Program- UPCEA South 2013




Tuesday

5:30 PM - 6:30 PM Conference Planning Committee Meeting - Room 410

UPCEA South Chair-Elect, Carol Fleming, James Madison
University


6:30 PM Dinner on your own, gather informally in hotel lobby



Wednesday

10:00 AM - 10:45 AM UPCEA South Executive Cabinet Meeting - Room 410
UPCEA South Chair, Nicole Gislason, University of West
Florida


11:00 AM - 4:00 PM Conference Registration- Lobby


11:30 AM - 5:30 PM Exhibit Hall Open - Foyer


11:30 AM - Noon First-time Attendee Orientation and Mentor - Fannie Lou Hamer Room

Connection

Hosted by Sarah MacDonald, James Madison University and Steven Shotts, Educational Testing Consultants (ETC)


Noon - 1:00 PM Lunch - John Lewis Room

Welcome Remarks from UPCEA President Karen Sibley, Dean of Continuing Education, Brown University



1:15 PM - 2:15 PM Concurrent Sessions Featuring UPCEA Networks


Roy Wilkins Room - Program Management and Innovation Network

Establishing a Competency-Based Model
Suzanne Sager, Lipscomb University

This presentation will provide attendees with an overview of how Lipscomb University has developed a competency-based Assessment and Development Center and the academic program developed to potentially award credit-by-assessment. Topics addressed include a rationale for development, overview of the program, and opportunities/challenges.


Fannie Lou Hamer Room - Online Management and Design Network

Interested in Developing a Professional Development Certificate Program for Online Educators? Let’s Talk.
Josh Michael, University of Alabama

The University of Alabama’s College of Continuing Studies offers a professional development program designed to give educators who are developing courses and teaching online the foundation they need to be successful. This presentation will focus on program creation, factors affecting decision making, and lessons learned.


Dorothy Height Room - Outreach, Engagement, and Economic Development Network

Conversational Community Spanish – Case Studies in Cross-Sector Collaboration
Edward Howard, Eleanor Sharp, and Laura Pilati, VirginiaCommonwealth University

Discover how VCU’s Office of Continuing Studies has developed university, interdepartmental, and community collaborations to address the needs of the burgeoning Spanish-speaking population in the Greater Richmond region through the delivery of customized conversational Spanish language and culture courses for health care providers, first responders, nonprofits, and the business community.



2:30 PM - 3:30 PM Auburn University ’s Keynote Address- John Lewis Room

Learning Outside the Box: Public Intellectuals in Crisis Times
Dr. Wayne Flynt, Distinguished University Professor Emeritus, Auburn University

Many of us live through public crises during our lives. When such events occur, we find our tiny academic worlds shaken, our assumptions about education often suddenly irrelevant to the larger issues of our times. Using the 1960s Civil Rights Movement in Birmingham as an example, Dr. Flynt will discuss how events can distinctly shape us as well as be shaped by us. He will also discuss the ways such events can be mainstreamed into academic culture, careers, and institutions.

About the speaker: J. Wayne Flynt, Ph.D., is Distinguished University Professor Emeritus at Auburn University, and a longtime faculty member of the Department of History. A widely recognized and award-winning scholar, Dr. Flynt is the author of numerous books on Southern Culture, Alabama politics, Southern religion, education reform, and poverty. His memoir, Keeping the Faith: Ordinary People, Extraordinary Lives, which chronicles many events at Auburn during his academic career, was published in 2011. A champion of the Land-Grant mission of outreach and faculty engagement, Dr. Flynt chaired Auburn’s Committee on

Assessment of Outreach, which contributed to the definition and criteria for outreach scholarship in use today in the University Faculty Handbook.


3:30 PM - 4:00 PM Break, with book signing by Dr. Wayne Flynt - Foyer

4:00 PM - 5:00 PM Concurrent Sessions Featuring UPCEA Networks


Fannie Lou Hamer Room - Program Management and Innovation Network

The Value of Career Preparation and Learning Outcome Assessments in Programming

Angela Marshall Honaker, JMH and Nicole Gislason,University of West Florida

This presentation will demonstrate key elements of career preparation that are simple to implement into certificate programs. The case studies shared with attendees will offer elements to be implemented for both asynchronous and synchronous program formats. Additionally, ways to evaluate success of career preparation elements will also be addressed.


