Marketing, Enrollment Management, and Student Services Track

As higher education evolves, greater importance than ever before is being placed on attracting, serving, and retaining learners across credit-bearing and noncredit programs of study. Marketing, Enrollment Management, and Student Services (MESS) professionals must continuously strive to better position their institutions and programs to attract and serve diverse and rapidly changing target audiences.

UPCEA members are constantly innovating to stay ahead of the curve by developing strategic enrollment management plans and dashboards, implementing marketing strategies and communications plans aimed at new and emerging niche markets, or perhaps creating a more engaging student service experience.

We invite you to submit a presentation idea for the MESS track concurrent sessions that you sense would be of interest to professionals in the marketing, enrollment management, or student service areas and beyond—one that relates to an initiative which you have successfully implemented at your own institution. Presenters are asked to submit creative, innovative, and inspiring content that demonstrates thought leadership in these areas and that encourages all of us to think about the roles we play in helping students succeed academically and professionally. 

Presentations involving multiple organizations and international partners, as well as content which may be scaled or optimized by attendees from a wide range of institutions and scenarios (credit, noncredit, alternative credential, etc.) are strongly encouraged.

Proposals for this track may include (but are not limited to) the following topics:

  • Marketing strategies
  • Student services
  • Customer service
  • Data and data management
  • Social media
  • Partnerships and collaborations
  • Innovative tuition models
  • Retention strategies
  • Recruitment plans
  • Communications planning
  • Student engagement
  • Website optimization
  • Noncredit-to-credit ladder programs
  • Student persistence
  • Marketing technology
  • Strategic enrollment planning at the school/college level
  • Partnership marketing
  • Degree consortiums
  • Financial/operations areas of marketing, enrollment management, and/or student services

Learn more about the Marketing, Enrollment, and Student Services Network.


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