8:00 a.m. – 6:00 p.m.
Check-in, Registration and Information Table Open
Location: Capitol Pre-Function
8:00 a.m. – 9:00 a.m.
Breakfast for Pre-Conference Attendees
Location: Outside Capitol ABC
9:00 a.m. – 11:45 a.m.
Pre-Conference Sessions (attendance is free with full conference registration)
Pre-Conference #1: Course Design with eDesign Collaborative
Camille Funk, Director, eDesign Collaborative, UPCEA and Director, eDesign Shop, George Washington University
Location: Capitol A
Session Description: How do you approach course design at your university? This workshop will address how to approach the course design process from faculty contract to quality review. We will contemplate snags and highlights in your processes and work to find solutions and best practices. UPCEA's eDesign Collaborative is specifically for higher education course production teams: instructional designers and multimedia developers. Come rub shoulders with other local course production teams and learn from each other.
Bio:
Camille Funk is the director of the eDesign Shop at the George Washington University. Prior to joining GW in 2012, she worked at TD Ameritrade and Brigham Young University's Independent Study program as an instructional designer, at a private school as an elementary school teacher, and has published two books. She received her Bachelor's degree in Elementary Education from Brigham Young University and a Master's degree in International Education Development, with a minor in Curriculum and Teaching from Columbia University, Teachers College. In 2015, she started the Higher Education eDesign Association (HEeD) for instructional design and multimedia teams in higher education institutions throughout the country. In May of 2016, HEeD merged with UPCEA to form UPCEA’s eDesign Collaborative. She now serves as the director of the collaborative.
Pre-Conference #2: Learning from the Future
Steve Henick, Vice Dean, Business and Professional Programs, University of Maryland University College
Location: Capitol C
This presentation will address future studies and ways that they can help inform the development strategies and plans for continuing education. The presentation will be interactive with individual and group exercises. It will explain the value and credibility of future studies, conduct a “very “Short course” in future studies and foresight and then discuss the ways futuring techniques can be used to help anticipate both the demand for continuing education and the subjects that are likely to be of interest to students.
Steve Henick is a retired international business executive with 33 years of experience managing multi-national businesses. He started his career with Procter & Gamble Inc. and remained in the consumer products business working with companies like Atari and A. T. Cross and with products ranging from laundry detergents to fishing tackle. He has lived and worked in several countries and has conducted business in all of the major international markets and many small markets as well.
Since retiring, Steve has become involved in higher education. He served as a Lecturer at Anne Arundel Community College and as the Director of the School’s Institute for the Future where he developed courses for undergraduates and futures training programs for the United States Intelligence Community. Steve has presented on the subject of future studies to civic organizations, secondary schools, universities, and at conferences on higher education. He is currently a Collegiate Associate Professor at the University of Maryland University College (UMUC) and a Vice Dean responsible for Business and Professional Programs.
Steve is a graduate of Columbia University (BA) and the Harvard Graduate Business School (MBA). He served for five years in the United Sates Marine Corps and was a pilot and was decorated for heroism and staff work.
12:00 noon – 1:00 p.m.
Welcome Luncheon
Welcome Remarks – Bob Hansen, CEO, UPCEA
Service Project – Drew McMullen, President, Sultana Education Foundation
Location: Capitol D
Bios:
Dr. Robert J. Hansen has served as Chief Executive Officer of UPCEA since September 2010. He has led the century-old organization through dramatic changes since that time. He established the Center for Research and Marketing Strategy in 2011 and then established a number of initiatives targeting the association’s unique role in online leadership and management under the umbrella of the Center for Online Leadership: the Summit for Online Leadership, the Online Leadership Roundtable for chief online learning officers, and the UPCEA Hallmarks of Excellence in Online Leadership, which were endorsed by several leading associations serving the C-suite and other organizations in the online space.
Hansen also presided over sweeping changes to the volunteer leadership structure of UPCEA, consolidating a wide variety of bodies into Networks aligned with specific areas of practice in the field of professional, continuing and online education. Since 2011, UPCEA has grown by 125%. UPCEA, the only organization in the field located in Washington, D.C., has also established itself as an important advocate for policy issues related to non-traditional and online learners.
Hansen previously served as Associate Provost for University Outreach at the University of Southern Maine, a regional public university located in Portland, Maine. Prior to that position, he spent six years at Saint Xavier University of Chicago, first as Assistant to the President & Secretary of the Corporation, and then as founding Executive Director of Orland Park Campus & Off-Campus Programs. Hansen also previously served as Assistant to the Governor for Education in the administration of former Illinois governor, Jim Edgar.
Hansen earned a B.S. in Psychology from the University of Illinois, an M.A. in English Language and Literature from the University of Michigan, and a Ph.D. in English from the University of Notre Dame.
