8:30 PRE-CONFERENCE SESSION: EMERGING LEADERS PARTICIPANTS
Introductions
11:30 First-time Attendee Orientation and Mentor Connection
Noon LUNCH - ALL ATTENDEES
1:00 SESSIONS - ALL ATTENDEES
From Classroom to Community: Helping Faculty Reach PK-12 Audiences to Inspire Young Minds
Program Management and Innovation
Presenters: Katie LaPira (James Madison University), Sarah MacDonald (James Madison University)
Who should go? Directors, PK-12 program coordinators
Description: Offering PK-12 programs helps the university engage with the community, creating partnerships and positive goodwill. Learn strategies for being a true partner in this effort, bridging the gap between content knowledge and logistical execution, and providing support to allow faculty to focus on what they know best: engaging young minds.
Key Objective:
Participants will learn strategies for increasing PK-12 and community engagement.
Participants will think critically about distribution of roles and responsibilities in the execution of PK-12 programs.
Participants will understand how to create partnerships across campus and throughout the community.
University to Business (U2B): Best Practices in the Sales Cycle Process and Pricing for Sustainability to Grow Contract Training Partnerships
Outreach, Engagement, and Economic Development
Presenters: Lisa Verma (Louisiana State University), David Galvin (Jenzabar)
Who should attend? Those attendees involved with strategy and tactical aspects of contract training and workforce development
Description: Discover new tools and techniques to build dynamic non-credit University to Business (U2B) partnerships to provide greater value to the community and increase revenue. The key topics covered in this program will focus on effectively pricing programs for sustainability, managing the sales cycle for more profitable outcomes, and concentrating on closing techniques that lead to valuable long-term partnerships.
Key Objectives:
1. Participants will have greater knowledge of best practices in corporate training as it pertains to building corporate partnerships and pricing those programs to be profitable and sustainable.
2. Attendees will be exposed to a number of methodologies for pricing programs.
3. Participants will walk away with valuable tools to immediately apply to their sales ecosystem. Attendees will be able to take away specific tactics to address prospecting, lead management, and nurturing customers to enhance sales growth.
Creating a new student experience for a connected world
Marketing, Enrollment, and Student Services
Presenters: Guy Felder (Story+Structure), Dan Bellone (California State University, East Bay)
Who should attend? Marketing and Strategic Leadership
Description: Learn how Cal State East Bay Continuing Education designed and deployed a new user-centered experience for prospective and current students by leveraging multiple technology platforms across a unified implementation. This holistic approach allows the school to meet the needs of students across 42 programs with an already over utilized staff.
Key Objectives:
1. Understand the importance of the user experience from the perspective of the student and the staff member
2. See before and after examples from the new experience
3. Understand key decision factors in expanding the project from a CRM implementation to an entirely new experience including a CRM, CMS, and registration interface for PeopleSoft
4. See early results from the new experience
2:00 BREAK - ALL ATTENDEES
2:30 KEYNOTE - ALL ATTENDEES
3:45 SESSIONS
EMERGING LEADERS PARTICIPANTS
Core Values
Communication
CONCURRENT SESSION PARTICIPANTS
Balancing What Works with What's Next
Leadership and Strategy
Presenters: Mercedes Suraty-Clarke (University of Houston), Nicole Foerschler Horn (JMH Consulting)
Who should attend? Deans, Directors
Description: Higher Education departments face pressure to grow, increase profitability, and reach new markets. However, many program teams do not have clear goals and are unsure of which key performance indicators are most effective to measure progress. This presentation examines how to choose the most critical measurements, tie those measurements to your everyday activities and link metrics with goals
Key Objectives:
At the conclusion of this program, participants will be able to:
• Use a framework for goal setting for a program
• Identify leading and lagging indicators for program performance
• Create a plan to identify areas in which a program needs further attention
Top Mistakes Going Online
Online Management and Design
Presenters: Lynda Holt (Excelsior College), Nicole Foerschler Horn (JMH Consulting)
Who should attend? Deans, directors, Program Managers
Description:
Offering an online program can expand your audience and strengthen enrollments. But, taking a program online is not easy. We will explore top mistakes including:
-Not doing your homework
-Assuming you need a partner
-Keeping Bank Hours
-Running Radio Ads
This presentation will help CE units make a more informed decision about taking their programs online.
