UPCEA Mid-Atlantic 2014 Conference Program

Wednesday, October 8, 2014

8:15–11:15 a.m. Concurrent Preconference Workshops

Leading through Power and Influence

Dr. Wendy K. Smith, Associate Professor of Management, Lerner College of Business and Economics, University of Delaware

Clayton Hall C122

Effective leaders must be able to identify their source of power and know how to use them effectively. Starting with a pedagogical case study, this session will help participants identify and employ these skills. We will challenge the assumption that power and influence are only associated with formal, position power (i.e., the boss) and identify sources of power without having specific role and title. We will then invite participants to explore their own source of power, including assessing power in their own personal networks and connections.

Accreditation through the Lens of Continuing, Professional, and Online Education

Kristine Rabberman, Director, Division of Professional and Liberal Education, University of Pennsylvania

Clayton Hall C121

This pre-conference workshop focuses on best practices for preparing for the Middle States review and re-accreditation, with special attention to recent changes in Middle States’ processes and requirements. It includes specific attention to credit and non-credit activities and programming in the context of professional, continuing, and distance education. Workshop participants will gain practical templates and models that can be adapted for use at their own institution, with respect to planning and organization, processes, and documentation.

11:30 a.m.-Noon Newcomers’ Welcome Session
Clayton Hall C120
This interactive session will provide an opportunity for new participants to network and learn more about UPCEA, both on a regional and national level. Highlights of this year's Mid-Atlantic Conference will also be discussed.

Noon–1:15 p.m. Welcome Luncheon and Opening Speaker

Clayton Hall C101A

Christina Sax, UPCEA Mid-Atlantic Chair, and Associate Provost and Dean of Academic Outreach and Innovation, Shippensburg University
Bethaida Gonzalez, UPCEA Chair, and Dean, University College, Syracuse University
Sarah LaFave, Lori’s Hands Service Project

1:30–2:30 p.m. Keynote Presentation

Learning from the Past, Looking to the Future of Online Education

Susan Aldridge, Senior Vice President for Online Learning and President, Drexel University Online

Clayton Hall C120

In learning from the past and looking ahead to the future of online education, we must move the campus discussion beyond technology’s transactional value as a flexible medium for academic delivery, by focusing on its experiential value, as a transformative tool for cultivating the expert knowledge and complex skills needed to move ahead in today’s innovation economy. That will mean cultivating a culture of quality, which empowers us to create, capture, and deliver ever more effective approaches for technology-enhanced learning and teaching. Dr. Susan Aldridge will offer a practical framework for achieving this objective, while also looking at some of the leading-edge technologies we can use to engage students in active, authentic, and customized learning, proven essential for academic and professional success.

2:30–3:15 p.m. Networking, Exhibitor Showcase, Refreshment Break
Clayton Hall Lobby

3:15–4:15p.m. Concurrent Sessions

Resourcing the Middle of the Adult Learner Funnel: Critical Steps in Enrollment Management and Prospect Conversion

Heather Chakiris, Director, Advising and Learner Success, Penn State World Campus
Jim Fong, Director, Center for Research and Consulting, UPCEA

Clayton Hall C121

Much has been said about the adult learner enrollment funnel and how marketing impacts the top of it by generating inquiries. It could be all for naught without a proper response. This session will identify institutional problems specific to the adult learner funnel, including the needs of enrollment managers, and share best practices from Penn State Continuing and Online Education. Finally, the audience will also be asked to share their own institutional challenges and best practice solutions during this session.

Learning Objectives: Upon completion of this session,

Newer, less-experienced participants will learn what an enrollment funnel is, have a better understanding of why it's important, and take away strategies for maximizing its potential.
Intermediate participants can deepen their knowledge around the enrollment funnel for adult learners in a way that will enable them to actively contribute to strategic discussions at their home institutions.
Experienced participants can network with colleagues at other institutions in the region around enrollment-management issues, whether to share their own solutions or take away solutions they can implement the next week at their home institutions.