Drew McMullen is the President and co-founder of the Sultana Education Foundation, a nonprofit based in Chestertown that provides award-winning field programs in history and environmental science to more than 12,000 students each year. During his tenure with the Foundation, McMullen helped oversee the construction of the 1768 replica schooner SULTANA, organized a 2,100-mile reenactment of John Smith’s 1608 Chesapeake expedition in partnership with the National Park Service to inaugurate America’s first National Water Trail, managed construction and fundraising efforts for the Foundation’s new LEED Platinum Education Center, and oversaw 800% expansion of the Foundation’s program capacity since 2004. McMullen is an internationally recognized leader in field of maritime education, consulting regularly with organizations throughout North America.
Prior to founding Sultana, McMullen worked in the International Investment Advisory division of Deutsche Bank and for H.G. Wellington Capital Management, both in New York City. In 2013 McMullen was appointed to the Captain John Smith Chesapeake National Historic Trail Advisory Council by President Barack Obama. He also serves on the Board of the Chesapeake Bank and Trust Company. McMullen is a graduate of Amherst College and St. Paul’s School in Concord, New Hampshire, and lives in Chestertown with his wife Claire and their two children.
1:00 p.m. – 2:00 p.m.
Opening Keynote: Scanning the Horizon: Opportunities for Discovery
Lieutenant General John Sattler, US Naval Academy
Session Description: This presentation will walk the audience through the process of having a vision/dream, but only being able to achieve it through constant learning and education. One must have a bias for action in the self-knowledge/education arena. A diploma is not the end all...it is the start of the journey but a must to be successful!
Bio:
Lieutenant General John F. Sattler earned a B.S. Degree in Economics from the United States Naval Academy in 1971. He graduated with honors from the Marine Corps Amphibious Warfare School, the Marine Corps Command and Staff College, and the Industrial College of the Armed Forces.
LtGen Sattler served as the Director of Strategic Plans and Policy (J5) the Joint Staff from September 2006 until his retirement in August 2008. Prior to joining the Joint Staff, he was the Commanding General of the First Marine Expeditionary Force and Commander, Marine Corps Forces Central Command from September 2004 to August 2006. During this period, he commanded all forces in Al Anbar Provence in Iraq from September 2004 through March 2005. Prior to Commanding I MEF, he was the Director of Operations (J3) for Central Command from August 2003 to July 2004. In November 2002, he stood up and commanded the initial Combined Joint Task Force-Horn of Africa and established the Headquarters in the Country of Djibouti. He commanded the Second Marine Division, Camp Lejeune, NC prior to sailing to the Horn of Africa.
LtGen Sattler served in three other positions as a junior general officer. He was the assistant Division Commander, Second Marine Division from June 1997 to August 1998. He reported to the Joint Staff in September 1998 and served as the Deputy Director for Operations (Combating Terrorism) J-34 until July 2000 when he reported to Marine Corps Headquarters where he served for one year as the Director for Marine Corps Public Affairs.
In addition to the normal tours as a junior infantry officer, LtGen Sattler served three years as an acquisition officer and four years as the Marine Corps Congressional Liaison Officer to the House of Representatives. He brings 37 plus years of Marine Corps experience in leadership, command and staff positions, jointness, interagency coordination, strategic planning, congressional liaison, strategic communication and team building to the Team.
Since his retirement in August 2008, LtGen Sattler spent over 200 days each year as a senior mentor with both the Marine Corps and Joint Forces Command. In this capacity he taught and coached Commanders, their staffs and students across the USA and around the world. He left the mentoring program in November 2010.
2:00 p.m. – 2:45 p.m.
Networking, Exhibitor Showcase, Refreshment Break
Location: Capitol Pre-Function
2:45 p.m. – 3:45 p.m.
Navigating Challenging Waters: Turn this Ship Around!
Deborah Tyksinski, Dean, College of Professional Studies, Villanova University
Thomas Kowalik, Executive Consultant, Kowalik and Associates
Network: Leadership and Strategy
Location: Capitol A
Session Description: Creating a new college is a challenge on the best of days. Weaving pre-existing units into a single newly integrated structure without additional resources is a BIG challenge. UPCEA veterans Deborah Tyksinski and Thomas Kowalik teamed up to tackle this challenge at Villanova University with promising success. Through storytelling, this session will examine the change process used to create a new college and redeploy existing human resources to fill critical gaps in the organization.
Bios:
Deborah Tyksinski became the Founding Dean of the Villanova University College of Professional Studies on June 1, 2105. She previously served as Associate Provost at SUNY Polytechnic Institute where she founded a robust continuing education program. She holds a Ph.D. in instructional design, development and evaluation from Syracuse University.
Thomas Kowalik is an internationally recognized leader with over 25 years of economic development and entrepreneurial program leadership at Binghamton University. He offers award winning services and access to an extensive network of independent consultants, experts, and experienced industry leaders. He holds a doctorate in adult education from Syracuse University.
