Program - 2019 UPCEA Annual Conference


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Tuesday, March 26, 2019: Leadership Meetings

Click here for a full breakdown of all UPCEA Leadership Meetings at the conference.

10:30-11:30 a.m.     2018-19 and 2019-20 Executive Committees of the UPCEA Board of Directors Meet
12:00-4:30 p.m. 2018-19 and 2019-20 UPCEA Boards of Directors Meet
4:45-5:45 p.m 2019 and 2020 Annual Conference Advisory Committees Meet
6:00-7:30 p.m. UPCEA Volunteer Leadership and Institutional Representative Reception (by invitation, Invitees, Click here for more info and to RSVP.)
 
  • 2018–19 and 2019–20 Boards of Directors
  • 2018–19 and 2019–20 Regional Councils
  • 2018–19 and 2019–20 Network Leadership Teams
  • 2019 and 2020 Annual Conference Advisory Committees
  • Association Awards Committee
  • Frandson Award Committee
  • Diversity and Inclusiveness Committee
  • Unbound Editorial Board
  • Marketing and Enrollment Management Seminar Planning Committee
  • National Council for Online Education Advisory Council
  • eDesign Collaborative Advisory Council
  • Corporate Advisory Council
  • Policy Committee
  • Institutional Representatives
  • Past Presidents
  • Honored Guests

 



Sponsored by:

Continuum College University of Washington
OSU ECampus
Washington State University
Western Washington University

Wednesday, March 27, 2019

7:30a.m.- 5:30p.m. Registration Desk Open
  Location: Grand Foyer
  Sponsored by:
MindMax
8:00-10:30 a.m.

UPCEA Emerging Leaders: Leveraging Strengths for Leadership Excellence in Professional, Continuing, and Online Education (pre-conference; separate registration required)

 

Track: Emerging Leaders | Level: Applied
Location: Cedar
With three immediately actionable insights in mind, this interactive workshop will examine leadership behaviors within the context of professional, continuing, and online higher education. First, to identify and leverage personal leadership strengths, you'll complete and discuss the Clifton StrengthsFinder assessment. Second, to identify the unique strengths and challenges of your organization, you'll review Excellence in Higher Education — a model for organizational assessment and improvement. Finally, you'll identify opportunities to apply your personal leadership strengths to address the needs of your organization.

  • Ralph Gigliotti, Rutgers, The State University of New Jersey
8:00-10:30 a.m. UPCEA 2019 Online Leadership Roundtable (pre-conference; separate registration required; SOLD OUT)



Sponsored by:
Student Services by Blackboard

 

Level: Strategic | Format: Workshop
Location: Ravenna

Whether you are launching a new online initiative or leading a well-established online enterprise, a key component of your work is advocacy and embracing work that can create lasting and meaningful change at your institution. These change initiatives might involve reminding institutional leaders of the importance of a strategy for online/distance learning, securing commitments for action, and emphasizing the important role online learning has in innovative teaching and learning practices, among others. During the Roundtable Convening, peers will lead business case exercises and explore approaches institutions have used to develop and execute effective strategies for distance/online education success. Roundtable facilitators will share an organizational change formula in collaborative problem-solving to identify options and tactics to achieve institutional change and advocate for online learning enterprises.

Moderator: Kim Siegenthaler, University of Missouri

10:45 a.m. – 12:00 p.m.

2018-19 and 2019-20 Network Leadership Team and Regional Council Meetings

 

Business & Operations Network Meeting
Location: Virginia

Community and Economic Engagement Network Meeting
Location: University

International Network Meeting
Location: Seneca

Online Administration Network Meeting
Location: Jefferson

Marketing, Enrollment, & Student Services Network Meeting
Location: Columbia

Program Planning and Implementation Network Meeting
Location: Jefferson

Central Region Council Meeting
Location: Issaquah

Mid-Atlantic Region Council Meeting
Location: Greenwood

New England Region Council Meeting
Location: Kirkland

South Region Council Meeting
Location: Leschi

West Region Council Meeting
Location: Issaquah

10:45 a.m. – 12:00 p.m. National Council for Online Education Advisory Board Meeting
  Location: Medina
11:30- 12:45 p.m.   UPCEA Past Presidents’ Lunch (by invitation)
12:00 -1:00 p.m. 

2018–19 and 2019–20 Regional Cabinets (Current + Incoming) Meet

 

Regional Cabinet Leadership Meeting (Current + Incoming Regional Board Representatives)
Location: Diamond A

Network Senate Leadership Meeting (Current + Incoming Network Chairs)
Location: Diamond B

12:45- 1:15 p.m. Newcomer’s Welcome
  Location: Cirrus Ballroom
1:30- 3:00 p.m.    Opening General Session | Who is Us: The Future of American Identity
  Location: Metropolitan Ballroom

Eric LiuEric Liu

Founder and CEO, Citizen University

Eric Liu is the founder and CEO of Citizen University and executive director of the Aspen Institute Citizenship and American Identity Program. He is the author of several books, including "You're More Powerful Than You Think: A Citizen's Guide to Making Change Happen," "A Chinaman's Chance," "The Gardens of Democracy," and "The Accidental Asian." Eric served as a White House speechwriter and policy adviser for President Bill Clinton. He is a regular columnist for CNN.com and a correspondent for TheAtlantic.com.


  • 1:30–1:35 PM: Welcome Remarks from 2019 UPCEA Annual Conference Chair, Rovy Branon

  • 1:35–1:45 PM: Indigenous Peoples’ Welcome, Muckleshoot Tribe

  • 1:45–1:50 PM: Presentation of the Julius M. Nolte Award for Extraordinary Leadership

  • 1:50–1:55 PM: Presentation of the UPCEA Leadership in Diversity Award

  • 1:55–2:00 PM: Remarks from UPCEA CEO, Bob Hansen

  • 2:00–3:00 PM: General Session: Who is Us: The Future of American Identity
3:00- 3:30 p.m.

Networking Break in Exhibit Hall

 

Sponsored by: Oregon State University Ecampus
Oregon State University Ecampus

Meet & Greet with Eric Liu

  Location: Grand Ballroom
3:45- 4:45 p.m. Concurrent Session I
 

Balancing Work, Life, and a Terminal Degree
Track: Emerging Leaders | Level: Applied
Location: Jefferson
This interactive discussion will provide you with insights on how to balance the demands of a 40+ hour/week job, family/personal life, and the pursuit of a terminal degree. Whether contemplating the journey or already under way, this session will help you see it to completion and avoid becoming ABD.

  • Kelly Newell, Washington State University
  • Jon Matsuda, University of Hawaii
  • Janice Sitzes, North Carolina State University
  • Regina Cash, California State University, Los Angeles
  • Donna SanMiguel, California State University San Marcos
  • Kate White, California State University East Bay
  • Christina Trombley, Drake University
  • Dee Masiello, Boston College
  • Sarah Dysart, University of Michigan
  • Karen Bull, Syracuse University

Moderator: Amy Heitzman, UPCEA


Best in Show Central: From None to Known: Fostering and Managing Rapid Online Growth
Track: Online Administration | Level: Strategic | Tag: Emerging Leaders
Location: Cedar
Starting a centralized online/extended learning unit requires strategies that align with the history, core values, structure, and climate of individual colleges and universities. In this presentation, leaders from a large and a mid-size institution will discuss their recent journeys in building new centralized online units for their campuses. Presenters will highlight major decision points that impact long-term success, discuss options and potential positive and negative outcomes, and bring to light unforeseen catalysts and barriers.

  • Steve VandenAvond, Northern Michigan University
  • Robert Griffiths, Ohio State University

Moderator: Mark Bernhard, University of Southern Indiana; Chair-Elect, UPCEA Central Region


Creating a Seamless Student Experience: Humanizing the Online Orientation, Removing Barriers, and Embracing Innovation and Technologies
Track: Online Administration | Level: Applied
Location: Issaquah
Join this interactive discussion about how two institutions responded to changing student expectations to deliver a holistic, data-informed approach to student support. Highlights include a bold initiative in which Bama by Distance Student Services launched a new model for online student orientation, designed with University’s Innovation Team, placing student identity and relationship before functional knowledge of university systems. We’ll also examine how Wichita State University streamlined services to remove service barriers by expanding access to 24-7 support, increasing self-help functionality, and launching proactive enrollment coaching.