Network(s): Marketing, Enrollment, and Student Services.
Audience(s): Leadership; Student Services.

Penn Summer High School: From "Does Not Fit" to Mission Centered

Eli Lesser, Director, Penn Summer and Non-Degree Programs, College of Liberal and Professional Studies, University of Pennsylvania
Lauren More, Manager, Summer Sessions and High School Programs, College of Liberal and Professional Studies, University of Pennsylvania

Clayton Hall C122

The session will present unique tools and strategies used to tie a program that appeared to not fit into the division’s portfolio into a program that has become a model for support of both the university and division’s outreach goals, while also growing enrollment opportunities.

Learning Objectives: Upon completion of this session, attendees will be able to

Relate a CE program that is offered on many campus in the region, and identify its challenges and opportunities.
Explain strategies used to identify solutions to problems.
Demonstrate tools used to reorganize and rethinking programs and operations, to pivot towards mission centered goals, which will assist attendees with performing similar diagnostics on their own programs, through reflection exercises.
Synthesize feedback from participants and work to demonstrate connections to the program presented to seek evaluative feedback from participants on the project, in hopes of a continued dialog.

Network(s): Program Management and Innovation.
Audience(s): Leadership.

Before You Invest - Investigate: How Ready is Your Institution to Successfully Launch an Online Program?

Susan Kryczka, Assistant Vice President, Extended Education, Excelsior College
Lynda Holt, Executive Director of Administrative Services, Extended Education, Excelsior College

Clayton Hall C120

This session will outline the areas that can make or break a new online initiative. The session will review a checklist of areas to consider, standards of operation, and how relatively small investments upfront can save you time, money, and effort later on. The session will cover research assessments, IT support, faculty issues, and brand management.

Learning Objectives: Upon completion of this session, attendees will be able to:

Determine what key aspects there are to determine if their institution is ready to go online.
Assess their institution to see how they fit the profile of success.
Develop an action list of what they need to do before going online.

Network(s): Leadership and Strategy.
Audience(s): Leadership; Operations.

5:00–6:30 p.m. Networking Social and Exhibitor Showcase
Clayton Hall Lobby

6:30 p.m. Dinner on Your Own

Thursday, October 9, 2014

8:00–8:45 a.m. Breakfast and Regional Business Meeting
Clayton Hall C101A

9:00–10:00 a.m. Keynote Presentation

Changing Demographics: Creating a Culture of College Completion for Latino Students

Chris Bustamante, President, Rio Salado College

Clayton Hall C120

Creating college pathways for Latino students and supporting their success is essential for the future of our nation’s economy. Understanding the risks, barriers, and social influences of this population can help institutions put in place effective strategies and initiatives to recruit, retain, and connect students to the resources they need in order to increase their success in higher education.

10:00–10:30 a.m. Networking, Exhibitor Showcase, Refreshment Break
Clayton Hall Lobby

Emerging Leaders Cohort Meeting

10:30–11:30 a.m. Concurrent Sessions

Leading the Charge to Meet the Needs of Latino Students

Joanne Woods, Director, BUSCA Program, La Salle University

Clayton Hall C120

Research has shown that the positive trend in enrollment at the university level for Latino/Hispanic students has not resulted in higher graduation completion rates for these students. This presentation will present research on the issues first-generation Latino/Hispanic students face and provide suggestions on meeting these students’ needs based on the success of the Bilingual Undergraduate Studies for Collegiate Advancement (BUSCA) Program at La Salle University, a transitional associate’s degree program recognized as “What Works for Latino Students” by Excelencia in Education.

Learning Objectives: Upon completion of this session, attendees will be able to:

Identify the needs of first-generation Latino students.
Analyze campus resources to see if they are adequate for these students.
Develop strategies to better address these students’ needs.

Network(s): Program Management and Innovation.
Audience(s): Operations; Student Services.