What Do Senior Leaders Need to Know about Instruction Design(ers)?
Camille Funk, Director, eDesign Collaborative, UPCEA and Director, eDesign Shop, George Washington University
Network: Online Leadership and Administration
Location: Capitol B
Session Description: Have you ever wondered what goes into creating an online course development team? Or wondered what an instructional designer does? In this interactive session, panelists from three distinct institutional structures will discuss what administrators need to know about the role of an instructional designer, evolving personnel and team models, and nuances and trends in online education.
Bio:
Camille Funk is the director of the eDesign Shop at the George Washington University. Prior to joining GW in 2012, she worked at TD Ameritrade and Brigham Young University's Independent Study program as an instructional designer, at a private school as an elementary school teacher, and has published two books. She received her Bachelor's degree in Elementary Education from Brigham Young University and a Master's degree in International Education Development, with a minor in Curriculum and Teaching from Columbia University, Teachers College. In 2015, she started the Higher Education eDesign Association (HEeD) for instructional design and multimedia teams in higher education institutions throughout the country. In May of 2016, HEeD merged with UPCEA to form UPCEA’s eDesign Collaborative. She now serves as the director of the collaborative.
Case Study: A Partnership between a University and a Major Health Care System
Joseph Grilli, Director, Corporate and Institutional Recruitment, Misericordia University
Network: Program Innovation
Location: Capitol C
Session Description: This presentation will describe a partnership between a University and a nationally recognized integrated health care provider. It will show how the University used the advisory committee model to obtain feedback on the educational needs of the regional provider network and how it has responded to these needs in a timely, agile manner. Specific programs developed to meet the needs of the health care partner, and how the relationship continues to evolve will be discussed.
Bios:
Joe Grilli worked as a Health care Executive for over 18 years, and has served as an adjunct instructor in Health Management and Administration. He has published many articles regarding the importance of continuing education, lifelong learning, and the importance of University/Corporate partnerships. He holds a Doctorate in Public Administration.
3:45 p.m. – 4:15 p.m.
Newcomers’ Welcome
Location: Capitol D
4:00 p.m. – 5:30 p.m.
Networking Social at conference venue
Location: Capitol Pre-Function
5:30 p.m.
Dinner on your own
7:30 a.m. – 5:00 p.m.
Check-in, Registration and Information Table Open
Location: Capitol Pre-Function
7:30 a.m. – 9:00 a.m.
Breakfast
Location: Capitol D
8:00 a.m. – 8:45 a.m.
Regional Business and Institutional Reps Meeting
Location: Capitol D
9:00 a.m. – 10:00 a.m.
Keynote Speaker
Learning After the Revolution: How One Man’s Blues is Another’s Rock and Roll
Peter Smith, Orkand Chair and Professor of Innovative Practices in Higher Education, University of Maryland University College
Location: Capitol D
Session Description: This is a chance to look beyond the coming disruption to a time when all learning – professional, personal, experiential, and academic – will be available for validation and use meeting personal, intellectual, and career goals; and where lifelong Personal Learning Paths (PLPs) are an operating reality.
Learning after the revolution will be highly aligned with the philosophy and practice of professional and continuing educators. The game is coming to you. You already know how to find career and academic value in learning, how to assess learning done for personal reasons and learning gained from experience; how to interpret the university’s resources to meet community needs. To deepen my point, I will address several current harbingers of learning after the revolution: the EQUIP program, networked colleges, evidence-based assessment as pedagogy, reverse-engineered degrees, and the conflation of career requirements with academic outcomes. Q&A will follow.
Bio:
Peter Smith, Ed.D., is currently the Orkand Endowed Chair and Professor of Innovative Practices in Higher Education at University of Maryland University College (UMUC). Smith has a distinguished career in higher education, which includes serving as founding president of both California State University Monterey Bay and the Community College of Vermont.
In his role as founding president of California State University Monterey Bay (CSUMB), where he served from 1995 to 2005, Smith was responsible for building the university, literally, from the ground up. He guided the institution through all stages of accreditation and raised nearly $100 million from external sources for the development of academic buildings and programs. CSUMB is widely recognized for several core characteristics, including an outcomes-based curriculum, a strong science and technology program, the first wireless computer network on a public university campus in America, a focus on first generation college students, and a commitment to service learning as a core component of the curriculum.
Just two years after earning his Bachelor of Arts from Princeton University in 1968, Smith led the effort to design and establish the Community College of Vermont. As the college’s first president, Smith accepted an additional assignment to create the Office of External Programs, which included developing the External Baccalaureate Degree program for non-traditional students and a portfolio assessment program for evaluating students’ experiential learning accrued outside of college.
Smith’s extensive experience in higher education includes working as dean of the George Washington Graduate School of Education and Human Development, as Assistant Director General of Education for the United Nations Educational, Scientific, and Cultural Organization (in Paris), as senior vice president for academic strategies and development at Kaplan University, and as founding president of Open College at Kaplan. As founding president at Kaplan, Smith used Open Educational Resources (OERs) to support learners who work towards a competency based degree in Professional Studies.
