UPCEA 2015 New England Conference Program

Wednesday, October 28

Wentworth A+B

• John Ebersole, President, Excelsior College
  
  

  Over the course of the last few years, multiple forces have come together to make the work of continuing higher education more difficult.  These elements of our environment have combined to give us our own version of "perfect storm." Economics, demographics and politics are now coming together in an unprecedented fashion. The result is "wind" and "waves" that are starting to intensify.

  Dr. John Ebersole (Commander, USCG, retired) will draw on his 10 years at sea (two as a ship's captain), along with his 25 years in post traditional higher education to draw parallels between survival afloat and charting a course to where you want to go.  In a nutshell, his presentation will offer a comprehensive look at the challenges and opportunities that face the CE community, and how to "stay on course" even if sea sick.

• Peter Diplock, University of Connecticut 
  
  Change. And unprecedented change at that. You know it’s coming, so take command and seize the opportunity. We discuss how an institutional change prompted significant change in operations, perceptions, and transformed continuing education from a noun to a verb. Join us in discussion and debate regarding strategy, structure, and success.
  
  

• Adrienne Franciosi, Lasell College 
• Gillian Stanley, Lasell College 
  
  Lasell College embarked on a new vision for graduate student enrollment and established a close collaboration between Graduate Admissions and Graduate and Professional Studies. In an effort to optimize revenue, the graduate student experience, and degree completion, this model fosters a student-centered climate with attention to a high level of customer service and robust student advising.
  
  

• Karim Ismaili, Bridgewater State University 
• David Crane, Bridgewater State University
  
  Bridgewater State University has recently embarked on a major strategic initiative designed to reinvent, reorganize, and reinvigorate its role in continuing and online education. This presentation will discuss the evolution of this initiative, along with the constellation of issues that academic leaders must grapple with in order to advance major organizational and cultural change at state universities.
  
  

• Patricia Butler Lofman, University of Connecticut 
• Debbie Cavalier, Berklee College of Music
• John Caron, Northeastern University
  
  Ever wonder how other units like yours operate?  How an innovative program thrives within another institution?  How and why revenue is shared?  Large or small, private or public, stand-alone or integrated partnerships, online or on campus, we all share these challenges.  A good leader is nibble in maximizing a business model and optimizing a financial model.   Join us in discussing a variety of successful examples.  Ideas will spark.  You may leave with a new twist on your old model. 
  

• Marisha Marks, University of Massachusetts, Amherst 
• Marcie Savoie, University of Massachusetts, Amherst
  
  Proposed legislation has universities concerned with accessibility of their online courses. We will discuss the development of courses using universal design principles that address accessibility concerns and enhance usability for all students. Participants will leave with a tool kit to immediately improve existing courses or implement in future course design.
  
  

• James Passanisi, Northeastern University 
• Marissa Lombardi, Northeastern University 
  
  Online and hybrid education has greatly expanded access to higher education. However, these modalities generally offer very little face to face interaction between students, faculty, and practitioners. This session will address pedagogical, curricular, and operational considerations when integrating experiential learning into online and hybrid programs. This presentation will explain two models used at Northeastern University’s College of Professional Studies.
  

Reception and Introduction of Exhibitors/Student and Faculty Awards, Wentworth by the Sea
Wentworth Foyer

Historic Portsmouth Legends and Ghosts Walk

Span 100 years of history on a 90 minute walking tour of Haunted Portsmouth with local historian Roxie Zwich.  Reserve your spot on this exclusive UPCEA group tour at the conference registration table with a $20 CASH payment.  Tour will take place rain or shine.  Info about where to meet will be at the Registration table.

Thursday October 29

Have breakfast with your peers and join in the conversation on what the seven professional practice Networks have to offer UPCEA members.

Wentworth A+B

• Todd Leach, Chancellor, University System of New Hampshire
  

  Big change is relative. In this rapidly changing and highly competitive environment it is not enough to benchmark changes against internal historical markers, change must be benchmarked relative to your competition and the broader industry. In the current higher education environment incremental institutional change is not going to be enough to stay competitive. While higher education has withstood many previous assaults and challenges in the past by making slow and methodical adjustments, the current threat is unique. It is not simply a matter of new delivery technology or shifting demographics forcing changes, it is the confluence of many forces, culminating in sweeping political threats and intense rivalry.

