Program - Summit for Online Leadership and Strategy

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Tuesday, January 20, 2015

1:15 p.m. - Opening Remarks

Lone Star D/E/F
Bob Hansen, UPCEA

1:30-2:45 p.m. - Opening General Session

Lone Star D/E/F
Business Model Meets Innovation Online Pass                         
John Walda, NACUBO                     
Scott Jaschik, Inside Higher Ed        
Burck Smith, StraighterLine                                                                          
Moderator: Bob Hansen, UPCEA

John Walda, President and CEO of NACUBO, diagnoses what is driving change in the business model of higher education. Entrepreneur and educator Burck Smith describes various trajectories of innovation in the landscape today. And Scott Jaschik reflects on similar changes in the publishing industry, which led to the success of Inside Higher Education. Against the backdrop of this intriguing cross-section of perspectives, the panelists engage in a dynamic conversation about where higher education is headed, and why. 

3:00-4:00 p.m. - Concurrent Sessions I

Lone Star A
Alignment of Online and Workforce Development Online Pass         
Nelson Baker, Georgia Institute of Technology                    
Salwa Muhammad, Udacity                                                  
Moderator: Joseph Ugras, La Salle University

Addressing the skills gap in critical software disciplines, Georgia Tech’s Online Master of Science in Computer Science (OMS CS), the first accredited degree of its kind delivered exclusively through a MOOC format, provides increased access and affordability, particularly for women, minorities, recent high school graduates, veterans and the long-term unemployed and under-employed. In this interactive session, panelists from Georgia Tech and Udacity will engage the audience in dialogue about this ground-breaking program, noting successes, surprises, and plans for the future. 

Lone Star B
Building the ‘Foundation’ for the Future of Higher Education: Reflections from America’s Leading Foundations Online Pass 
Jason Palmer, Bill and Melinda Gates Foundation                
Sheri Ranis, Lumina Foundation                                                                   
William Moses, The Kresge Foundation                                            
Moderator: David Schejbal, University of Wisconsin Extension     
Panelists from some of the most influential foundations in the nation will share their collective ideas about online higher education as well as their individual perspectives as to how they’ll help institutions succeed. As brokers and conveners of innovation, foundations are in unique leadership positions, and as such, discussion will include alternative credentials such as competency-based education and prior learning assessment, continued support for the development of online learning, and the role of accrediting bodies and the federal government. 

Lone Star C
Implementing Online Programs at Small Institutions: Are You Ready?
Vickie Cook, University of Illinois, Springfield        
Moderator: Ray Schroeder, University of Illinois, Springfield and UPCEA

This workshop session will focus on the unique positioning of online programs at small institutions in today’s marketplace.  Specific topics include assessing the needs of online students and faculty, policy development and change related to admissions, and the roles of key personnel and decision-making required for online success at a small institution.

Seguin A&B
Digital Badges as Value Add for Degree Attainment: Institutional Perspectives                       
Michael Palmquist, Colorado State University
Daniel Hickey, Indiana University    
Jason Fish, Purdue University           
Moderator: Lawrence Ragan, Penn State University

Transforming the ways in which we recognize and assess learning, the phenomenon of digital badges in the context of higher education is increasing. Highlighting institutions in varied stages of credentialing informal learning, nano-degrees, and/or badges, this session is designed to help attendees answer for their own institutions the increasingly important question “Should we be doing this?” Through case studies and lively discussion, presenters will share their own stories, challenges, and insights, as well as invite questions from the audience.

4:00-4:30 p.m. - Networking Break - Exhibit Hall

4:30-5:30 p.m. - General Session   

Lone Star D/E/F
The Policy Landscape for Online Education Online Pass
Ted Mitchell, Under Secretary, U.S. Department of Education
Introduction: Bob Hansen, UPCEA

Charged with implementing President Obama’s American Graduation Initiative, the Under Secretary will share remarks on innovative solutions aimed at improving access and completion, as well as describe key policy drivers and regulations in postsecondary education. Time for questions and audience discussion will follow the Under Secretary’s remarks.