Key Objectives:
• Identify what pieces you need in place before going online
• Learn how to look at your institution with a critical lens to access readiness for going online
• Learn the critical factors for success in launching recruiting and media campaigns nationally
5:00 RECEPTION - ALL PARTICIPANTS
9:00 SESSIONS
EMERGING LEADERS PARTICIPANTS
Vision and Mission
CONCURRENT SESSION PARTICIPANTS
Strategic Policy Planning: Community Integration and Engagement
Leadership and Strategy
Presenters: Lindsay Turner (University of Arkansas), Kim Bradford (University of Arkansas)
Description: Join us as we discuss policy development, integration, approval processes, and implementation at the University of Arkansas between distance and continuing education and the on-campus community. By approaching policy integration holistically and engaging the campus community your distance and continuing education program will grow with your institution’s strategic plan.
Key Objectives:
We hope that addressing this important issue in distance education will encourage other institutions to holistically examine their own educational policies from both a program specific and university-wide perspective.
Redesigning During Redesign
Marketing, Enrollment, and Student Services
TBA Session
Online Management and Design
10:00 BREAK - ALL ATTENDEES
10:30 WORKFORCE PANEL - ALL ATTENDEES
12:00 BUSINESS MEETING & AWARDS LUNCHEON - ALL ATTENDEES
1:30 SESSIONS
EMERGING LEADERS PARTICIPANTS
Effective Teamwork
Know Your Customers
CONCURRENT SESSION PARTICIPANTS
Tools to Boost Creativity, Foster Innovation and Optimize the Work of Projects & Teams
Program Management and Innovation
Presenters: Nicholas Langlie (Longwood University)
Who should attend? All
Description: Experience first-hand, 10 practical exercises that you can use to help your organizations be more consistently creative and innovative. The session will be fun, interactive and leave you with a number of tools that you can use right away to boost creativity, productivity and efficiency.
Key Objectives:
Participants will learn the differences between what it means to be creative and innovative, and how this can work to their advantage.
Participants will learn specific tools to be more creative and innovative.
Participants will learn specific strategies, based on Brain research, to engage others to have thoughtful and productive interactions.
Positioning Your Programs Through Value Proposition
Marketing, Enrollment, and Student Services
Presenters: Kim Luzius (University of Alabama), Blair Jennings (University of Alabama)
Who should go? This presentation will benefit anyone charged with marketing both credit and non-credit programs.
Description: The University of Alabama’s College of Continuing Studies recently developed a process designed to create compelling value propositions in an effort to successfully market academic programs. By collaborating with individuals responsible for program curriculum, you can enhance your marketing efforts by highlighting the unique characteristics of each program.
Key Objectives:
Attendees will learn how to develop a process designed to create compelling value propositions.
2:00 BREAK - ALL ATTENDEES
3:00 CAREER PATHS PANEL - ALL ATTENDEES
4:15 SESSIONS - ALL ATTENDEES
SPICE - Superior Performance In Contractual Education
Outreach, Engagement, and Economic Development
Presenters: Andrew Billingsley (NC State University), Janice Sitzes (NC State University)
Who should attend? Current continuing education management and staff.
Description: How to have Superior Performance In Contractual Education at your institution. Through the effective use of social media, partnering with an alumni association, implementing an annual awards program you can build a loyal client base. Using clients' testimonials online at your website and YouTube You can create a new unit, and/or increase revenue via Customized, Contractual Education.
Key Objectives:
Attendees will be able to identify institutional barriers, learn strategies for overcoming them, and brainstorm ways to apply those strategies within the contexts of their institutions.
Attendees will learn the "how to's of marketing Customized Contractual Education and
A)
1) Apply unique marketing methods available through Social Media.