Dorothy Height Room -Marketing, Enrollment, and Student Services Network

Tuning In: Choosing Channels for Online Awareness Marketing

Sarah MacDonald, James Madison University and Jon Horn,JMH

Online marketing channels offer a highly targeted way to reach audiences that may not be aware of your offerings. They are also often more cost-effective than most traditional awareness marketing techniques. Whether you have $5,000 or $50,000, join us to learn how to put online awareness marketing to work for you!


Roy Wilkins Room - Outreach, Engagement, and Economic Development Network

Customized and On-Site Education to Work for Your Continuing Education Organization
Andrew Billingsley, North Carolina State University

Put the power of customized and on-site education to work for your continuing education organization. You can modify existing classes for your local market or create new customized education that delivers targeted, measurable results to your clients!

In this session, we will discuss effective pricing strategies, simple needs assessment techniques, and learning outcome tools.


5:00 PM - 5:30 PM Please take this time to visit with exhibitors - Foyer


5:30 PM Networking Dinner, optional



Thursday

8:30 AM - 6:15 PM Exhibit Hall Open - Foyer


8:30 AM – 9:00 AM Breakfast - John Lewis Room


9:15 AM - 10:15 AM Concurrent Sessions Featuring UPCEA Networks


John Lewis Room - Marketing, Enrollment, and Student Services Network

Using Business Intelligence to Reflect, Rethink, and Respond
Marina Kelly and Lon Thomas, North Carolina State University

Data, data everywhere and not a chance to think! If this is how you feel about the information you own in relation to your programs, this session is for you! Join us as we look at how NC State University is moving to using Business Intelligence to better serve its constituents.


Dorothy Height Room -Online Marketing and Design/Leadership Strategy Network

Wonderland or Never Never Land: How Do You Perceive Online Education?
Andrew Lawrence, Bluefield College

As various discussions around online learning intensify, everyone will continue to develop opinions of it. The question is: How do you – as a leader – contribute to fostering a positive perception within your organization? This presentation will provide leaders with tools to transform negative views within their online learning realm.


10:15 AM – 10:30 AM Break - Foyer


10:30 AM - 11:45 AM Workforce Panel- John Lewis Room

Educate the Educators on Training Gaps in the LaborForce

Samuel N. Addy, Ph.D., Director and Research Economist, University of Alabama Center for Business and Economic Research

David Cooper, Project Manager, Power Delivery Services, Alabama Power

Dennis Hopper, Technical Services Manager, Alabama Department of Economic and Community Affairs, Workforce Development Division

Becky T. Rogers, SPHR, Director of Learning & Development, Coca-Cola Bottling Company United

Linda Sumblin, Executive Director, Workforce Development Board, State of Florida Region II

Joe A. Sumners, Ph.D., Director, Auburn University Economic & Community Development Institute

This panel will provide an overview of workforce education at its best, and discuss the unmet training needs that can be filled by university educators. Participants will learn how to better serve business and industry.


11:45 AM - Noon Break - Foyer


Noon - 1:15 PM UPCEA South Business Meeting and Awards Luncheon - John Lewis Room
Business Meeting Led by Chair Nicole Gislason and
Presentation of Awards led by Alan Fiorello

The business meeting will include a roll call of states, introduction of officers, financial and committee reports, and general announcements. All members are welcome and encouraged to attend!


1:30 PM - 2:30 PM Concurrent Sessions Featuring UPCEA Networks


Fannie Lou Hamer Room - Marketing, Enrollment, and Student Services Network

Turning Sponsorships into Opportunities
Gary Creek and Johnnie Blackburn, University of Alabama

The opportunity to sponsor campus events can take many forms; it can create awareness, impact program opportunities, and generate conversations about the diverse audiences we serve. The University of Alabama’s College of Continuing Studies sponsored a traveling exhibit of some never before published photos of the Civil Rights Movement, and will share their process in supporting the exhibit as well as outcomes of that sponsorship.


Roy Wilkins Room - Leadership and Strategy Network

Managing the Risk of Youth Programs and Activities on Your Campus: Policy Development and Implementation

Hope Stockton and Christopher O’Gwynn, Auburn University

This interactive workshop will explore strategies for developing and implementing an institutional policy safeguarding youth on campus. The program will explore Auburn University ’s process, policy, and implementation as a case study and engage on high intensity issues in small groups. Participants will leave with a toolkit for policy development.