5:30-7:30 p.m. - Opening Reception - Exhibit Hall

Wednesday, January 21, 2015

8:15-9:30 a.m. - Breakfast and General Session

Lone Star D/E/F 
Designed to Engage Online Pass
Diana Oblinger, EDUCAUSE                       
Introduction: Bethaida Gonzalez, Syracuse University

The next generation of digital learning is emerging, integrating formal and informal experiences, personalizing learning and providing clear pathways to student success. The digital environment of social, mobile, cloud, and big data creates unique settings that promise more than replicating offline activities online. Digital learning uses the best that technology has to offer, combining the physical and the virtual, engaging each learner to maximize student success.          

9:45-10:45 a.m.
Concurrent Sessions II  

Lone Star A 
Presidential Perspectives on the Convergence of Online Education and Institutional Strategy Online Pass           
Katrina Rogers, Fielding Graduate University                      
Merodie Hancock, Empire State College      
Susan Aldridge, Drexel University                                                                            
Moderator: Richard Pattenaude, Ashford University  
University presidents are increasingly turning to online education as a key strategy for stable enrollments, which are in turn so critical to the sustainability of their institutions. In this panel, four presidents from very different institutional types discuss the intersection of online learning and the adult market; the challenges faced by experienced players competing in a mature market; advice to new entrants, and the next big thing(s) in online learning.  

Lone Star B 
Washington Update: Latest Developments in Online Policy Arena Online Pass
Dan Madzelan, ACE
Chris Murray, Thompson Coburn, LLC        
Greg Ferenbach, Cooley, LLC                                                                                                                      
Moderator: James Shaeffer, Old Dominion University

Representatives from the Washington policy community will address the latest developments in the policy arena that impact the delivery of online education.  Topics to be covered include the policy environment for innovation (MOOCs, competency-based education, adaptive learning), and regulatory/legislative issues such as accreditation, state authorization, financial aid compliance, and student access.

Lone Star C

Myth Busting in Learning Analytics for Decision-Makers
Rob Robinson, Civitas Learning                    
Ellen Wagner, Predictive Analytics Reporting
Moderator: John LaBrie, Northeastern University    

Educators are just beginning to understand the implications of data analytics, in which patterns of data generation, online engagements, transactions and interactions reveal to us things about us and our students that never could have anticipated or expected.  This session takes a look at the emerging world of data analytics in post-secondary education and busts some of the myths that practitioners and decision-makers are likely to encounter on their analytics journey.

Seguin A&B

Tackling the Next Phase of Online Program Growth with a Research-Based, Five Step Approach
Richard Novak, Rutgers University              
Brett Frazier, Pearson
Moderator: Jim Fong, UPCEA

As more universities are launching online programs, and as online program diversity continues to grow, many online pioneers are beginning to see a slowdown in enrollments. In this session, examine the importance of a research-driven approach to online program selection, development, and launch and differentiation.


10:45-11:15 a.m. - Networking Break - Exhibit Hall

11:15 a.m. – 12:15 p.m. - Concurrent Sessions III   

Lone Star A 
Key Findings from Joint Study of Adult Learner Persistence and Degree Completion Online Pass
Kevin Kruger, NASPA          
Jim Fong, UPCEA
Deborah Seymour, ACE        
Dave Jarrat, InsideTrack
Moderator: Bob Hansen, UPCEA
To address the lack of publicly available data on the success of adults returning to college, UPCEA partnered with ACE, InsideTrack, NASPA, and the National Student Clearinghouse to jointly issue benchmarking data for non-first-time (NFT) and first-time (FT) student and preliminary results revealed surprising disparities. In this session, attendees will review the study’s full findings and discuss their implications.