  • Jennifer Roth-Burnette, Ph.D., The University of Alabama
  • Sonya Dunkin, University of Alabama
  • Megan Welborn, University of Alabama
  • Mark Porcaro, Wichita State University

Moderator: Jason Smith, Student Services by Blackboard


Designing for Diverse Audiences: Leveraging Personas

Track: Program Planning and Implementation | Level: Foundational
Location: Redwood
Personas can be used to inform processes across higher education, including admissions, marketing, instruction, and student outreach by creating learner-centric, tailored experiences. These products meet the needs of diverse learners by delivering authentic, relevant content that speaks to individual learners’ demographics, professional situations, and academic aspirations. Learn how two institutions leverage personas to influence all aspects of program delivery, including program design, development, and student recruitment. Take away practical tools that you can implement at your organization.

  • Andrea Schaumann, Rollins College
  • Juan Mavo-Navarro, University of Toronto
  • Jen Gordon, University of Toronto

Moderator: Inez Bush, Otis College of Art & Design


International MOUs: Lessons Learned From Partnerships with International Universities

Track: International | Level: Applied
Location: Ballard
Establishing and managing successful partnerships with universities is a key aspect of internationalization for many institutions. As continuing education programs find future growth overseas, and increase global student mobility, they quickly discover that cultivating partnerships often takes longer than expected and there are many speed bumps along the way. In this presentation, members of UPCEA's International Network will share experiences and lessons learned frompartnerships with universities and secondary schools in Europe, Asia, Africa, South America, and Australia, as well as share a case study on developing strategic partnerships to increase global student mobility at US institutions.

  • John Caron, Endicott College
  • Breeda McGrath, The Chicago School of Professional Psychology
  • Terry Borg, Northern Illinois University
  • Marissa Lombardi, EF Education First

Moderator: Cecile Schoberle, University of Colorado Denver


Marketing-at-Scale: Optimizing and Personalizing the Learner’s Journey in the World’s First Degrees-at-Scale
Track: Digital Strategy and Innovation | Level: Strategic
Location: Metropolitan Ballroom
Georgia Tech was the first university in the world to offer online degrees-at-scale that delivered high quality education at a disruptive price. But marketing-at-scale came with challenges to personalization and opportunities for efficiency. Learn how Georgia Tech has brought these degrees to market through the cornerstones of a rock-solid enrollment marketing plan utilizing research, personas, messaging, and a digital-first strategy emphasizing personalization. See how empathetic strategy and understanding the learner point-of-view drives targeting and segmentation to build awareness and drive the messaging and timing of interactions through the enrollment funnel.

  • Mont Rogers, Georgia Institute of Technology
  • Stephen Fain, Georgia Institute of Technology
  • Chris Walker, Georgia Institute of Technology

Moderator: Keith Bailey, University of West Virginia


Partnerships between Universities, Companies, Civil Society and Governments for Sustainable Development: Latin-American Experiences
Track: Community and Economic Engagement | Level: Applied
Location: Willow A
For more than 20 years, RECLA (Continuing Education Network of Latin America and Europe) has been promoting continuing education as a driver of sustainable development in Latin America and Europe. In this session, we will share some recent experiences on this journey, present concrete examples of how innovative partnerships with the private sector, civil society, and governments have driven impact, and highlight opportunities for other UPCEA members to get involved in these programs.

  • María del Rosario Bozón, RECLA

Moderator: Elizabeth Valencia-Borgert, St. Cloud State University


Increase Enrollment and Reduce Costs: Using Market Data to Evaluate Academic Programs

Track: Program Planning and Implementation | Level: Strategic
Location: Willow B
Learn how to use market data, including information on student demand, employment, competition, and program margins, to improve the productivity of your program portfolio and restore growth to a mature program. Purdue University and Wiley Education Services will share how they leveraged insights on student demand to grow their MS in Communications program without investing heavily in added resources. Marquette University and Gray Associates will focus on the process used to make better, faster program decisions that were supported by the faculty and administration. 

  • David Capranos, Wiley Education Services
  • Bart Collins, Purdue University
  • Steve Probst, Gray Associates, Inc.
  • Carrianne Hayslett, Marquette University

Moderator: Jill Klein, American University


The New Startups: Continuing Education Units and Online Colleges
Track: Business & Operations | Level: Strategic | Tag: Emerging Leaders
Location: Aspen
In this session, three seasoned professionals will share their experiences in standing up new units that could be called a "startup business" within their universities. They will share challenges and opportunities, and offer insights that will be helpful for others establishing new programs, courses, and units. This is primarily a question and answer session with participation from the audience sharing challenges and solutions.

  • James Shaeffer, Old Dominion University
  • David Schejbal, Marquette University
  • Nancy Coleman, Wellesley College

Moderator: Joel Hauff, University of Arizona


How to Produce and Promote an eBook
Track: Marketing, Enrollment, & Student Services | Level: Foundational
Location: Ravenna
By now, everyone knows the value of content in your marketing and enrollment plan. This session will discuss how to amplify your strategy through producing and publishing an eBook. Participants will learn why they should consider making an eBook part of their marketing efforts, how to plan for success, explore design options, and how to distribute an eBook for ultimate impact.

  • Shannon Hatch, Johnson & Wales University
  • Casey Liddle, Thruline Marketing

Moderator: Jack Rodenfels, University of North Carolina, Chapel Hill

5:00- 6:30 p.m. Opening Reception in Exhibit Hall
  Location: Grand Ballroom

Thursday, March 28, 2019

7:30a.m.- 5:30p.m. Registration Desk Open
  Location: Grand Foyer
7:30- 9:30 a.m. Institutional Representatives Breakfast Briefing: PCO 2025 (by invitation, IRs: Click here for more info and to RSVP.)
 

Level: Strategic
Location: Cirrus Ballroom
The 2019 UPCEA Institutional Representatives Briefing, hosted at the Annual Conference, provides an opportunity for senior leaders in professional, continuing, and online education (PCO) to connect with peers, to discuss together the changing landscape of higher education, and to consider ways in which to craft their own strategies and leadership pathways. This year’s briefing will begin with a dynamic, facilitated panel featuring three university presidents, who will each share their unique perspectives on organizational and market forces that are emerging, how they are responding at their institutions, and how UPCEA members will lead us into the near-term future (2025!). Following this plenary format, senior leaders will then have the opportunity for smaller, in-depth conversations at tables with peers. Finally, time will be preserved for brief reports from tables.

  • Betty Vandenbosch, Purdue Global
  • Susan Aldridge, Drexel University
  • Ruth Watkins, University of Utah
  • Sandi Pershing, University of Utah
  • Bob Hansen, UPCEA
  • Amy Heitzman, UPCEA

Moderator: Donna Harris, Founder, 1776

8:00- 9:15 a.m.

Master Class: Past UPCEA Emerging Leader Program Participant Gathering (Click here to RSVP.)

 

Track: Emerging Leaders
Location: Willow A
For past participants of the 2018 Regional Emerging Leader Program, this interactive workshop will provide an opportunity to reconsider individual strengths in the context of professional, continuing, and online higher education, as well as an opportunity to continue to examine your leadership pathway. Please bring your CliftonStrengths Top Five.

  • Ralph Gigliotti, Rutgers, The State University of New Jersey

Moderator: Kris Rabberman, University of Pennsylvania

8:30- 9:30 a.m. Continental Breakfast
  Location: Grand Ballroom
9:30- 10:30 a.m. Concurrent Session II
 

A Tale of Three Institutions: Successes, Challenges, and Pitfalls in Creating and Maintaining Online Courses
Track: Online Administration | Level: Applied
Location: Redwood
Three institutions with differing scales, stages of maturity, and needs, have all experienced challenges in online course development. However, their experiences offer valuable insights into the development of online courses and learning resources. Academic administrators and design team members explore some of the similarities in their successes, challenges, and pitfalls in creating and maintaining online courses, including scalability, quality, accessibility.