Dorothy Height Room - Online Management and Design Network

Improving Online Webinars and Meetings Carroll Scherer, Rice University

We have all attended online webinars and meetings that failed to capture our attention, were ineffective, or did not engage the participants in the experience. In this interactive workshop, participants will pick up ideas for improving online presentations that can easily be implemented, whether presenting online yourself or coaching others.


2:30 PM - 3:00 PM Break, with book signing by Barnett Wright, author of Foyer 1963: How the Birmingham Civil Rights Movement Changed America and the World


3:00 PM - 4:00 PM Town Hall Meeting - John Lewis Room

Driving Institutional Change: How Online Strategy is Creating ‘Winners’ and ‘Losers,’ What that Means for Traditional Continuing Education Units, and Why it Matters to UPCEA

UPCEA CEO, Bob Hansen

In this session, Bob Hansen shares brief profiles of several representative institutions approaching online education in very different ways. He reflects on the implications of those stories, both for the future of our universities and the professions served by UPCEA. A dialogue with conference participants concludes the session.


4:15 PM - 5:15 PM Concurrent Sessions Featuring UPCEA Networks


Roy Wilkins Room - Marketing, Enrollment, and Student Services Network

Critical CE Trends: Demographic, Marketing, Occupational, and Technology Shifts

Jim Fong, UPCEA

Continuing education units continue to be on the front lines of education, technological, and workforce innovation. However, the rate of change is accelerating; how can we prepare for what’s next? This session will use data to address changing demographics, anticipated technologies, innovative staffing and organizational changes, and new approaches to marketing and CRM.


Fannie Lou Hamer Room - Leadership and Strategy Network

Getting the Most From Your Vendor

Carol Fleming, James Madison University, Nicole Foerschler Horn, JMH, Steve Shotts, ETC, and Chōkdee Rutirasiri, Story+Structure

Most CE departments have a vendor partnership. A bad one wastes time and resources and a good one results in departmental growth and increased opportunities. In this presentation we have gathered a panel of trusted CE vendors for an open dialogue around how to get the most from your relationship.


Dorothy Height Room -Marketing, Enrollment, and Student Services Network

Bring Them Back For More: Implementing a Referral Program

Kim Luzius, Blair Jennings, and Tena King, University of Alabama

The University of Alabama’s College of Continuing Studies recently implemented Build- on-Bama, an incentive/referral program designed to encourage graduates to continue

their education. Presenters will discuss the development process, challenges faced, and program results.


5:15 PM - 6:15 PM Reception sponsored by ETC - Foyer



6:15 PM - 9:00 PM Networking Dinner at Todd English P.U.B., individual reservations required



Friday

8:30 AM - Noon Exhibit Hall Open - Foyer

8:30 AM - 9:15 AM Breakfast

John Lewis Room

9:30 AM - 10:30 AM Concurrent Sessions Featuring UPCEA Networks


Dorothy Height Room - Outreach, Engagement, and Economic Development Network

Scaffolding Outreach to Build Professional Competencies in Nontraditional Learners Kathleen Hale, Auburn University

This session explores the concept of competency-based curriculum for professional public administrators. The practices used in Auburn University ’s MPA Program for continuing education for election administrators and voter registrars will demonstrate this. The session illustrates techniques for co-creation of knowledge and innovation through faculty and professional interaction around public administration theory and practice in jurisdictions across the country.


Roy Wilkins Room - Marketing, Enrollment, and Student Services Network

Do you Deserve the Students You Need?

Tyler Ritter, University of North Carolina at Chapel Hill and Chōkdee Rutirasiri, Story+Structure

In this interactive session the presenters will provide insights on developing the foundation for a strong recruiting strategy based in empathy and the understanding that we must deserve each student that registers/applies for our programs.



Fannie Lou Hamer Room - Leadership and Strategy Network

Rethinking Evaluation: Assessing for Impact and Improvement

John Freeze and Ralph Foster, Auburn University

This workshop presents strategies and best practices for assessing learning outcomes responsive to accreditation principles. The program will include a case study of Auburn University ’s development of model outreach outcomes and assessment processes. Participants will be led in an interactive exercise in developing assessment models for various program outcomes.


10:45AM - 11:55 AM General Session - John Lewis Room

Discussion on Diversity and Inclusiveness


11:55 AM - Noon Adjournment by Chair and Chair-Elect - John Lewis Room




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