Coach, Serve, Graduate, Advocate: A Successful Model for Retaining Online Students with Disabilities (Veterans/Military)

Terry Watson, Disability Contact for Penn State World Campus, Penn State World Campus

Clayton Hall C121

This session will include suggestions as how to: 1) identify students with disabilities in an online platform, 2) establish trust with students seeking accommodations, 3) assess and evaluate data to strategically serve students with disabilities, 4) work with students with disabilities in an online environment, and 5) create future advocates.

Learning Objectives: Upon completion of this session, attendees will be able to:

Enhance their institutional competencies to service students with disabilities.
Recognize trends from data assessed.

Network(s): Marketing, Enrollment, and Student Services.
Audience(s): Operations; Student Services.

Strategic Program Development

Ursula Bechert, Director of Degree Programs, University of Pennsylvania

Clayton Hall C122

Finding the right intersection between faculty expertise, students’ needs, and employment trends lies at the heart of strategic program development. Techniques to explore new program opportunities, construct high-quality curricula, foster strong student cohorts, incorporate professional and experiential learning opportunities, and implement different measures of program success will be discussed.

Learning Objectives: Upon completion of this session, attendees will be able to:

Identify promising new program development opportunities.
Design innovative curricular plans that capitalize on faculty expertise and current employment trends
Incorporate unique cohort-building, professional, and experiential learning opportunities.
Effectively evaluate programs based on traditional enrollment and completion statistics as well as post-graduation parameters.

Network(s): Program Management and Innovation.
Audience(s): Leadership.

11:45 a.m.–1:00 p.m. Luncheon and Awards Ceremony
Clayton Hall C101A

Robert Hansen, Chief Executive Officer, UPCEA
Presentation of 2014 Regional Awards, UPCEA Mid-Atlantic Awards Committee

1:15–2:15 p.m. Concurrent Sessions

Launching the Leading-Edge Professional Certificate Program

Amy Levine, Director of Programs and Enrollment Management, Center for Continuing and Professional Education, Georgetown University
Kyle Burns, Director of Custom Education and Instructional Design, Center for Continuing and Professional Education, Georgetown University

Clayton Hall C120

CCPE has developed an innovative process to create leading-edge professional programs, manage enrollments to increase revenue, and graduate professionals ready for professional opportunities. Come and discover the program lifecycle developed and honed through practice. Receive templates used to manage and evaluate based on tested standards and assess new program success.

Learning Objectives: Upon completion of this session, attendees will be able to:

Learn the market-based model for identifying and qualifying new program areas.
Understand the process that builds and implements new programs through subject matter expert and industry partnership.
Ensure students learn using the best of adult-learning and experiential learning strategies.

Network(s): Program Management and Innovation.
Audience(s): Leadership; Operations.

A New Era of Official Transcripts

Joellen Shendy, Associate Vice Provost and Registrar, University of Maryland University College

Clayton Hall C121

The future of Higher Education is about what the student knows and can demonstrate. The problem? Official Transcripts of today only document the classes students have taken. How do we develop a new way to document what students know that is meaningful to employers and other schools?

Learning Objectives: Upon completion of this session, attendees will be able to:

Identify challenges for official documentation of learning in new models of higher education.
Recognize current barriers to developing new official transcript model(s).
Describe and categorize different stakeholder groups for official transcripts.
Develop questions for consideration when planning for new ways to document student learning.

Network(s): Marketing, Enrollment, and Student Services.
Audience(s): Operations; Student Services.

Strategic Analytics: Predicting and Shaping Prospective Student Decision-Making With a Data-Driven and Lifecycle Approach

Roseanna Stanton, Senior Associate Dean, School of Continuing Studies, Georgetown University
Diana Shaw, Marketing Analyst, School of Continuing Studies, Georgetown University

Clayton Hall C121

Data analysis, reporting, and lifecycle timeline comparison can help institutions understand students’ behavior, predict applicants’ decision-making process, and then accordingly optimize marketing plans, events, strategies, and communications. We share Georgetown SCS strategies with session participants to spark ideas on how institutions can use this information to implement similar tactics.