2) Design a partnership plan to work with an Alumni Association.
3) Define potential new clients in the marketplace.
4) Identify on-campus units to partner with, for the delivery of Customized Contractual Education.
5) Outline industry verticals to market Customized Contractual Education.
B)
1) Attendees will have a better understanding of the value of Customized Contractual Education to continuing education units.
2) Attendees will understand the value of a collaboration between Customized Contractual Education and alumni association.
3) Attendees will be able to design an awards program for customized contractual education clients.
Breathing New Life into an Old Program
Program Management and Innovation
Presenters: Holly Basso (NC State University)
Who should attend? Decision-makers and Innovators
Description:This seminar will show you how a unit within NC State University is breathing life into programs and providing cutting-edge technology programs designed to meet the needs of constituents. Attend and you will learn what works and what doesn't work when up-fitting a technology unit within a university environment.
Key Objectives:
Attendees will discover the steps involved in meeting technology education needs for the adult learning community.
Attendees will learn processes needed when turning around a stagnate unit within a university.
Attendees will find out how new technology and old success strategies can be combined to attract new customers and new market segments.
Connecting the Dots: Linking Data Systems to Reach Students
Marketing, Enrollment, and Student Services
Presenters: Sarah MacDonald (James Madison University), Kelly Bailey (Burning Glass)
Who should attend? Deans and directors, marketing professionals
Description: For maximum effectiveness, discover how one institution leveraged complex data and multiple systems to attract previously enrolled students who had not yet completed their degree, and invite them to return using individually customized communications. Participants will learn strategies for gathering, screening, and linking student data with labor market data.
Key Objectives:
Attendees will learn strategies for connecting various data systems together.
Attendees will engage in exploration of student data along with labor market data.
5:00 EVENT - ALL ATTENDEES
9:30 SESSIONS
EMERGING LEADERS PARTICIPANTS
Professional Enhancement Program
Set accountability calls and meeting dates
CONCURRENT SESSION PARTICIPANTS
Magic Tricks: Sharing Ideas for Productivity and Effectiveness
Leadership and Strategy
Presenters: Sarah MacDonald (James Madison University), Nicholas Langlie (Longwood University), Jon Horn (JMH Consulting)
Who should attend? All
Description: Three presenters will share and teach ideas, tips and tricks for productivity that help increase our ability to be effective leaders and continuing educators, including sharing unique software tips, exploring strategies for getting things done, increasing creativity, managing direct reports, displaying data, and more! (Bring a laptop if you can.)
Key Objectives:
Participants will learn and practice strategies and techniques for productivity and effectiveness.
Participants will discuss challenges to productivity, and explore ideas for overcoming them.
"It Wasn't My Day for the Toothbrush"- A Grassroots Approach to a Pervasive and Universal Outreach Issue
Outreach, Engagement, and Economic Development
Presenters: Kathy Lawson (NC State University), Betty Jones (NC State University)
Description: Have you ever thought you could wiggle your way to outreach and engagement success? Come to hear and experience how the same Wisdom Tooth program that has reached over forty five hundred under-served people of all ages can be spread
pride, good health and smiles in your stakeholder area and bring a smile to everyone.
Key Objectives:
Attendees will hear about and experience a program that is simple to implement but powerful to experience. Program construction roadblocks will be discussed and participants will witness and assess an easily adaptable program that builds good health and good will. The journey and challenges will be shared and feedback for program enhancement and portability will be invited and appreciated.
Market Research for CE: The Who, What, and How To Do It
Program Management and Innovation
Presenters: Lynda Holt (Excelsior College), Nicole Foerschler Horn (JMH Consulting)
Who should attend? Directors and program managers
Description: New programs are the lifeblood of continuing education departments. The challenge CE units face is finding programs that meet a market demand and make an impact on the bottom line.
This session will introduce you to a process for identifying and selecting new programs.
Key Objectives:
10:45 GENERAL SESSION - ALL ATTENDEES