Smith also served his home state of Vermont as a state senator (1980-1982) and as Lt. Governor (1982-1986), while earning his Doctor of Education in Administration Planning and Social Policy from Harvard University in 1984. He ran successfully for the U.S. House of Representatives as Congressman-at-Large from Vermont and served from 1989-1990.
10:00 a.m. – 10:30 a.m.
Networking, Exhibitor Showcase, Refreshment Break
Location: Capitol Pre-Function
10:30 a.m. – 11:30 a.m.
Operate Your CE Unit Like a Business to Stay in Business
Bea González, Dean, University College, and Special Assistant to the Chancellor, Syracuse University
Lee Maxey, CEO MindMax
Network: Leadership & Strategy
Location: Capitol A
Session Description: Are you managing your unit like a business? Join our experts in higher education and corporate learning as they discuss how they have addressed challenges around innovation, leadership and budget, and share ideas for how you can achieve more by running your unit in a more business-focused way.
Bios:
Bethaida “Bea” González has served as Dean of University College at Syracuse University since 2007. González Served as president of UPCEA for the 2014-15 term. She has been elected to public office three times and received numerous awards including Unsung Heroine by the Central New York National Organization of Women.
Lee Maxey, CEO of MindMax, has served as CLO, COO, and CEO through his career. He has extensive experience as a strategic consultant working in the area of marketing and enrollment management. His specialization is connecting higher-education partners to business proven methodologies.
Bridging the Faculty-Admin Divide: Strategies for Success
Christine Royce, Professor and Chair, Teacher Education Department, Shippensburg University
Christina Sax, Provost and Vice President for Academic Affairs, Maryland University for Integrative Health
Network: Program Innovation
Location: Capitol B
Session Description: The vitality of professional, continuing, and online (PCO) education units depends upon a collaborative and cooperative relationship between their administrators and rank and file faculty. Developing this relationship requires bridging the divide between differentiated sets of values, priorities, and constraints. This session will provide insight into a successful faculty-admin partnership, the critical factors in its development and sustainability, examples of its spinoff activities, and a framework for developing and strengthening such relationships.
Bios:
Dr. Christine Royce is Professor and Chair of the Teacher Education Department at Shippensburg University. She is Co-Director of the M.A. Teaching in STEM Education and the
Online Teaching, Learning, and Technology Certificate programs, co-founder and co-director of the Southcentral PA Education Collaborative, and a nationally recognized STEM education leader.
Dr. Christina Sax is Provost and Vice President of Academic Affairs at Maryland University of Integrative Health. She previously served as Associate Provost of Academic Outreach and Innovation at Shippensburg University, in various administrative and faculty roles at University of Maryland University College, and as co-founding Director of Quality Matters.
Faculty Appreciation at a Distance
Alli Woods, Associate Vice Provost of Faculty Development, University of Maryland University College
Brogan Hetrick, Assistant Vice Provost for Academic Projects, University of Maryland University College
Network: Online Leadership and Administration
Location: Capitol C
Session Description: University of Maryland University College has invested many resources in the area of faculty support and recognition, including the development of a remote faculty appreciation week; an online week of faculty awards; and an improved faculty rank and promotion process. Join us as we highlight these tools, share our successes, discuss areas we could have improved, and answer questions about how you can implement similar programs at your institution.
Bios:
Alli Woods has served as the Associate Vice Provost of Faculty Development since February 2015; prior to this time, she was the Director of the Center for Teaching and Learning at Kaplan University. Woods earned her undergraduate degree from Ohio University and her master's
from Bowling Green State University.
11:45 a.m. – 1:00 p.m.
Luncheon and Awards Ceremony
Exhibitor Introductions and Remarks
Opening Comments – Alice Warren, President, UPCEA and Vice Provost for Continuing Education, McKimmon Center for Extension and Continuing Education, North Carolina State University
Location: Capitol D
Bio:
Alice Warren has been a McKimmon Center for Extension and Continuing Education employee for 37 years. She has served as the Vice Provost for the last 8 years, working her way up through the administrative ranks of the division since 1990. The division is comprised of 8 units, approximately 225 employees, and a budget of $50M. She started with the division as a Continuing Education Specialist, providing program development and management for over 50 short courses and conferences in the Office of Professional Development. Alice was recently appointed as Interim Vice Provost for Outreach and Engagement and reports to the Sr. Vice Provost for Academic Outreach and Entrepreneurship and the Provost.
These days her time is spent working with the division leaders in identifying and creating educational solutions for constituents who call upon MCE&CE and NC State for professional development and continuing education. She works closely with campus colleagues in building partnerships and collaborative engagements with community entities and other educational institutions. She serves on numerous campus advisory committees and councils.