Lone Star B 

Strategies for Integrating Online Learning into the Core Academic Enterprise: A Case Study of the Penn State World Campus Online Pass           
Craig Weidemann, The Pennsylvania State University
Lawrence Ragan, The Pennsylvania State University
Moderator: Kara Van Dam, University of Maryland University College

Innovations and entrepreneurship in online learning can advance an institution’s goals of access, affordability, and student success through the integration of online learning into the core academic enterprise.  Using Penn State’s World Campus as a case study, this session will provide proven strategies that can advance online learning at other institutions.    

Lone Star C

The Good, the Bad, and the Ugly: Lesson Learned in State Authorization       
Sarah Garvin, Georgetown University          
Kelly Otter, Georgetown University
Kristen Consolo, Georgetown University     
Moderator: Stephanie Gold, Hogan Lovells, LLP
Using as case study the Georgetown University School of Continuing Studies’ approach to tackling state authorization requirements, this session will share challenges and key lessons discovered in an enterprise-wide, systematized solution. Topics also include navigating the renewals cycle and data management, creating a timeline for authorizing new online programs in the pipeline, and managing support from stakeholders at a variety of levels.

Seguin A&B

Internationalization and Online Learning: Perspectives from the U.S. and Europe     
Robert Wagner, Utah State University          
Anne Boyer, University of Lorraine; Ministère de l'Éducation Nationale, de l'Enseignement Supérieur et de la Recherche
Angela Procoli, Fondation Maison des sciences de l'homme 
Moderator: Geraldine de Berly, Syracuse University

This unique session will feature U.S. and European perspectives of online education—challenges, successes, and next steps, as well as an engaging dialogue with attendees about what the future might hold for international online education. Specific topics include the value of international online initiatives as they align with institutional strategic priorities, the unseen issues in getting projects off the ground, and best practices in developing stakeholders in international online initiatives. 

12:30-1:45 p.m. - Lunch and General Session

Lone Star D/E/F
An Interview with Timothy Slottow, University of Phoenix Online Pass       
Moderator: Timothy McDonough, ACE  
In this lively interview, former University of Michigan CFO Timothy Slottow will talk about his vision for the future of University of Phoenix, particularly the desire to solve readiness and completion issues via admissions requirements and innovative partnerships and business models. As online increasingly becomes a proxy for serving adult students, Phoenix’ goals of improving student outcomes translates across the higher education landscape to a vision for all students. Time for questions from attendees will follow the interview.


2:00-3:00 p.m. - Concurrent Sessions IV

Lone Star A 
Virtual Leadership in Higher Education Online Pass                          
Craig Wilson, University of Miami                
Mary Niemiec, University of Nebraska         
Peter Smith, Kaplan University         
Moderator: Witt Salley, Clemson University

Online learning and the ecosystems necessary to support it call for today’s higher education administrators to be highly adept at blending time-tested leadership principles with an increasingly mobile and diverse workforce and technologies that constantly change. This potent combination has a direct impact on communication, productivity, and learning. Hot-button issues such as accountability, scalability, collaboration and remoteness warrant increased and specialized attention. Attend this panel session to hear multifaceted perspectives on the challenges and opportunities of leading online initiatives, programs and teams from the viewpoint of three private, public, and proprietary universities.

Lone Star B

For Student Success, Choose "And" not "Or" in Deciding Course Delivery Modes Online Pass   
Huntington Lambert, Harvard University
Moderator: David Cillay, Washington State University     
At Harvard our goal to best serve our adult part-time students means not endorsing one delivery format or pedagogy.  Instead we work with great faculty to build learning opportunities according to the needs of the material and those of our student in a variety of modes: classroom-based learning, lecture capture and web conference options, MOOCs and flipped-classrooms, as well as online active mastery and other modes and blended options.  Harvard is doing most of this now at typical in-state tuition pricing and still remains economically self-sustaining.  What are you doing and what keeps you from choosing “And” not “Or”?  