  • Ilianna Kwaske, Tulane University
  • David Dumonde, Tulane University
  • Paul Huckett, Johns Hopkins University
  • Nathan Graham, Johns Hopkins University
  • Gretchen Jones, University of Maryland University College
  • Beth Mulherrin, University of Maryland University College

Moderator: Carol Gering, University of Oregon


Best in Show New England: Practical Strategies for Motivating and Retaining Post-Traditional Online Learners
Track: Program Planning and Implementation | Tag: Emerging Leaders
Location: Issaquah
This session will focus on strategies for designing instruction for the post-traditional learner that promotes retention and motivation. Starting from an overview of the recent research on retention and motivation strategies specific to this student population, we will explore as a group practical applications of this research. Participants will be encouraged to share best practices they have developed that support the success of a diverse population of students.

  • Paul Cochrane, University of Southern Maine

Moderator: Stacy Chiaramonte, Worcester Polytechnic Institute; Chair, UPCEA New England Region


Bringing the Future University Closer to Employers and Learners: The Evolving Role of Continuing Education
Track: Business & Operations | Level: Strategic
Location: Willow B
Continuing Education (CE) divisions sit at the hub of a triangle that brings together students, employers, and the main campus. But as some main campuses lag in meeting the needs of the other two groups, CE divisions have a major role to play in modernizing the campus and positioning themselves at the center of university. This presentation will share insights from leaders across North America—and examples from an experienced campus executive—on how to accomplish this.

  • Amrit Ahluwalia, The EvoLLLution
  • Maureen MacDonald, University of Toronto

Moderator: Josh Herron, Anderson University


Challenges and Issues: A Conversation Regarding Micro-Credentials
Level: Foundational
Location: Cedar
Alternative Credentials are important to the future of understanding cradle-to-career opportunities in Professional Education. Institutions interested in considering the use of micro-credentialing face many challenges and issues. This session will be presented from the perspective of panelists who are dealing with the issues and challenges of alternative credentials. The panelists will suggest pathways for institutions to consider as they work toward cradle-to-career opportunities.

  • Janet Staker Woemer, University of Wisconsin
  • Linda Kingston, Winona State University
  • Patricia Cook, University of Arizona
  • Asim Ali, Auburn University
  • Jacqui Williams, University of Melbourne

Moderator: Ray Schroeder, University of Illinois Springfield


Community Engagement and Training in University Continuing and Professional Education Schools
Track: Community and Economic Engagement | Level: Applied
Location: Aspen
Professional and continuing education units develop programs that complement and optimize their university’s community engagement, training activities, and economic development outcomes. Examples include Columbia University programs that enhance commitments in the University’s community benefits agreement, New Jersey Institute of Technology trainings for Newark residents, University of Central Missouri service training in careers for its community, St. Cloud State University offerings for the under/unemployed and the local community, and Western Washington University’s student-led world language training for employees.

  • George Calderaro, Columbia University
  • Gail Ruhland, St. Cloud State University
  • Gale Spak, New Jersey Institute of Technology
  • Andrew Blick, Western Washington University
  • Kirsten Drickey, Western Washington University

Moderator: Laurel Hogue, University of Central Missouri


Gen X Moms and Gen Z Daughters: A Discussion about the Shifts in Student Expectations of Higher Education and the Workforce
Track: Marketing, Enrollment, & Student Services | Level: Strategic
Location: Jefferson
Three UPCEA leaders will guide a discussion with their Gen Z daughters, all in high school heading into college, or early in their college careers, on a variety of issues that are core to the association’s mission. For the past several years, as administrators and faculty, we have studied the shifting needs and demands of Millennials as our students and our workforce. This session aims to enlighten attendees with first-hand insights about the next college-going population’s expectations, hopes, concerns, attitudes about technology, credentials, money, and the world of work into which they will be entering.

  • Kelly Otter, Georgetown University
  • Sandi Pershing, University of Utah

Moderator: Amy Heitzman, UPCEA


Leveraging Technology to Create Linguistic Bridges in the Online Space

Track: International | Level: Foundational
Location: Ballard
Isolation, anonymity, and a lack of personalization are common challenges to developing successful dynamic distance learning programs. In addition, the number of students taking coursework in a second language continues to grow. By leveraging technologies and course design strategies, we create accessible, engaging, and personalized online learning spaces. In examples of two inverse contexts, pedagogical and design approaches are highlighted: non-native English speakers enrolled in continuing education coursework at the University of Washington and second language learners of Spanish in an experiential-based online language program at the University of Florida.

  • Crystal Marull, University of Florida
  • Julie Scales, University of Washington
  • Sandra Janusch, University of Washington

Moderator: Craig Lundsten, Emeritus


Welcome Online Students: Collaborating to Build Flexible Orientation Experiences for Online Learners
Track: Marketing, Enrollment, & Student Services | Level: Foundational
Location: Ravenna
Orientation is a quintessential moment for residential students heading off to college. But what about online learners? IU Online is creating flexible, scaffolded orientation experiences that allow students to select resources relevant to them. Join us for a lively discussion-focused presentation and test drive some of our orientation experiences.

  • Mitchell Farmer, Indiana University
  • Julia Sanders, Indiana University
  • Robert Smith, Indiana University - Purdue University Indianapolis

Moderator: Andrea Gross, University of Denver


MicroMasters and Other New On-Ramps to Graduate Degrees
Track: Digital Strategy and Innovation | Level: Strategic
Location: Metropolitan Ballroom
In this cutting-edge session, examine the state of Harvard’s and MIT’s pathways initiatives, MicroMaster’s offerings, and overall growth on edX and other platforms. Through lively discussion, learn about what the future of modular, stackable, portable credentialing might mean to the ongoing unbundling of higher education.

  • Tracy Tan, MIT

Moderator: Hunt Lambert, Harvard University


Using Culture to Supercharge the Continuing Education Unit
Track: Business & Operations | Level: Applied | Tag: Emerging Leaders
Location: Willow A
How can all levels of staff recognize and harness the power of culture to move the unit forward? Does your unit intentionally link office culture to mission? How does your team respond to organizational change? Using Sturt’s pillars of culture and Tuckman’s stages of team development to highlight the interdependence of content, process, and feelings, this interactive session will help you link your unit’s culture to the mission of your unit or institution and super charge a positive culture!

  • Nicole Westrick, Temple University
  • Maggie Place, Widener University

Moderator: Jorge Zumaeta, Florida International University

10:30- 11:00 a.m.  Networking Break in Exhibit Hall
  Location: Grand Ballroom
11:00 a.m.- 12:00p.m. Concurrent Session III
 

Personalizing Support for Northeastern’s Adult STEM Career Changers
Track: Marketing, Enrollment, & Student Services | Level: Strategic
Location: Issaquah
Northeastern University’s Align program is giving students from any academic background the ability to earn a master’s degree in computer science. With plans to graduate 1,000 students annually by 2022, learn how Align’s leadership is employing near-peer mentorship as an economic, scalable student support solution to increase student satisfaction and retention.

  • Catherine Gill, Northeastern University
  • Jackson Boyar, Mentor Collective

Moderator: Katie O'Neal, Southern Methodist University


Best in Show SUPER: To Partner or Not to Partner? How an Institution Decided to Partner With an OPM and Then Changed Its Mind
Track: Online Administration | Level: Strategic | Tag: Emerging Leaders
Location: Willow A
Auburn University's most recent Strategic Plan called for starting undergraduate degree completion programs in select areas. In order to jumpstart its efforts in 2014, Auburn opted to partner with an OPM. In 2018, Auburn ended its partnership. This conversation will allow participants to go through an exercise to determine scenarios where working with an OPM is advisable for an institution, lessons learned in establishing a partnership, and key ways of transitioning from an OPM relationship to in-house management.

  • Asim Ali, Auburn University

Moderator: Karen Bull, Syracuse University; Chair, UPCEA Mid-Atlantic Region


Building a Sustainable Business Model for Online Education
Track: Business & Operations | Level: Applied | Tag: Emerging Leaders
Location: Redwood
This workshop will provide administrators a hands-on opportunity to engage in the academic budget planning employed at the University of Arizona, used to help units plan for building fully-online degree programs. Led by leaders of central administration, the facilitators will walk participants through the financial planning exercise employed at the university. Participants will leave with digital tools they may adapt and use at their own institutions to engage academic departments in the planning process.