Alice has served UPCEA extensively at the regional and national level and UPCEA welcomed Alice as the association’s 2015-16 President Elect during the 100th UPCEA Annual Conference. As President-Elect, Warren’s priorities were focused on the association’s membership: expanding it to include all types of educational institutions, agencies, and entities; and continuing to engage and retain UPCEA’s current members through robust regions and networks, dynamic conferences and webinars. Now as the 2016-2017 President, Alice chairs the Board of Directors and focuses on the current state and long-term sustainability of the association. She also travels the country and is UPCEA’s chief ambassador. She has served in multiple leadership roles for UPCEA South, the former Outreach and Engagement Community of Practice (COP) and the Networks of Outreach, Engagement and Economic Development and Leadership and Strategy. She has worked on various national committees, including service as Chair of the 2014 Annual Conference Advisory Committee and Chair of the 2013 Awards and Recognitions for Excellence Committee. Alice was presented the 2014 Walton S. Bittner Service Citation for Outstanding Service to UPCEA at the Annual Conference in Miami.
She is a native of Dunn, NC with degrees from William Peace University, Campbell University and NC State University. She is married to Kim Warren and has a 22 year old daughter, Marisa, who graduated from Campbell University this past May. When not at work, Alice can be found attending athletic events at NC State University. She enjoys time with family and friends at White Lake, NC, as well as reading, dancing, water skiing, snow skiing and NASCAR.
1:00 p.m. – 2:00 p.m.
Emerging Leaders: Higher Education’s Innovative Response to Student Debt and Looking Beyond the Horizon
Lynn Fishlock, Program Manager, University of Delaware, Professional and Continuing Studies
Mary Bustamante,College Success Advisor, Graduate! Philadelphia
Matt Weidman, Director of the Osher Lifelong Learning Institute, Widener University
Michelle Wiley, Coordinator of Academic Support Services, The Pennsylvania State University, World Campus
Nancy Corgel, Sr. Program Administrator, Syracuse University/University College
Nicole Westrick, Senior Manager, Temple University—University College
Rich Akers, Academic Adviser, The Pennsylvania State University, World Campus
Rosemary Kelly, Assistant Dean, Syracuse University, University College
Shelley Hintz, Director, Student Academic Support and Retention, University of Maryland University College
Moderator: Carolyn Callaghan, Acting Dean, Professional, Continuing and Distance Education, Shippensburg University
Network: Leadership and Strategy
Location: Capitol A
Session Description: This session encompasses research from emerging leaders within the Mid-Atlantic Region focusing around the topic of student debt. Explore student debt’s trends, media portrayal, and institutional response for credit and non-credit programming. A discussion of recommendations will be provided to take back to your institution.
Online Leadership: A Model for Creating a Collaborative Team to Support Faculty with Course Conversion
Margaret Place, Coordinator for Special Programs
Timothy Sullivan, Associate Professor, Center for Education
Joanne Caione-Keating, Instructional Designer
Widener University, School of Education, Hospitality, and Continuing Studies
Network: Online Leadership and Administration
Location: Capitol B
Session Description: A research team including a graduate faculty member, instructional designer, and continuing studies professional collaborated to convert a traditional classroom course to the online environment. We will present the three collaborators perspectives on the course conversion process, focusing on analysis and design phases. We will discuss the merits of a team approach to the course conversion process and describe how other continuing studies professionals and online educators might apply the ADDIE model to that process.
Bios:
Margaret A. Place is a professional staff member for the School of Education, Hospitality, and Continuing Studies. She is a doctoral candidate at Widener University whose research interests include quality in online learning, faculty professional development, and the adult student experience.
Timothy M. Sullivan is an Associate Professor for the graduate programs in Higher Education Leadership at Widener University. Dr. Sullivan is interested in all aspects of strategic planning, institutional effectiveness and organization unit assessment. He researches faculty approaches to the design and implementation of hybrid and/or online courses.
Joanne Caione-Keating has been an instructional designer and technologist for the last 7 years, and her research interests center on digital pedagogy and multimodal course delivery. She is passionate about helping faculty members take advantage of the educational technologies available to create effective learning opportunities.
Giving a Voice to Adult Learners
Paul Nardone, Director, Center for Adult and Continuing Education, Misericordia University
Network: Marketing, Enrollment, and Student Services
Location: Capitol C
Session Description: This session will explore how one institution has given a voice to its adult learners with the formation of an Adult Student Council.
Bios:
Paul is the Director in the Center for Adult & Continuing Education and Office of Summer Studies at Misericordia University. He serves as an adjunct faculty member and has over 30 years’ experience in business, education, relationship management and leadership. Paul is a member of the UPCEA Mid-Atlantic Region Conference Planning Committee.
2:00 p.m. – 2:35 p.m.
