General Sessions

October 11 | 1:00-2:00PM 

From Warrior Brain to Artist Brain: Helping Veterans Transition from War to College

  • Richard CasperRichard Casper, Founder, CreatiVets

Richard co-founded CreatiVets and currently serves as the Director of Programming.  Richard served four years as an infantryman in the United States Marine Corps, with a combat deployment in Fallujah, Iraq.  During his deployment, he was hit by four IEDs in just four short months, causing him to suffer from a traumatic brain injury.  Upon returning home, Richard found it hard to adjust and suffered from PTS until he discovered the healing power of music and art.  After experiencing firsthand the impact music and art had on his own recovery, Richard co-founded CreatiVets to help other veterans who are suffering.


October 12 | 8:45-9:45AM 

Evolving Ecosystems and the Impact on the Economy, Education and the Regional Workforce

Sponsored by Chmura

In just the past year, momentum has shifted more rapidly than expected in a number of sectors and industries, which may dramatically impact related economies and ultimately higher education.  Economies and industries are likely to be disrupted and workers shifted to new industries and growth areas.  New demographics of power will come into place, which could place more support on new modes of learning such as badging and alternative credentialing. The UPCEA Center for Research and Strategy will show what it believes to be major changes on the horizon based on employer interviews, surveys of Millennials and Generation Z, occupational forecasts and scans of company and news sources.

  • Jim Fong

    Jim Fong, Director, UPCEA Center for Research and Strategy

Jim Fong is the founding director of UPCEA’s Center for Research and Strategy. In his role, Mr. Fong has analyzed demographic, occupational, technological and societal trends and data to help the higher education community better serve the adult and corporate learner.  As the Center’s director, he works closely with dozens of colleges and universities annually in new program development initiatives, enrollment management and marketing process analyses and the review of online and continuing education portfolios.

Prior to joining UPCEA, Mr. Fong worked as a higher education strategic marketing and CRM consultant and researcher for two firms and prior to that was the Director of Marketing, Research and Planning for Penn State Outreach.  At Penn State Outreach, he was responsible for strategic marketing, marketing management, research, creative and database teams.  Mr. Fong played a major role in the early launch of Penn State’s World Campus by assessing new program needs and the development of marketing strategies and systems. 

Jim holds an M.B.A., an M.S. in Applied Statistics and a B.S. in Mathematics, all from The University of Vermont.  In 2004, UPCEA awarded him the Adelle Robertson Award as its Continuing Professional Educator for the year.  That year, he also received the Mid-Atlantic Region’s Distinguished Service Award.

October 12 | 3:45-4:45PM 

The Universe of Alternative Credentials

Business, industry, and changing demographics suggest the demand for traditional four year degrees will remain flat or decline, while alternative credentials will increase. Suppliers of alternative credentialing can come from a number of places, but will higher education keep pace? This presentation will showcase essential elements of the Alternative Credential landscape, including foundation support, advocacy for badging and micro-credentialing, institutional responses, and benchmarking data which defines the emerging trends in alternative credentials.

  • Alice WarrenAlice Warren, Vice Provost for Continuing Education, NC State University

  • Terry RawlsD. Terry Rawls, Executive Director, Educational Outreach and Summer Programs, Appalachian State University

  • Jim Shaeffer

    Jim Shaeffer, Founding Dean, College of Continuing Education and Professional Development, Old Dominion University

  • Jim Fong

    Jim Fong, Director, Center for Research and Strategy, UPCEA









  • Bob Hansen

    Bob Hansen, CEO, UPCEA

Dr. Robert J. Hansen was named Chief Executive Officer of the University Professional & Continuing Education Association in September 2010. Under Hansen’s leadership, UPCEA has grown by 125% in the past six years. He established a number of initiatives targeting the association’s unique role in online leadership and management under the umbrella of the National Council for Online Leadership: the Summit for Online Leadership and Administration, the Online Leadership Roundtable for chief online learning officers, and the UPCEA Hallmarks of Excellence in Online Leadership. He also established the UPCEA Hallmarks of Excellence in Professional and Continuing Education, advancing two frameworks to provide a set of standards that reflect the ambitions, potential, and importance of units that serve adult learners.

Hansen previously served as Associate Provost for University Outreach at the University of Southern Maine, a regional public university located in Portland, Maine. Prior to that position, he spent six years at Saint Xavier University of Chicago as Assistant to the President & Secretary of the Corporation, and then as founding Executive Director of Orland Park Campus & Off-Campus Programs. Hansen also previously served as Assistant to the Governor for Education in the administration of former Illinois governor, Jim Edgar. Hansen earned a B.S. in Psychology from the University of Illinois, an M.A. in English Language and Literature from the University of Michigan, and a Ph.D. in English from the University of Notre Dame.


© University Professional & Continuing Education Association
One Dupont Circle, Suite 615, Washington, DC 20036
202-659-3130 | 202.785.0374 Fax |