UPCEA 2012 Annual Conference - Portland, OR

Distance Education

Enrollment Management and Marketing

Outreach, Engagement, and Economic Development

3:00 p.m. – 3:35 p.m. 
“Developing Creative Human Capital through Arts Education”

Moderator: Wendy Evers, San Diego State University

Speakers: Amy Gantman, Kathleen Masselink, Inez Bush, Michele Jaquis; Otis College of Art and Design 

In this session, discover the importance of an arts education in developing an innovative workforce and examine specific programs the Otis College of Art and Design utilize toward this goal such as Young Artist Workshops, Portfolio Preparation, Summer of Art, Professional Development for Teachers, and Teacher Credential Preparation and Community Arts Engagement Minors and Certificates. The discussion will focus on connecting the dots between the Otis Report on the Creative Economy, 21st century learning skills, and creative social intelligence in fostering creative human capital.

3:40 p.m. – 4:15 p.m.
“Stackable Skills: An Approach to Career and Workforce Development”

Moderator: Manon Pardue, Western Kentucky University

Speaker: Amy Hyams, Education Consulting Services

Continuing educators are perfectly positioned to assist students in not just getting a job, but also establishing a rewarding career by facilitating the development of “stackable skills.” This presentation will illustrate a successful approach for not only helping students prepare for a rewarding career path, but also keeping them coming back to your program to continue their education and training.

Leadership and Strategy

Program Development and Management

1:45 – 2:20 p.m.
“Maximizing the Sustainability of CE Programs: A Multidimensional Review of Programs”
WEBCAST

Moderator: Judy Ashcroft, University of South Florida

Speaker: Reed Scull, University of Wyoming; Karim Cherif, University of California, Los Angeles Extension; Lynda Wilson, University of California, Los Angeles Extension

Market viability, academic relevancy, pedagogical currency, administrative infrastructure, and financial viability are just some of the elements of a multidimensional view for evaluating program sustainability. The presenters will draw upon programmatic examples based on their experience in both credit and non-credit programming to demonstrate their concept of sustainability. Templates for conducting both an environmental scan and a product life cycle analysis for assessing a program’s sustainability will be shared, and participants will be provided opportunities to explore sustainability through an application of relevant factors to their own programs.

3:40 – 4:15 p.m.
“Stepping Up, Moving Forward: Hallmarks in Lifelong Learning for People 50+”
WEBCAST

Moderators: Kali Lightfoot, University of Southern Maine; Debbie Baldini, University of Missouri-St. Louis

Speakers: Mary Nichols, University of Minnesota; Ruth Price, Simon Fraser University; Roz Kaplan, Simon Fraser University; Steve Garfinkel, Rice University

Successive generations have engaged in learning programs for many reasons. But perhaps three main reasons stand out: personal growth, community engagement, and career enhancement. How can educational institutions best respond to these learning expectations? Is there a single solution for a large heterogeneous group of people who are growing older and who have differing life experiences? This presentation will promote the need for options that meet the expanding needs of people 50+.

9:30 – 10:30 a.m
“Course Development and Design Beyond the LMS: Contrasting Case Studies of Using Cutting-edge Technology to Enhance CE Unit Resilience”

Moderator: George Irvine, University of Delaware

Speakers: Henry Van Zyl, Thomas Edison State College; Al Powell, Colorado State University

There is a wide diversity of distance education technology available for continuing education units to choose from and, more importantly, integrate into their course development, design and program management processes. Come and learn from two contrasting case studies about building business resilience by integrating appropriate and survivable technologies: apps, clouds, tablets, online course platforms, lecture capture and conferencing. We will consider how technology can affect course design and development; how organizational culture and processes must be considered to successfully use technology; what the key questions are to ask before choosing and using distance education technology.

10:45 a.m. – 12:00 noon
Roundtables: Data-driven Decision Making to Build Enrollment, Enhance Programming, and Improve Outcomes

Moderator: Monique LaRocque, University of Southern Maine

“Defining, Measuring, and Improving Student Success: A Look at Key Performance Indicators at Several Leading Universities”

Speakers: Lori Stania, Penn State World Campus; Mike Urness, InsideTrack; Lynn Olson, Saint Joseph’s College of Maine

This panel of senior administrators will use case studies to highlight their processes for defining and measuring key outcomes and how that information informs effective program management. They will focus on data collection processes that produce “actionable insights,” incorporate an effective feedback loop, and support continuous quality improvement.

“The Art of Sizing Your New Program's Market in a Shape-shifting Economic Landscape”

Speakers: Rebecca Pearson, New York University School of Continuing and Professional Studies

The most important question confronting anyone thinking about new program development is determining the size of its potential market. There isn't an easy answer for this because a "market" is not a thing, but an idea. You can't see a market, but you only have an idea that it exists. So, if you can't see something, but you want to measure it, how do you do this? And how do you do this in today's shape-shifting economic landscape.

“Using Data to Drive Programming and Optimization”

Speakers: Edwin Schmeirer,
Georgetown University

Since 2005, Georgetown University’s School of Continuing Studies has launched six new Masters in Professional Studies programs and 10 new or revised non-credit certificate programs. The school’s enrollment has increased from 1,200 to 7,500 students while quality targets and outcomes have improved. Cost-effective data-driven techniques have played a critical role in the school’s success.

1:30 – 2:30 p.m.
“The OSU Extended Campus’s Intake Team: Implementing a Successful Process for Evaluating Proposals”
WEBCAST

Moderator: Nicole Gislason, University of West Florida

Speaker: Dianna Fisher, Oregon State University; Lisa Templeton, Oregon State University; Alfonso Bradoch, Oregon State University

The Intake Team at OSU Ecampus streamlined and improved the process of reviewing and funding course proposals. All proposals are submitted in a consistent manner via a custom-programmed Web form that feeds into a database designed by the team. This has been a major success and our process could easily be implemented at other CE units.

Sustainability

9:30 – 10:30 a.m
“Sustainability Panel II: The Economics of Sustainability”

Moderator: Jim Shaeffer, James Madison University

Speakers: Michael Horn, Innosight Institute; Sheila Martin, Portland State University; Meryl Redisch, Portland Audubon Society; Brian Deal, University of Illinois

Description coming soon