  • Vincent Del Casino, University of Arizona
  • Joel Hauff, University of Arizona
  • Joshua Steele, University of Arizona

Moderator: Mary Niemiec, University of Nebraska


Collaborative Teaching and Scholarship in Indonesia
Track: International | Level: Applied
Location: Ballard
This is a collaborative presentation by a joint team from The Chicago School, USA and Universitas Sanata Dharma, Indonesia. We will showcase the innovative collaboration that has taken place over the past four years between the two universities half a world away from each other. Specific strategies used to engage in continuing education, professional development, scholarly collaboration, and internationalization of curriculum will be discussed.

  • Breeda McGrath, The Chicago School of Professional Psychology
  • Patricia Perez, The Chicago School of Professional Psychology
  • Maria Margaretha Sri Hastuti, Sanata Dharma University

Moderator: Anneli Adams, University of California, Davis


Extending University Knowledge Through Unique Strategic Partnerships: Lessons for Practitioners From Two Innovative Case Studies
Track: Community and Economic Engagement | Level: Foundational
Location: Jefferson
In this collaborative session between developers of California State University East Bay’s Alameda County MPA and the University of Delaware’s Christiana Care Health System PocketMBA, participants will hear about two strategic partnerships that extended university expertise in teaching and research to outside organizations. Each case study presentation will follow parallel themes: context, partners, objectives, program format, challenges, outcomes, and key lessons that can be replicated by practitioners. This session is well suited for higher education outreach professionals, executive education practitioners, and instructional designers, or anyone interested in evidence of state universities leveraging innovative educational partnerships.

  • Toni Fogarty, California State University, East Bay
  • George Irvine, University of Delaware
  • Erin Sicuranza, University of Delaware
  • John Stocker, University of Delaware

Moderator: Laura Jo Swartley, University of Washington


Going the Distance: Providing Meaningful Support for Faculty at Every Level
Track: Program Planning and Implementation | Level: Applied
Location: Willow B
In this session, we’ll explore approaches two teams take to foster trusting relationships with faculty to help prepare them to deliver meaningful online experiences for their diverse student populations. We’ll discuss the layers of support provided to meet faculty where they are and to accommodate for their varying needs, objectives, availability, and experience. We discuss the importance of trust and relationship building to empower faculty to innovate and be lifelong learners, much like their own students. We will also outline the roles and team structure essential to providing this level of support at scale.

  • Kerry Foley, Harvard University
  • Karina Lin, Harvard University
  • Allan Guenther, University of Alabama
  • Cheryl Bosarge, University of Alabama

Moderator: Joan Halsey, Washington State University


Higher Education Reimagined
Track: Digital Strategy and Innovation | Level: Strategic
Location: Metropolitan Ballroom
Reinventing higher education has become a well-worn trope in the Age of Disruption, though many higher education leaders have yet to engage in an authentic assessment of their campus’ response to disruption.  Are we really meeting the needs of today’s learners, who are nothing like the learners a generation ago?  Is our value proposition reflective of learner needs, or merely a product of our legacy business models?  Are we sufficiently responding to demands—from policymakers, employers, and the public at large—that reflect the needs of students and the communities we serve? Moderated by Paul Fain of Inside Higher Ed, this panel will explore some of the most promising emerging models of postsecondary education, and the impediments they face.         

  • Nina Huntemann, edX
  • Nelson Baker, Georgia Institute of Technology
  • Sharon Leu, U.S. Department of Education

Moderator: Paul Fain, Inside Higher Ed


Research Roundtables

Location: Cedar
Research Roundtables are table-based, small-group, guided discussions about a specific and timely topic, question, or issue facing professional, continuing, or online education. Roundtable presenters share their experiences and ideas and then promote the sharing of thoughts, solutions, and questions among table’s attendees. This session will host a series of synchronous conversations:

Moderator: Emily Lewis, Indiana Wesleyan University

Best Online Practices that Correlate with Achievement in an Undergraduate STEM Course
Track: Program Planning and Implementation | Level: Foundational
Given the rapid growth in institutions providing online degree programs, establishing a strong foundation and research base about how the design and implementation of online courses affects student achievement is critical, in order for online education to get rid of the negative reputation that it sometimes carries. As a step toward this goal, our purpose was to present how we design a STEM course and to investigate how much our design contributed to student achievement.

  • Emma Brady, University of Florida

    Changing Publicness of Research Universities
    Track: Community and Economic Engagement | Level: Strategic
    Professional, continuing, and online education (PCO) professionals engage with the community in order to extend university knowledge for societal benefit. Such engagement can best be understood as part of a university's publicness, or the ongoing synthesis of a university's belief in the value of public engagement and the frequency and extent of such public engagement. This research roundtable posits a dynamic understanding of research university publicness over time in order to understand how publicness has changed in the past, how it could change in the future, and how such change will affect the public engagement of PCO units.

  • George Irvine, University of Delaware

    Faculty Perceptions of Institutional Change From Online Education
    Track: Online Administration | Level: Strategic
    Drawing on the presenter's dissertation research, this session will describe the ways that faculty members perceive online education to be changing their universities and discuss relevant approaches to change management that fit this research.

  • Bryan Blakeley, Boston College

    PATHs: A Framework for Identifying and Measuring Learner Analytics in Online Learning Environments
    Track: Online Administration | Level: Applied
    Most Learning Management Systems store big data that could be used to understand and predict real patterns of individual behaviors within online and blended learning environmental contexts. These data, which could be extracted from course reports, contain both student-level data and course-level data. Overall, the data generated from the course reports is a good measure of various interactions (most notably, Learner-Content interactions); and can be summed up as consisting of posts, hits, access, and time spent on contents—together referred to as PATH (Posts, Access, Time, and Hits). PATH impacts on student outcomes such as final grade in the course, grade on discussion board posts, and other formative and summative assessments are further explored.

  • Oluwakayode Adebowale, University of Illinois Springfield

    The Impact of Alternative Credentials
    Track: Program Planning and Implementation | Level: Foundational
    This study focused on the value, impact, effectiveness, and accessibility of alternative programs for nontraditional students. With the number of nontraditional students entering higher education today it is more important than ever to ensure that students are aware of their options and have a realistic understanding of what they need to do to be qualified for their preferred career.

  • Kate White, California State University, East Bay

    Scaling Mastery Outcomes From a Course to College Level
    Track: Online Administration | Level: Applied
    We use learning analytics and mastery-based approaches to generate pilot data for two of our programs at the LMS account level. Using this pilot data, we built models to correlate the student outcome metrics of grades and mastery, as well as to predict long-term student success. The outcome of resulting assessments include students, program directors, and administrators. Outcomes from this research are a foundational step to create a framework to scale these efforts across campus.

  • Bobbie Kite, University of Denver
  • Nicolas Pares, University of Denver

    Take Two Kant Lectures and Call Me in the Morning: Leveraging Educational Technology to Improve Well-Being in Seniors With Dementia and at Risk for Cognitive Decline
    Track: Community and Economic Engagement | Level: Applied
    In this study we examined the technology requirements for providing a sustained educational experience for seniors living in long term care or retirement residences across several comparison groups. Content was delivered using streaming technology compared with face to face and pre-recorded courses across a number of selected disciplines. We discuss how to create partnerships between healthcare and higher education for improvement of the quality of life and well-being of seniors across the continuum of aging.

  • Aviva Altschuler, Baycrest Health Sciences
  • Melanie Santarossa, Ryerson University

    Time to Degree
    Track: Online Administration | Level: Applied
    Time to degree is important to define and articulate, to help develop persistence and retention strategies. Research will be presented showing whether taking online classes reduces time to degree for campus students and whether time to degree is similar for student subgroups. University of Missouri (MU) students admitted to online programs are assigned distance student codes. Campus students may also generally enroll in online classes. Enrollment and completion patterns for MU students who graduated AY2016-AY2018 will be discussed.

  • Terrie Nagel, University of Missouri

  • Results and Implications of the 2018 UPCEA Marketing Survey
    Track: Marketing, Enrollment, & Student Services | Level: Applied
    Location: Ravenna
    In the middle of your budgeting or strategic planning process? UPCEA has marketing and enrollment management metrics from the 2018 UPCEA Marketing and Enrollment Management Survey. Join our session for a snapshot of marketing budgets and staffing, media spending, and professional development needs.