Learning Objectives: Upon completion of this session, attendees will be able to:

Compare different approaches to understanding the prospective student funnel.
Generalize data implications to session participant’s home institution.
Develop a list of ideas that could be applicable to session participant’s institution.

Network(s): Leadership and Strategy.
Audience(s): Leadership; Student Services.

2:15–3:15 p.m. New Program Showcase, Exhibitor Showcase, Networking, Refreshment Break
Clayton Hall Lobby

Certificate in Iroquois Linguistics for Language Learners

Nancy Corgel, Senior Program Administrator, University College, Syracuse University

Syracuse University’s certificate in Iroquois Linguistics for Language Learners focuses on exploring the fundamentals of Iroquois grammar. The certificate is designed for both full and part-time students and teachers of Iroquois languages, and provides an excellent foundation for Haudenosaunee students as well as interested linguists, anthropologists, historians and others.

Cybersecurity Graduate Degree Competency Development Process

Patrick Fitzgibbons, Collegiate Professor, University of Maryland University College
Paul Wang, Program Director, Cybersecurity, University of Maryland University College
Emma Garrison-Alexander, Program Director, Cybersecurity, University of Maryland University College

The UMUC cybersecurity team identified those particular competencies that were deemed to be of particular relevance to learners engaged in a graduate level degree program in cybersecurity. The team went through several iterations of identifying potential competencies, including the accompanying descriptors that helped to contextualize the competencies.

Charge!! Online- On ground- Onsite- Offsite- All at Once!

Daria LaTorre, Dean, Graduate and Adult Education, Alvernia University
Dana Bakier, Director, Philadelphia Center, Alvernia University

In order to remain competitive in today's market, institutions need to change/charge ahead. To be successful, there needs to be a combination of programs online, on ground, and both on and off site. All at once.

Franchise Venture Planning - A Custom Education Program Sponsored by the USO

Amy Levine, Director of Programs and Enrollment Management, Georgetown University
Kyle Burns, Director of Custom Education and Instructional Design, Georgetown University

In service to wounded, ill, injured and surviving military service members, the Center for Continuing and Professional Education developed a custom education program sponsored by the USO. The goal of this program is for participants, transitioning from military life to civilian life, to feel confident in their ability to approach and evaluate a prospective franchise company and identify whether or not a specific franchise is the right fit for their entrepreneurial journey. The program educates participants on how to effectively respond to the challenges of small business management and how to identify opportunities in the franchise sector, through problem solving, critical analysis and decision-making.

Furloughed Employee Program

Amy Levine, Director of Programs and Enrollment Management, Georgetown University
Kyle Burns, Director of Custom Education and Instructional Design, Georgetown University

Responding to the government shutdown that began on October 1, 2013, Georgetown University’s Center for Continuing and Professional Education created a program for affected federal employees and contractors. Acting on a commitment of service to our local community, eighteen free courses were offered with more than 675 people successfully enrolled.

Certificates in Knowledge Management and Creative Leadership

Christine Praino, Senior Program Administrator/BPS Program Director, University College, Syracuse University

There is a general trend for career changers to enroll in certificate programs rather than degree programs as they seek to upgrade their workplace skills quickly. Therefore, the BPS design will provide students the opportunity to secure a 5-course certificate that can be folded into the degree program or earned as a separate credential. Student audience includes: a) part-time undergraduate post-traditional students, b) working professionals who want to add a credential to their Bachelor’s or Master’s degree (upwardly mobile or career changer), and c) has some college (degree completer).

Raising Awareness of Business Language and Culture in Internationally-Based Companies

Christina Sax, Associate Provost and Dean of Academic Outreach and Innovation, Shippensburg University

Shippensburg University developed a non-credit Lunch and Learn series designed to raise awareness and sensitivity to business cultural and language differences local branches of internationally distributed companies. This session provides an overview of the development, implementation, structure, and content of two series: China/Chinese and Latin America/Spanish.

