Call for Proposals

Share your expertise and Present at the 27th Annual UPCEA Marketing and Enrollment Management Seminar
December 5-7, 2017


For over a quarter of a century, the UPCEA Marketing and Enrollment Management Seminar has served as the premiere event for marketing and enrollment management leaders and practitioners throughout professional, online and continuing education.

Every year, professionals like you, enhance our seminar by sharing cutting-edge content and best practices through session presentations, interactive workshops, and UPCEA Talks. Without your expertise, our seminar would not be the success it has been for the past 26 years. We are looking for you to help our members DISCOVER new and exciting ideas and tactics they can take back and incorporate into their institutions.

Don’t miss your chance to help your fellow members DISCOVER in Washington D.C. this December!

The submission process has ended. Thank you to all who submitted proposals.

Submissions are due by Tuesday, July 18, 2017

I look forward to seeing you in DC this December!

Jeremy D. Davis, MA Ed
Programming Chair
Marketing and Enrollment Management Seminar Planning Committee
Michigan State University
Eli Broad College of Business
Executive MBA Program


Need advice on a session title? Here are some examples of hot topics we are seeing in the field today:


Marketing

Enrollment Management

Optimizing Multi-channel Marketing

Lead Nurturing

Navigating Vendor Relationships

Best Practices in CRM Implementation

Optimizing Marketing's Relationship with Enrollment Management

Optimizing Enrollment Management's Relationship with Marketing

Social Media for Marketing & Enrollment Success

Interpreting Data from the Top of the Funnel to Matriculation and Making Data Meaningful

PR, Crisis Communication

Enrollment Projections

Content Marketing & Strategy

Strategic Enrollment Management

Market Research & Data

Next Level Customer Service for Adult Learners

Marketing with a Limited Budget

User Experience Testing


 


 

 


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