Lone Star C

Engaging Adult Students through Collaborative Online Programming: The Wisconsin Experience 
George Kroeninger, University of Wisconsin Extension       
Moderator: Nancy Coleman, PlattForm            
This workshop showcases the experience of the University of Wisconsin Extension’s role in the development, implementation and ongoing management of a growing array of system-wide online collaborative academic programs in both a traditional online and competency-based formats.  Specific topics include an overview of the collaborative program model, partnership agreements, partner roles and responsibilities, benefits, challenges and lessons learned. The program will also include a facilitated open discussion regarding the potential of this model for replication at other institutions.

Seguin A&B
A Comprehensive Approach to Career Development for Adult Students         
Kayla Krupnick Walsh, Golden Gate University
Paul McNeil, University of California, Davis
Autumn McClenaghan, Brandman University                                                                                  
Moderator: Chris Tilghman, InsideTrack 
Learn how various institutions serving adult, professional, and graduate students are incorporating career development into every stage in the student lifecycle – from recruitment and enrollment, maximizing learning and engagement in the classroom, to graduation and beyond. Panelists reveal how they leverage comprehensive career development strategies, including challenges, opportunities to differentiate their programs in the marketplace, and how they cultivate continuous improvement and innovation.           

3:00-3:30 p.m. - Networking Break - Exhibit Hall

3:30-4:30 p.m. - General Session

Lone Star D/E/F
Open Education, Open Resources, Open Institutions Online Pass                              
Steve Mintz, University of Texas System                 
Harrison Keller, University of Texas at Austin         
Kara Van Dam, University of Maryland University College
Moderator: Johannes Heinlein, edX

In this panel, three institutions share their varied journeys and unique needs with regard to what works and what doesn’t in the context of open education and MOOCs. Amid the trends in this space, panelists will address how their institutions are working together and with edX—focusing on replicable models, as well as how they differ and how they address the unique perspectives, opportunities, and challenges today’s marketplace presents.

Thursday, January 22, 2015

8:00-9:15 a.m.
Breakfast and Concurrent Sessions V

Lone Star A
You've Got Them, Now How Do You Keep Them? Developing a Student Management System That Fosters Retention Online Pass       
Carol Smith, Berkeley College          
Marlene Cohen, The Chicago School of Professional Psychology    
Cheryl Oliver, Washington State University 
Moderator: Aubri Adkins, The Chicago School of Professional Psychology           

The survival of an online program depends not just on student enrollment, but on student retention. This panel presentation will include an overview of three separate institutions and their strategies for developing student-management systems targeted to increase retention and support student success. Each panelist will share an overview of the strategies they have developed and then respond to audience questions.

Lone Star B

Strategic Development of Two Competency-Based Education Programs:  University of Wisconsin’s "Flexible Option" Program and Capella University’s "FlexPath" Online Pass
Judee Richardson, University of Wisconsin Extension         
Kimberly Pearce, Capella University 
Moderator: Carol Scheidenhelm, Loyola University of Chicago

Although public and private institutions of higher education are different entities, they do face common challenges when developing new educational models.  The University of Wisconsin Flexible Option and Capella University’s FlexPath are both self-paced, competency-based education/direct assessment (CBE/DA) programs that have encountered similar challenges during development and implementation.  In this session, panelists discuss issues related to CBE/DA alignment with mission, negotiating internal and external forces, considering institutional culture and our approaches to the academic model, curriculum development, the role of faculty, and student experience.           

Lone Star C
Navigating the High Seas: Sailing into Old Dominion University Online
Andy Casiello, Old Dominion University     
S. Mitsue Blythe, Old Dominion University
Moderator: Kevin Currie, Northeastern

A doctoral research institution on the east coast reinvents its existing distance learning operations to move from a modest closed circuit system to a major player in national and international online delivery, and earns ten (and counting) national accolades in the process.  This presentation will afford participants an opportunity to examine how Old Dominion University has navigated the high seas of distance education.  In a time of internationalization of college campuses, ODU has responded to a globalized system by offering education in mediums not restricted by the physical. 

