAY Colorectal Cancer (CRC) Prevention Program to increase CRC screening rates to 80 percent through population level approaches and evidenced-based strategies.
- Lessons From a For Profit (Leadership and Strategy/Small and Specialized Institutions)
Location: Verelst
- Terry Rawls, Appalachian State University
Based on the presenter's popular series (Evolllution.com), this highly-interactive workshop will investigate a series of strategies that are used by for-profit schools to address the needs of adult learners. Strategic planning, Nimbility(TM), marketing, recruiting, and other strategies will be addressed in this session that will result in an action plan for each participant.
- Recruiting 101: The 7 Most Important Things to Remember in Recruiting (Marketing, Enrollment, and Student Services)
Location: Vernon
- Katie Hutton, Southern Methodist University
- Nicole Foerschler Horn, JMH Consulting, Inc.
Recruiting is a critical and often over looked component of the marketing and enrollment funnel. In this presentation we'll take a look at the 7 key factors that contribute to better recruitment for higher enrollment. We'll also explore the 5 most common mistakes universities make when implementing a recruitment program.
9:45 a.m. – 10:45 a.m. Innovation and Partnerships Panel/Conference Wrap-up
Location: Ballroom DEF
