General Sessions

March 15, 2018

Simone AhujaSimone Ahuja, Ph.D.

Marketing and Strategy Consultant, Co-Author of Jugaad Innovation

Dr. Simone Ahuja is the founder of Blood Orange, an innovation and strategy advisory firm. Headquartered in Minneapolis with global teams, Blood Orange has developed a fast and frugal innovation methodology that helps companies move develop innovative ideas and move them through to execution.  

She is an columnist and serves as an advisor to MIT’s Practical Impact Alliance and Noora Health, a FastCompany “Most Innovative Company".  Simone provides innovation and intrapreneurship consulting services, interactive labs and keynotes to organizations including 3M, Procter & Gamble, Target Corp, Medtronic, Stanley Black and Decker, and the World Economic Forum.

Simone is the co-author of the international bestseller Jugaad Innovation - Think Frugal, Be Flexible, Generate Breakthrough Growth, and author of the forthcoming book on intrapreneurship, Disrupt-It-Yourself - Hacking the Corporation to Make it Fast, Fluid and Frugal, due out in 2017.  


Roger DooleyRoger Dooley

Creator and Publisher of Neuromarketing

Roger Dooley is an author, international keynote speaker, and consultant. He is a recognized expert in the use of brain and behavior research to improve marketing, sales, and customer experience.

Dooley is the author of the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (John Wiley & Sons), which has been translated into six languages. He writes the popular blog Neuromarketing columns at and He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. The latter business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as Vice President of Digital Marketing after the acquisition.

Dooley’s work focuses on influence and persuasion with an emphasis on highly practical application of brain and behavior research. He brings a well-grounded understanding of how business works to every project. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing. The Persuasion Slide™ is a model created by Dooley that puts marketing and customer experience in an easy to understand framework. This model allows businesses to focus on the four key elements needed to persuade customers to act and aids in identifying friction points in the customer experience that prevent sales and reduce satisfaction. The framework has been applied to other behavior change topics, such as compliance with medical instructions.

Dooley spent years in direct marketing as the co-founder of a successful catalog firm and was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.


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