Seguin A&B
Thriving Online: How Small Colleges Can Succeed in a Competitive Landscape         
Elizabeth Domholdt, The College of St. Scholastica
Andrew Permenter, Southeastern University
Donna N. McDaniel, Bellevue University
Moderator: David Clinefelter, The Learning House, Inc.  
With a strong regional presence and a reputation for quality, smaller institutions can use online programs to extend their brand given appropriate leadership and investment. But for many institutions, getting started can feel daunting. In this panel discussion, learn how three smaller institutions are successfully developing and executing online programs. Discover best practices for determining what programs to offer, ensuring academic quality remains high, how to get faculty buy-in, and more.


9:15-9:45 a.m. - Networking Break - Exhibit Hall

9:45-10:45 a.m.
Concurrent Sessions VI

Lone Star A
What’s In It for Us? How Two Institutions and a Consulting Firm Teamed Up for Mutual Success Online Pass
Marsha Ham, University of New Haven       
Susan M. Kryczka, Excelsior College
Moderator: Nicole Forschler Horn, JMH, Inc.

Why would two higher education institutions partner to build and market one school’s online programs and then team with an outside marketing company for additional help?  Learn how the University of New Haven, Excelsior College, and JMH Consulting are doing just that to increase the number of online courses and generate leads/new enrollments for UNH’s online degree programs.

Lone Star B
Personalized Student Experience Drives Student Success Online Pass          
Joan Zanders, Northern Virginia Community College                                              
Craig Chanoff, Blackboard, Inc.       
Moderator: Anthony Bretti, Tulsa Community College System

One of the largest systems in the US, the Virginia Community College System is transforming the student experience by embarking on an enterprise-wide initiative to personalize service and customize communication. Through lively discussion focusing on one campus within this system, Northern Virginia Community College, panelists will share what it means to outsource student services to achieve the goal of increased response time, augmented service hours, and, ultimately, increased student persistence.

Lone Star C
Online Marketing Channel Selection: Three Things Online Program Marketers Need to Consider when Building a Media Plan         
Elisa Crossland, Sam Houston State University                                
Jennifer Esarey, Hobsons
Moderator: Kay Zimmerman, North Carolina State University

Today’s digital media environment offers schools thousands of channels they can launch marketing in for their online programs. With so many options, costs and results the possibilities can easily overwhelm marketers trying to build a media plan. Using client-based examples, panelists discuss the top three things to keep in mind when considering any digital solution.

Seguin A&B
Laying the Foundation for Online Enrollment Growth: A Case Study in Partnership between University of Arkansas and Blackboard  
Javier Reyes, University of Arkansas            
Christina Fleming, Blackboard, Inc.  
Moderator: Julie Uranis, Western Kentucky University
Building and growing a diverse set of online programs requires careful planning, commitment, and cross-team collaboration.  Learn about our journey together as The University of Arkansas and Blackboard embarked on a yearlong initiative to prioritize programs for investment, determine competitive differentiators, identify target students, and execute on a well balanced, fiscally responsible media plan.  Explore the methodologies, models, and techniques we used to establish a data-driven, repeatable process that leads to enrollment growth. Hear firsthand how two partner teams exchanged mutual knowledge and laid the foundation for a relationship built on accountability, results, and long-term success.          

11:00 a.m. – Noon - Closing General Session

Lone Star D/E/F
Evolving Toward Openness Amidst the Disruption of Higher Education Online Pass                       
Michelle Weise, Christensen Institute           
Introduction: Ray Schroeder, University of Illinois, Springfield and UPCEA
Dr. Michelle R. Weise will illuminate how the theory of disruptive innovation presents an opportunity to rethink the resources, processes, and ways in which higher education addresses the country’s challenges and needs. She will discuss the shifting value proposition of postsecondary education as well as the different kinds of models, partnerships, and solutions that exist that will enable institutions to think strategically about the future of higher education. 

Noon - Adjourn                                                                                                                                  

Please note that session titles and descriptions are subject to change.
Sessions denoted with "Online Pass" will be captured as part of the Online Pass

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