    • Chris Nicholson, University of Denver
    • Rebecca Badger, Oregon State University

    Moderator: Jim Fong, UPCEA


    Tools for Successful Courageous Conversations: Resources and Framework for Identity, Diversity, and Inclusion Development
    Track: Community and Economic Engagement | Level: Applied | Tag: Emerging Leaders
    Location: Aspen
    The UPCEA Diversity & Inclusion committee is creating a framework and practical toolset for use by UPCEA and its members. In this session, University of Washington and University of Utah will present successful examples that have worked for their programs. There will also be an opportunity for participants to share their ideas and provide feedback on the UPCEA Diversity & Inclusion framework. Ideas collected will benefit the entire UPCEA member community and participants will have tools to take with them to develop their own diversity efforts.

    • Nicole Batt, University of Utah
    • Rachel Everitt, University of Utah
    • Peter Wallis, University of Wasington
    • Lena Hopkins, University of Washington
    • Courtney Jones-Vanderleest, University of Washington
    • Sandi Pershing, University of Utah
    • Lalitha Subramanian, University of Washington

    Moderator: William Bajor, East Stroudsburg University

    12:00- 12:30 p.m. Lunch Pick-up
      Come and grab your lunch to-go outside of the Exhibit Hall before heading to one of the Network Lunch Meetings and Awards Presentations. You can find beverage stations outside of the Network meeting rooms. Additional seating is also available inside the Exhibit Hall.
      Lunch sponsored by:
     

    Student Services by Blackboard

    12:15- 1:30 p.m. UPCEA Network Lunch Meetings and Awards Presentations (Open to all attendees, RSVP here)
     

    Network Lunch Meetings and Award Presentations are gatherings of attendees who share a common practice—for example, student services, or online management, or international programming, for the purposes of networking, peer to peer learning, and the recognition of excellence. Acting as “affinity groups” within the larger organization, Networks each host a series of annual deliverables, varying from curating a track at the Annual Conference to supporting webinars, specialty seminars, and practice-specific awards. While the six UPCEA Networks are formal structures and membership in one or more is a benefit of UPCEA membership, Network Meetings
    hosted at the Annual Conference are open to all attendees and prior affiliation is not required. These lunch meetings offer multiple opportunities for informal learning and networking with other attendees, as well as information about how to get the most from UPCEA.

    Please RSVP for the Network Lunch Meeting and Award Presentation you plan to attend.

     

    Business & Operations Network Awards Lunch
    Location: Redwood
    The UPCEA 11th Hour Award for Business and Operations will be presented.

    Community and Economic Engagement Network Awards Lunch
    Location: Willow B
    The UPCEA Engagement Award will be presented.

    International Network Awards Lunch
    Location: Willow A
    The UPCEA International Leadership Award and UPCEA International Program of Excellence Award will be presented.

    Marketing, Enrollment, & Student Services Network Awards Lunch
    Location: Ravenna
    The UPCEA Excellence in Advancing Student Success Award, graciously underwritten by InsideTrack, will be presented.

    Online Administration Network Awards Lunch

    Location: Cedar
    The UPCEA Strategic Innovation in Online Education Award will be presented.

    Program Planning and Implementation Network Awards Lunch
    Location: Cirrus Ballroom
    The UPCEA Award for Outstanding Program, credit and noncredit categories, will be presented.

    1:45- 2:45 p.m.  Concurrent Session IV
     

    A Tale of Two Strategies: Innovative Assessments Supporting Competency-Based Learning
    Track: Program Planning and Implementation | Level: Applied
    Location: Willow A
    Boosting the value of today’s higher education system and preparing students for life means adopting practical and applied approaches to education. This session shares two complementary strategies for offering competency-based education (CBE) programming with a convergence around confidence-based learning and assessment strategies. A well-defined assessment strategy takes into account organizational goals, affordances, and constraints, and can provide personalized and adaptive learning experiences, along with innovative degree and learning options. Our first case study will examine processes and practices to shift towards CBE at the program level, while our second case will explore applications of CBE that complement existing pedagogical frameworks.

    • Matt Devlin, University of Toronto
    • Robert Wagner, Utah State University
    • John Louviere, Utah State University
    • Rene Eborn, Utah State University

    Moderator: Nancy Salzman, Brandman University


    Adopting a User Experience Approach for New Strategic Alignment and Growth
    Track: Business & Operations | Level: Strategic
    Location: Aspen
    What happens when a unit transitions from being part of a centralized Continuing Education department to a decentralized unit? This case study focuses on lessons from a major organizational restructuring and transition. We will highlight some of the key milestones of our transition such as determining a value proposition, adopting a user-centric approach, embracing a new culture, creating efficiencies, and optimizing opportunities.

    • Graham McIntosh, University of British Columbia
    • Raquel Collins, University of British Columbia

    Moderator: Chris Guymon, University of Chicago


    Best in Show West: Boise State Passport to Education: Integrating 21st Century Degree Pathways with a 21st Century Partnership and Tuition Model
    Track: Marketing, Enrollment, & Student Services | Level: Applied
    Location: Ravenna
    Our Passport to Education program is a new and innovative way to help returning and new students to Boise State University through a subscription-based tuition model. We have drastically reduced tuition for part-time non-traditional adults to complete their degree. With up to a 30% discount on tuition we’ve packaged a fully online, credit for prior learning-honoring degree pathways that can have concentrations in Leadership, Business, and Design Thinking. We’ve partnered with a local credit union, CapEd Credit Union, to deliver high-quality, low-cost education from a metropolitan research university of distinction.

    • Rebecca Morgan, Boise State University
    • Jon Schneider, Boise State University
    • Peter Risse, Boise State University

    Moderator: Annette Webb, University of California, Riverside; Chair-Elect, UPCEA West Region


    Building Pathways to Opportunity: Northeastern-Year Up Partnership
    Track: Community and Economic Engagement | Level: Strategic
    Location: Willow B
    Northeastern University's College of Professional Studies and Year Up have forged a unique partnership to create pathways to opportunity and career advancement. In this highly interactive presentation, representatives from Northeastern and Year Up share their experiences and illustrate how this partnership delivers on the promise of higher education among young adult learners and provides the skill sets and knowledge demanded by today’s employers.

    • Paula Boyum, Northeastern University

    Moderator: Anne-Marie Brinsmead, Ryerson University


    Building the Plane While We Fly It: Forging Partnerships and Delivering Results in Online Programs
    Track: Online Administration | Level: Strategic
    Location: Issaquah
    The presenters will discuss how the Provost-level offices within the Universities of Michigan and Illinois at Urbana-Champaign built relationships with college partners and other campus administrative and support units to support online program development. We will discuss techniques and strategies for operating together as a team to ensure the effective delivery of quality programs.

    • Sarah Dysart, University of Michigan
    • Mike Daniel, University of Michigan
    • Jason Mock, University of Illinois at Urbana-Champaign
    • Kostas Yfantis, University of Illinois at Urbana-Champaign

    Moderator: Christina Sax, Maryland University of Integrative Health


    Create Your Personal Board of Directors
    Track: Emerging Leaders | Level: Foundational
    Location: Jefferson
    Successful leaders purposefully identify and utilize a complementary group of advisors, champions and advocates. Board of Directors. Sounding Board. Kitchen Cabinet. Council of Advisors. All names for an intentional group of people you consult with regularly for advice and feedback. The team you choose should have different contributions. But how do you know the right mix of individuals? This workshop guides you through the process of identifying your team that best fits professional and personally.

    • Mary Angela Baker, Salisbury University

    Moderator: Amy Heitzman, UPCEA


    Driving Growth and Innovation With International Mobility of Learners and Programs
    Track: International | Level: Strategic | Tag: Emerging Leaders
    Location: Ballard
    The landscape of today's global audience is shifting due to higher immigration barriers, increasing competition, and program innovation. How are leaders in professional, continuing, and online education driving growth and an innovation agenda for international markets? What are the key opportunities, challenges, and strategies to realize institutional gaols in this market? This interactive panel discussion will bring together an expert panel from diverse institutional perspectives and encourage participants to reflect, explore, and share various global engagement strategies.