Networking, Exhibitor Showcase, Refreshment Break
Location: Capitol Pre-Function
Emerging Leaders Cohort Meeting
Location: Capitol D
The Emerging Leaders program provides you with the opportunity to collaboratively explore the theory and practice of continuing and online education leadership with peers from across the Mid-Atlantic region. It is designed to prepare the next generation of the region’s leaders. Please contact Dawn Coder, chair of the Emerging Leaders program, at dmh170@psu.edu if you are interested in joining the 2016-17 Emerging Leaders cohort.
2:30 p.m. – 3:30 p.m.
Put Your Data to Work: How to Develop a Robust Data Ecosystem for Reporting and Decision-Making
Jeff Hand, Vice President for Strategic Enrollment and Management, Rowan University
Bob Selfridge, Chief Executive Officer, TMMData
Network: Program Innovation
Location: Capitol A
Session Description: Professional and continuing education administrators strive to take a data-driven approach to their work, but rarely have the systems in place to organize information meaningfully or access the right institutional data. Rowan University discusses overcoming organizational and IT hurdles to create a flexible, robust data ecosystem for reporting and decision-making.
Bios:
As Vice President of Strategic Enrollment and Management at Rowan University, Jeff Hand is the chief executive responsible for improving retention, enhancing graduation rates and increasing enrollment for New Jersey’s second public comprehensive research university serving more than 16,000 students across five campuses.
As founder and CEO of flexible data management platform TMMData, Bob Selfridge leads the company’s technology and business development, bolstering its position as a leading provider of intelligent data software-as-a-service for clients including Rowan University and the Pennsylvania State University, among others.
Standing Out in the Crowd: Differentiating Your Program, Institution, and Brand
Genevieve Ali, Content Marketing Specialist, Maryland University of Integrative Health
Kristin Lovett, Director of Communications, Office of Professional, Continuing, and Distance Education, Shippensburg University
Lisa Moughan, Marketing Coordinator, Office of Distance Learning, Lehigh University
Network: Marketing Enrollment and Student Services
Location: Capitol B
Session Description: The marketing of continuing, professional, and online programs occurs in an increasingly crowded and competitive environment. To overcome this challenge, marketers need to focus on differentiating their programs, institution, brand, and marketing approaches from those of others. This panel will share their approaches to achieving differentiation, and will provide advice to audience members on their marketing challenges.
Bios:
Genevieve Ali is the Content Marketing Specialist at Maryland University of Integrative Health, where she works to enhance the university’s public profile with engaging written and graphic content. She brings past marketing and communications experience from the publishing and nonprofit fields.
Kristin Lovett joined Shippensburg University’s Office of Professional, Distance, and Continuing Education (PCDE) in February 2015 as the Director of Communications. She establishes and maintains the overall brand, marketing, and communication strategies for PCDE programs and develops integrated marketing campaigns in support of university-wide enrollment, academic, and overall outreach goals.
Prior to joining PCDE, she was the webmaster at Summit Health. She successfully built and managed responsive websites, developed and branded emergency care mobile app, and strategized all digital marketing efforts. Kristin is a proud alum of Shippensburg University with a B.A. in Art and will finish her M.A. in Communications from Duquesne University in Spring 2018.
Lisa Moughan is Marketing and Recruitment Coordinator for Lehigh University’s Office of Distance Education. In her role, she develops enrollment strategies to recruit students and manages all marketing activities, works with campus departments to implement consistent messaging for marketing online graduate programs and certificates. She has presented at conferences such as the University Continuing Education Association Marketing Seminar and the annual conference on Distance Teaching & Learning in Madison, Wisconsin. Lisa is a graduate of Mansfield University and holds a Bachelor of Science in Communications.
Design Thinking in Strategic Planning and Human Centered Change Management in Continuing Education Administration: A Case Study
Soma Chakrabarti, Director, Professional and Continuing Studies, University of Delaware
Shaun Sutherell, Assistant Director, Business Development and Program Management, University of Delaware
Network: Leadership and Strategy
Location: Capitol C
Session Description: The Division of Professional and Continuing Studies at the University of Delaware used design thinking methodology in change management and program innovation. Administrators will discuss this unique approach to address ongoing issues in processes, and in the innovation and rapid prototyping of new products and services. They will present how networked teams, and not networked individuals, embraced the implementation of strategic goals through shared values, transparent culture, free flow of information and constructive feedback.
Bios:
Dr. Soma Chakrabarti, the Director at the University of Delaware’s Division of Professional and Continuing Studies, provides strategic direction and leadership to all academic and professional programs. Earlier, she directed the Center for Engineering and Interdisciplinary Professional Education at the University of Kansas Continuing Education.
Shaun Sutherell is the assistant director for business development and program management at the University of Delaware’s Division of Professional and Continuing Studies.
3:45 p.m. – 4:45 p.m.