  Making big change happen requires recognizing what constitutes a big change. It requires understanding what the barriers will be and how to go around, under, over, or through those barriers. It requires both vision and execution, and a lot of ongoing decision-making and adjustment. For those able to make big changes happen, it is possible to thrive in these highly competitive times, especially when your competition is likely struggling to get beyond incremental.

• Bill McClure, University of Massachusetts, Amherst  
  
  We sometimes sabotage our best efforts to enhance our CE unit’s successes. Bad things just seem to happen. How do we 'take command' of our units to assure our reputation is not ruined? This presentation will be a catalyst to encourage discussion among the attendees to share their experiences and ideas for effective change for more success and better reputation.
  

• Joshua McCarthy,  Johnson and Wales University
  
  The competitive marketplace for higher education institutions is changing each day and digital marketing has become increasingly complex. Keeping up can be overwhelming for those who work outside of the marketing arena. In this session we will highlight some of the approaches JWU has used to recruit students into online degree programs.
  

• Jeff Rabey, Blackboard 
• René Sainz, Inter American University of Puerto Rico
  
  How do you start an e-learning collaborative program across multiple campuses or institutions that is fair for all parties involved? What organizational structures need to be in place for success? These are many of the issues that can stymie building out collaborative e-Learning programs. This talk will focus on strategies and models to consider when forming an e-Learning collaboration.
  

Wentworth A+B

Historian J. Dennis Robinson provides a whirlwind slide tour of the 1874 Wentworth by the Sea Hotel and its historic surroundings on "Great Island," within view of the original 1623 New Hampshire settlement site. Robinson tracks the story from the failed original owners, through the reign of "ale tycoon" Frank Jones, to the signing of the 1905 Treaty of Portsmouth that ended the Russo-Japanese War. He charts the decline and 20 year closing of the Wentworth, before its startling renaissance in the 21st century. 

J. Dennis Robinson is an often "irreverent" lecturer, columnist, and editor of SeacoastNH.com. He is the author of a dozen narrative history books, including Wentworth by the Sea: The Life & Times of a Grand Hotel, and will be available to sign copies. His latest book, Mystery on the Isles of Shoals, unpacks the facts of an infamous 1873 double-homicide on Smuttynose Island, distantly visible from the Wentworth Hotel today. He lives in Portsmouth, NH, across the swirling Piscataqua River from Maine.

• Kyle Kraus, University of Massachusetts, Amherst 
• Alex Prince, University of Massachusetts, Amherst 
  
  UMass Amherst's eLearning unit has developed options to orient new learners to both online education and the Blackboard course environment. We will show examples of our peer-led webinar, peer-facilitated course, in-person presentations, and orientation wiki. We will also talk about what's worked, what hasn't, and improvements for the future.
  

• David Schejbal, University of Wisconsin-Extension
  
  Competency-Based Education (CBE) has become a highly visible direction in higher education. The U.S. Department of Education and the White House support it; the Lumina and Gates foundations support it; and now nearly 200 colleges and universities across the country are developing CBE programs. In this session, we will talk about what CBE is and what it is not, what direct assessment means, and where CBE is going in the future. We will leave plenty of time for Q&A.
  

• Pat Riley, 5HD 
• Ben Sandman, Director of Project Management, 5HD
• Tiffany McClanaghan, Salve Regina University
  
  In a world where the average American has more than five internet enabled devices, successful marketing requires a strategy that responds from desktop to mobile and everything in between. Join us to learn best practices for targeting, messaging and converting prospects across the devices they use every day. Plus how to measure and make data driven budget decisions that grow enrollment at any budget.
  