3:15–4:15 p.m. Concurrent Sessions

Best Practice Considerations in Career Services for Online Learners

Lynn Atanasoff, Career Counselor, Penn State World Campus
Liz Lasher, Career Counselor, Penn State World Campus

Clayton Hall C120

In a dynamic world of work, students need more than job placement from career centers. Online college career services following NACE best practice standards can develop, maintain, and evaluate their programs. Range of services, staffing needs, and benchmarks guiding services are illustrated using Penn State World Campus’ implementation of best practices.

Learning Objectives: Upon completion of this session, attendees will be able to:

Identify the scope of services provided in contemporary college career service centers.
Recognize why the old paradigm of career services as equaling job placement has been replaced a philosophy of preparing students to manage their careers after graduation.
Understand how career center best practices are implemented for online students at a large university, which they can apply to their own career services as appropriate.

Network(s): Marketing, Enrollment, and Student Services.
Audiences(s): Student Services.

Project Jumpstart: A Systemic Approach to Onboarding Adult Students

Beth Mulherrin, Assistant Vice Provost for Student Success, University of Maryland University College
Alexandra List, Research Associate, University of Maryland University College

Clayton Hall C121

Jumpstart is an onboarding course focused on meeting the unique needs of adult, non-traditional students. The presentation will describe how Project Jumpstart supports learners in academic planning, goal-setting, and connecting their education and life experiences and focus on iterative improvements implemented across three semesters of the program.

Learning Objectives: Upon completion of this session, attendees will be able to:

Identify segments of student populations that may be in need of this support.
Identify stakeholders at their own institutions.
Develop a plan for creating programs at their home institutions.
Create curriculum targeted toward student needs and institutional demands.

Network(s): Program Management and Innovation.
Audience(s): Leadership; Student Services

State Authorization

Elizabeth Hagovsky, Program Coordinator, University of Delaware

Clayton Hall C122

In this session I will share the nuts and bolts of how University of Delaware has worked to be compliant with State Authorization legislation.

Learning Objectives: Upon completion of this session, attendees will be able to:

Better understanding of what State Authorization is and how to become compliant.
Gain advice and tools to get started at their institution.

Network(s): Online Management and Design.
Audience(s): Leadership; Operations.

4:30–5:30 p.m. Centennial Chairs’ Panel
Clayton Hall C120

Continuous Evolution in Continuing Education
As UPCEA embarks on the celebration of its centennial anniversary, it’s a propitious time to both reflect back and look forward. Join UPCEA’s chief executive officer and past Mid-Atlantic region chairs as they consider the evolution of the field of professional, continuing, and online education , as well as the their careers within the field. The panelists will explore common themes and lessons learned, discuss the strategies they’ve used to overcome various challenges, and provide a forecast and advice for junior and mid-level professionals.

Panelists:

James Broomall, Associate Vice Provost, Division of Professional and Continuing Studies, University of Delaware
Bea Gonzalez, UPCEA President and Dean, University College, Syracuse University
Richard Novak, Vice President for Continuing Studies and Distance Learning, Rutgers University
Deborah Tyksinski, Associate Provost, SUNY Polytechnic Institute

Moderator:

Robert Hansen, Chief Executive Officer, UPCEA

5:30 p.m. Dinner on Your Own

Friday, October 10, 2014

8:00–8:45 a.m. Breakfast and Institutional Representatives Meeting
Clayton Hall C101A

9:00–10:00 a.m. Concurrent Sessions

Four Core Principles for Alternate Format Programs

Paul Nardone, Faculty Services & Assessment Coordinator, Misericordia University
Barbara Leggat, Director, Center for Adult and Continuing Education, Misericordia University

Clayton Hall C122

Explore four core principles for your alternate format programs. Area of focus will include: 1) Common Assessment, 2) the use of course modules and standardized syllabi, 3) clearly defined academic workload expectations, and 4) Alternative Instructional Equivalencies (AIEs).

Learning Objectives: Upon completion of this session, attendees will be able to:

Recognize the importance of assessment and the coordination of this process.
Define Alternative Instructional Equivalencies (AIEs) and their use in alternate formats.
Underscore the importance of clearly defined academic workload expectations.
Highlight the importance of course modules and the use of a standardized course syllabus.