    • Nelson Baker, Georgia Institute of Technology
    • Brian Cook, California State University, East Bay
    • James Gazzard, University of Cambridge
    • Kelly Otter, Georgetown University

    Moderator: Rahul Choudaha, Studyportals


    Federal Policy Update: Insights from DC
    Track: Policy | Level: Strategic
    Location: Cedar
    Please join us for a session that will discuss the varied and busy education agenda in Washington. The Department of Education and its rulemaking committees start to weigh-in on major issues of importance to the distance and adult education community. Congressional leadership changes to Democratic in the House, meaning new oversight of the Administration. Renewal of the Higher Education Act (HEA) is past overdue, and conversations are ongoing regarding the next reauthorization. We’ll walk you through what to watch and what has been going on. Hear from legal and policy experts on a host of issues in governance and regulation.

    • Chris Murray, Thompson Coburn LLP
    • Dick Senese, Capella University
    • Russ Poulin, WCET

    Moderator: Jordan DiMaggio, UPCEA


    Influence of Organizational Structure and Communication and Design Strategies on New Program Development Processes
    Track: Program Planning and Implementation | Level: Applied | Tag: Emerging Leaders
    Location: Redwood
    Most continuing education units have well-defined program approval processes, but this can include for-credit or non-credit, undergraduate or graduate, summer, custom, executive, online, hybrid, workshop, and other offerings. Given this complexity, how do units organize themselves to efficiently explore, propose, and implement new programs? How is the idea generation phase supported? Who works on new development initiatives? Do organizational networks facilitate the exchange of information? What are best practices in program design and implementation processes? Hear what’s worked (or hasn’t worked) at five different academic institutions and then engage in lively discussions to help identify best practices in program development.

    • Ilan Jacobsohn, The New School
    • Shira Richman, The New School
    • Janice Sitzes, North Carolina State University
    • Chip Futrell, North Carolina State University
    • Kelly Newell, Washington State University
    • Gail Ruhland, St. Cloud State University

    Moderator: Ursula Bechert, University of Pennsylvania


    The Online Thaw: The Long Awaited Emergence of International Markets
    Track: Digital Strategy and Innovation | Level: Strategic
    Location: Metropolitan Ballroom
    International markets for online education lagged far behind those in the US for the past two decades.  The common explanation was that international students preferred on-ground learning and/or preferred to study in the US or elsewhere. With changes in federal immigration policies, coupled with a rise in acceptance of online learning, that dynamic appears to be changing.  Panelists will discuss growth opportunities that are driving their strategy, and share where these emerging markets may be headed.   
    --Introduced by Allan Fisher, Emeritus

    • Tom Gibbons, Northwestern University
    • Mitsue Shiokawa, Old Domininon University
    • Breeda McGrath, The Chicago School of Professional Psychology

    Moderator: John Caron, Endicott College

    2:45- 3:15 p.m. Networking Break in Exhibit Hall
      Location: Grand Ballroom
    3:15- 4:15 p.m. General Session | From Warrior Brain to Artist Brain: Helping Veterans Transition from War to University
      Location: Metropolitan Ballroom

    Richard CasperRichard Casper

    Founder, CreatiVets

    Richard co-founded CreatiVets and currently serves as the Director of Programming.  Richard served four years as an infantryman in the United States Marine Corps, with a combat deployment in Fallujah, Iraq. During his deployment, he was hit by four IEDs in just four short months, causing him to suffer from a traumatic brain injury.  Upon returning home, Richard found it hard to adjust and suffered from PTS until he discovered the healing power of music and art.  After experiencing firsthand the impact music and art had on his own recovery, Richard co-founded CreatiVets to help other veterans who are suffering.

     

    • 3:15–3:20 PM: Remarks from UPCEA President 2018–2019, Sandi Pershing

    • 3:20–3:30 PM: Presentation of the Adelle F. Robertson Emerging Professional Continuing Educator Award, Walton S. Bittner Service Citation for Outstanding Service in UPCEA, and Phillip E. Frandson Award for Literature

    • 3:30–4:15 PM: General Session: From Warrior Brain to Artist Brain: Helping Veterans Transition from War to University
    4:30- 5:30 p.m. Concurrent Session V
     

    In Search of Operational Excellence in Continuing and Professional Education: Case Studies from The George Washington University and the University of Cambridge
    Track: Business & Operations | Level: Strategic
    Location: Cedar
    The drive to excel is universal. Delve into two examples of how institutions turn a critical eye on themselves to improve processes, support growth, develop staff, and ultimately deliver an enhanced student experience and a student-centered education. GW will share the results of their self-audit, with special attention to their marketing, recruitment, and admissions units. The University of Cambridge will reflect on the pros and cons of their 18-month process to develop and implement a new organizational structure.

    • James Gazzard, University of Cambridge
    • Corinne Boz, University of Cambridge
    • Tim Landucci, University of Cambridge
    • Cyrus Homayounpour, The George Washington University
    • Haydn Kuprevich, The George Washington University

    Moderator: Karen Ferguson, Colorado State University-Global Campus


    Internal and External Strategies for an Enterprise-Wide, Industry-Validated Badging Program
    Track: Community and Economic Engagement | Level: Strategic | Tag: Emerging Leaders
    Location: Willow B
    Agile institutions are providing learning opportunities which meet employers demands for upskilling and new skilling professional development. Join Institutional and digital credentialing experts to explore proven strategies for connecting to tomorrow’s jobs through custom-designed curriculum, targeted coursework, and industry certifications, then conferring recognition for skills learned through verifiable digital credentials. You will learn how the combination of employer engagement in curriculum planning and digital credentials fuels the job economy.

    • Gary Matkin, University of California, Irvine
    • Anne Reed, State University of New York at Buffalo

    Moderator: Pete Janzow, Credly


    Lessons Learned from Managing a USAID Funded Graduate Business Education Program in Bosnia

    Track: International | Level: Strategic
    Location: Ballard
    Establishing a graduate business program in an emerging market has its share of challenges; however, it is possible and can provide great benefit to local students and U.S. institutions. This presentation reviews the challenges, successes, and failures of the GBEP program in Bosnia.

    • John Stocker, University of Delaware

    Moderator: Erica Bova, Northwestern University


    Learning Engineering: Evidence-Based Strategies for Continuous Learning Outcome Improvement
    Track: Online Administration | Level: Strategic | Tag: Emerging Leaders
    Location: Willow A
    The book Breakthrough Leadership in the Digital Age: Using Learning Science to Reboot Schooling (2013), provided inspiration for a “learning engineering” group at the Harvard Extension School. Those efforts included a global workshop and collaboration across industry, nonprofits, foundations, professors, and practitioners that resulted in the book Learning Engineering for Online Education: Theoretical Contexts and Design-Based Example (2018). This session is designed to share key ideas and approaches to learning engineering from this project and how others can implement similar strategies.

    • Chris Dede, Harvard University
    • Gabe Abrams, Harvard University

    Moderator: Rita Burrell, Purdue University


    UPCEA Online Administration Network Presents a Tech Showcase
    Track: Online Administration | Level: Foundational
    Location: Jefferson

    Moderator: Terrie Nagel, University of Missouri

    Supporting New and Innovative Learning Opportunities
    This presentation will cover the role that the University of Florida College of Liberal Arts and Sciences is playing in the development and delivery of 100% online undergraduate degrees. In addition, the unique design process used to develop 100% online laboratories will be described. An analysis of the impact these laboratories had on learning outcomes will be reported. Results from an ongoing study using virtual reality versions of the online laboratories will be discussed.

    • Brian Harfe, University of Florida

     
    How to Use Virtual Machines to Expand Virtual Learning Simulation Access
    Virtual reality and virtual world learning simulations increase student engagement at the same time open source virtual world platforms with viewer-based building tools are a cost-efficient choice for educational institutions. This session details how an institution used virtual machine software to create a virtualized viewer for the OpenSimulator virtual world platform – to overcome the previous high-end computing device impediment and enable virtual learning simulations to be accessed by all types of computing devices.

    • Kay McLennan, Tulane University


    Bringing the Outside, In: A Step in the Direction of AR in Online Courses

    Online programs connect learners from locations around the globe to one another. But how often do they bring locations to learners? Purdue University’s Master of Science Engineering Technology (MSET) program took a step toward Augmented Reality-enhanced courses by working with companies and open source technologies to bring places and people to learners. In this session, we will showcase several “toward-AR” interactive activities employed in the courses and discuss how they enhance learning experiences for Purdue’s students.