Balancing Work, Family and a Terminal Degree: Completion Strategies for Professional Development Professionals
Karen Bull, Manager of Online Programs, Syracuse University
Amy Heitzman, Deputy Chief Executive Officer and Chief Learning Officer, UPCEA
Network: Leadership and Strategy
Location: Capitol A
Session Description: This interactive discussion will provide you with insights on how to balance the demands of a 40+ hour/week job, family/personal life, and the pursuit of a terminal degree. Whether contemplating the journey or already under way, this session will help see it to completion and avoid becoming ABD.
Bios:
Karen Zannini Bull was appointed the interim associate dean of academic affairs and online programs in September 2016. Bull has served as the manager of online programs for University College and in December 2015, she earned her doctorate in instructional design, development and evaluation from Syracuse University. Prior to joining SU, she served as the assistant director of distance education and then as the director of program evaluation at Onondaga Community College. She also teaches online at New York Chiropractic College in the Master of Science in Human Anatomy and Physiology Instruction program.
As the Senior Vice President for Strategy and Chief Learning Officer for UPCEA, Amy Heitzman serves as lead strategist for program development, leveraging organizational resources and strategic opportunities to grow membership and to provide unparalleled service to the growing community of higher education leaders who steward the increasingly complex, necessarily collaborative, and highly entrepreneurial operations of professional, continuing, and online education.
Amy holds an M.A. from the University of Chicago, an M.Ed. from Southern Methodist University, and an undergraduate degree in Art History with a minor in English from the University of Michigan, as well as two graduate certificates, in Marketing and in Nonprofit Leadership. Her doctorate was earned in Higher Education Administration from The University of Texas at Austin, and her dissertation research focused on the experiences of female student veterans.
Prior to joining the UPCEA staff, Amy was deeply engaged as a volunteer leader for the organization, having served as Chair of the South Region, Vice-Chair of the Leadership and Management Commission, as a member of the Board of Directors, and as Chair of the national Membership Committee and Regional Cabinet.
Exploring New Waters: Collaborating with Industry Partners
Carolyn Jankowski, Assistant Dean, School of Professional Development, Stony Brook University
Network: Outreach Engagement and Economic Development
Location: Capitol B
Session Description: New program development drawing from the strengths of higher education and community partners can be a rewarding venture. See how Stony Brook University and Family Residences and Essential Enterprises, collaborated on specialized training and degree programs. This collaboration created a new area of study in Human Services Programs for the School of Professional Development and supported the agency’s need to provide professional development for its employees helping them advance and remain with the agency.
Bio:
Working in higher education for 20+years, Carolyn continues to be inspired by the love of learning. As Assistant Dean, SPD at Stony Brook University, she has been involved with academic and curriculum planning and now Humans Services Programs. Carolyn serves on the UPCEA Mid-Atlantic Region Conference Planning Committee and is the UPCEA Mid-Atlantic Region Treasurer.
Enabling a Culture of Innovation
MJ Bishop, Director, William E. Kirwan Center for Academic Innovation, University System of Maryland
Network: Program Innovation
Location: Capitol B
Session Description: To date, higher education has a weak history of academic innovations that have led to the kind of change that alters behaviors, processes, and products over time. It appears that bringing academic innovations to scale for transformational change may be as much about understanding and addressing the complex institutional culture as it is about adopting emerging technologies and incorporating evidence-based practice. Unfortunately, determining the best approach to enabling a culture of innovation within higher education institutions has been somewhat elusive.
Utilizing support from the Bill & Melinda Gates Foundation, the Kirwan Center for Academic Innovation recently reflected on the University System of Maryland’s eight-year, system-wide course redesign initiative to evaluate the System’s role in enabling this academic innovation to generate transformational change. The goal of this research was to determine opportunities for –and limits on– system action in support of academic change; to describe how circumstances combined to make it difficult to scale an innovation like course redesign; and to outline a strategy that, over time, may have a better chance of creating transformational change from System-led initiatives in the future. Reflecting on the organic and evolutionary development of these changes has provided insights and opportunities to capitalize on our initial successes and refocus our activities on areas where gaps were identified.
Bio: Dr. M.J. Bishop is inaugural director of the University System of Maryland’s William E. Kirwan Center for Academic Innovation, which was established in 2013 to enhance and promote USM's position as a national leader in higher education academic innovation. The Center conducts research on best practices, disseminates findings, offers professional development opportunities for institutional faculty and administrators, and supports the 12 public institutions that are part of the system as they continue to expand innovative academic practices.
Prior to coming to USM, Dr. Bishop was Associate Professor and Director of the Lehigh University College of Education’s Teaching, Learning, and Technology Program where, in addition to being responsible for the institution’s graduate programs in instructional technology, she also played a leadership role in guiding the general and special education teacher preparation programs through a curricular overhaul to address the new Pennsylvania Department of Education (PDE) guidelines for teacher certification. While at Lehigh, Dr. Bishop received several awards for her research and teaching including the 2013 Stabler Award for Excellence in Teaching for leading students to “excellence in their chosen field” as well as “excellence as human beings and as leaders of society.”