Network(s): Online Management and Design.
Audience(s): Operations.

Developing a Competency-Based Curriculum for Cyber Security and Information Assurance

Balakrishnan Dasarathy, Program Director and Collegiate Faculty, University of Maryland University College
Doug Kelly, Supervisory Computer Scientist, Army Research Laboratory
Shapna Pal, US-CERT, Computer Emergency Readiness Team, Department of Homeland Security

Clayton Hall C122

A Master’s Program in Information Assurance at UMUC is being redesigned to be competency-based and meet the NSA Centers of Academic Excellence in Cyber Operations program requirements. This talk will provide an overview of these competencies and how to assess them in an economical, safe, and remote experimental facility.

Learning Objectives: Upon completion of this session, attendees will be able to:

Apply the ideas and concepts presented to design a competency-based program in cyber security, IT and related fields.
Identify the steps required in transitioning their curriculum to a competency-based one.
Assess the complexity and effort required in transitioning their curriculum to a competency-based one in cyber security, IT and related fields.

Network(s): Program Management and Innovation.
Audience(s): Leadership.

10:00–10:30 a.m. Exhibitor Showcase, Networking, Refreshment Break, Hotel Checkout
Clayton Hall Lobby

10:30–11:30 a.m. Concurrent Sessions

Increasing Student Access and Success: Improving HEOP Outcomes at University College of Syracuse University

Andrea Willis, Assistant Director, Talent and Education Development Center, Syracuse University
Joey Tse, Assistant Director Student Academic Services and Director, Arthur O. Eve Higher Education Opportunity Program, Syracuse University
Karen DeJarnette, Director, Talent and Education Development Center, Syracuse University

Clayton Hall C120

University College offers the only part-time Higher Education Opportunity Program (HEOP) in New York State. HEOP provides economically disadvantaged students with both financial and academic support throughout their undergraduate years. Often these students had difficulty in secondary school and did not believe a college degree was within their grasp. HEOP and the TEDCenter worked together to create a pathway for individuals who needed to strengthen their skills prior to acceptance into the program. This new model’s results demonstrate how individuals whose acceptance into the program may have been questionable have been successful because of the additional foundational skills training and individual mentoring.

Learning Objectives: Upon completion of this session attendees will be able to:

Articulate the importance of pre-admission tutoring using face-to-face mentoring and online learning curriculum and the strategies to fund this service.
Use key WorkKeys foundational skills assessments as a strong predictor of academic preparedness for college.
Determine support services that address barriers limiting and enhance the experience of low income students.
Identify strategies for low income students to improve retention and success in higher education.

Network(s): Marketing, Enrollment, and Student Services.
Audience(s): Student Services.

Tools for Predicting and Identifying Educational Needs
Moderator:

George Irvine, Assistant Director, Organizational Learning Solutions, University of Delaware

Panelists:

Erik T. Nelson, Ph.D., Associate Dean of Online Learning, Columbia University
Jim Fong, Director, Center for Research & Consulting, UPCEA
Kelly R. Bailey, Director, Partnerships and Alliances, Education and Career Advancement Services, Burning Glass Technologies

Clayton Hall C122

This interactive session explores various tools and approaches that are useful to professional and continuing education (PCE) units as they seek to identify emerging and future educational gaps, and develop programs to fill these gaps. An emphasis will be placed on the use of meaningful, relevant, and timely information to guide such work.

Learning Objectives:

Become familiar with alternative techniques required to identify and predict educational gaps and workforce development needs;
Compare and contract these techniques as applied to online and face to face delivery formats;
Identify the required inputs (leadership, labor, software, processes) that a PCE unit needs to adequately identify and predict education needs.

Network(s): Program Management and Innovation.
Audience(s): Operations.

11:30–11:45 a.m. Conference Wrap-Up and Adjournment
Clayton Hall C120