Welcome to the 2024 UPCEA MEMS!
Marketing. Enrollment Management. Student Success.

December 3 - 5, 2024
Philadelphia, PA

The 33rd Annual MEMS: Marketing, Enrollment Management, and Student Success conference is coming to Philadelphia, Pennsylvania this December 3-5! We are thrilled to have you explore the rich history of Philadelphia, visit iconic landmarks such as the Love Statue and the Rocky Steps, and of course savor an authentic Philly cheesesteak. With so much to do and explore, we hope that you will not only have a great time but also build lasting relationships during your stay in this wonderful city. We are excited to connect with both familiar faces and new colleagues, and to create some amazing memories together!

MEMS is a wonderful opportunity to connect with colleagues, sharpen your professional toolkit, and get fresh ideas. MEMS brings together professionals focused on marketing, recruitment, and student success within the higher education arena, particularly focused on adult, professional, continuing, and online education. The 2024 MEMS Planning Committee is already hard at work developing an engaging program, creative networking opportunities, and building on the successes and lessons learned from our previous events.

This year we plan to bring you an amazing lineup of speakers and sessions, bound to inspire you with innovative and proven approaches to help you take advantage of today’s challenges to help you grow your enrollments and support your students’ success.

We hope you will join us in Philadelphia!

Sincerely,

Melaiya Overton – Co-Chair, 2024 UPCEA MEMS Planning Committee
Strategic Digital Marketing Coordinator, University of Pennsylvania

Christine Brooks-Cappadocia – Co-Chair, 2024 UPCEA MEMS Planning Committee
Assistant Vice-President, Continuing Studies, York University

November 22, 2024 | 3:00-4:00 PM ET

Know Before You Go: Navigating the 2024 MEMS Conference

Whether you’re a newcomer or a pro, join us for an informal opportunity to connect with other #MEMS2024 Conference attendees. This fast-paced coffee chat will get you up to speed, give you an opportunity to ask questions and start thinking about planning your conference adventure. We’ll cover what you can expect to LEARN, how to get to KNOW attendees and what else you might DO in town.

Click here to access the room at 3PM ET on November 22 or download our calendar invite.

Need a justification letter for your manager or organization on why you should attend? Download a template here.

What is the conference about?
The annual UPCEA MEMS conference is the premier event for leaders and practitioners responsible for online and professional continuing education marketing and enrollment management at colleges and universities around the world. For over 30 years, the UPCEA conference has drawn professionals from institutions of all sizes to showcase thought leadership in our field and to explore trends in adult student recruitment and retention. Designed for both senior leaders and practitioners, the conference offers high level, strategically-focused presentations as well as sessions which spotlight the tactical components of marketing and enrollment management in today’s higher education landscape.

Cutting edge content in marketing and enrollment services, and incredible general sessions are once again on the agenda for this year's conference. In addition to valuable content and professional development, UPCEA MEMS offers attendees engaging networking opportunities, newcomer’s orientation (for those new to UPCEA or the conference), and other connections.

Who should attend?

Marketing, enrollment management, and student success directors, specialists and managers.
Strategists and implementers of marketing and recruitment efforts focused on adult, professional, and continuing education (credit and non-credit courses and programs), as well as online degree programs (undergraduate and graduate level).
Professionals involved with promotion, program development, or public relations related to the adult learner market.

For over 30 years, we have hosted thousands of professionals at the most strategic marketing and enrollment management event in online and professional continuing education.