Wentworth A + B

• Bob Hansen, UPCEA
• Jay Halfond, Boston University
• Debbie Cavalier, Berklee College of Music
  

  This interactive session will present an overview of the UPCEA Hallmarks of Excellence in Online Leadership, and through facilitated discussion and case study, help position attendees to be leaders of strategic change on their campuses.

• Boriana Alexiev, Berklee College of Music 
• Heath Nisbet, Berklee College of Music 
  
  

  Berklee Online instructors possess skills that are qualitatively different from those required in a traditional classroom. We have developed a suite of custom-built HTML5 interactions tools that are reusable and enhance tremendously the learning content. We’ll explore some of these interactions: drag and drop, audio comments player, audio markers quiz, image explorer, jukebox; and the use of virtual tools such as virtual keyboard, metronome, and tuner. We will discuss the process of analyzing, designing, and developing learning interactions and the work involved in having responsive content that is ADA 508 compliant.

• Naomi Pariseault, Brown University 
  
  How often are you faced with the dilemma: “Can I use this?” or “Where can I find images, video, music and audio I can actually use?”It can be a headache to figure out what you can use for a project and what is restricted by copyright. In this session we’ll take an overview of copyright and intellectual property and focus on the practical application of finding works you can use. You will walk away with a decision-making flow chart and a list of websites that have already approved the use of content.
  

• Chris Edwards, Helix Education
• Nancy Krippel, Brenau University 
  
  Keeping pace with students of tomorrow means institutions need to advance academics and operations, adopting new technologies, data analytic processes, and OPM strategies. Explore the shift in adult learners and how it impacts what institutions are doing to support the student life cycle and optimize the cost of graduation.

Friday October 30

• Jon DeBenedictus, Sacred Heart University 
  
  This presentation showcases a successful marketing endeavor that was born from an unlikely collaboration between an admissions recruiter and a former Madison Avenue ad-man. Working with stringent guidelines and a limited budget, they spent the summer of 2014 producing what would ultimately become an effective (if somewhat unorthodox) promotional video.
  
  

• Chris Tilghman, InsideTrack
• Aurora Menter, Northeastern University
  
  Implementing an adaptive, multi-channel approach to student support can enhance student and institutional outcomes while improving the experience and satisfaction of students, staff, and faculty. This session will provide an overview and examples of how data and technology serve to optimize, not replace, human interaction.

• Catherine Canney, Fitchburg State University
• Elaine Francis, Fitchburg State University
• Lisa Moison, Fitchburg State University
• Annette Sullivan, Fitchburg State University
  
  With over a decade of experience in extended campus work, and complimentary reviews from regional and national accreditors, Fitchburg State University has offered high quality extended campus courses and programs. The process for the development and implementation of these programs as well as rubrics and forms used will be presented.
  
  

(Part 2/2)
The Evolution of Enrollment Services: The Good, the Bad and the Volume  
Wentworth C

• Heather Codner, Harvard University
  
  This session will discuss the changes the Enrollment Services department has gone through, the challenges we faced, and how we managed to help increase enrollments while developing our team.
  

Core to the mission of UPCEA is leadership development. This general session will strive to define the challenge and opportunity, and with your input begin to chart a course for continuing education and online leadership development in the New England region. Come and share your concerns and ideas that will influence the leadership development programing at the conference and beyond.

Wentworth A + B

• 'Dr Humor' Stuart Robertshaw, Emeritus Professor, University of Wisconsin-La Crosse
  
  Dr. Stuart Robertshaw, Professor Emeritus of Psychology and Education at the University of Wisconsin-La Crosse and an Attorney, will share his personal journey which began in September, 1987 when he started a review of the research on the benefits of humor. On June 28, 1990, he announced the formation of the National Association for the Humor Impaired. The Association has received national attention from the press in over 144 newspapers, 180 radio stations and has been featured in magazines such as Family Circle and Mature Outlook. Dr. Robertshaw, whom the press refers to as "Dr. Humor," currently serves as President and Chief Executive Officer of the Association. Dr. Robertshaw will share with you what he has learned about the psychological and physiological benefits of humor and laughter as they relate to taking care of our ourselves, our friends and our loved ones.