5:00 p.m.
Dinner on Your Own
7:30 am – 11:45 am
Check-In, Registration, and Information Table Open
Location: Capitol Pre-Function
7:30 a.m. – 8:30 a.m.
Breakfast
Location: Capitol D
8:30 a.m. – 9:30 a.m.
Emerging Technologies for Online, Continuing and Professional Education
Ray Schroeder, Director of the Center for Online Leadership, UPCEA and Associate Vice Chancellor for Online Learning, University of Illinois, Springfield
Network: Online Leadership and Administration
Location: Capitol A
Session Description: Important new trends are emerging in online learning that will soon impact our continuing and professional education programs. Augmented reality; virtual reality; artificial intelligence and blockchain distribution architecture will alter the way in which we conceive, deliver and distribute credentialing for our online programs in the near future. This session will provide you with the background and resources to stay abreast of the development of these key technologies.
To keep abreast of Ray’s ever-evolving research and presentations, visit: https://sites.google.com/site/emergingonlinetech/
Bio:
Ray Schroeder is Professor Emeritus, Associate Vice Chancellor for Online Learning at the University of Illinois Springfield and Director of the UPCEA Center for Online Leadership. Ray publishes five daily blogs on various aspects of news, research, and trends in technology-enhanced learning in higher education including the UPCEA daily blog. He is recipient of the A. Frank Mayadas Online Leadership Award. Ray also received the 2011 University of Illinois Distinguished Service Award. He is an inaugural Sloan Consortium Fellow; the 2012 Innovation Fellow for Digital Learning by the UPCEA; 2014 Illinois Council of Continuing Higher Education Past President's Award for Service; and most recently, the 2016 United States Distance Learning Association Hall of Fame Award, and the University of Wisconsin Mildred B. and Charles A. Wedemeyer Excellence in Distance Education Award 2016.
Jobs of the Future and the Emergence of Alternative Credentials
Jim Fong, Directors, Center for Research and Marketing Strategy, UPCEA
Network: Program Innovation
Location: Capitol C
Session Description: A review of labor and other secondary data, including trend reports, employer surveys and futurist blogs, reveals major changes to job classifications and the identification of emerging professions. These changes span many industries ranging from healthcare to information technology to agriculture--among others. Some of these evolving professions may not require a traditional degree, while others may benefit from degree holders enhancing their education through an alternative credential. And while the degree remains the standard of higher education, colleges and universities need to make informed decisions regarding the role of alternative credentials in workforce education. This presentation and dialogue will identify these jobs of the future and the intersection of credentials needed for success.
Bio:
Jim Fong has more than twenty years of experience working as a marketer and researcher in the higher education community. Prior to founding UPCEA’s Center for Research and Marketing Strategy, Jim worked as a higher education strategic marketing consultant and researcher for two firms and prior to that was the Director of Marketing, Research and Planning for Penn State Outreach. As a consultant, Jim worked with over a hundred different colleges and universities. While at Penn State, he was responsible for managing teams of marketing planners, competitive analysts, market researchers and enrollment management staff. Jim continues to teach graduate and undergraduate marketing and research classes for Drexel University, Penn State University, Duquesne University and Framingham State University. Jim holds an M.B.A., an M.S. in Applied Statistics and a B.S. in Mathematics, all from The University of Vermont.
9:30 a.m. – 9:45 a.m.
Networking, Exhibitor Showcase, Refreshment Break
Location: Capitol Pre-Function
9:45 a.m. – 10:30 a.m.
General Session Panel: Navigating Change: Tend to Your Career Too
Panelists:
Bea González, Dean, University College, and Special Assistant to the Chancellor, Syracuse University
Sarah Steinberg, Chief Executive Officer, Frogstone Strategies
Vincent Kiernan, Dean, Metropolitan School of Professional Studies, The Catholic University of America
Moderator: Cheryl Shapero, Vice President, Institutional Development and Chief Values Officer, Maryland University of Integrative Health
Network: Leadership and Strategy
Location: Capitol D
Session Description: Continuing educators and their units are often asked to lead and bear the winds of change in rapid and unexpected ways. In doing so, though, continuing educators themselves run the risk of focusing primarily on the unit and the institution, rather than taking the time to invest and reflect on their career transitions in the midst of the institutional change they are leading. This panel will discuss the types of career transitions they have experienced, the circumstances leading to such changes, how their career changes were impacted by institutional changes, how they prepared for and took full advantage of career transitions, and looking back on such transitions what they would have done differently.
10:30 a.m. – 11:30 a.m.
Facilitated Discussion: The Mid-Atlantic Graffiti Wall
Location: Capitol D
11:30 a.m.
Conference Adjourns