UPCEA Marketing and Enrollment Management Seminar

Thank you to all of the attendees, speakers, sponsors, and exhibitors of the 24th Annual UPCEA Marketing and Enrollment Management Seminar. Look forward to seeing you in 2016 for the 25th Annual Seminar in Palm Beach, FL!

See photos from the event here.

The 2015 UPCEA Marketing and Enrollment Management Seminar was held November 4 - 6, 2015 in Denver, Colorado at the Marriott City Center.

What is the seminar about?
The annual UPCEA Marketing and Enrollment Management Seminar is the premier event for leaders and practitioners responsible for professional, continuing, and online education marketing and enrollment management at colleges and universities around the world. For over 20 years, the UPCEA seminar has drawn professionals from institutions of all sizes to showcase thought leadership in our field and to explore trends in adult student recruitment and retention. Designed for both senior leaders and practitioners, the seminar offers high level, strategically-focused presentations as well as sessions which spotlight the tactical components of marketing and enrollment management in today’s higher education landscape.

“Today the field of continuing and online education is facing a collision of instructional and marketing technologies and their many applications. The continuing and online education audience expects institutions to use the latest and most effective technologies in both instruction and in attracting potential students.

UPCEA’s Marketing & Enrollment Management Seminar features both thought leaders and active practitioners to help your unit find and use the latest techniques to acquire students.”

Gary W. Matkin
Dean, Continuing Education, Distance Learning, and Summer Session
UPCEA Nolte Award Winner
University of California, Irvine

97% of 2014 attendees said they found the conference valuable or very valuable

“I have been to several conferences, and this is by far the most valuable conference I have ever attended.” ~ 2014 conference attendee
“Inspiring, substantive, well-organized - I'm so pleased I attended.” ~ 2014 conference attendee

Cutting edge content in marketing and enrollment services, deep-dive sessions and incredible general sessions are once again on the agenda for the 2015 conference. In addition to valuable content and professional development, the UPCEA Marketing and Enrollment Management Seminar offers attendees engaging networking opportunities, such as a reception, newcomer’s orientation (for those new to UPCEA or the conference), a networking breakfast and dinner groups.

Who should attend?

Marketing and enrollment management directors, specialists and managers.
Strategists and implementers of marketing and recruitment efforts focused on adult, professional, and continuing education (credit and non-credit courses and programs), as well as online degree programs (undergraduate and graduate level).
Professionals involved with promotion, program development, or public relations related to the adult learner market.

In 24 years, we have hosted thousands of professionals at the most strategic marketing and enrollment management event in professional, continuing and online education.

Twitter Chat on #e3content: 3 E's Of Content Marketing: Efficiency, Effectiveness, Examples

Content marketing can be a challenge for many marketers. What’s the most effective content to use? How can content marketing be done efficiently in terms of cost and effort? Our general session, and deep dive speaker, Robert Rose of the Content Marketing Institute, along with Stephanie Stiles from the University of California, Irvine as well as Victoria O'Malley from the University of Denver and other tweeters discussed these questions and more on a recent Twitter chat.

Click here for a Storify from the Twitter chat.

Be sure to come to the 2015 Marketing and Enrollment Management Seminar to learn more about #e3content and #contentmarketing.

Here is a sample of content from the 2014 conference: Ryan Jenkins, keynote presenter, discussing the impact of millennials on education, our workforce and how to connect with this generation:

Testimonial from past Seminar attendees:

"The content of the seminar was great." "Loved the timing of this seminar. It is not rushed, there is time for networking and to absorb materials." "Overall this was a wonderful conference and I am most impressed by the quality of presenters and cross-section of information that is critical to our individual needs/success." "This was the first time I stayed for an entire conference, it was so well put together. I really enjoyed the speaker on the last day." "UPCEA hosted a fantastic conference, I thoroughly enjoyed the seminars & networking. I would suggest it to anyone in higher education, no matter their level of expertise." "Great conference, as usual. The networking opportunities with like-minded peers is unmatched." "I love the different options each concurrent sessions offer. There is good variety in each to chose from." "The University of Minnesota looks to UPCEA programming to enable the professionals leading our market analysis, outreach, and enrollment management to connect with fresh approaches to their work, forward-looking peers, and industry best practices and benchmarks. Quality continuing education for our own dedicated professionals ensures we can, in turn, deliver the education our customers need."
-Dr. Mary L. Nichols, Dean, College of Continuing Education - University of Minnesota

Thank you to our Seminar Sponsors for making this year's event possible!

Solutions. You need them, our exhibitors have them. Find out who you’ll be able to meet at the Seminar here.

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