    • Duane Dunlap, Purdue University
    • Luke Cable, Wiley Education Services


    Expanding Reach Via a Micro Campus Network

    Track: International | Level: Strategic
    Location: Aspen
    The University of Arizona developed a Micro-Campus Network with international institutions. The goal is to establish a physical presence which enables the delivery of our degree programs to students while serving as a hub for international relationships. The Office of Digital Learning plays an important role in working with professors on a collaborative flipped classroom. This session highlights the opportunities and challenges faced during the creation of the Micro-Campus Network via a panel of experts.

    • Cristina Castaneda, University of Arizona
    • Gabriela Valdez, University of Arizona
    • Angela Gunder, University of Arizona
    • Melody Buckner, University of Arizona
    • Brent White, University of Arizona

    Moderator: Lily Fu, Massachusetts Institute of Technology


    Re-positioning and Re-engineering the Liberal Arts Degree
    Track: Program Planning and Implementation | Level: Applied | Tag: Emerging Leaders
    Location: Metropolitan Ballroom
    As our education ecosystems continue to emphasize and push people toward STEM degrees and training and away from the liberal arts, what can and should liberal arts programs do? Do liberal arts programs have a place in our skill-based economy? It is well-known that demand for technical skills that come from STEM programs is high, but can liberal arts colleges and programs better position what they offer to better position students for success? Recent research indicates that the demand exceeds supply for jobs related to artificial intelligence, robotics and analytics, professions requiring a liberal arts degree may be decreasing. UPCEA and Emsi are conducting research with recent liberal arts graduates and employers to determine new strategies for the future liberal arts graduate in the new economy.

    • Jim Fong, UPCEA
    • Rob Sentz, Emsi

    Moderator: Daria LaTorre, Alvernia University


    Trends in Innovation and Improvements to Noncredit Programs

    Track: Program Planning and Implementation | Level: Applied
    Location: Issaquah
    Continuing education has seen major transformations in program development and delivery, particularly with the growth of online education. In this open discussion round-table session, participants will learn about examples of innovative program design focused on action-learning in a manufacturing environment and programs designed to scale, and ways in which outcomes like student retention and engagement can be improved. Participants are then invited to discuss current and emerging trends in non-credit continuing education and to share ideas on how different institutions address these changes.

    • Paul Del Piero, University of Washington
    • Naomi Bogenschutz, University of Washington
    • Lalitha Subramanian, University of Washington
    • Tish Miller, MIT Professional Education
    • Eszter Szabó, Arconic
    • Sandra von Doetinchem, University of Hawai‘i at Manoa

    Moderator: Kim McNutt, California State University, Dominguez Hills


    UPCEA Talk: Marketing and Enrollment Management Technology
    Track: Marketing, Enrollment, & Student Services | Level: Applied
    Location: Redwood

    Moderator: Paola Curcio-Kleinman, New York University

    Degree Program Recruitment Tactics Using Salesforce
    The purpose of this UPCEA Talk is not to promote Salesforce, but rather to demonstrate to our colleagues that being equipped with a tool such as Salesforce has its advantages when recruiting prospects to fill a program. More and more we are tasked with growing existing as well as new degree and graduate-level certificate programs. The main focus will be on existing programs that are not performing well in terms of student enrollment.

    • Matthew Reimers, California State University, Long Beach

     
    Extending Your Marketing Reach with Marketing Automation
    Marketing automation tools improve performance at each stage of the marketing funnel, align marketing efforts with university recruiting, and increase effectiveness. Gain an understanding of marketing automation best practices and lessons learned, based on implementations of two of the most popular platforms – Marketo and Pardot.

    • Eric McGee, JMH Consulting, a Division of Education Dynamics
    • Clair Dorsey, Old Dominion University

     
    To Chatbot or Not to Chatbot
    Considering adding a chatbot to your marketing, enrollment, and student success communication tools? So are we! This talk will share research into areas of greatest effectiveness for chatbot usage, as well as the value proposition of AI technology enabling students to engage with the institution via SMS (text messaging). How should hand-offs from chatbots to humans work? Get a sense of Oregon State University's journey from chatbot curiosity to prototypes to our current strategy.

    • Ian Cavalier, Oregon State University Ecampus

     
    Winning Recipes for a Successful Design Team Structure
    Track: Digital Strategy and Innovation | Level: Strategic
    Location: Ravenna
    Join us as we reveal the ingredients that have led to the creation of several successful curriculum design units. We will also cover our approach to refining our recipes to stay current and allow for opportunities for cross-institutional collaborations.

    • Ryan Anderson, University of Wisconsin System
    • Karen Dowdall-Sanford, University of Washington

    Moderator: Camille Funk, University of California, Irvine/UPCEA

    5:30- 6:30 p.m. Happy Hour sponsored by Blackboard
      Location: Grand Foyer
      Student Services by Blackboard
    7:00 p.m.   Dinner Groups (Meet in Hotel Lobby)

     


    Friday, March 29, 2019

    8:00- 11:15a.m. Registration Desk Open
      Location: Grand Foyer
    7:45- 8:30 a.m.

    UPCEA Emerging Leader Program Capstone Session: Recapping the Program and Next Steps (separate registration required)

     

    Track: Emerging Leaders | Level: Applied
    Location: Jefferson
    Participants will be guided in this opportunity to reflect upon their experiences and invited to consider next steps, including opting-in to a future cohort of peers, earning a credential (badge) recognizing this experience, and to learning about future volunteer leadership opportunities within UPCEA.

    • Amy Heitzman, UPCEA
    8:00- 9:00 a.m.  School Spirit Continental Breakfast
      Location: Grand Ballroom
    8:00- 9:00 a.m.  Fireside Chat: Inclusive Excellence
     

    Location: Seneca

    • Sandi Pershing, University of Utah

    Moderator: Bill Bajor, East Stroudsburg University

    8:30- 9:30 a.m.  Corporate Advisory Council Meeting (by invitation)
    8:30- 9:30 a.m.

    UPCEA Regional Business Meetings (Open to all attendees)

    Regional Business Meetings leverage attendees’ geographical proximity by providing accessible annual events each fall which feature localized content and awards programs, as well as robust networking, which is particularly beneficial for those new to UCPEA and/or the field of professional, continuing, and online education.
    Regional composition is noted below and includes geographically contiguous Canadian provinces. While UPCEA Regions are formal structures designed to enhance the value of membership, Regional Business Meetings hosted at the Annual Conference are open to all attendees, offering opportunities for informal learning, networking with other attendees, as well as information about how to get the most from UPCEA.

     

    Central Region Update
    Location: Willow A
    CO, IA, IL, IN, KS, MI, MN, MO, NE, ND, OK, OH, SD, WI; MB, NU, SK

    Mid-Atlantic Region Update
    Location: Redwood
    DC, DE, MD, NJ, NY, PA, WV; ON

    New England Region Update
    Location: Ravenna
    CT, MA, ME, NH, RI, VT; NB, NL, NS, PE, QC

    South Region Update
    Location: Willow B
    AL, AR, FL, GA, KY, LA, MS, NC, PR, SC, TN, TX, VA

    West Region Update
    Location: Cedar
    AK, AZ, CA, HI, ID, MT, NV, NM, OR, UT, WA, WY; AB, BC, NT, YT

    9:30- 10:00 a.m.  Networking Break in Exhibit Hall
      Location: Grand Ballroom
    10:00- 11:00 a.m.  Concurrent Session VI
     

    Building for Success and the New Innovation Imperative
    Track: Digital Strategy and Innovation | Level: Strategic | Tag: Emerging Leaders
    Location: Metropolitan Ballroom
    Forward-leaning universities are increasingly realizing that while innovation “happens” on their campus, it is often not strategic or even necessarily intentional.  In some instances, innovation goes unnoticed in the digital and professional education space, and in other instances institutions spotlight innovation in discrete units charged with leading campus innovation.  This panel will share three models for approaching innovation, and will reflect more broadly on the nature of innovation in higher education, both today and tomorrow.  

    • Kemi Jona, Northeastern University
    • Sean Hobson, Arizona State University
    • Sasha Thackaberry, Louisiana State University

    Moderator: Richard Novak, Rutgers, The State University of New Jersey


    Connected Reporting: Implementing Strategic, Iterative Assessment Solutions for Extension Operations
    Track: Business & Operations | Level: Applied
    Location: Cedar
    As needs for robust, critical reporting in continuing education operations increase, professionals should be familiar with methods to generate reliable reporting to meet the needs of decision-makers in their organization. In this session, presenters will share their experiences and areas of discovery with iterative reporting processes to address emerging reporting needs, including communication with stakeholders to identify needs, development of standards and reporting essentials, and overall dissemination strategy.

    • Andrew Blick, Western Washington University
    • Molly Vogel, Western Washington University

    Moderator: Kelley Brandt, Boise State University


    Creating a Champagne Experience on a Beer Budget: Delivering on Modern Learners’ Customer Service Expectations
    Track: Marketing, Enrollment, & Student Services | Level: Strategic | Tag: Emerging Leaders
    Location: Redwood
    As education becomes more of a commodity, leaders must understand that brand is no longer enough. Today’s students shop and bring the same customer service expectations to campus that they apply to the eCommerce space. What lessons can continuing education learn from Amazon and Netflix, despite shrinking budgets? This interactive session will focus on human-centered service strategies that can be implemented at your institution next week. Bring your pain points and sense of humor!

    • Heather Chakiris, University of California, Los Angeles

    Moderator: Dave Jarrat, InsideTrack


    CANCELED: Engaging Community and Industry on Campus: The Case for Collaboration Campus
    Track: Community and Economic Engagement | Level: Strategic
    Location: Willow A

    Arapahoe Community College, Colorado State University, the local K-12 district, the Castle Rock Economic Development Corporation, and local industry collaborated to develop a new $42 million Collaboration Campus, which opens in August 2019. This new campus will provide seamless connections between K-12, community college, 4-year, and industry with multiple on and off ramps. Hear about the processes, success, and lessons learned by many of the key partners involved in this project.

    • Eric Dunker, Arapahoe Community College
    • Amy Smith, Colorado State University

    Moderator: Joe Miera, University of Nevada, Las Vegas


    Pathways from Noncredit to Credit: A Deep Dive
    Level: Applied
    Location: Aspen
    Facilitators will highlight the trends in non-credit education and will detail the results of a non-credit to credit survey (sent to UPCEA members in late 2018) and then lead participants in a discussion of the challenges and opportunities of non-credit to credit pathways.

    • Lynda Wilson, California State University, Dominguez Hills
    • Sandra von Doetinchem, University of Hawaii at Manoa
    • Randy Jones, North Carolina State University
    • Jessi Gordon, University of Missouri
    • Gail Ruhland, St. Cloud State University

    Moderator: D. Terry Rawls, Appalachian State University


    Are You Ready For Change? Anticipating, Implementing, and Envisioning Innovative Organizational Structures for Online Program Development
    Track: Online Administration | Level: Applied
    Location: Issaquah
    The landscape of online continuing education is changing. Competition for online program management on campuses is increasing. What new capabilities do internal online program divisions need to produce similar outcomes to external OPM's? Colleagues from the Office of Academic Innovation at the University of Michigan, Oregon State Ecampus and the University of Washington, Continuum College are all setting strategies & developing new organizational structures to meet this challenge.  Join us for a lively conversation on our strategies, goals, and benchmarking, and plan how you can successfully structure an organization for competitive advantage.

    • Karen Dowdall-Sandford, University of Washington
    • Danielle Allsop, University of Washington
    • Peter Wallis, University of Washington
    • Lisa Templeton, Oregon State University Ecampus
    • Jessica DuPont, Oregon State University Ecampus
    • Shannon Riggs, Oregon State University Ecampus
    • David Lawrence-Lupton, University of Michigan

    Moderator: Ann H. Taylor, Penn State University


    The 60-Year Curriculum: Moving to Practice
    Track: Business and Operations | Level: Strategic
    Location: Jefferson
    In this session, explore the academic view of the emergent “60-Year Curriculum” including the elements of its coalescing framework and tier plans, examples of institutional leveraging of these concepts, and time for table-based discussion for attendees to map out their own responses.

    • Hunt Lambert, Harvard University
    • Rovy Branon, University of Washington

    Moderator: Nora Lewis, University of Pennsylvania


    University-Workforce Partnerships: New Pathways With Internships and Apprenticeships
    Track: Community and Economic Engagement | Level: Applied
    Location: Willow B
    Internships and apprenticeships are an important response to industry requests for graduates with pertinent workforce experience, hands-on knowledge, and communication, critical thinking, teamwork, and leadership skills. In this session, hear from two institutions about their approaches, successes, and lessons learned. Hear about how University of Missouri supports internships with mobile learning, providing a flexible platform for materials, communication, assessment, and evaluation. Learn how Kapiolani Community College took Hawaii from zero registered health apprenticeships to seventeen in one year, and how to deliver mandated related technical instruction integral to all apprenticeships.

    • Terrie Nagel, University of Missouri
    • Mark Kuhnert, University of Missouri
    • Sally Pestana, Kapi’olani Community College

    Moderator: Kyle Harkness, University of the Pacific


    Using Data Effectively: Turning Information Into Insight
    Track: Marketing, Enrollment, & Student Services | Level: Applied
    Location: Ravenna
    In today’s data-rich environment, universities have a vast landscape for assessing everything from market demand to student enrollment trends. All of this information can help us make better decisions and gain valuable insight about our students. It can also overwhelm or mislead. Learn to mitigate risk and find meaningful ways to translate data into stories about students. Whether looking to collect new data through large-scale surveys, or reexamine existing data with a new lens, we will share our experiences of how we helped our organizations make better decisions and avoid common pitfalls in an environment of information overload.

    • Richard Rush, University of Victoria
    • Levent Batur, University of Victoria
    • Claire Lewis, University of Washington
    • Linnéa Mobrand-Volper, University of Washington

    Moderator: Tracy Kreikemeier, Thruline Marketing


    2019 Recipient of the Philip E Frandson Award: Free-Range Learning In the Digital Age: Your Path to Success in Life, Career, and College

    Level: Strategic
    Location: Ballard
    With the emergence of the digital revolution, traditional educational assumptions and programs are being significantly disrupted. Historically, educational practices that attempted to bridge the gap between adults’ lives, college, and work were marginalized because our society was information-poor and they defied the dominant academic traditions. Now, the tables are turned. In our information-rich, digitized society, new technologies and data analytics are defining learning opportunities that were previously unimaginable. Free-Range Learning In the Digital Age: Your Path to Success in Life, Career, and College will define this new learning space and give the reader the awareness, knowledge, and tools to use it. Click here to purchase the book with a 20% discount.

    • Peter Smith, Author

    Moderator: Maureen MacDonald, University of Toronto

    11:15- 12:15 p.m. Closing General Session | The Future of Work
     

    Location: Metropolitan Ballroom

    Michelle WeiseMichelle R. Weise, PhD

    SVP, Workforce Strategies, Strada Education Network
    Chief Innovation Officer, Strada Institute for the Future of Work

    As the SVP, Workforce Strategies, Strada Education Network & Chief Innovation Officer, Strada Institute for the Future of Work, Michelle leads the organization’s workforce alignment initiatives as well as innovation and thought leadership priorities. Highly active in and across the various networks of higher education policy, innovation, philanthropy, and institutions, Michelle is dedicated to connecting students to affordable educational pathways into and within the workforce that are validated by employers. She is a senior advisor for Entangled Solutions, serves on the Commission on the Future of Undergraduate Education for the American Academy of Arts and Sciences as well as on the advisory board of Village Capital. She is a columnist for EdSurge and the former Chief Innovation Officer of Sandbox ColLABorative, the research and development lab of strategy and innovation at Southern New Hampshire University. She co-authored the book, Hire Education: Mastery, Modularization, and the Workforce Revolution, with Clayton Christensen while serving as the Senior Research Fellow in higher education at the Clayton Christensen Institute for Disruptive Innovation.

    • 11:15–11:20 AM: Remarks from UPCEA President 2019–2020, Nelson Baker

    • 11:20–11:25 AM: Presentation of UPCEA Excellence in Teaching Award and UPCEA Outstanding Professional, Continuing, and/or Online Education Student (Credit) Award

    • 11:25 AM–12:15 PM: General Session: The Future of Work
    12:15 p.m. Adjourn

    Join us next year!

    2020 UPCEA Annual Conference
    March 18-20, 2020
    Westin Boston Waterfront
    Boston, MA




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